Press Releases
Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire
SGPs account for more than a quarter of total Super Bowl handle for the first time
Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.
Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.
A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.
Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.
The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.
Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.
“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”
To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.
18Peaches CEO
TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan
TheGamblest has officially launched the Gamblest Podcast, a new content series dedicated to exploring the evolving world of iGaming, business innovation, and executive leadership.
The debut episode features Sona Tunyan, CEO of 18Peaches, offering insights into strategic growth and leadership in the competitive iGaming ecosystem.
Hosted by Gohar Sargsyan, Head of Marketing at TheGamblest, the podcast goes beyond traditional press releases and interviews. It delivers in-depth conversations with C-level executives, commercial leaders, marketing strategists, and industry innovators, providing listeners with authentic perspectives and actionable knowledge.
Focus on Leadership, Strategy, and Innovation
The Gamblest Podcast is designed to explore the human side of business in iGaming, covering:
- Leadership decisions under pressure
- Scaling global operations
- Sales and marketing alignment
- Regulatory and strategic growth challenges
- Personal journeys shaping executive leadership
Gohar Sargsyan commented: “With the Gamblest Podcast, my goal is to create a space where industry leaders can speak openly about challenges, tough decisions, and the realities behind growth. Honest conversations are what truly drive sustainable progress.”
Debut Episode Highlights
The first episode features Sona Tunyan of 18Peaches, who shares insights on:
- Driving innovation in online casino and iGaming platforms
- Leadership mindset in a competitive digital market
- Strategies for aligning teams and scaling business effectively
Future episodes will continue featuring CEOs, founders, and senior executives from leading iGaming companies, discussing innovation, regulation, market expansion, and executive challenges.
Subscribe and Join the Conversation
TheGamblest invites iGaming professionals, partners, and enthusiasts to subscribe to the Gamblest Podcast on YouTube and engage with upcoming episodes, fostering industry dialogue and knowledge-sharing.
The post TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
BetConstruct AI to Redefine the Brazilian iGaming Landscape at SBC Summit Rio 2026
BetConstruct AI is excited to announce its participation in the SBC Summit Rio 2026, held from March 4-5 at the Riocentro in Rio de Janeiro.
As Brazil navigates its second year of full regulation, BetConstruct AI arrives at this pivotal market juncture to showcase a vision of technological empowerment and strategic autonomy.
At Stand A230, visitors will encounter a comprehensive suite of AI-driven solutions designed to meet the high standards of the Brazilian audience. The showcase features the industry-leading Sportsbook and Casino Platforms, engineered to scale rapidly while maintaining the highest levels of performance.
Beyond the core platforms, BetConstruct AI provides the essential architecture for a dominant online brand. This includes CMS Pro, a specialized content management solution that empowers operators to manage their entire business from one centralized hub, and SpringBuilder X, our mobile-first, SEO-driven drag-and-drop website builder that eliminates the need for technical skills. Taking customization a step further, BetChain AI offers a revolutionary way to build and shape iGaming websites faster and smarter, giving partners full creative control. These foundational tools are designed to work in perfect harmony with our deeper intelligence layer, creating a seamless bridge between a stunning user interface and sophisticated back-end automation.
The core of the exhibition is the BetConstruct AI Suite, a sophisticated collection of tools built to automate and optimize the operator’s journey. This includes:
- CRM AI: Delivering deep behavioral insights to enhance player retention.
- Umbrella AI: Providing real-time risk management and automated player protection.
- AI Game Recommendation System: Ensuring personalized content delivery to maximize engagement.
- Betting Mate: An intuitive AI companion that elevates the player experience with real-time stats and insights.
Reflecting its commitment to the Brazilian market’s long-term success, BetConstruct AI will highlight its exclusive “The Choice to Grow” program. This performance-based initiative is designed to reward partners who achieve a 16.67% increase in GGR per quarter. By meeting these targets across a diverse product range – including Sportsbook, Virtual Sports, and partner brands like PopOK Gaming and CreedRoomz- operators can unlock a 51% invoice discount every third month, alongside exclusive service benefits and tournament access.
BetConstruct AI invites all industry stakeholders, operators, and media representatives to visit Stand A230 at Riocentro. The team will be available throughout the summit to demonstrate how a connected, AI-driven environment allows partners to choose the path of innovation, efficiency, and market leadership in the Brazilian Market.
The post BetConstruct AI to Redefine the Brazilian iGaming Landscape at SBC Summit Rio 2026 appeared first on Americas iGaming & Sports Betting News.
Latest News
CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal
Max Krupyshev has been in crypto since 2013—long before it was “the usual.”
In the Bet It Drives podcast Season 4, Episode 3, the CoinsPaid and CryptoProcessing.com CEO joins host Yevhen Krazhan in Barcelona to explain why trust and controls decide who scales.
“Crypto was never anonymous—that was a misconception,” Max Krupyshev says in the podcast.
From there, he breaks down how the industry matured, why mass adoption is inevitable, and why the biggest risks today aren’t what most people think they are.
During the ride, Max digs into:
- Is crypto still associated with money laundering?
- Can crypto transactions still be completely anonymous?
- The most common crypto fraud patterns in B2B
- How to win big deals in business (and the fastest way to lose one)
- What he dislikes in iGaming + crypto, and what the industry needs to fix next
- The 8-Bitcoin story: what he spent it on, and why he doesn’t regret it
- His most remarkable iGaming partnership, and why it mattered
- Where crypto will be in 10 years, and what happens to cash along the way
Alongside the industry talk, Episode 3 also brings back Confess or Call, when Max gets pushed into a dramatic prank call: ringing his Head of Sales with an “urgent” request.
“This episode is practical,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “Max explains the risks, how fraud happens in practice, and what operators should look for in a payment provider. If you handle payments in iGaming, this episode lays out what matters, and what doesn’t.”
Season 4 opened with a CEO episode with Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech), followed by Akhil Sarin on marketing and partnerships at Stake. Episode 3 is for operators, affiliates, and product teams who want to understand crypto beyond the obvious, and episode 4 features Marek Suchar breaking down esports betting.
Watch or listen to Season 4, Episode 3 with Max Krupyshev on:
- YouTube
- Spotify
- Apple Podcasts
The post CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal appeared first on Americas iGaming & Sports Betting News.
-
Latest News7 days agoGGBET UA hosts Media Game – an open FC Dynamo Kyiv training session with journalists from sports publications
-
Latest News7 days agoBagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26
-
Baltics4 days agoHIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset
-
Amusnet4 days agoAmusnet Enters into Strategic Partnership with Twinsbet Arena in Vilnius, Lithuania
-
AI-Powered Compliance and Player Support4 days agoDigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming
-
Andrew Cardno4 days agoQCI Launches its Data Community Platform in Australia
-
Brazil4 days agoOctoplay Enters Brazilian Market Through a Strategic Partnership with Superbet
-
Latest News4 days agoSpinomenal Debuts Magical Genie — 3×3 Hold & Hit Adventure



