Xtremepush Expands XP Partners Programme with Addition of Hybrid Interaction

Blending Knowledge in CRM, Gamification, and Loyalty Marketing Will Enable Operators to Expand Rapidly.

Xtremepush, a top provider of CRM and loyalty marketing, has revealed that experts and strategists in CRM and gamification, Hybrid Interaction, have joined its XP Partners programme, offering fully managed services to current operator clients.

The alliance has been established with the primary goal of enabling operators to enhance their CRM functions more swiftly and efficiently, regardless of their internal capabilities, while also concentrating on a wider goal of equipping customers with top-tier CRM resources supported by professional assistance.

The two brands have merged their product knowledge and profound insight into customer issues to assist brands in managing intricate CRM programs across multiple markets or brands with improved consistency, efficiency, and speed, guaranteeing the quickest path to growth, regardless of location or igaming sector.

Robbie Sexton, Director of Partnerships at Xtremepush, said of the partnership: “We’re constantly looking for ways to leverage complementary technologies and expertise in this sector, and bringing on Hybrid Interaction as the latest member of our XP Partners programme is a prime example of how we can leverage best-in-class expertise to deliver customer success.”

“By combining our category leading CRM and loyalty marketing platform and our laser focus on customer delivery with Hybrid Interaction’s expertise in gamification and CRM strategy implementation, we know we have a potent offering that can power brand growth quickly, no matter the complexity of the operation.”

Nelli Zhamagortsyan, Head of Business Development at Hybrid Interaction, added: “Our speciality lies in enhancing player engagement, retention, and lifetime value through data-driven strategies, personalized automation, and innovative gamification solutions. Working with Xtremepush via its XP Partners arm will help us deliver those gains faster and with more efficacy”.

The XP Partners initiative aims to provide rapid growth and empowerment to clients through closely integrated collaborations with both solution and technology companies. Utilizing Xtremepush’s platform, combined with specialized knowledge from external companies in particular product and service domains, operators can benefit from a comprehensive solution that improves and expands the current Xtremepush offerings.

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