DiffusionData, the pioneer and leader in real-time data streaming, today announced that Diffusion Cloud is now available free on a no obligation trial basis for one month, with no deployment costs.
To support new sign-ups, DiffusionData will make service engineers available if a participant requires advice during the set-up process. To sign up for the free trial and to start using Diffusion Cloud today, click here.

Diffusion Cloud for Financial Services
DiffusionData empowers financial institutions via the industry’s most secure data streaming framework. Diffusion Cloud powers personalised real-time streaming at low latency enabling our clients to deliver time-critical information such as live pricing data, trading information and customer notification at Internet scale. During the trial, users will be able to connect to their existing data sources, such as a Kafka instance or Redis database, and stream in minutes. The framework enables efficient, cost-effective cloud deployments, saving egress costs, and is suitable for Mobile and Web applications where performance and scalability are essential.
With the power of no-code data transformation, request response messaging, in-memory data caching and real-time data distribution at scale, Diffusion Cloud helps clients accelerate platform modernisation. A key benefit for financial organisations is more cost-effective development, deployment and maintenance vs an in-house build. Development teams will save weeks of effort and drastically reduce bandwidth consumption.

Diffusion Cloud for iGaming
iGaming is highly event-driven and demands applications that instantly react to fast-changing market prices before a game (Pre Match), and during the game (In Play). Industry leaders and well-known high-street brands use Diffusion Cloud to eradicate missed bets and provide real-time market lines that keeps them ahead of competitors (In Play, Cash Out, Live Scores, Personalised Offers etc.). Diffusion Cloud handles the large increased spike in users that comes with a major sporting event and delivers data to all the users in real-time – providing superior customer experiences across all your iGaming offerings be it Sportsbook, Casino, Bingo, and eSports.
iGaming companies use the Diffusion Cloud framework to seed development and shorten go-to-market time for new offerings; control and secure gaming event-data flowing to and from millions of online customers; reduce development and ongoing operational costs; simplify deployment; assure regulatory compliance for geographic expansion; and deliver personalised and enriched individual experiences. All of this is achieved by our clients through Diffusion Cloud today.

Industry Challenges

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Scalability and Reducing CapEx and OpEx Costs

Competition and speed of innovation requires organisations to reduce their development cycles and deploy new technologies, in particular around data transformation. It is critical to keep operational costs under control. To reduce costs there is a need for a proven and performant framework which can reduce operational complexity and cost, manage increased scale of real-time data delivery to meet market demands, and assure data access control and security. The key to success is deploying a framework, i.e. Diffusion Cloud, that can easily and reliably scale up and down as required and deliver data with optimal efficiency using patented data optimisation and compression algorithms to reduce bandwidth costs by up to 90%.

Connecting, Transforming and Delivering Real-Time Data
Technology providers are looking to introduce solutions which reduce bandwidth and infrastructure requirements for customers to enable lower day-to-day operational costs, less system stress during peak events, and reduced support costs. The reality is that legacy technologies are not smart and send too much data to too many people unnecessarily, which is inefficient and expensive. Peak events will frequently cause massive loads on infrastructure, increase bandwidth needs and result in bottlenecks that affect the business’s bottom line.
Streaming technologies need to be aware of how data is being used to minimise bandwidth requirements. In order to manage and transmit only the data that has changed, the framework must have the capability to know what has been sent, when it was sent, and to whom it was sent. Such features allow companies to enhance their applications and expand revenue opportunities. Diffusion Cloud addresses the demanding needs of vendors when handling scale, performance, regulatory requirements, disparate geographies, and infrastructure efficiency, are vital to business success.

Personalisation
One of the key differentiators for many companies is to offer a personalised user experience. There is a business need to anticipate customer desire based on their actions. Responding to customers in a personalised manner can move the goal posts away from churn and towards customer retention and increased engagement and revenue per customer. When a customer engages through online applications, it is critical that they can easily choose options which address their specific requirements. To achieve this goal, one needs to be able to connect to a variety of data sources. In the past, this has meant engaging in an expensive and time-consuming data integration project.
Diffusion Cloud allows our customers to meet these goals without the integration burden. Diffusion is purpose-built to oversee the unique, real-time data ingestion, processing, and delivery challenges among data sources, applications, users, and devices for companies.

Grethe Brown, CEO at DiffusionData, said: “Diffusion Cloud removes many of the obstacles developers face when using open source or in-house built solutions, most notably in terms of scalability and latency. By providing developers and architects with a free month’s trial, we are giving them access to a mature, fully managed service; enabling them to trial and evaluate the benefits that Diffusion Cloud can deliver to their organisation.”

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In summary – Diffusion Cloud
Diffusion Cloud is a pub/sub cache server based on web socket technologies, letting clients keep a connection open and get notified of state changes instead of polling for updates. Diffusion Cloud minimises traffic flow with minimal latency and enables end-to-end data flow, securely, and at scale.

Diffusion Cloud enables:

• Efficient, real-time messaging: Optimised to stream a high rate of messages to many connected clients;
• Optimised distribution: Understands your data and can automatically remove out-of-date or redundant data; and
• Optimised performance: Understands how clients and connections are performing and can gracefully manage clients that need to resume sessions after a loss of connectivity.

About DiffusionData
DiffusionData (formerly Push Technology) is a pioneer in real-time data distribution, providing infrastructure software for fast-moving data streams. The software is delivered as a cloud, on-premise, or hybrid solution to companies worldwide in sectors such as financial services, iGaming, retail, transportation, health, and digital media.
DiffusionData empowers organisations to connect, transform, and deliver real-time data. This supports informed decisions and drives business innovation in an ever-evolving digital landscape.  Serving personalised low-latency data to tens of thousands of endpoints presents a difficult scaling challenge that Diffusion solves. The DiffusionData team merges business and technology insights to create world-class solutions. Learn more at www.diffusiondata.com.

Diffusion Cloud’s deployment enables Aposta Ganha to focus on Sportsbook growth and the introduction of new casino services

Aposta Ganha, Brazil’s fastest growing  sports betting and casino site, has become a customer of DiffusionData, transitioning to the highly acclaimed Diffusion Cloud framework. This strategic move underscores Aposta Ganha’s commitment to leveraging innovative technology to deliver superior services to its clients. The deployment of Diffusion Cloud enables Aposta Ganha to focus on growth, expand the services offered on its sportsbook, and increase its capabilities in the casino market.

Aposta Ganha’s decision to deploy Diffusion Cloud was driven by the need for a more reliable and scalable solution. As Aposta Ganha executes its expansion strategy, load management will become increasingly important and DiffusionData’s solution offers a more robust technology to ensure seamless performance and enhance customer satisfaction.

“We evaluated various options and found Diffusion Cloud to be the best fit for our needs,” said Rony Silva, CTO of Aposta Ganha. “The platform’s ability to manage high loads and its reputation for reliability were key factors in our decision. We look forward to the enhanced performance and stability that Diffusion Cloud will bring to our operations.”

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Aposta Ganha’s transition to Diffusion Cloud is expected to deliver immediate improvements in system performance, allowing Aposta Ganha to maintain its competitive edge and continue offering top-tier services to their clients. The enhanced capabilities of Diffusion Cloud will empower Aposta Ganha to scale efficiently, handle increased traffic, and provide a smoother user experience.

“We are thrilled to welcome Aposta Ganha to the DiffusionData family,” said Grethe Brown, CEO at DiffusionData. “Diffusion Cloud is designed to handle high loads effortlessly, providing the stability and scalability that companies like Aposta Ganha require to thrive in today’s fast-paced, competitive iGaming market. Aposta Ganha now has a solution that delivers for its customers and provides real-time betting information – handling peak traffic without them having to worry about delays or lost revenue.”

Diffusion Cloud is a dependable Managed Service offering of the Diffusion framework to small, medium, and large-scale enterprises. It provides infrastructure and APIs for developers to build real-time functionality into their applications. Diffusion Cloud delivers real-time, personalised data globally to end users at a lower cost of ownership, regardless of scale, location, or hosting requirements. Diffusion Cloud is designed to alleviate the DevOps responsibilities for customers in supporting the Diffusion framework and to overcome the many challenges developers face with open-source or in-house-built solutions, particularly regarding scalability and latency.

About DiffusionData
DiffusionData (formerly Push Technology) is a pioneer in real-time data distribution, providing infrastructure software for fast-moving data streams. The software is delivered as a cloud, on-premise, or hybrid solution to companies worldwide in sectors such as financial services, iGaming, retail, transportation, health, defense, and digital media.
DiffusionData empowers organizations to connect, transform, and deliver data instantaneously, supporting informed decisions and driving business innovation in an ever-evolving digital landscape. Serving personalised low-latency data to tens of thousands presents a difficult scaling issue that DiffusionData solves. The DiffusionData team merges business and technology insights to create world-class solutions. Learn more at www.diffusiondata.com.

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About Aposta Ganha
Aposta Ganha is a leading company in the sports betting and online gaming market. It has a significant presence across all 26 states and the Federal District of Brazil as well as other Latin American countries. Aposta Ganha is recognized for its innovative approach, user-friendly platform, and features. The company is committed to maintaining the integrity of sports by monitoring and reporting suspicious betting activities.

Community feedback has major impact on new enhancements in latest version of Diffusion

DiffusionData, the pioneer and leader in real-time data streaming and messaging solutions, today announced the release of Diffusion 6.11. The latest developer-centric enhancements to the framework aim to speed and simplify development, reduce operational costs, and ensure reliable and efficient delivery of real-time data.

Grethe Brown, CEO of DiffusionData, said: “Many of the enhancements we’ve introduced in 6.11 have been driven by an ongoing dialogue with our Diffusion community. It’s important for us to understand the evolving requirements of our clients and address those when introducing improvements to our framework. The enhancements reflect some of the daily challenges faced by developers and are intended to improve operational productivity. The feedback from our amazing customers continues to fuel our innovations in real-time data.”

Enhancements in Diffusion 6.11 include:

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Major Improvement in Distributed Update Performance
In previous releases the performance of updates in a clustered environment was significantly slower than that of a single server. With this release, asynchronous operations are applied to bring cluster performance comparable to a single server.

Usage Monitor
In 6.11, a new usage monitoring feature has been introduced. This provides customers with the ability to collect certain usage statistics in files that can then be sent to DiffusionData periodically so that their usage of the framework can be assessed. This allows DiffusionData to have a far better view on how Diffusion is being used and provide customers with feedback on their usage to improve the overall technology experience.

Other enhancements in 6.11 include:

• Cluster-aware Session Event Listener: a new API has been added to replace the previous session properties listener. This brings the ability to listen for events related to sessions across a cluster of servers, as well as new filtering capabilities.
• Topic View Scalar Path Mapping Extension: an enhancement to allow topic views to include parent paths when creating views of the topic tree.
• New ‘Environment’ Session Property: a new fixed session property has been added to provide additional information about connecting clients, and enable more powerful filtering of sessions.
• New ‘Matches’ Comparison for Session Filtering: session filters can now make use of regular expressions for matching sessions.
• Ability to Turn Delta Compression Off for Update Streams: users can now suppress delta generation in update streams. Disabling delta compression can reduce the CPU workload at the client at the cost of increased bandwidth.
• Fetching Topic Sizes: it is now possible to fetch the sizes of topics without transferring the topic payload. Sizes are also displayed in the Diffusion Management Console.
• Diffusion Management Console Improvements: the Diffusion Management Console has had several improvements. These include a new intuitive way to define and manage topic views, and a new structural browser for JSON values.