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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

Altenar

Altenar joins CIBELAE as associate member

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Altenar has joined CIBELAE as an associate member, linking the sportsbook supplier with the Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain and Portugal.

CIBELAE, founded in 1988, promotes collaboration, best practices and responsible gaming standards among public and private operators in the region. The organisation is also a member of the World Lottery Association (WLA).

Altenar said the membership supports its expansion across regulated markets in Latin America and Europe by increasing engagement with institutional stakeholders and providing a platform to contribute to industry dialogue and market development.

Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets. We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”

“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”

The post Altenar joins CIBELAE as associate member appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Altenar

Altenar joins CIBELAE to strengthen position in Latin America’s betting ecosystem

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Membership acknowledges provider’s commitment to integrity, collaboration and high standards

Altenar, a leading sportsbook provider, has become a member of CIBELAE – the leading Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain, and Portugal.

Founded in 1988, CIBELAE promotes collaboration, best practices, and responsible gaming standards among public and private operators in the Ibero-American region.

The organisation is a respected member of the World Lottery Association (WLA) and is supported by some of the most established lottery and gaming authorities globally.

The membership marks a strategic step in Altenar’s continued expansion across Latin America and Europe regulated markets, by strengthening the provider’s engagement with key institutional stakeholders. It also provides a valuable platform to contribute to industry-wide dialogue, innovation and the sustainable development of regulated gaming markets.

Ibero-American countries have shown strong growth potential for operators recently, but they also present real challenges, including fragmented regulation, rapidly evolving compliance requirements, and strong localisation demands. Thanks to its flexibility, scalability, and localisation, Altenar’s sportsbook technology helps brands navigate regulatory complexity while staying fully compliant.

Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets.  We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”

“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”

The post Altenar joins CIBELAE to strengthen position in Latin America’s betting ecosystem appeared first on Americas iGaming & Sports Betting News.

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OpticOdds enhances WNBA player props with The Crowd’s Line AI

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Enhancement provides sportsbooks with fully proprietary, model‑driven WNBA player prop pricing through the OpticOdds API

OpticOdds, the premier provider of real-time sports betting data feeds and trading solutions, has enhanced its WNBA offering through its ongoing partnership with The Crowd’s Line AI (TCL AI), bringing a real-time AI‑driven player prop pricing solution via the OpticOdds API.

The solution provides WNBA player prop lines built entirely from TCL AI’s in‑house models, with no market averaging or consensus dependency. The independent pricing creates a unique signal that allows sportsbooks to offer differentiated WNBA markets.

Each player prop is delivered with full probability distributions and confidence‑adjusted vig, enabling operators to better manage risk, steer action toward higher‑confidence markets, and price alternate lines with greater precision.

The platform combines TCL AI’s machine‑learning engine with OpticOdds’ API and trading infrastructure. Through the integration, clients can access fair value prices, identify mispriced lines and deploy WNBA player props with minimal operational effort.

The update reflects the continued expansion of the WNBA betting market, as growing fan interest and standout player narratives drive increased demand for deeper, more sophisticated wagering markets ahead of the start of the new season.

The enhanced WNBA pricing model builds on OpticOdds’ existing ecosystem, further strengthening its AI-driven pricing capabilities.

Ryan Weinstock, Vice President at OpticOdds, said: “Working with The Crowd’s Line AI to deliver model‑driven WNBA pricing through our API reinforces OpticOdds’ focus on bringing advanced, market‑grade intelligence to developing sports betting markets.

“This enhancement allows us to scale a truly differentiated offering, using our infrastructure to help sportsbooks deploy high‑quality WNBA player prop markets quickly and efficiently.”

Anthony Lage, CEO at The Crowd’s Line, added: “Our continued collaboration with OpticOdds enables us to deliver differentiated WNBA player prop pricing at scale, empowering sportsbooks to attract new users and improve margins with minimal operational lift.

“OpticOdds makes integration seamless, allowing clients to move quickly and confidently in one of the fastest‑growing sports betting markets.”

The post OpticOdds enhances WNBA player props with The Crowd’s Line AI appeared first on Americas iGaming & Sports Betting News.

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