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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

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EveryMatrix partners with betOcean to deliver exclusive casino content in New Jersey

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EveryMatrix has sealed a new U.S content aggregation partnership with betOcean, part of Ocean Casino Resort, to power its casino games offering in New Jersey.

BetOcean will gain access to exclusive EveryMatrix games content via its casino platform – the largest in the world – boasting more than 45,000 games from 360+ global vendors.

This includes EveryMatrix’s integration with Evolution’s One Stop Shop portfolio in the U.S. As the first supplier to integrate and launch the solution, EveryMatrix will enable betOcean to access premium titles from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming, significantly enhancing its portfolio and player appeal in the competitive New Jersey market.

Integration was completed from start to finish in under four months, including full regulatory approval.

Following partnerships with Delaware NorthbetParxbet365, and Pinnacle, this deal marks the fifth content aggregation deal in North America, and the third in the U.S, further strengthening EveryMatrix’s footprint across regulated North American markets.

EveryMatrix currently serves more than 300 customers worldwide and holds licences in OntarioNew JerseyMichiganWest VirginiaConnecticut and Pennsylvania.

Mark Burroughes, CCO, Casino, EveryMatrix, said: “Partnering with betOcean is a crucial step in our growth strategy. Completing a full aggregation integration in under four months, including regulatory approval, shows our deep experience in delivering compliant content in the U.S.”

Ray Stefanelli, Vice President of Online Gaming, betOcean, added: “Working with EveryMatrix has allowed us to significantly strengthen our online casino offering in New Jersey.

“Its aggregation platform gives us access to premium content from some of the most recognizable game studios in the market, with further enhancements planned in early 2026 as we plan to roll out EveryMatrix Exclusive games in the next phase of our partnership.”

The post EveryMatrix partners with betOcean to deliver exclusive casino content in New Jersey appeared first on Americas iGaming & Sports Betting News.

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GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion

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GoldenRace and Spinmatic have officially partnered with Fortuna Entertainment Group (FEG), a leading omni-channel betting and gaming operator, representing a significant milestone for the Central and Eastern European (CEE) gaming market.

FEG operates in five major European nations—Czechia, Poland, Slovakia, Croatia, and Romania—holding a leading position in both online and physical retail markets. This collaboration introduces top-tier Virtual Sports and exceptional casino games to a large audience, enhancing the expansion and robustness of GoldenRace and Spinmatic throughout the continent.

“We are delighted to bring our industry-leading Virtual Sports and Crash games, and Spinmatic’s innovative casino games to Fortuna Entertainment Group. FEG is a true powerhouse in Central and Eastern Europe and this partnership is a testament to our commitment to strengthening our presence in regulated European markets. Our focus for the year ahead remains clear: to continue pushing the boundaries of technology and realism, ensuring our partners always have the most competitive and engaging products in the industry,” said Martin Wachter, CEO and Founder of GoldenRace.

Myke Foster, Group Head of Commercial Gaming Operations at FEG, highlighted: “This strategic partnership will bring a wealth of new content and experiences to FEG customers, across our Fortuna, PSK & Casa Pariurilor brands, in our highly competitive & fully-regulated markets across CEE. We are committed to bringing our audience an unrivalled array of new and exclusive products, whilst offering genuine differentiation- and this collaboration with Spinmatic & GoldenRace will see us reinforce our unique offering across Slots, Virtuals, Crash Games, Scratchcards & more.”

Players of Fortune Entertainment Group are the true victors in this arrangement. They currently have access to a range of products aimed at enhancing engagement to the fullest:

●GoldenRace Virtual Sports: FEG customers can enjoy 24/7 action with GoldenRace’s legendary Virtual Football, virtual and pre-recorded races, Crash games, number games, and more, including the recent and very innovative category, Hit&Win, with Arcade Heist and Fortune Fighters as the first two additions to this vertical.
●Spinmatic’s Casino games: A suite of over 100 games available for FEG players to enjoy, including premium Slots, Bingo, Scratchcards, Plinko and Crash games.

As 2026 unfolds, the collaboration among GoldenRace, Spinmatic, and FEG is poised to transform the betting experience for millions of players in Central Eastern Europe.

The post GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Charles Mott CEO & Co-Founder at S Gaming

S Gaming ignites US expansion with Fanatics Casino partnership

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In-demand slot provider adds yet another top tier brand to its growing list of operator partners in the US market 

S Gaming, the provider of highly entertaining online slot and casino games, continues to build momentum in the US market having signed on the dotted line with tier one operator, Fanatics Casino.

Under the deal, Fanatics Casino will exclusively launch the studio’s hugely popular Triple 7 Jackpot slot to players in regulated iGaming states including New Jersey, Pennsylvania, West Virginia and Michigan.

So what can players expect when they fire up the reels on Triple 7 Jackpot?

Triple 7 Jackpot is a classic slot dripping in neon action. The Triple 7 feature is always on screen but is locked until a spin lands three Bonus 7 symbols. This unlocks the feature with one spin awarded, giving players a shot at the 500x Jackpot prize.

Free Spins are also up for grabs with seven Free Games awarded when three Scatters land in the base game.

The deal with Fanatics Casino marks the next step in the studio’s ambitious plans for the US – a market where the sustainable entertainment and casual gameplay its slots provide is already proving to be a hit with players.

Charles Mott, CEO & Co-Founder at S Gaming, said: “Fanatics Casino needs no introduction and is one of the power player brands in the regulated US market.”

“We couldn’t be happier to see Triple 7 Jackpot land in its casino lobby and for players in states such as New Jersey, Pennsylvania, West Virginia and Michigan to take it for a spin for the first time.”

“We now have two top-tier operator partners in the US (Fanatics and BetMGM) and look forward to putting pen to paper on even more deals over the coming months.”

Kieron Shaw, Senior Manager, Fanatics Casino, added: “At Fanatics Casino, we are looking to build our portfolio of games to better enhance the player experience, and that’s why we continue to strike partnerships with pioneering studios like S Gaming.”

S Gaming brings something a little different to our portfolio thanks to its ethos around fun, while still delivering plenty of thrills and big win potential.”

The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Americas iGaming & Sports Betting News.

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