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Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry

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  • Gambling app industry records strong H1 2024 with Android gambling app downloads up 30% in the week prior to Euro 2024 vs. the same period last year
  • Gambling apps on average see approximately 69% increase in downloads around major horse racing events – week of Grand National saw 124k new users and Cheltenham 143k – compared to weekly average of 79k
  • Period of World Cup 2023 saw 369k new gambling Android app users 
  • Euros and Ascot could combine to see highest ever month of downloads – with Olympics to follow 
  • Sports betting sector reaches 20 million lifetime downloads on Google Play Store
A new analysis of sports betting apps on the Google Play Store by app growth solutions company, SpliMetrics, predicts that the sector may see its strongest ever month in terms of new users due to the Euros and Royal Ascot coinciding.
SplitMetrics found that the UK’s other major horse racing events – The Grand National and Cheltenham – led to download numbers increasing by an average of 69% in the week leading to the races. On average new download numbers in 2024 for the UK’s top 17 gambling apps on Android were 79k per week, however, the Grand National saw 124k and Cheltenham 143k – the highest download weeks of the year by a considerable margin.
Similarly, the first week of World Cup 2022 saw 122k downloads – with 369k recorded over the course of the tournament.
The gambling industry as a whole has seen a strong start to the year with downloads up by approximately 30% compared to 2023.
These factors could combine to see the UK’s top seventeen gambling apps registering their largest month on record and, with the Olympics still to come, put the industry on course for its largest year of growth ever.
The top 17 sports gambling apps analysed through the App Radar by SplitMetrics platform, experienced an approximate 15% increase in Android downloads in the two weeks running up to the start of Euro 2024 (3-16 June 2024) when compared to the same period in 2023 (110k vs 96k downloads).
The apps that added the most Android downloads in those two weeks are bet365, Sky Bet, Paddy Power, Coral and Ladbrokes.
Overall, sports betting apps reached an estimated 20 million lifetime downloads on 16th June 2024. These apps have gained an estimated 2 million new users in 2024 up until 16th June.
The top five apps in terms of lifetime downloads are bet365, Sky Bet, Paddy Power, William Hill and Ladbrokes.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Our new study shows that major UK horse racing events lead to a dramatic increase in downloads for gambling apps – almost the same number per week as we see for huge global events like the World Cup.
“The combination of Royal Ascot, the Euros, and the high growth rate of the gambling app industry this year could combine into a perfect storm – generating unprecedented new customer numbers. With the Olympics also coming up, 2024 could easily become the biggest year for customer growth in the smartphone era.
“Each download represents a new user for these businesses which, if converted to long-term customers, would have a huge impact on their bottom line. An accessible and seamless user experience will be a big factor in whether these apps will be able to retain the new users and convert them into loyal customers.
“Big global events bring a lot of potential new customers to different parts of the app market but they also bring a lot of competition. Businesses that invest in smart, targeted marketing can differentiate themselves from their competitors. It’s also an opportunity for smaller businesses to punch above their weight and supercharge their growth.”

The post Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry appeared first on European Gaming Industry News.

EuropeanGaming.eu

HIPTHER Confirms Removal of EuropeanGaming.eu from Its Portfolio

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HIPTHER today reveals a strategic enhancement to its media portfolio. Starting January 2026, EuropeanGaming.eu will no longer be included in the HIPTHER portfolio.

This update comes after a finalized deal regarding the EuropeanGaming.eu domain. Consistent with best practices and contractual requirements, no additional information about the transaction will be revealed.

Notably, HIPTHER wants to directly clarify recent rumors: HIPTHER has not been sold, and there has been no alteration in ownership or control of the HIPTHER group.

The choice demonstrates an ongoing strategic emphasis on enhancing and expanding HIPTHER’s wider media ecosystem, which sustains a robust and expanding online presence across various sectors.

“EuropeanGaming.eu played an important role in HIPTHER’s journey, and we are proud of what was built over the years. This portfolio update is not an exit, but a refinement. HIPTHER remains fully independent, fully active, and more focused than ever on strengthening its core platforms and expanding our multi-industry media ecosystem. Our commitment to quality journalism, meaningful events, and global communities is unchanged.” – Zoltan Tundik, Co-Founder & Head of Business, HIPTHER.

HIPTHER’s active portfolio includes:
eegaming.org
● gamingamericas.com
● gamingnewsroom.com
● hipther.com
● picante.today
● and the wider network of HIPTHER-owned portals and vertical platforms

Through these channels, HIPTHER continues to deliver in-depth coverage, analysis, and thought leadership across gaming, technology, fintech, blockchain, AI, cybersecurity, and adjacent industries, supported by its global events, community initiatives, and multimedia content.

HIPTHER remains fully committed to its mission of connecting industries, fostering dialogue, and building platforms that serve professionals, innovators, and decision-makers worldwide.

For partners, clients, and the wider community, this announcement is intended solely as a portfolio clarification and reassurance of HIPTHER’s continued growth and long-term vision.

The post HIPTHER Confirms Removal of EuropeanGaming.eu from Its Portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Book of Sobek

Hölle Games Releases Book of Sobek

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Hölle Games has released its latest online slot, Book of Sobek. This 5×3, 10 payline slot invites players to dive deep into the magical Nile and enter the aquatic temple of the ancient Crocodile God.

With every spin, the mighty Sobek may rise from the depths to bless the reels. When players manage to uncover 3 or more sacred Books, the temple chambers swing open, granting entry into the Free Games. Within this inner sanctum, a special expanding symbol is chosen; should it land, it will stretch across the reels like the flooding Nile, paving the way for monumental wins of up to 5000x. Featuring both Feature Buy and Fire Stake options, the game is available now for MGA with other markets coming soon.

The post Hölle Games Releases Book of Sobek appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88 and Odds88 Enters into Strategic Partnership with MINT

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Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.

MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.

Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.

By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.

Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.

“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”

Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.

“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”

Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”

The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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