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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

Ignition Casino

Ignition Casino survey: LA fans most likely to back themselves to score for USMNT

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Los Angeles ranks as the most confident sporting city in the US, according to new research commissioned by operator Ignition Casino, with 30% of respondents saying they believe they could score a goal for the USMNT at the 2026 FIFA World Cup.

The nationwide survey, conducted by Censuswide among 1,000 respondents between April 14 and April 17 2026, asked Americans about their confidence across multiple sports scenarios, including scoring for the USMNT at the World Cup, scoring a point against LeBron James one-on-one, or kicking a game-winning Super Bowl field goal.

After Los Angeles, Miami placed second on the World Cup scoring question at 29%, followed by Dallas at 27.1%, according to the research. Ignition Casino said that excluding Columbus, every city in the top 10 recorded at least 17% of respondents believing they could score for the USMNT at the tournament.

At state level, California topped the rankings. The survey found 29.7% of Californians believe they could score for the national team at the World Cup, and California also ranked first overall for combined sporting confidence with an average score of 32.8%. The release also cited Georgia, Illinois and Virginia as posting “more than a quarter” of respondents in each state believing they could score for the USMNT.

The survey also included non-football confidence measures. Ignition Casino said 32.3% of Miami respondents and 37.5% of Californians believe they could score at least one point against LeBron James in a one-on-one basketball game, while 32.5% of Los Angeles respondents and 36.7% of Virginians believe they could kick a Super Bowl-winning field goal.

The post Ignition Casino survey: LA fans most likely to back themselves to score for USMNT appeared first on Americas iGaming & Sports Betting News.

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Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market

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With the World Cup set to be the largest edition of the tournament to date, Sportradar has published a new report exploring the opportunities and challenges facing sports betting operators across Latin America.

The report examines how sportsbooks can capitalize on the surge in betting activity expected during the tournament and convert it into long-term customer growth.

Key topics include:

  • The impact of 104 matches across 39 days on betting activity
  • The rise of a new bettor profile seeking personalized and interactive experiences
  • The three pillars of sportsbook success: enhancing the betting experience, fueling fan engagement, and safeguarding market integrity
  • The role of AI in delivering personalized experiences and real-time engagement

Among the report’s findings:

  • An estimated US$50 billion in betting handle globally
  • 60% of consumers plan to bet online or via mobile apps
  • 19% are expected to place their first-ever sports bet during the tournament

We hope you find these insights valuable for soccer’s biggest event.

The report is available here: 

For your reference, here’s the link to our LinkedIn post: linkedin.com/posts/sportradar_sportradarsoccer

The post Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market appeared first on Americas iGaming & Sports Betting News.

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Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados

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Gmonitor amplía su cobertura a Brasil, México, Colombia, Panamá, Perú y Argentina tras su participación en SBC Summit Americas

Gmonitor.ai, la plataforma de inteligencia de mercado para el sector del juego online, anuncia su lanzamiento oficial en los mercados regulados de Latinoamérica. La compañía pone a disposición de los operadores su plataforma en Brasil, México, Colombia, Panamá, Perú y Argentina, llevando a la región la misma inteligencia diaria de mercado, juegos, promociones y competencia que ya utilizan operadores de primer nivel en Europa.

El anuncio se produce tras la participación de Gmonitor en SBC Summit Americas, celebrada en Fort Lauderdale entre el 9 y el 11 de junio, donde la compañía presentó su plataforma a operadores, proveedores y reguladores de toda la región y confirmó el fuerte interés del mercado por herramientas de inteligencia competitiva accionables.

Gmonitor monitoriza a diario los lobbies de los operadores con licencia, sigue la posición y el rendimiento de cada juego, mapea el panorama promocional y consolida datos de mercado en un único panel. El resultado permite a los equipos de marketing, marca, producto, trading y contenido sustituir miles de horas de seguimiento manual por información lista para la toma de decisiones: qué juegos crecen, cómo se mueven los competidores y dónde están las oportunidades de captación y retención.

Latinoamérica es una de las regiones de mayor crecimiento del juego regulado del mundo, pero los operadores siguen tomando decisiones con una visibilidad limitada de lo que ocurre a su alrededor. Llevamos a la región una plataforma ya probada con operadores líderes en Europa.” Hákon Magnússon, COO de Gmonitor

Con cobertura inicial en seis mercados, Gmonitor da servicio tanto a operadores que buscan defender y ganar cuota como a proveedores de juegos que necesitan entender su distribución y posicionamiento frente a la competencia. La compañía tiene previsto seguir ampliando su cobertura a Estados Unidos en las próximas semanas.

 

The post Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados appeared first on Americas iGaming & Sports Betting News.

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