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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

Behind the Gloves

GR8 Tech Delivers Heavyweight Performance at SiGMA Central Europe 2025

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GR8 Tech stepped into SiGMA Central Europe (November 3–6, Rome) and left the ring with the strongest sales performance on record. Fueled by the boxing-themed Platform for Champions experience, the collaboration with Behind The Gloves, and demos of ULTIM8 Sportsbook, the Heavyweight Club energy translated directly into standout sales performance.

Platform for Champions, Proven in the Arena

Over three days, GR8 Tech logged 140 qualified meetings, which included sessions with existing clients that opened new opportunities and first-time conversations with operators and potential clients. The team also closed a deal on day 3 and advanced a high-potential MENA operator to late-stage discussions.

“SiGMA was incredibly successful for GR8 Tech, which confirms we’re on the right track and proves how our Platform for Champions stands out in a crowded field. Our Heavyweight Lounge became the meeting place for operators who want to go deep on strategy, margins, and market moves with purposeful, energetic, outcome-focused conversations,” said Sergey Ghazaryan, Chief Revenue Officer at GR8 Tech.

SiGMA Central Europe showcased the Heavyweight Club philosophy, inspired by GR8 Tech’s partnership with Ready To Fight by Oleksandr Usyk: champions create champions. By pairing athlete-grade preparation with operator-grade technology, GR8 Tech has grown a community of operators aligned by a code: launch first, perform under pressure, and compound advantage through the right partner.

Big Stage Energy from Behind The Gloves Experience

During the three-day conference, over 50 visitors participated in 15-minute pad-work sessions led by Lee McFarland, a British military veteran and iGaming consultant. The short power workouts transformed the GR8 Tech stand into a hub of energy that converted into productive business conversations.

“Performance is something you live, so we built an environment where attendees could experience it. Bringing Behind The Gloves to our booth embodied the discipline and drive we build into our technology,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech.

GR8 Tech’s team left Rome with disciplined follow-through and a full calendar of next steps. The Lounge and “Behind The Gloves” drove high-quality conversations, and the company will continue to improve the experience for champions at future events.

Ready to fight for greatness? Connect with GR8 Tech and step into the ring.

The post GR8 Tech Delivers Heavyweight Performance at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Africa

Booming Games and SportPesa forge strategic partnership to elevate the African gaming market

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Booming Games is thrilled to announce a significant milestone in its growth journey through a strategic partnership with the leading African operator, SportPesa. This collaboration marks a pivotal step forward in Booming Games’ mission to expand its footprint in the African gaming market.

As a result of this partnership, Booming Games’ high-quality slots are now seamlessly integrated into SportPesa’s platform, enabling players across Africa to access an array of top-performing titles.

Notable games include fan favourites such as ‘Burning Classic’, ‘Gold Gold Gold’, ‘TNT Bonanza’, and ‘Cash Pig’. Additionally, SportPesa’s players will now have access to Booming Games’ diverse portfolio, featuring exciting games like ‘Ronaldinho Spins’, ‘Power of the Vikings’ and ‘Buffalo Hold and Win’.

This collaboration underscores SportPesa’s commitment to growth and innovation, as well as its strategic focus on fostering robust partnerships to achieve new heights in the global gaming industry with partners such as Booming Games.

Solomon Godwin, Head of Africa at Booming Games, expressed his enthusiasm: “We’re delighted to continue our expansion in the African betting markets, and SportPesa’s strong and trusted brand will only enhance these possibilities. Our slot offerings are as wide-ranging as they are high quality, providing exceptional entertainment and sustainability for their customers. We believe we can offer real value to African players.”

Paul Wilson, Senior Product Manager at SportPesa, added: “We are very happy with the new partnership with Booming Games. Offering their immersive, dynamic, and vibrant games to our customers in Kenya, Sportpesa Tanzania, and around the globe on our platform is exciting. Booming Games’ titles will be a great addition to our market-leading casino lobby, and I’m sure our customers will enjoy playing them.”

The post Booming Games and SportPesa forge strategic partnership to elevate the African gaming market appeared first on European Gaming Industry News.

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Hula Moolah

SlotMatrix turns up the heat with Powderkeg Studios’ Hula Moolah

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SlotMatrix, the world’s largest casino aggregator, is bringing the fire with the launch of Hula Moolahan explosive new slot from Powderkeg Studios.

Set in a tropical paradise where Tiki gods rule and volcanoes erupt, Hula Moolah turns every spin into a molten-hot chance to win. The game’s centrepiece is the Hold & Spin Feature, ignited when the vibrant Tiki Wilds leap into the volcano. 

The wins from the triggering spin become lava that fuels the feature, heating up rewards to new, fiery levels.

Tiki Sacrifices can appear at any time to boost adjacent multipliers and reset the number of spins, creating a chain reaction of escalating rewards. Each sacrifice upgrades nearby Lava Pools, with multipliers rising up to 25x, offering explosive potential with every spin.

The excitement continues with the Free Spin Bonus, where more Tiki Wilds join the reels to increase the odds of triggering Hold & Spin. Landing 3, 4, or 5 Bonus symbols awards up to 12 Free Spins, with retriggers keeping the heat alive. 

Hula Moolah is exclusively distributed via SlotMatrix, and as with all SlotMatrix exclusive titles, is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards.

The slot can also be seamlessly integrated with EngageSuitethe all-in-one player loyalty solution.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Powderkeg Studios outdid themselves with this one. Hula Moolah is pure fire. A high-impact game that blends immersive design with thrilling mechanics that deliver real intensity, making this one of our most explosive titles yet.”

Jesper Gawell, COO & CMO, Supremeland Gaming, added: “We are proud to support Powderkeg Studios in bringing Hula Moolah to life exclusively with SlotMatrix. This partnership lets us focus on bold concepts and premium execution. SlotMatrix provides the right tools to turn great games into hits.” 

The post SlotMatrix turns up the heat with Powderkeg Studios’ Hula Moolah appeared first on European Gaming Industry News.

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