Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

Affiliate Industry

SOFTSWISS is Best Platform Solution in Asia



Reading Time: 2 minutes


SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards. 

The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.

With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.


Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”

Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance. 

According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.

Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.  


Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”

Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world. 



SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.



The post SOFTSWISS is Best Platform Solution in Asia appeared first on European Gaming Industry News.

Affiliate Industry

47 New Brands in Q1’24: Affilka by SOFTSWISS Results



Reading Time: 3 minutes


Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24. 

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market. 

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.


Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter. 


The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.



Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.




SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.

Continue Reading

Affiliate Industry

How to Launch Your Affiliate Program for Any Niche in Just 2 Hours?





Whether you’re creating an affiliate program from scratch or planning to migrate from another platform, now you can do it in just a few hours with Alanbase. These processes have never been easier and faster!

Why is that? We have ready presets for iGaming, media buying teams, e-commerce, and many other niches for both Web and Mobile. We guarantee complete customization: all metrics, dashboards, and statistics can be 100% tailored to your needs. Below, we’ll explain the phenomenon of the builder because that’s what sets us apart and makes us one of the fastest and most affordable solutions on the market. We’ll also talk about our most interesting features, such as cohort analysis, tech support, statistics, and more. Speaking of statistics: some arbitrage teams use Alanbase as a tracker and say it’s more convenient than commonly used tools. For example, each media buyer has their own dashboard where they see their statistics and takes their links to drive traffic.

Moreover, Alanbase is a platform created by industry professionals in arbitrage and casinos for similar professionals. In other words, the platform was developed by arbitrators like you, and that’s why we’ve taken care of all the details for convenient work.

So, are these details really important or not?


  1. Goal Splitting

There is a problem where many systems cannot separate the customer’s journey into goals and only show the fact of them completing the final target action. In Alanbase, you can see the customer’s journey through various intermediate goals and use it in statistics.

  1. Conversion creation at the moment of the target action, not click

When using some systems and trackers, due to the absence of the concept of “Goal,” different target actions can be one conversion. Thus, Registration and Deposit can be one conversion, which will only change the status depending on what it is. Therefore, it will be impossible to count the number of Registrations and Deposits separately to calculate conversion. But with Alanbase, you will always see up-to-date data on the actual day of the target action in a convenient and readable format.

  1. Working with Different Currencies with Real-Time Conversion

Often, all user actions in a product are carried out in a local currency, and it is necessary to see statistics in the original currency, but payments can be in USD. In Alanbase, we allow you to send all actions in the original currency and make payments in the currency that suits you. Exchange rates are always up-to-date and correspond to the ECB rate.

  1. Setting a time window for when conversions will be paid to the webmaster

Imagine that a user registered and did not perform a paid target action immediately, but only on the 97th day after registration. Is it necessary to pay such a lead to a partner, as it is most likely the achievement of your Email marketing and customer retention department? Alanbase allows you to set a time window for paying conversions.

Many features may not seem essential when starting with any platform. But that’s exactly what you pay attention to later! And we made sure that our users don’t encounter difficulties both at the beginning and over time.

If you don’t believe it, write to our product manager on Telegram, and he will show you all the customization features in action. Or, sign up for a demo call; we’ve specifically allocated a few slots for this.

Your Affiliate Program or SaaS solution?

What’s wrong with developing your affiliate program from scratch? At first glance, the solution seems tempting. In reality, however, dozens of developers, months, or even years of work, and sums in tens of thousands of dollars stand behind your affiliate program. As a result: it’s a quite labor-intensive process that hides many pitfalls and requires experience in the niche. Design mistakes at the start of development can lead to consequences that will only be visible months into development when there is no turning back, and it turns out that time and funds were directed in the wrong direction.

Using SaaS solutions saves not only money and time but is also the most attractive and intuitive way to create your affiliate program and manage affiliate campaigns. The question is, which SaaS company to choose? Every SaaS company calls itself the most stable, intuitive, fast, flexible, scalable, and other epithets until marketers run out of imagination. And here you are, reading reviews, looking for honest feedback, asking colleagues and acquaintances, but all this won’t help until you know it in practice.

In practice, you can encounter the following situations: either the functionality is too complex, and a very good specialist is needed for training, or the opposite situation—there is little functionality and it is insufficient. There are systems that seem to fit all criteria, but when you start working with them, another pitfall emerges: unstable operation.


Many of our clients switched to us from other platforms, and we ask them, “What was missing from others?” Here are the answers we received:

  • Technical support that always responds and is ready to help promptly.
  • Flexibility and adaptability of the system to the needs of the business.
  • Flexible real-time statistics, considering specialized tools for iGaming.
  • Integration assistance.
  • Speed and responsiveness of the interface.
  • System stability.
  • The ability to influence the functionality that is being implemented in the product.

So, is there an option that can encompass all the advantages of systems and be free from the drawbacks inherent in other systems? Yes, and that’s Alanbase—a universal SaaS solution for building affiliate programs, which, thanks to its adaptability and builder functionality, is suitable for almost any business direction, whether it’s E-commerce, mobile games, or products in the iGaming industry.

Constructor, you say?


If you take a closer look at our logo, you can notice the image of a parrot, and it’s not just a coincidence! A parrot is an intelligent bird capable of performing complex tricks, understanding the essence of certain mechanisms, adapting to conditions, having high intelligence, and the ability to learn. Just like us: always trainable and customizable, a constructor that constantly adapts to its clients.

To better understand our customization capabilities, we will provide a few examples that have already been implemented based on our system. Studying them, remember: all events are freely customizable, and you can always add them to the systems for tracking and use them as paid events. All you need to do is be able to inform us of the fact of this event on your S2S postback.

Need a real-time system for gambling? We can track all indicators:

  • Registration,
  • First Deposit,
  • Repeat deposit,
  • Withdrawal,
  • Bet,
  • Bet Calculation,
  • Casino spin,
  • Spin calculation,
  • Balances activation and wager requirements.
  • Many other arbitrary events are also supported.

Need a solution to track the economy of a product using a subscription model and one-time payments, like an online school? We can easily track all indicators:

  • Registration,
  • Trial activation,
  • First sale,
  • Repeat sale,
  • One-time purchases,
  • Refunds, and many other additional arbitrary events.

A solution for publishers of mobile games? Absolutely! We can track:

  • Registration,
  • Game start,
  • Training completion,
  • Achievement of any level,
  • Activity after 3 days, after 7 days,
  • In-game purchases, and their amounts.
  • Many other additional arbitrary events are supported.

As you can see from the examples above, we can adapt to any niche and provide you with the solution you need. But adaptability to different niches is far from all that makes Alanbase a constructor.

What else?

  • At Alanbase, it is unique and unparalleled. Calculations are based on information sent to us by advertisers and parameters calculated by Alanbase itself. For example:
  • average daily check for a referred user,
  • total payment amount per day,
  • conversion from any target action to almost all available marketing metrics,
  • daily EPC,
  • daily ARPU,
  • CR,
  • average check per acquired user,
  • user lifetime,
  • and much more, limited only by your business requirements.

The ability to output the calculation of any indicators that can be calculated and grouped in any way—that’s us. Metrics in the statistics columns are calculated using arbitrary formulas limited only by your business tasks.



Smart Goals.

In Alanbase, you define the events you want to send to the system. Accordingly, you track the user actions on the product that interest you. With Alanbase, you can calculate more complex metrics. To explain with an example: You have an online English language school. Your users register, go through the training course, and either purchase full access or subscribe. There are also opportunities for one-time purchases of various add-ons. For such a school, we can offer tracking absolutely all target actions on the product: registration, completion of each lesson, tracking of each payment, tracking of payment refunds, the number of users who made 5, 10, 15, etc., payments during the entire lifecycle, and much more. You provide us with all the information on all system users, and we calculate on our side both basic metrics (1st lesson) and more complex ones, such as the number of users who made purchases totaling more than 100 USD.



We have no pre-installed methods for any payment systems for partners to request payouts. You will work with the payment methods practiced in your company and will have no restrictions. What other advantages does Alanbase offer? Above, we delved a bit into statistics and explained the phenomenon of the constructor. Let’s look at the features of Alanbase functionality and discuss what sets us apart.

Cohort Analysis:


Few have it ready-made. Yet, it is an exceptionally useful feature that allows you to assess the activity of users attracted to your products by your partners. It helps evaluate their profitability and allows adjustments to the economic model of interaction with your partners. It is as customizable as our statistics. By using the same logic, you can define arbitrary formulas based on parameters calculated by Alanbase and those sent by advertisers. For example, you can track activity based on any arbitrary indicators such as payment amount, quantity, conversion from one payment to another, hitting certain KPIs, etc., grouped by weeks. This allows you to see how each cohort of product users manifests activity every week.

Role Management:

Our role system allows flexible management of employee access. We don’t just limit access to sections of the system; we differentiate rights for specific actions. For example, you can create roles for a technical integrator who won’t have access to statistics or for a finance employee who will only deal with payouts. The role management system also allows managers to have access only to their assigned partners. Managers will see statistics, working conditions, and data directly for the partners they are assigned to, rather than all registered in the system.

Technical Support:

Yes, we are confident that a separate paragraph is needed here. After all, what could be easier than diving into a partner program specifically tailored for you and navigating freely? However, despite our interface being straightforward for our clients and having reference materials available, any system will have peculiarities that may not be immediately clear, requiring assistance in such cases. Our support responds quickly within a day, helping not only with the system’s functionality but also with solving complex partner cases. Our support specialists assist with onboarding and training staff to work with the system, help with integration model and initial setup, understand your traffic flow, advise on the best use of the platform, assist with integrating trackers and applications into Alanbase, as well as third-party solutions like AppsFlyer, work on and assist with migration from the current service to Alanbase, and help configure statistics and the system to meet your needs and business requirements.

Here are just a few questions our support specialists help with:

  • Onboarding and training staff to work with the system
  • Assisting with the integration model and initial setup, considering the specifics of your business
  • Understanding your traffic flow and advising on how best to use the platform
  • Assisting with the integration of trackers and applications into Alanbase, as well as third-party solutions like AppsFlyer
  • Working on and assisting with migration from the current service to Alanbase
  • Helping configure statistics and the system to meet your needs and business requirements

In Alanbase, Support is our clients’ friend!

Non-stop Optimization:

We are constantly improving and refining both the server and client parts of our service. Work is ongoing to improve the speed and stability of services. Continuous efforts are made to improve the intuitiveness of client dashboards by studying the use cases of our current clients. Only modern management and development methodologies, the fastest technologies, and solutions are used in our service. For example, we recently increased the RPS of the redirector by optimizing the code. This increased the link redirection speed tenfold and increased our throughput.

We also develop according to client requests: collecting feedback on existing functionality and new features that need to be developed to meet their needs. Some of the latest improvements include implementing invoice auto-generation for potential clients and an anti-fraud system for another active client.

Who is already with us?

The 4rabet team – is a large company operating in the iGaming market in India. The team needed to migrate from a custom system using third-party services to a new platform that would provide unified accumulation of all data without using external services and allow quick configuration of player qualifications for payment. Alanbase was proposed for the team.

The product underwent a one-time integration, and currently, only the internal Alanbase tool called “Smart Goals” is used to create dynamic working conditions with partners (Min. deposits, Baselines, User activity), without requiring intervention from the product. In addition to the standard referral link for user acquisition, Promo Codes were connected, actively used by partners to attract traffic, and, most importantly, actions of users registered via promo codes can also be seen within the statistics and reported to external systems for advertising campaign optimization.

Inside Alanbase, the unique functionality of building customizable statistics and customizable cohort analysis, unparalleled in the market, is actively used. This functionality allows calculating all required product indicators (e.g., Average Check, ROI).


SeriousPartners is a well-known program operating in the mobile subscription sphere. The team needed a platform to launch a second affiliate program in the iGaming industry, with an easy-to-use interface and event tracking categorization, providing the ability to request partner payouts to various payment systems. Several SaaS solutions were considered, and the choice was made in favor of Alanbase.

  • The service was provided to the team;
  • assistance was given in client setup;
  • the integration model with problematic advertisers was worked out;
  • a series of operational system improvements were made upon the client’s request;
  • operational support is provided at all stages of operation.

The AffGods team – is one of the most experienced and large teams in influencer traffic in the affiliate market. The owner of the arbitrage team, Bogdan, approached us with a request to customize the solution for their goals and tasks. The team needed to find a replacement for the Keitaro tracker, as working with the tracker was accompanied by inconveniences: buyers did not have separate links, statistics were consolidated in one account, and all statistics were strictly divided by sub_id tags. Keitaro also lacked goal separation; for example, Registration and First Deposit were considered a single conversion. We helped integrate all offers the team works with. Essentially, we set up a system where we receive all available information from the advertiser, and the team sees all statistics exactly as on the product. This allows analyzing traffic quality independently, without waiting for uploads from the advertiser. Each media buyer also got their own personal dashboard where they could see their statistics and independently take links to drive traffic. At the client’s request, functionality was added to allow media buyers to have multiple administrative roles. In the future, expense input will be implemented, allowing for daily ROI calculations.

How to get started?

Right now, you can view the platform demo and test it for free for 14 days. You can also ask questions to our product to understand how Alanbase will work in your case. We support clients at all stages, from application to deployment, and provide support throughout the entire period of working with us. After the initial introduction and the decision to start cooperation, we quickly set up a separate client for you. If necessary, we work out the integration model and provide recommendations on which events to track and what we can see in the statistics. If you are already working on a solution and considering moving to Alanbase, we can transfer and import all your current data into the system – partner base, statistics, offers, deals, and much more. Next, we conduct onboarding and train your employees to use the system, help with mastering it, and answer all questions.


How to Launch Your Affiliate Program for Any Niche in Just 2 Hours?


Continue Reading

Affiliate Industry

StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry



Reading Time: 2 minutes

New research from StatsDrone – the affiliate programme stats tracker –  today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.

The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.

The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.


Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.

John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.

Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.

The post StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry appeared first on European Gaming Industry News.

Continue Reading


Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania