partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
![enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform](https://recentslotreleases.com/wp-content/uploads/2024/05/136007-enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform.jpg)
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Latest News
ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience
![thrilltech-partners-with-coolbet-to-provide-jackpot-solution,-enhancing-player-experience](https://recentslotreleases.com/wp-content/uploads/2024/07/138280-thrilltech-partners-with-coolbet-to-provide-jackpot-solution-enhancing-player-experience.png)
ThrillTech is pleased to announce a strategic partnership with Coolbet, a leading online gaming company, to integrate ThrillTech’s innovative jackpot solution into Coolbet’s platform. This collaboration aims to elevate the player experience and drive engagement on the Coolbet platform.
According to ThrillTech’s CTO, Peter Mares, “We are thrilled to support an esteemed brand like Coolbet on their journey towards expansion and enhanced player offerings. Our cutting-edge jackpot solution is designed to captivate players and deliver a thrilling gaming experience.”
Coolbet’s President, Endre Nesset, expressed his enthusiasm for the new partnership, stating, “We are excited to introduce this new product to our brand, enabling our players to enjoy bespoke jackpots designed to elevate their gaming experience. This collaboration with ThrillTech aligns with our commitment to offering top-notch gaming entertainment to our valued customers.”
The integration of ThrillTech’s jackpot solution into Coolbet’s platform signifies a step forward in providing an enriched and personalized gaming experience for players. Stay tuned for more updates on the exciting developments resulting from this partnership.
The post ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience appeared first on European Gaming Industry News.
CT Interactive
CT Interactive Launches its Games on Juegalo.com
![ct-interactive-launches-its-games-on-juegalo.com](https://recentslotreleases.com/wp-content/uploads/2024/07/138272-ct-interactive-launches-its-games-on-juegalo-com.jpg)
CT Interactive has launched its games on Juegalo.com, a prominent Chilean online casino brand. This partnership marks a significant step in CT Interactive’s strategic expansion within the Latin American market, extending the company’s footprint in Chile.
The integration of CT Interactive’s diverse game portfolio on Juegalo.com offers players in Chile access to a wide range of high-quality, engaging, and regulation-compliant gaming content. This collaboration is a testament to CT Interactive’s commitment to delivering exceptional gaming experiences and strengthening its position in the burgeoning Latin American market.
Maximiliano Hoyl, head of BD and Providers at Juegalo.com, said: “We are thrilled to welcome CT Interactive’s games to Juegalo.com. Their reputation for delivering excellent gaming content aligns perfectly with our commitment to providing our players with the best gaming experience. This collaboration underscores our dedication to offering diverse and high-quality entertainment options.”
This latest venture follows CT Interactive’s successful partnerships in Argentina, where their games have already gone live in multiple provinces with Jugadon.
Diego Verano, head of BD LatAm at CT Interactive, said: “The move into the Chilean market with Juegalo.com reinforces CT Interactive’s strategic focus on expanding its presence and influence across Latin America”. He continued by saying that Juegalo.com is a renowned online casino brand in Chile and a key player in the Chilean online gaming market.
Central Europe
OKTO.CASH expands in Germany with bet-at-home go-live
![okto.cash-expands-in-germany-with-bet-at-home-go-live](https://recentslotreleases.com/wp-content/uploads/2024/07/138270-okto-cash-expands-in-germany-with-bet-at-home-go-live.png)
OKTO announced the launch of its advanced cash-to-digital payment solution, OKTO.CASH with bet-at-home, a renowned and established operator in the German iGaming market. This collaboration marks a significant milestone for OKTO, expanding its footprint in Germany and further solidifying its reputation as an innovator in cash-to-digital solutions for iGaming enthusiasts.
OKTO.CASH offers bet-at-home users a hassle-free way to consume iGaming services with cash in real-time. Leveraging OKTO‘s always growing network of over 14,000 points of sale across Germany, including well-known brands such as Aral, Deutsche Post, Esso, Kiosk, Lotto, Shell, and many others, users can effortlessly convert physical cash into digital currency. This streamlined process provides a secure, fast, and easy-to-use top-up method that caters to the preferences of the market.
Richard Greslehner, Head of Product at bet-at-home Internet Ltd commented: “This partnership underscores our dedication to delivering cutting-edge and convenient payment solutions for our customers. With OKTO.CASH, users can now seamlessly deposit their physical cash into their online bet-at-home accounts at their favourite everyday stores.”
“We are thrilled to partner with bet-at-Home for the launch of OKTO.CASH in Germany,” said Mikhail Ovsepyan, Head of Germany at OKTO. “This collaboration underlines our dedication to expanding our presence in the German market and delivering cutting-edge payment solutions that meet the needs of iGaming enthusiasts. We look forward to revolutionizing the gaming payment experience and providing unparalleled convenience and security to users.”
OKTO‘s expansion in the German region follows the approval of both OKTO.WALLET and OKTO.CASH by the German Gaming License Authority (GGL) last year. Embedded into the merchant’s app or website, OKTO.CASH provides users with the fastest and most direct method to upload cash online, eliminating the need for third-party apps. Users can select OKTO.CASH as their payment method, choose the deposit amount, and select the nearest location from over 14,000 points to top up their accounts safely and in real-time.
The post OKTO.CASH expands in Germany with bet-at-home go-live appeared first on European Gaming Industry News.
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