Press Releases
Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire
SGPs account for more than a quarter of total Super Bowl handle for the first time
Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.
Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.
A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.
Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.
The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.
Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.
“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”
To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.
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VeliTech returns to SiGMA Africa 2026 with a new focus
VeliTech is heading to Cape Town for SiGMA Africa 2026, bringing immersive casino content and its proven product ecosystem to the show floor. From 3–5 March, visitors can meet the team at Stand 096 to explore games and technology designed to help operators compete in Africa’s rapidly evolving iGaming market.
Building on last year’s success — including winning Best Casino Provider at the SiGMA Africa Awards — the company has been shortlisted across multiple categories at this year’s ceremony, highlighting the strength of both its platform and content portfolio.
This includes:
Best Platform (VeliTech)
Industry Rising Star (VeliGames)
Marketing Campaign (The Dare Society, VeliPlay)
Women in Gaming (Yevheniia Bocharova, CEO at VeliPlay)
These nominations recognise VeliTech not only as a platform provider but also for its growing influence in the casino content space.
VeliGames, in particular, is an aggregation platform purpose-built for the African market, designed to address challenges such as network variability, device diversity, and data sensitivity. The solution delivers a performance-focused aggregation layer engineered to remain fast, lightweight, and reliably playable in environments where high-bandwidth European models often fall short.
Also featured are two standout game providers from the VeliTech group. VeliPlay offers dynamic crash and fast games built for pace, immersion, and repeat engagement, while Heaven of 7 delivers high-energy slot titles designed to keep player sessions lively and engaging.
Visitors to the VeliTech stand will be able to experience this content first-hand, with both providers hosting live demonstrations of their latest releases — expected to be among the major attractions at the event.
“Following our first appearance at SiGMA Africa last year – where VeliTech was recognised as Best Casino Provider – we’re returning to Cape Town with a clear shift in focus. This year, we’re putting content front and centre, showcasing high-impact slot and crash games the African market hasn’t seen before, delivered through a powerful game aggregation ecosystem designed to help operators unlock real growth across emerging markets.” Giorgi Aleksidze, CEO at VeliTech.
The post VeliTech returns to SiGMA Africa 2026 with a new focus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
InnovaPlay
InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network
InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network
InnovaPlay operators will gain access to a fully integrated CRM and customer engagement suite following the company’s second partnership agreement of the year with Xtremepush.
The collaboration enables brands using InnovaPlay to plan, launch, and measure campaigns across multiple channels — including mobile notifications, email, in-app messaging, and SMS — from a single environment.
The integration is designed to help operators respond faster to player behaviour, deliver more targeted campaigns without increasing internal workload, and optimise onboarding flows. It is also expected to reduce the time required to reactivate inactive players and streamline real-time reward delivery, while giving marketing and CRM teams clearer visibility into how players interact across channels, devices, and products over time.
Commenting on the partnership, Shaun Grech, Technical Director at InnovaPlay, said the integration is a direct response to operator demand in recent months: “It makes it easier for our partners to reach the right players at the right moment, using the channels their audiences already rely on”.
Xtremepush’s Director of Partnerships, Robbie Sexton, highlighted the advantages of working with a platform that collaborates with a broad network of operators across multiple regions: “This integration with InnovaPlay means less work and better results for more operators. Through this collaboration, operators can now use our category-leading CRM engine directly without resource-heavy development work, allowing them to design more relevant journeys for individual players in a unified manner”.
Both companies describe the partnership as part of a broader strategy to provide operators with tools that are ready to deploy while remaining adaptable to individual brand needs. Practical use cases are expected to include welcome journeys for new sign-ups, reminders for inactive players, and tailored messaging around key campaigns.
The post InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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