The Los Angeles Rams (“Rams”) have collaborated with Genius Sports Limited to provide their fans with augmented, data-driven in-game highlights within SoFi Stadium.

During every Rams home game, immersive highlights leveraging the NFL’s proprietary Next Gen Stats (“NGS”) data will be displayed on SoFi Stadium’s iconic Infinity Screen. These highlights, powered by GeniusIQ, Genius Sports’ next generation data and artificial intelligence platform will include crucial NGS insights such as player locators and speeds, time for the quarterback to throw and a complete minimap.

As a long-term partner of the Rams, Verizon will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience. Verizon’s logo and messaging will take center stage creating a dynamic new platform for them to strengthen their brand affinity with Rams fans.

GeniusIQ applies powerful machine learning and AI to translate huge volumes of NGS data into a semantic understanding of football. It then powers real-time insights and brand activations, creating meaningful connections with fans when the on-field action is at its most compelling.

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“Since opening SoFi Stadium in 2020, we continuously look to team up with best-in-class companies to set the gameday standard at the Rams House,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “We are thrilled to work with Genius Sports to deliver this unprecedented experience to our fans and grateful to our partner Verizon for elevating this content.”

“Connecting our partners and sports fans with the excitement of live sports through memorable experiences is intrinsic to our GeniusIQ offering,” said Steve Bornstein, President, North America of Genius Sports. “Our partnership with the Los Angeles Rams breaks new ground in sports fan engagement, combining immersive highlights and rich tracking insights for brands like Verizon. We’re delighted to showcase the enhanced value of Genius Sports with the NFL and the Rams.”

Genius Sports is the exclusive distributor of NFL Official League Data.

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has enhanced its existing partnership with global sports technology provider Genius Sports to extend the distribution rights of its esports products to the US market.

The updated agreement ensures Genius Sports can now deliver SIS’ H2H Global Gaming League game portfolio of more than 150,000 annual matches to its comprehensive US sportsbook network, significantly increasing the sports simulation product’s audience reach.

Already live in New Jersey ,Colorado and Kentucky, SIS’ esports products are built for sportsbooks and features regular short-form esoccer and ebasketball contests between professional gamers.

The highly competitive matchups from SIS’ H2H Global Gaming league are produced entirely in-house from SIS’ self-contained UK studios and features ultra-low (sub-second) latency live streaming, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement. SIS esports also has integrity at its core and is the only product in the industry to be accredited by ESIC, with visible, trained referees overseeing every match.

Genius Sports is a global leader in official sports data and technology, powering the ecosystem that connects sports, betting, and media. It provides sportsbooks and lotteries worldwide with award-winning data, odds, streaming, trading, and marketing solutions that are proven to drive profits and cost efficiencies.

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Michele Fischer, Vice President at SIS Content Services, said: “Our sports sims titles continue to gain traction in the states that we are currently operating. Strengthening our partnership with Genius Sports supports our US strategy for widespread distribution of our esports products across all states.

“Our esoccer and ebasketball products have a clear track record of adding significant value to the bottom line of operators and we are sure US-focused brands will benefit greatly from having our content within their portfolios.”

Matt Stephenson, Global Partnership Director at Genius Sports, said: “SIS’ Competitive Gaming product is a compelling product that is already resonating with operators and players in the US. We have been delighted to integrate such an innovative product into our offering and by providing this margin-increasing content to our US partners, we are continuing to deliver the widest array of wagering opportunities.”