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PMU becomes first external brand to use Flutter’s B2B Sportsbook Platform

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Flutter Entertainment is pleased to announce the extension of its B2B partnership with leading French operator PARI MUTUEL URBAIN (PMU), deepening a relationship between the two companies that began in 2010.

The extended partnership will see Flutter provide PMU with a multi-channel B2B Sportsbook Platform with market leading customer products and associated operational services. This is in addition to the continued provision of event management, fixed odds pricing, and risk management services as PMU benefit from the global trading ecosystem and trading expertise deployed for all of Flutter’s B2C and B2B brands.

PMU will become the first external brand outside of the Flutter Group to operate on this unique solution, and as part of this expanded partnership, they will benefit from Flutter’s continued investment in our B2B Sportsbook Platform and sports trading capabilities, as the scalability of the offering allows for seamless product rollouts across all brands operating on the platform.

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Tom Bowry, Chief Strategy Officer at Flutter, said: “We are delighted that PMU have chosen to extend our partnership and become the first external brand to adopt our B2B Sportsbook platform. This Sportsbook solution has been developed through a relentless focus on innovation and is powered by the exceptional expertise derived from our global portfolio of brands. We are excited about our B2B Sportsbook capabilities and the opportunities available to us in the future as we continue to invest to meet evolving customer needs and expectations.”

Emmanuel Vacher, e-commerce Director at PMU, said: “PMU.fr is the undisputed leader in the online horse racing betting market and also offers sports betting and poker. In sports betting, we were looking to simplify our architecture through a turnkey solution and to concentrate our efforts on Marketing and CRM . Flutter’s offering meets this need. Alongside them, we are now engaged in a multi-year partnership. Our common objective is, thanks to the expertise and technological capabilities of Flutter, to have within PMU.fr a leading Sports betting offer, services and user experience -such as for horseracing- and to gain market share”.

Number One horse race betting operator in Europe and third largest worldwide, PMU’s main activity is to market bets on horse races in a responsible and trusting environment. With 1,100 employees, the company operates in France (via its 14,000 retail outlets and French racecourses as well as on the Internet) and internationally with more than 120 partners across more than 50 countries. Horse race betting represents more than 90% of PMU’s business. Operating since 1930, PMU also diversified into sports betting and poker when the French online gaming market was opened to competition in 2010.

The result of PMU’s activity is fully redistributed to the French horse racing associations in charge of organizing the races, a total contribution of €835 million in 2023. A technological, useful and committed company, PMU finances the French horse racing industry, ensuring its sustainability, as well as supporting the direct and indirect jobs in the horse racing industry in France.

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Cubeia goes live with its Poker 2.0 platform

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Cubeia, a Sweden-based iGaming software solutions provider, has launched its highly anticipated Poker 2.0 platform. The latest version features a state-of-the-art multi-threaded game engine written entirely in Java 21 and a new and improved graphical UI.

As a celebration, Cubeia’s Hybrid Poker Network is running a 4-week Beta Test Series, where players are encouraged to report any bugs they experience for a chance to earn rewards of up to $55 in tournament tickets. The new server engine is designed to easily handle player loads in the six-digit range and has future-proof capabilities, such as exposing a poker lobby API to other providers – given the right deal.

One of the many advantages that the server upgrade brings is its ease of feature implementation – thread safety is built-in, removing the need for developers to worry about implementing new platform features. The technical debt has dissipated facilitating updates to be performed quickly and efficiently.

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This release comes at the perfect time as there are a number of operators lined up to launch during the remainder of the year. Cubeia is looking forward to not only expanding its poker network but also accommodating operator feature requests with greater agility.

Cubeia’s Head of Poker Simon Isbäck commented: “After about a year and a half worth of development, we can finally clap each other’s backs and be proud of what we’ve accomplished! On Thursday, I will be looking forward to hosting a huge launch party for the entire team! New features will drop faster than ever, and we’re looking forward to launching many industry-relevant features as well as some brand new ones. This is only the beginning!”

The post Cubeia goes live with its Poker 2.0 platform appeared first on European Gaming Industry News.

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Spinomenal releases Wolf & Piggies Chase

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Leading iGaming content provider Spinomenal has released its latest game in its Adventures Series, Wolf & Piggies Chase. The two arch enemies meet again on a picturesque farmyard surrounded by rolling hills, smiling animals, and huge haystacks. A playful soundtrack ensures a jovial mood for all as players look for Golden Piggy Bank symbols to activate Free Spins.

Players who land on three Golden Piggy Bank symbols will be awarded 10 Free Spins. Four will award 15 Free Spins and five will award 20 Free Spins. In Free Spins only, the Wolf Wild can substitute for all other symbols except for the scattered Free Spins symbol.

Spinomenal’s Instant Cash feature comes into play every time the reel spins and the Instant Cash symbol will randomly show four possible values that are collected in Free Spins. Instant Cash symbols accumulate during the round before they increase the Free Spins metre at the top of the reels.

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Once four Wild symbols are found, players will win 10 additional free spins and on all future spins until the free spins finish. It also means that the Small Instant Cash symbol (pays x2 or x5 of the total bet) transforms into a Medium Instant Cash symbol which pays out x10 or x15 of the total bet.

Eight Wild symbols found means players will collect six further free spins on all future spins until the free spins end. The Medium Instant Cash symbols turn into Large Instant Cash symbols, which pays out x20 or x25 of the total bet.

After securing 12 Wild symbols, players collect another four additional free spins and on all future spins until the free spins end. This then pushes players into the final level where the Huge Instant Cash symbol is engaged and pays either x50 or x2000 the total bet.

Spinomenal CO-CEO, Omer Henya commented: “Players will love this fun and feature-packed farm adventure. Wolf & Piggies Chase is a vibrant, colourful addition to our much-loved Adventures Series.”

The post Spinomenal releases Wolf & Piggies Chase appeared first on European Gaming Industry News.

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Belatra releases explosive instant game Mummy’s Mines

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Belatra, a leading developer of innovative online slots, has released Mummy’s Mines, an instant game inspired by one of the studio’s most successful titles – Mummyland Treasures.

This version is an all-new instant game adventure that blends suspense, strategy, and ancient treasure-hunting excitement. Before diving into the action, players must select the battlefield: a 3×3, 4×4, or 5×5 grid. Then, it’s a choice on how many mines to face – more mines mean higher potential multipliers – the ultimate risk-reward quandary.

Mummy Mines is set within an eerie underground tomb surrounded by Egyptian artefacts. This fast-paced title challenges players to uncover hidden Scarabs, avoid deadly traps, and chase a glistening Jackpot.

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Every successful tile revealed carries players further into the forgotten depths, where fortunes lie buried and danger lurks just beneath the surface. There is also a chance to unearth the special Jackpot Spin. When players uncover a Jackpot tile, a reel spins to determine their fate – landing on a Coin grants a bonus win, a Mine ends the game, and the coveted Jackpot symbol awards the full accumulated prize. As the jackpot value edges closer to its limit, the display starts flashing red, signalling that the treasure is almost ripe for the taking. If the pressure becomes too much, players can take the chance to cash out any accumulated winnings. Belatra’s newest title combines the unique atmosphere of Mummyland Treasures with fresh mechanics that deliver thrilling gameplay in every round.

Sergey Chernyavski, Belatra Games’ CCO, said: “Mummy’s Mines is an explosive hit that is a bold new entry in Belatra’s instant game lineup – offering quick games, big risks, and even bigger rewards. The game honours the charm of the original and players will love seeing the much-loved Mummy character in a new style of game.”

The post Belatra releases explosive instant game Mummy’s Mines appeared first on European Gaming Industry News.

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