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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

2025 Gaming in Germany Conference

Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference

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In two weeks, operators, industry analysts, and legal experts will once again gather in Berlin to attend the 2025 Gaming in Germany Conference. This year’s event will take place on Tuesday, November 11.

Key topic: Evaluation of 2021 State Gambling Treaty

The 2021 State Gambling Treaty (GlüStV 2021) is currently being evaluated by the German federal states, with a final report expected next year.

The outcome of this evaluation will determine to what extent Germany’s iGaming regulatory framework will be adjusted to reflect market realities. Already, it appears that certain things the industry has been clamoring for – e.g., easier game certification – will become a reality.

While the industry will certainly not get everything it wants, the direction of regulatory development could be toward improvement.

Willem van Oort, Founder of Gaming in Germany commented: “This year’s Gaming in Germany Conference is where important discussions will take place on which regulatory goals to pursue. Major stakeholders, including operators, trade associations, and the regulator, are all coming. I think this underscores the importance of our event. Moreover, it is the only conference aimed at the German market where both domestic and international stakeholders show up to connect and share insights and information. If you want to help shape the conversation and meet key stakeholders, Berlin is the place to be.”

Breakout program

In addition to high-level regulatory and policy-related information, the 2025 Gaming in Germany Conference also offers highly practical information on topics such as data compliance, game certification, RG, live casino, eSports, and much more. Breakout sessions will be hosted by trained experts and are highly interactive.

Agenda & registration

The 2025 Gaming in Germany Conference takes place at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.

The event’s agenda – including breakout program – is available here.

Registration for the 2025 Gaming in Germany Conference is now open.

The post Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference appeared first on European Gaming Industry News.

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Kambi Group

Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, announced a new Odds Feed+ partnership with Superbet Group, a leading multi-channel sports betting and gaming operator in Europe and Latin America.

The agreement provides Superbet Group with seamless access to Kambi’s full library of high-quality, traded odds, with the ability to expand its odds package on demand to meet player demand and support evolving strategic needs.

Founded in Romania in 2008, Superbet Group, ranked 11th in EGR’s latest annual Power 50 list, has since grown to become a leading global sports betting and gaming company, operating online and a network of retail betting shops in certain markets. In addition to a strong presence in Brazil, the operator’s flagship Superbet brand is a market leader in Central and Eastern Europe, while the company also operates Napoleon Sports and Casino, initially in Belgium and now also in Romania, having acquired the brand in 2021.

Werner Becher, CEO, Kambi Group, said: “We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution. By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators. This partnership reflects the strength of our trading technology and the trust Superbet Group has placed in Kambi to support their long-term growth.”

Luke SaundersDirector of Sports Partnerships, Superbet Group, added: “At Superbet, we evaluate every partnership from a customer-centric perspective, focusing on having the strongest and most diverse product portfolio in each market. By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage.”

Launched in 2024, Kambi’s Odds Feed+ is the industry’s premium odds feed product designed to give operators an edge in the competitive sports betting landscape. The feed provides access to Kambi’s high-quality pre-match and in-play odds, as well as an extensive library of player props, which are sharpened on a global liquidity pool of billions of bets taken annually across the globe.

The post Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group appeared first on European Gaming Industry News.

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3 Witch Pots

Endorphina Releases New Halloween Title – 3 Witch Pots

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Endorphina, a leading B2B casino software provider, has released its newest Halloween title, 3 Witch Pots. The slot features 5 reels, 4 rows, and 40 fixed paylines. 

This Halloween addition to the Endorphina slots portfolio takes players on a mystical journey to help a skillful witch’s lair. Legend has it that she guards three enchanted potions, each bubbling with its own unique magic. Only the bravest players lend her a helping hand in mixing her mysterious potions – those who anger her get turned into frogs. 

3 Witch Pots combines spooky visuals, eerie sound design, and smooth gameplay. In this slot, players can choose from three distinct bonuses – 24 Free Games, Pumpkin Hold Bonus, and Spooky Pick’em Bonus. With Wilds, Jackpots up to 1000x total bets, and a max multiplier of x1300, 3 Witch Pots offers the ideal Halloween gaming experience.

Do you have what it takes to help the witch with her potions and uncover magical rewards?

The post Endorphina Releases New Halloween Title – 3 Witch Pots appeared first on European Gaming Industry News.

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