Press Releases
Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire
SGPs account for more than a quarter of total Super Bowl handle for the first time
Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.
Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.
A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.
Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.
The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.
Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.
“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”
To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.
Executive takes leadership of the group’s brand, communications and sponsorship strategies
Esportes Gaming Brasil (EGB), owner of the Esportes da Sorte, Onabet and Lottu brands, has announced Andréa Curral as its new Marketing Director.
With more than 17 years of experience in branding, media, communications and consumer experience, the executive will now lead the company’s positioning strategies, campaigns and sponsorship initiatives at a time of consolidation and expansion within Brazil’s regulated market.
Andréa will be responsible for the group’s brand-building, media, communications, campaigns and proprietary projects divisions.
Her role also includes the strategic management of the group’s sponsorship portfolio, which includes clubs such as Corinthians, Ceará, Ferroviária and Náutico, as well as major cultural events sponsored by the company.
The appointment reinforces the group’s ongoing institutional and operational strengthening, as it continues to expand investment in technology, user experience and brand development within the gaming and entertainment sector.
Having previously worked at companies including Discovery, Warner Bros. and Privalia, Andréa has built a career managing high-complexity operations and leading integrated projects across branding, performance, consumer experience (UX) and brand reputation.
For Andréa Curral, the challenge lies in strengthening the connections between brand, business and audience experience.
“Taking on the marketing leadership of a group with the relevance and growth trajectory of EGB is an opportunity to build projects with real impact.
Our focus is to develop strategies that expand brand presence, strengthen relationships with audiences and support the company’s growth in a consistent way,” she said.
Andréa holds a degree in Social Communication from FAAP, a postgraduate qualification in Project and Portfolio Management from Universidade Anhembi Morumbi, and an MBA in Digital Business from FIAP.
Throughout her career, she has led multidisciplinary teams and participated in organisational transformation and operational integration processes within the media and technology sectors.
About Esportes Gaming Brasil
Esportes Gaming Brasil is one of the main groups in the betting sector in the country, with 100% national operations and an official license granted by the Ministry of Finance, through SPA/MF.
The authorization covers its two brands: Esportes da Sorte and Onabet, operating throughout Brazil.
A leader in innovation and a defender of market regulation, the group’s pillars are its commitment to responsible gaming and continuous investment in technologies for user control and well-being.
With hundreds of jobs created, its operations go beyond betting: it supports projects in the areas of sports and culture, such as the Corinthians, Ceará, Ferroviária and Náutico clubs, as well as high-profile initiatives such as Galo da Madrugada and the Recife and Olinda Carnival.
Onabet, in turn, expands the group’s digital reach with creative campaigns and partnerships with influencers, strengthening the connection with the public on online platforms.
The post Esportes Gaming Brasil appoints Andréa Curral as new Marketing Director appeared first on Americas iGaming & Sports Betting News.
HIPTHER is proud to announce a new community-driven initiative for HIPTHER Baltics & Nordics: Tallinn 2026, opening 50 fully complimentary delegate passes for members of Eestistartup.ee, one of Estonia’s largest startup communities, bringing together more than 1,000 startups across the country’s fast-growing innovation ecosystem.
The initiative is launched in collaboration with Daniel Gunba, founder of Eestistartup, long-standing friend of the #hipthers community, and recurring HIPTHER conference speaker. Designed as a friendship project rooted in shared respect for Estonia’s founders and innovators, the initiative aims to support local startup access to international industry dialogue, networking, and business opportunities.
Taking place on 2 June 2026 at Hilton Tallinn Park, HIPTHER Baltics & Nordics: Tallinn 2026 will explore Digital Governance, Startup Innovation, Nordic Market Expansion, fintech, compliance, AI, digital identity, investment, and regulated technology ecosystems — making the collaboration a natural fit for Estonia’s startup community.
Through the initiative, selected Eestistartup members will receive full access to the conference programme, networking sessions, lunch, and the evening networking party, including one complimentary drink.
More than a delegate pass, the initiative reflects HIPTHER’s commitment to opening doors for ambitious builders, connecting founders with decision-makers, and celebrating Tallinn’s role as one of Europe’s most dynamic centres for digital governance, entrepreneurship, and technology leadership.
As HIPTHER OÜ proudly calls Estonia home, Tallinn 2026 carries special meaning for the #hipthers team. The event represents both a regional milestone and a homecoming — a chance to bring HIPTHER’s international community closer to the founders, innovators, and tech leaders shaping Estonia’s next chapter.
“Estonia has always represented something bigger than just a startup ecosystem. It’s a mindset, practical innovation, digital-first thinking, and founders who build without waiting for permission. As HIPTHER OÜ proudly calls Estonia home, creating this initiative together with Daniel and the Eestistartup community felt natural. Tallinn 2026 is not just another conference stop for us; it’s a chance to give back, open doors, and connect local builders with an international network of decision-makers, investors, and innovators. Also, let’s be honest… in Estonia, even bureaucracy somehow feels like it runs on startup logic.” said Zoltan Tundik, Co-Founder & Head of Business at HIPTHER.
The collaboration with Eestistartup strengthens HIPTHER Tallinn’s mission to bring together startup founders, regulators, investors, fintech leaders, gaming and tech companies, compliance experts, and digital policy voices in one focused, high-value environment.
With Estonia widely recognised for its digital-first mindset and startup success stories, Tallinn offers the ideal setting for conversations that move beyond theory and into practical ecosystem growth, cross-border cooperation, and future-ready innovation.
Daniel Gunba, Founder of the Eestistartup Community, commented: “Through the collaboration between the Estonian startup community and HIPTHER, we are opening the doors for industry professionals to connect with our startup founders. This is the moment when the crowd will experience 100% synergy between founders who have been on the market for many years and founders who are ready to create, explore, and grow.
Estonia has always been a talent hub, and I am happy that together with Zoltan and his team, we found a way to empower it even more!”
HIPTHER Baltics & Nordics: Tallinn will serve as the grand finale of the 2026 HIPTHER Baltics series, following the highly successful Vilnius and Riga editions, and will also host the HIPTHER Baltic & Nordics Gaming Awards Ceremony & Closing Party.
Complimentary passes for Eestistartup members are limited to 50 and available through the official application form.
Apply here: https://hipther.com/events/tallinn/eestistartup/
Event information: https://hipther.com/events/tallinn/
The post HIPTHER Celebrates Estonia’s Startup Ecosystem & Tallinn Homecoming with Eestistartup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CasinoCanada.com has entered into a partnership with Slota Casino aimed at increasing the platform’s visibility and directing traffic from non-regulated Canadian markets.
As part of the collaboration, CasinoCanada will prepare and publish informational materials describing Slota Casino’s features and game offerings.
The partnership includes ongoing content development, efforts to increase platform visibility and user acquisition activities across CasinoCanada’s media channels.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented:
“We focus on delivering accurate information about the Slota Casino platform while maintaining consistent content updates and supporting steady traffic growth across our channels.”
Slota Casino was launched in 2024 by GBL Solutions N.V. under a Curacao licence.
Slota Casino is operated by the Slota Partners affiliate program.
The platform provides access to more than 12,000 online casino games from 130 providers, including Play’n GO, Endorphina and Games Global.
A representative of Slota Casino said:
“We’re genuinely excited about teaming up with CasinoCanada. This is a major step forward for us.
The Canadian market has enormous potential, and partnering with a portal as respected as CasinoCanada gives our brand the visibility and credibility it deserves in this region.”
The post CasinoCanada announces partnership with Slota Casino appeared first on Americas iGaming & Sports Betting News.
-
AGCO4 days agoAGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites
-
AB Trav och Galopp4 days agoRichard Woodbridge Elected to ATG Board of Directors
-
Caleta Gaming5 days ago
Caleta Gaming launches Cluster Cup high-volatility football-themed slot
-
game release4 days ago
Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio
-
Apple3 days ago
IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil
-
Brazil3 days ago
Esportes da Sorte campaign celebrates fans’ resilience in support of Brazil
-
Apple4 days ago
El mercado de apuestas brasileño enfrenta su semana más turbulenta
-
Almir Ribeiro4 days ago
BetMGM Brazil hires veteran journalist to lead government relations
