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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

Alexander Kamenetskyi Head of SOFTSWISS Sportsbook

The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution

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The SOFTSWISS Sportsbook celebrates its fifth anniversary, marking a major milestone in its journey from MVP to a fully mature, internationally recognised B2B product. Over these five years, the team has achieved standout results, from launching a project in just 14 days to delivering a mobile-first experience that generates over 90% of GGR.

Since its debut in 2020, the SOFTSWISS Sportsbook has expanded its sports and esports catalogue, introduced premium cricket, launched a mobile app, added a customisable betting interface, unique bonuses, and various gamification tools for player engagement and retention. It has also introduced seamless integrations with the SOFTSWISS Game Aggregator and Jackpot Aggregator. 

An important milestone was reached ahead of UEFA Euro 2024, when the SOFTSWISS Sportsbook team delivered 22 new projects across 11 casino platforms, including the SOFTSWISS Casino Platform, within a single month. A breakthrough record was also set when the team launched a project in just 14 days from contract signing to the first bet.

The SOFTSWISS Sportsbook is engineered for smooth, platform-agnostic integration, enabling fast rollouts on both proprietary and third-party platforms. Delivering a strong player experience and supporting business growth, the Sportsbook seamlessly integrates into any iGaming operation with flexible launch options to meet diverse needs. Recent updates further enhance its efficiency, including API 2.0 for more scalable integrations and a renewed CMS with deeper content control.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “Five years ago, we set out to build a modern Sportsbook – flexible, scalable, and ready for the future of betting. Today, we have a stable architecture, powerful engagement tools, a strong risk management layer, and a team that knows how to move fast without compromising quality. The product has matured, and we are ready to push forward with even greater ambition.”

Delivering 2,000+ betting markets across 200+ sports and esports, with all Sportradar official leagues included, the Sportsbook supports 100,000+ monthly live events and a mobile-first experience that generates over 90% of GGR. Clients also highlight its intuitive CMS, robust risk management, and 24/7 technical assistance, reinforcing the Sportsbook’s position as a reliable B2B solution.

Anton Eshtokin, CMO of Boomerang Partners, shares: “The SOFTSWISS Sportsbook is an ideal choice for any iGaming operator looking to diversify its portfolio and strengthen its competitive position in the market. On behalf of our entire team, I’d like to congratulate the SOFTSWISS Sportsbook on reaching this remarkable five-year milestone. As a partner, you’ve consistently demonstrated innovation, professionalism, and a deep understanding of the industry’s evolution. We wish you continued growth, bold ideas, and the drive to keep setting new standards in the iGaming market. May the next five years bring even more success stories and breakthroughs that inspire the entire industry.”

The SOFTSWISS Sportsbook’s achievements have been acknowledged across the industry, earning accolades such as Best Online Sportsbook Provider at SiGMA South Asia Awards 2025, Innovative E-sports Product of the Year at SPiCE South Asia Eventus Awards 2024, Best Sports Betting Provider in the Baltics at BSG Awards 2023, and Rising Star in Sports Betting at SBC Awards Latinoamérica 2022.

In 2025, the sports betting solution entered a new phase, focusing on architectural upgrades to support faster feature delivery. The team plans to release a new API Tester in December and is preparing for the upcoming launch of virtual sports. The Sportsbook platform also covered urgent Brazilian and Bulgarian regulatory requirements. These strategic moves will allow the solution to maintain momentum and scale to meet the growing expectations of operators in diverse markets.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution appeared first on European Gaming Industry News.

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Betinovio

Odds88 integrates award-winning sports data feeds with Betinovio

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Aggregator’s customisable feeds extend sportsbook provider’s offering across 110+ different sports

Sports aggregation platform Odds88 has secured a partnership with sportsbook technology provider Betinovio, expanding the brand’s coverage with unrivalled odds data streams.

As part of the deal, Odds88 will provide its award-winning modular data services to take Betinovio’s offering to the next level. Its operator partners can now gain access to customisable feeds, extensive betting content from more than 110 different sports and 4,000 daily events, and proven BetRank risk management tools.

Odds88 has also delivered its new 50/50 betting product, which promises to attract both casual users and savvy bettors with its low barrier to entry and a new layer of interaction of sports fans.

The aggregator’s data-driven platform uses AI algorithms to analyse behavioural data and tailor odds, promotions and offers to each individual player.

The agreement underpins Odds88’s position as an unparalleled source for trusted and comprehensive odds data, empowering global operators to create their most optimised sportsbooks yet.

Mike Forslund, Head of Sales and Business Development at Odds88, said: “We’re excited to build something truly exceptional in partnership with Betinovio. By combining the provider’s top-class sports betting technology with our unbeaten selection of data, we are introducing a proposition that will reshape the betting experience.

“Betinovio’s partners can now truly raise their game, enabling players to write their own event narratives.”

Marinos Eliazed, CEO at Betinovio, said: “By integrating Odds88’s data feeds, we are future-proofing our technology for operators. Players expect an interface that flexes to their needs and Odds88’s feeds offer endless possibilities for customisation.

“We look forward to seeing what we can create together.”

The post Odds88 integrates award-winning sports data feeds with Betinovio appeared first on European Gaming Industry News.

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Amy Brewis Head of Account Management at Realistic Games

Realistic Games unleashes Christmas chaos with new title Wreckmas

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It’s the most magical time of the year, but don’t expect a peaceful Christmas with the release of Realistic Games’ latest blockbuster slot, Wreckmas.

The new 5×3, feature-packed slot brings toppled trees, tangled tinsel and chaotic carols to a family Christmas, along with the chance to hit a 5,000x max win.

Among the features is the Wild Train, which sees a toy train roll in and deliver random multipliers up to 5x on reels two-to-four.

There’s the Christmas Tree Collector, where the Christmas tree collects Wilds via electric shocks, triggering the Jackpot feature at any time.

Land three vinyl scatters across reels one-to-three to trigger Free Spins, where Wilds and the Christmas tree remain active with boosted wins. By collecting music symbols throughout the game to access the Scatter Collection, where only high-pay symbols land, players have the chance to gain two extra spins and a 2x multiplier.

And the Match 3 Jackpot Feature serves up 15 presents to unwrap, each packed with Mini, Minor, Major or Grand Prizes, along with the added chance to boost your winnings.

Despite its warm, claymation-style and festive charm, Wreckmas is anything but gentle. Its high volatility and 96.14% RTP ensures that every spin carries real energy and the chance of big wins.

Amy Brewis, Head of Account Management at Realistic Games, said: “Christmas content can sometimes feel predictable, so we wanted to create something that embraces the season but delivers a fresh, chaotic twist. Wreckmas is everything we love about a Realistic Games title, including inventive features, engaging gameplay and a sense of humour. We’re thrilled to bring something bold and different to operators during one of the busiest periods of the year.”

Wreckmas follows hot on the heels of Art Heist, a 1930s-inspired crime caper slot released by Realistic Games at the end of September. It has already earned fans for its suspenseful gameplay.

It’s been a busy end of the year for Realistic Games, which has secured a host of new operator partners over the past few weeks, including QuinnBet and Bally’s Interactive in the UK and 711 in the Netherlands.

The post Realistic Games unleashes Christmas chaos with new title Wreckmas appeared first on European Gaming Industry News.

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