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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

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National Lottery starts UK Powerball sales ahead of £300m first draw

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The National Lottery has started selling tickets for Powerball in the UK, with the first draw set for Thursday 23 July 2026 and an estimated £300 million jackpot. Allwyn, operator of The National Lottery, said tickets are available online via The National Lottery app and in retailers nationwide, priced at £4 per line.

Allwyn said the first UK Powerball ticket was sold at Sewell On The Go in Pocklington, York shortly after 5am, and the first online ticket was purchased via The National Lottery App by a player in Brighton at 5.54am. Players can buy tickets for the first draw until 11.55pm on Wednesday 22 July, with the draw taking place at around 4am UK time.

Powerball is launching in the UK in partnership with the Multi-State Lottery Association (MUSL), the non-profit association owned and operated by its member lotteries. Allwyn said 48 US-based lotteries currently participate in Powerball, and UK draws will take place three times a week (Tuesdays, Thursdays and Sundays) from the Powerball studio in Florida.

Under the UK version, players choose five main numbers from 1 to 69 and one Powerball number from 1 to 26 (or opt for a Lucky Dip). Allwyn said UK winners of the shared jackpot are paid over 30 years. The UK game also adds a ‘Match 2 main numbers’ prize tier exclusive to UK players, with a fixed £8 prize, while the ‘Match 5 main numbers’ tier offers a fixed £1 million.

Allwyn cited new research of 2,000 UK adults suggesting large jackpots could influence consumer intentions around spending and giving. Andy Carter, Senior Winners’ Advisor at Allwyn, said: “I’ve seen first-hand how a big win can transform lives. But when people start imagining jackpots in the hundreds of millions of pounds, the conversation changes.

“People move beyond buying a bigger house or taking a dream holiday and start thinking about making a difference, whether that’s supporting loved ones, helping their local community, backing a cause they care about or turning a lifelong dream into reality.

“Powerball Money brings a whole new level of possibility to UK players. It’s a chance to win the biggest jackpot ever offered through The National Lottery and to dream bigger than ever before.”

The post National Lottery starts UK Powerball sales ahead of £300m first draw appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars Casino adds ELK Studios’ Quackers as sixth 2026 Slotlist pick

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PokerStars Casino has added ELK Studios’ Quackers as the sixth release in its 2026 The Slotlist series, positioning the title as the featured slot on the operator’s Casino tab.

Quackers is a 6 column, 6 row slot with a stated maximum win of up to 10,000x the player’s bet. ELK Studios said the game includes a global multiplier, wilds, symbol multipliers, a bonus, and a super bonus.

According to the companies, players can access the Coin Game by collecting 20 coins, with additional rewards delivered through coins, chests and multipliers. Three Bonus symbols trigger an 8×8 Bonus Game, while landing a Super Bonus symbol activates the Super Bonus, which starts with all ducks on the grid. The game also includes ELK’s X-iter™ feature, offering five game modes ranging from a 2.5x bet option “with more than three times the chance to trigger the bonus” to a 500x bet Super Bonus.

“We’re delighted to see Quackers featured in PokerStars Casino’s The Slotlist this month,” said Daniel Rydh, Senior Product Owner at ELK Studios. “Our goal with Quackers was to create a game that’s easy to pick up but continues to surprise players over time. The game combines personality with rewarding features and distinctive graphics, animations, and sound that we believe players will enjoy discovering.”

“Every title in The Slotlist is carefully chosen to give players something memorable, from innovative features and striking visuals, to immersive gameplay,” said Ed Fogarty, Associate Director of PokerStars Casino Commercial. “Quackers embodies exactly that. From its distinctive duck characters to its variety of features, rewarding bonus mechanics, and impressive win potential, it’s a fantastic addition to this month’s The Slotlist, and we’re delighted to bring it to our players.”

The post PokerStars Casino adds ELK Studios’ Quackers as sixth 2026 Slotlist pick appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88 integrates Backseat Gaming and Clutch Gaming in double supplier deal

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Aggregator adds high-volatility slots including Hades Harvest, Deep Sea Mafia and Radiate to its operator network.

Hub88 has added Backseat Gaming and sister studio Clutch Gaming to its supplier network via a double integration deal, expanding the content available to operators on its aggregation platform.

The integration makes a number of titles available through Hub88, including Hades Harvest, Deep Sea Mafia and Radiate. Hub88 positioned the move as a way to broaden its catalogue with high-volatility content.

Ollie Castleman, Managing Director at Hub88, said: “Backseat Gaming and Clutch Gaming bring a level of craft and personality that stands out.

“By choosing both complementary studios run by the same team, our partners gain the flexibility to reach different player preferences. With both brands already making a splash in the industry, we’re sure this content will become an unmissable addition to lobbies.”

Debbie Cooper, Head of Commercial Operations at Backseat Gaming, said: “Partnering with Hub88 marks an exciting next step for Backseat Gaming and Clutch Gaming as we look to expand our reach across the iGaming industry.

“Hub88’s proven aggregation platform and extensive operator portfolio give us the ideal network to get our content in front of new audiences quickly and efficiently. We’re excited to work alongside their team and bring our game content to their partners.”

The studios said they plan to release one game per week from each provider, with both brands managed by the same team and positioned to target different player tastes.

The post Hub88 integrates Backseat Gaming and Clutch Gaming in double supplier deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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