Latest News
Online Casino Innovator Soft2Bet Shows US Market How to Improve ROI at SBC Summit North America in New Jersey
Soft2Bet, a leading casino and sportsbook platform provider, displayed its Motivational Engineering Gaming Application (MEGA) last week at SBC Summit North America 2024, one of the preeminent conferences for the online betting and gaming industry in the U.S. and Canada.
Soft2Bet Chief Business Development Officer (CBDO) Martin Collins gave a keynote presentation to a crowded room on driving increased engagement and ROI across Casino and Sports Betting brands. He described we are currently “in a race-to-the-bottom with unsustainable acquisition, engagement, and retention strategies of high-cost CPAs and bonuses that do not create customer loyalty.” During the presentation, Martin shared insights on how personalized gamified experiences can reduce costs and increase profitability for operators in tightly regulated markets.
“There’s a lot of chatter about the lack of new favorable regulation for the industry in 2024,” said Collins. “So in order to stay afloat in this environment, you need to get sticky to your consumer, and you do this by adding some spice to your platform. MEGA is the spice that will give operators a huge advantage when it comes to engagement, screentime, and overall loyalty.”
In addition to Collins, Soft2Bet executives including CEO and founder Uri Poliavich, CFO Max Portelli, and General Counsel David Yatom Hay, met with regulators, operators, and other industry partners to discuss Soft2Bet’s launch in North America, as well as its MEGA solution, which can be integrated seamlessly into operators’ platforms and customized for local markets. Soft2Bet has submitted for both operating and supplier licenses in New Jersey, with plans to use its innovative technology and MEGA solution to revolutionize the online gambling market in the U.S.
Soft2Bet, which offers an extensive suite of iGaming products is now making off-the-shelf and unique casino gamification mechanics available to any operator, all via a seamless API integration. MEGA combines online casino and sportsbook solutions with casual gaming narratives and has proven to increase Average Revenue Per User (ARPU) by 45% and Gross Gaming Revenue (GGR) by 60%. These gamification features can be personalized to the needs of any individual consumer and have demonstrated an increase in screen time by 4X, and increased deposit amounts by 50%.
With a pending launch in Ontario in the coming weeks, and work being done to gain a license in New Jersey, the Soft2Bet team intends to remain focused on the North American Market and to dedicate its resources to complete these launches. The team will be back in the US to meet with partners and showcase MEGA at Global Gaming Expo (G2E) on October 7-10 in Las Vegas, Nevada.
Casino-Groups
Sebastian Jarosch Becomes Head of AI at Casinos Groups
Sebastian Jarosch is no longer solely the founder and managing director of Casino Groups as he is also taking on the role of Head of AI, at least on an interim basis. This personnel decision marks a conscious step towards closer integration of corporate management and technological responsibility.
In future, Jarosch will not only be responsible for the strategic direction of the company, but also for the further development of the AI systems that already form a central part of the product landscape. Casino Groups is one of the best-known platforms, which has been using and continuously developing an AI-supported rating system for online casinos for some time.
The decision to anchor the role of Head of AI directly at management level was a conscious one. Artificial intelligence now influences almost all areas of the affiliate business, from content structures and data analysis to regulatory documentation and product logic. Such a development requires decisions that bring together economic objectives, technological possibilities and legal frameworks.
Sebastian Jarosch brings this perspective from years of experience in the iGaming sector. As an entrepreneur, he is familiar with economic dependencies as well as the challenges of increasing regulation. The additional responsibility in the AI area makes it possible to set technological courses more quickly, define priorities more clearly and establish innovation as an integral part of corporate management.
The new role of Head of AI fits in perfectly with current developments in the iGaming market. Increasing regulatory requirements, rising acquisition and content costs, and the growing influence of AI-powered search systems are changing the economic fundamentals of the affiliate business. Visibility is no longer achieved solely through reach, but through authority, consistency and verifiable quality.
With this appointment, Casino Groups is sending a clear signal to the outside world. Affiliate companies are increasingly being valued like media or technology companies. Partners and investors are placing greater emphasis on compliance, data competence and sustainable product development. The bundling of management and AI responsibility strengthens the company’s credibility in these areas.
At the same time, Casinos Groups is positioning itself as a player that does not delegate innovation, but actively drives it forward. The interim nature of the role creates space for further development and adaptation without diluting the strategic ambition. For the industry as a whole, this step underlines that AI expertise has arrived at the management level.
The role of Head of AI forms the organisational foundation for this development. It ensures that technological innovation, editorial standards and economic objectives are interlinked. Casino Groups is thus pursuing a clear line: technology as a tool, people as an authority and quality as a connecting element.
The post Sebastian Jarosch Becomes Head of AI at Casinos Groups appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CONOR DURNIN
THE UNIT ANNOUNCES APPOINTMENT OF CO-FOUNDER CONOR DURNIN TO LEADERSHIP TEAM
The Unit, the leader in product design and development for iGaming and sports betting, has announced the appointment of Conor Durnin to its leadership team.
Durnin, who co-founded The Unit in 2018, played a foundational role in the company’s early vision and direction. His appointment marks the first time he has taken on an active position within the business, as The Unit continues to scale its work with operators, platforms, and suppliers in the global iGaming and betting sector.
In his role, Durnin will focus on strengthening The Unit’s product strategy expertise, supporting complex client engagements, and helping guide the company’s next phase of growth as demand increases for outsourced development of differentiated and innovative betting and gaming products.
“From the outset, The Unit has set out to raise the standard for outsourced product development in betting,” said Durnin. “Stepping into this role allows me to focus on supporting the team as we help our partners build scalable, world-class products.”
Having previously held senior roles at brands including Boylesports, Grand Parade and SportCaller, Durnin brings extensive experience in product leadership, engineering, and delivery, with a reputation for bridging commercial objectives and technical execution. His approach aligns closely with The Unit’s focus on building world-class products that prioritise user experience and long-term sustainability.
“The Unit was founded to challenge conventional thinking around betting and gaming product design, and Conor will play a pivotal part in this going forward,” said Paddy Casey, Co-founder at The Unit. “As the business continues to flourish, adding Conor is a natural step and reflects the ongoing pace of expansion at The Unit.”
Durnin’s arrival comes as The Unit continues to expand its footprint across sports betting and iGaming, working with clients on outsourcing options, product development, UX/UI, platform architecture, and industry-leading technical design.
With offices in Ireland, Moldova, Gibraltar, and a US hub in New York, The Unit has an unflinching commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging nearshore product development, the team now boasts a strong track record of building world-class products for the sports betting and iGaming sector over the last decade.
The post THE UNIT ANNOUNCES APPOINTMENT OF CO-FOUNDER CONOR DURNIN TO LEADERSHIP TEAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
St8 Secures Sweden B2B Licence, Adding Another Regulated Market
Casino games aggregator St8 is poised to expand into another significant regulated market following the receipt of a B2B supplier license from Sweden’s Gambling Authority, Spelinspektionen.
This indicates that St8 can now offer its aggregator technology to operators licensed in Sweden for the first time.
These operators obtain access to an advanced platform renowned for achieving seamless integrations within days through a single API.
Vladimir Negine, founder and CEO at St8, said: “Being awarded a B2B licence by Spelinspektionen underlines the strength of St8’s technology and compliance-first approach. Sweden is one of Europe’s most respected regulated iGaming markets, and we are excited to now be able to support licensed operators there with our next-generation aggregation platform.
“Our focus remains firmly on expanding in regulated jurisdictions, and adding Sweden further strengthens St8’s position as a trusted supplier to operators in leading global markets.”
Spelinspektionen is recognized for upholding some of the strictest player protection standards in iGaming,
St8 has quickly grown into several prominent regulated markets in recent months. In October, it received a supplier license in Ontario, and in July it obtained a B2B license in the United Kingdom.
The post St8 Secures Sweden B2B Licence, Adding Another Regulated Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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