Press Releases
Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire
SGPs account for more than a quarter of total Super Bowl handle for the first time
Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.
Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.
A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.
Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.
The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.
Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.
“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”
To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.
1-for-12 reverse split
Golden Matrix Group to Rebrand as Meridian Holdings Inc, Aligning Corporate Identity with Flagship Meridianbet Brand
Golden Matrix Group (NASDAQ: GMGI) has officially announced a transformative corporate rebrand to Meridian Holdings Inc., effective March 3, 2026. The strategic move aligns the holding company’s identity with its flagship global betting brand, Meridianbet.
The company will also change its Nasdaq ticker symbol from GMGI to MRDN, reinforcing the new corporate identity as it enters its next growth phase.
Strategic Alignment with Meridianbet Brand
Meridianbet has long served as the operational backbone and most internationally recognized brand within the group’s portfolio. By adopting the Meridian Holdings name, the company aims to unify its corporate structure under the brand most familiar to partners, regulators, and players worldwide.
The rebranding signals:
- A streamlined global identity
- Clearer brand alignment across markets
- Stronger recognition in regulated gaming jurisdictions
- Simplified investor communication
As Meridianbet continues expanding across international markets, the corporate name now directly reflects the group’s dominant revenue engine.
Reverse Stock Split to Optimize Capital Structure
Alongside the name change, the company’s Board of Directors approved a 1-for-12 reverse stock split of its common stock.
Key details include:
- Effective Date: March 3, 2026 (12:01 AM ET)
- New Ticker Symbol: MRDN
- New CUSIP: 381098409
- Split Ratio: 1-for-12
The reverse stock split will:
- Reduce outstanding shares from 151,692,749 to 12,641,062
- Reduce authorized shares from 300,000,000 to 25,000,000
- Increase the nominal share price proportionally
According to company leadership, the consolidation is designed to ensure compliance with Nasdaq Listing Rule 5550(a)(2) minimum bid requirements and to strengthen the company’s capital markets positioning.
The reverse split was approved by the board in accordance with Nevada Revised Statutes, without requiring shareholder approval.
Capital Markets Strategy and Institutional Positioning
Company executives described the reverse stock split as a strategic optimization of the capital structure. By consolidating shares, Meridian Holdings aims to:
- Enhance institutional investor appeal
- Align with public gaming industry benchmarks
- Improve liquidity perception
- Support long-term shareholder value creation
The restructuring allows leadership to focus on executing growth initiatives across its online gaming and betting platforms while maintaining Nasdaq compliance.
What This Means for Investors and the Gaming Sector
The rebrand and capital restructuring signal several broader strategic themes:
- Brand-Centric Corporate Identity
Aligning the holding company name with Meridianbet strengthens brand equity and global recognition. - Regulatory and Market Readiness
The streamlined share structure enhances credibility in public markets. - Institutional Accessibility
A higher nominal share price may attract broader institutional participation. - Growth-Focused Execution
With compliance concerns addressed, management can prioritize expansion and operational scaling.
As Meridian Holdings Inc. begins trading under ticker MRDN, the company positions itself as a more consolidated, brand-driven, and capital-efficient international gaming operator.
What is a reverse stock?
https://www.nasdaq.com/articles/what-is-a-reverse-stock-split-and-how-does-it-work
This article explains reverse stock splits and market implications, providing context similar to Meridian Holdings’ restructuring announcement.
The post Golden Matrix Group to Rebrand as Meridian Holdings Inc, Aligning Corporate Identity with Flagship Meridianbet Brand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
QTech Games partners with Wicked to add more magic to its premier platform
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Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area
Three table games also added to the first and only smoke free gaming space in downtown Las Vegas
To highlight the excitement of its smoke free gaming area, the first and only one in downtown Las Vegas, the Plaza Hotel & Casino has partnered with Vegas Live Casino Network to launch the only live streaming channel dedicated to broadcasting casino play in Las Vegas, seven days a week.
The Plaza has long promoted social media posting by guests and created the smoke free gaming area as a social media friendly space with vibrant backdrops and copyright free music. Now, the Plaza is partnering with Vegas Live Casino Network to be the first Las Vegas property with its own dedicated YouTube channel to broadcast the excitement players are having in its smoke free gaming space at https://www.youtube.com/@VegasLiveCasinoNetwork.
Thanks to the new broadcast stream from Vegas Live Casino Network, guests will be able to subscribe and share the video stream of themselves playing the slots machines or the new table games with friends and family to show the fun they are having at the Plaza.
The broadcast will stream live Sunday through Thursday from 1 p.m. to 7 p.m. and Fridays and Saturdays from 6 p.m. to midnight. To learn more about the live streaming service, watch the launch video for the Vegas Live Casino Network at the Plaza at: youtube.com/watch?v=PfboeigVH_c.
The smoke free gaming space is home to dozens of the industry’s most popular slot machines, and now, the Plaza also added three table games, including blackjack, baccarat, and European roulette. Blackjack will offer bets starting at $25 to $2,000; baccarat will start bets at $25 up to $3,000; and European roulette will be a $200 progressive table. Outside bets: even money is $3,000 maximum and 2-1 is $1,500 maximum bet. The table games will be open from 6 p.m. to midnight daily.
To learn more about the new offerings in the Plaza’s smoke free gaming area visit: plazahotelcasino.com/casino/smoke-free-slots/.
The post Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area appeared first on Americas iGaming & Sports Betting News.
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