Eastern Europe
EGT Digital is ready for its first participation in SIGMA East Europe 2024

EGT Digital will make its debut at this year’s edition of SIGMA East Europe. The company has prepared a rich product selection, which will be available to guests at stand P225.
EGT Digital will show its ever-evolving portfolio of slot solutions, currently including the bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, as well as more than 100 casino titles on different themes. The visitors will be able to get acquainted with Burning Hot Instant, the latest addition to Clover Chance and the first instant proposal in the jackpot’s range. Inspired by EGT Digital’s classic Burning Hot slot series, this game will win players’ hearts with its mystery jackpot and numerous immediate rewards.
The in-house developed “all-in-one” betting platform X-Nave will also be on display to demonstrate its 4 main modules: Sport Product, CRM Engine, Gaming Aggregator and Payment Gateway. Each one of them can be part of the complete solution or function independently from the others, as they could be integrated with developments of third-party providers.
The main accent in X-Nave’s Sport Product for the event will be the new Customizable tournament page, which aims to enhance user engagement and simplify navigation. Through it players will be able to access relevant information and place bets very easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This way users have at their disposal all the data they need, which is a guarantee that they will enjoy more personalized and engaging betting experience.
EGT Digital’s CRM Engine will present many new competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. More options for more detailed player segmentation will be also available to operators, as well as an AI/ML chatbot and a new AI/ML module for individually selected casino games based on casino visitors’ behavior.
The Gaming Aggregator will show its enhanced portfolio of more than 12,000 titles, covering slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games from more than 110 popular providers. The variety of casino widgets available to operators is now enriched with a leaderboard widget, which will be also presented to the guests at the stand.
EGT Digital’s Payment Gateway will introduce its wide range of payment methods, which already includes Open Banking. The guests will also be able to learn more about the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, which means that the players don’t have to leave the game in order to take what is hidden inside.
“We are very excited that we will take part in SIGMA East Europe this year,” shared Tsvetomira Drumeva, Head of Sales at EGT Digital. “This region is of great significance for us and I am confident that the event will provide us with the opportunity to meet with both our current partners and many potential new customers, who will be able to see and test our products on site. We are looking forward to welcome all of them at our stand on 03 and 04 September.”
The post EGT Digital is ready for its first participation in SIGMA East Europe 2024 appeared first on European Gaming Industry News.
Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
Compliance Updates
Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries

Ukraine has created a new agency named “PlayCity” to control state policy in the field of gambling and lotteries.
The work of “PlayCity” will be coordinated by the Cabinet of Ministers through the Deputy Prime Minister for Innovation, Development of Education, Science and Technology — Minister of Digital Transformation Mykhailo Fedorov.
In 2025, the agency will be financed within the budget of the liquidated Gambling Commission (CRGL).
In December 2024, the parliament decided to liquidate CRGL and transfer gambling regulation functions to the Ministry of Digital Economy. It was decided to automate licenses to remove the human factor from the process and reduce corruption.
The post Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries appeared first on European Gaming Industry News.
Eastern Europe
GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv

The first media event as part of FC Zorya Luhansk’s partnership with their title sponsor, GGBET UA, has taken place in Kyiv. Zorya is the second Ukrainian football team that the brand has successfully collaborated with. The partnership with the leading betting brand has boosted Zorya’s media activity and brought the club closer to fans.
By working with GGBET UA, Zorya have strengthened their presence on social media, regularly sharing engaging and interactive content. Thanks to this new strategy for interacting with fans, the reach and engagement of certain types of social media posts have doubled. The club have launched an updated version of their official site, where you can now find all the information about their history and current activities. Zorya will also soon be delighting fans by launching an official fan shop.
This approach to the partnership between GGBET UA and FC Zorya Luhansk is bringing the team closer to their fans, creating real value for all involved, and promoting Ukrainian football.
GGBET UA CEO Sergii Mishchenko shared his thoughts about the collaboration and the future of the partnership: “GGBET chooses its partners carefully. Signing football clubs just for the sake of a portfolio is not the approach we take. Shared values, a drive for growth, and a desire to evolve and improve are all important to us. Our partnership with FC Zorya is a brilliant example of our philosophy when it comes to collaboration. We only started working together at the end of 2024, and we’re already seeing results. And we have many new and interesting things to look forward to in the future.”
During the press conference, club representatives also shared the results of their winter training sessions and discussed how the team is preparing for the second half of the Ukrainian Premier League season. The club also announced that it has signed some new players: Bosnia’s Dejan Popara and Ukraine’s Volodymyr Bilotserkovets.
You may recall that previously GGBET UA broadened its support for Ukrainian football by partnering with FC Dynamo Kyiv. A press conference with the club was held in autumn 2024 and was an important step forward in terms of strengthening the brand’s ties with Ukrainian football.
The post GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv appeared first on European Gaming Industry News.
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