Connect with us

Press Releases

Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

Published

on

kambi’s-same-game-parlays-shine-as-super-bowl-lviii-goes-down-to-the-wire

SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

Affiliate Management Platform

Digicode Announces the Launch of DigerClick – a Fully-Owned, Scalable Affiliate System for Growth-Driven Businesses

Published

on

digicode-announces-the-launch-of-digerclick-–-a-fully-owned,-scalable-affiliate-system-for-growth-driven-businesses

Digicode, a global technology consulting and software engineering company, announced the launch of DigerClick, a next-generation affiliate management platform designed to give operators complete ownership, transparency, and control over their affiliate operations. Unlike traditional systems that rely on third-party networks and incur recurring fees, DigerClick is delivered as a fully owned platform, empowering companies to scale without vendor lock-in or hidden costs.

DigerClick introduces a new era of autonomy for operators, built for businesses seeking to grow their traffic, conversions, and revenue while protecting their data and intellectual property.

A New Standard in Affiliate Ownership

At the core of DigerClick is its full code ownership model, allowing clients to operate independently of external networks or SaaS platforms. With no recurring fees and no third-party intermediaries, businesses gain complete control over performance data, payout structures, and system customization.

The platform is engineered with a highly scalable architecture that supports smooth growth from 50 to 5,000 affiliates without compromising performance.

Key Features Include:

  • Full Code Ownership: No recurring fees, no vendor lock-in, and full protection of proprietary data and IP.

  • Scalable Performance: Designed to grow alongside the business, supporting large affiliate ecosystems.

  • Affiliate Management Tools: Self-registration and streamlined onboarding for partners.

  • Smart Campaign Management: Assign offers, monitor performance, validate affiliate reports, and optimize campaigns in real time.

  • Advanced Reporting & Payouts: Real-time analytics, BI, and complete click-to-revenue transparency. Supports CPA, rev share, hybrid, and custom payout models with flexible reconciliation options.

Built for “Growth Leaders”

DigerClick is tailored for companies that rely on performance-driven partner ecosystems, including:

  • iGaming Operators seeking to scale player acquisition and retention.

  • E-Commerce Brands and Digital Product Creators looking to monetize subscriptions and downloads without intermediaries.

  • Publishers and Promoters who require full ownership of margins, reporting, and payout flexibility.

By removing “Third-Party Chains,” DigerClick gives businesses their own affiliate engine, maximizing margins and operational control while ensuring long-term sustainability.

“With DigerClick, we’re giving businesses something they’ve never truly had in the affiliate space, complete ownership,” said Alex Karichensky, CEO of Digicode Europe. “No recurring fees, no third-party dependencies, and no compromises on performance. It’s a platform built for companies that want to grow on their own terms, with total transparency and full control of their data and margins.”

The post Digicode Announces the Launch of DigerClick – a Fully-Owned, Scalable Affiliate System for Growth-Driven Businesses appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

AI

Wanted: Ambitious Tech Ventures — RedCore Investment Team Lands in Dubai

Published

on

wanted:-ambitious-tech-ventures-—-redcore-investment-team-lands-in-dubai

The investment division of international business group RedCore is joining AIBC Eurasia to connect with ambitious founders and tech teams. The summit runs February 23–25 at Dubai Festival City — find the team at booth 3D.

Investments at RedCore focuses on ventures in MarTech/Traffic, FinTech, RegTech, Web3, Gaming software vendors, and AI/ML. The team is especially interested in meeting game content suppliers, RegTech solution providers, and creators of AI-driven digital products.

RedCore’s investment philosophy centers on M&A and strategic partnership rather than traditional venture funding. The business group steps in as an active partner, not a passive investor. Portfolio companies gain access to experienced specialists, legal and operational support, technology infrastructure, proven marketing channels, and a broad industry network. Often, RedCore becomes a startup’s first customer — shortening the road to market validation. Where other founders spend years chasing product-market fit, RedCore-backed teams can land their first paying clients within three to six months.

The ideal project has a working MVP, early commercial traction, transparent unit economics, and global scaling ambitions. In exchange, RedCore offers not just capital — but a long-term strategic partnership built on shared expertise and active involvement in business growth.

Interested? To schedule a meeting with the Investment Portfolio Manager simply approach the reception desk and use the touchscreen available at the booth 3D. Or pitch your project here: Apply to RedCore

The post Wanted: Ambitious Tech Ventures — RedCore Investment Team Lands in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Andrew Bramley Commercial Director at FairPlay Sports Media

UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign

Published

on

uk-sportsbooks-recognised-in-the-2026-‘oddschecker-endorsed’-campaign

bet365 Leads Pack with Three Category Accolades

Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced which sportsbooks have been recognised in the 2026 edition of the ‘Oddschecker Endorsed’ honours list, which encompasses several categories covering the most important products and offerings to UK bettors.

Standout sportsbooks from the 2026 accolades include bet365, having come out on top in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and the blue riband category of ‘Most Popular Sportsbook’. It was a repeat of the category successes seen in 2025, with the brand ranking top in betslip activity on oddschecker for every month in 2025.

Other brands to achieve recognition include Betfred for its Football Product, attracting an 82% favourable rating from customers, and William Hill for its Horse Racing product, supported by a successful launch of Horse Racing Bet Builder in 2025 seeing the Evoke brand achieve a standout 67% positive customer rating.

Unibet came out on top as ‘Most Generous Bookmaker’ with 72% of surveyed Unibet customers describing the brand as highly rewarding, whilst BoyleSports picked up the gong for ‘Best New Promotion’ with their ‘1 UP Early Payout’ offering launched earlier in 2025. PricedUp claimed ‘Best New Bookmaker’, attracting significant volumes of new customers in the brand’s maiden year on Oddschecker.

Matchbook took home ‘Best Odds on Football’ via its Exchange product, whilst AK Bets claimed ‘Best Sportsbook Odds’ with the brand’s tight overround strategy proving particularly popular amongst Oddschecker users.

Spreadex and Quinnbet were the remaining operators to receive ‘Oddschecker Endorsed’ recognition, with the brands seeing significant gains in betslip activity across Football and Horse Racing respectively over the last 12 months.

Judged on both proprietary quantitative data over the last 12 months, such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality, recognised brands can now apply to license the ‘Oddschecker Endorsed’ branding across their marketing assets for 2026. Utilisation of oddschecker branding has been proven in partnerships with the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.

Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to once again provide the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.

Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to further leverage our rich data set and maximise the impact of their marketing plans through 2026 and beyond.”

The full list of ‘Oddschecker Endorsed’ sportsbooks are as follows:

–          Best Bet Builder – bet365

–          Best In-Play Product – bet365

–          Best Safer Gambling Tools – Sky Bet

–          Best Football Product – Betfred

–          Best Horse Racing Product – William Hill

–          Best Odds on Football – Matchbook

–          Best Sportsbook Odds – AK Bets

–          Most Generous Bookmaker – Unibet

–          Best New Promotion – BoyleSports (1UP Early Payout)

–          Best New Bookmaker – PricedUp

–          Rising Star – Football – Spreadex

–          Rising Star – Horse Racing – Quinnbet

–          Most Popular Sportsbook – bet365

The post UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania