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Industry Awards

Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards



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Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.

Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.

The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.


Betinia’s shortlisting in the following categories:

  • Best Native App,
  • CRM Campaign,
  • Innovation in Sports Betting,
  • Innovation of The Year,
  • Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.

Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.

Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”

The post Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards appeared first on European Gaming Industry News.

Industry Awards

Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year



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Rootz continues on an unstoppable trajectory, securing the title of Best Online Casino Operator of the Year in the coveted Malta iGaming Excellence Awards (MiGEA) 2024. The awards ceremony, which took place at The Hilton, St Julian’s, Malta, saw Rootz joining industry leaders on the podium once again, underpinning the company’s mission to become one of the world’s leading provider of entertainment experiences.

Rootz was nominated in four categories, including Best Workplace of the Year, Best Employer Brand of the Year, Best Online Casino Operator of the Year, and Best Gaming Company of the Year, demonstrating its versatility as an online gaming all-rounder and a great place to work.

Hitting all the right notes

Earlier in 2024, Rootz not only celebrated five years of offering world-class products and services but also picked up the accolade of Mobile Operator of the Year at the International Gaming Awards in February. The relatively young company has proven itself capable of standing shoulder-to-shoulder with the industry’s biggest and oldest brands.


Rootz is better known as the parent company to online casino brands Wildz, Wheelz, Spinz, Caxino and Chipz, offering seamless entertainment via proprietorial software as well as striking brand differentiation, including the Wildz Granny and the notable presence of Wheelz ambassador The Hoff. Spinz continues to break new ground in the world of online streaming while Caxino and Chipz offer popular experiences in their respective markets.

The company has stated that its goal is to “deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.

Making an impact

Rootz team members represented the company at the event, which showcases organisations and individuals that continue to drive iGaming as one of the country’s leading business sectors. In recent years, Malta has maintained a premier position globally in the industry, owing largely to the Malta Gaming Authority’s reputation as a best-practice regulatory authority.

Despite Malta’s size geographically, the country is a dominant player in regional and international gambling, with many major companies maintaining either headquarters or large regional offices on the island. The MiGEA awards, recognising excellence in this competitive environment, typically honour companies that are challenging competitors on the world stage.


Rootz CEO Sam Brown says of this latest accolade: “We’re delighted to have won the title of Best Online Casino Operator; it’s a reminder that our peers recognise us as capable of making an impact in Malta and the global markets. As a company, we feel that we’re laying the foundation for long-term success, and we rely on our exceptional teams to bring those goals to life”.

The company has previously stated that it has its sights set on ambitious targets for the remainder of the year; the achievement of two impressive awards showcases its commitment to securing its leadership position.

The post Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year appeared first on European Gaming Industry News.

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Industry Awards

Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards



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Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’

Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.

The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.


Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece)  footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”

The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.

Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.

The post Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.

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Industry Awards

The Winners of the 7th AskGamblers Awards Have Officially Been Crowned



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On 13 June, the 7th AskGamblers Awards officially concluded with a long-awaited grand finale held in Belgrade, Serbia. During the glamorous gala event, esteemed AskGamblers guests, renowned industry experts, officials, and partners had the opportunity to watch the winners in all the casino, slot, and affiliate categories be crowned live.

Here is the complete list of all the 7th AskGamblers Awards winners:

  • Best Casino – Tsars Casino
  • Best New Casino – Run4Win Casino
  • Players’ Choice Casino – Bitkingz Casino
  • Best New Slot – Big Bass Amazon Xtreme Slot (Pragmatic Play)
  • Best Provider – Yggdrasil Gaming
  • Best Partner – Mate Affiliates
  • Best Manager – Mariia Plakhotniuk (Richard Casino, Stay Partners)
  • Best Betting Operator – Affiliates

As is tradition, the night before the gala was reserved for the annual AskGamblers Awards Charity Night, during which an outstanding €110,000 was raised, breaking the record anew. The total sum raised at the auction will be donated to a charity organisation shortly.

Commenting on the AskGamblers Awards process and the two finale events, Dijana Radunović, General Manager at AskGamblers, said: “Every year we set up a challenge for ourselves to top the previous year and we’ve managed to complete our mission successfully once again. I couldn’t be more proud of all the hard work our team has put into the organisation, preparation, and execution of the entire AskGamblers Awards, including the two crowning events.


“We wish to thank every single player for casting their votes and helping us shine a light on the best of the best in the industry, as well as all our guests for making the two nights absolutely unforgettable. Warmest congratulations to all the winners and we can’t wait to see you all again next year!”

The post The Winners of the 7th AskGamblers Awards Have Officially Been Crowned appeared first on European Gaming Industry News.

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