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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

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Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26

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The iconic Jewish delicatessen Siegel’s Bagelmania has announced the comedic line up that will leave guests “laughing their bagels off” at the next Bagelmania Backroom Comedy night on Thursday, Feb. 26.

Hosted monthly by Las Vegas-based and nationally touring comedian couple Noah Gardenswartz and Ester Steinberg, the event Thursday night will welcome Chris Clarke as the headliner along with acclaimed comics Kristeen Von Hagen, Gabe Quire and Lauren Rochelle.

Clarke, known as a high-energy and imaginative comedian, now tours the country with veteran comedian Rob Schneider. He also has amassed more than 40 million views on his popular YouTube channel “Csnacks,” where he tastes food and snacks from the front seat of his car. His hilarious and unique way of describing different flavors led to national commercials for Checkers and Rally’s, a one-hour special on the Cooking Channel titled Baby Got Snack, and an appearance as a food critic judge on Beat Bobby Flay.

Siegel’s Bagelmania will offer a special Backroom Comedy menu of its signature delicatessen cuisine as well as a full bar so guests can enjoy great comedy, dinner, and drinks in a unique, relaxed setting.

The Bagelmania Backroom is open to attendees 18 and older. Doors open for drinks and dinner at 7 p.m. Show time is 8 p.m. Tickets for Bagelmania Backroom are on sale for $20 online at https://siegelsbagelmania.com/backroomcomedy/ and will be sold at the door while supply lasts.

 

The post Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26 appeared first on Americas iGaming & Sports Betting News.

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GGBET UA hosts Media Game – an open FC Dynamo Kyiv training session with journalists from sports publications

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On 17 February in Kyiv, GGBET UA organized a media event for players of the legendary Ukrainian club and representatives of Ukraine’s top sports media. Journalists trained with footballers in Dynamo’s first team under the guidance of the team’s coaches, played a short match in mixed squads, and took part in a Q&A session.

As the team’s title sponsor, GGBET UA took a creative approach to the organization of the event and went beyond a regular media briefing. A joint training session for the journalists and star players, and a practice match in mixed squads, put both the journalists and players in good spirits, and created a cool, informal atmosphere. After the game, a Q&A session took place, where FC Dynamo’s winter training camp and preparation for the second half of the season in the Ukrainian Premier League, led by the team’s new coach, Ihor Kostyuk, were discussed.

In Ukraine, where football is one of the most popular sports, playing with the players of renowned clubs is a chance to go through your own unique experience: to live out your childhood dream, remember your sporting background, get up close to legends, and more. This is part of the cultural code that is close to GGBET UA and a reference to one of the brand’s values: creating events that blur the lines between beloved teams and their audiences.

The collaboration between GGBET UA and Dynamo started in 2024, when the Ukrainian bookmaker became the club’s official partner in European cup matches and the official sponsor of its winter training camp. In 2025, GGBET UA became the club’s title sponsor for three years.

 

The post GGBET UA hosts Media Game – an open FC Dynamo Kyiv training session with journalists from sports publications appeared first on Americas iGaming & Sports Betting News.

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Slots dominate Brazil’s casino catalog, but crash games capture outsized player demand,Blask data reveals

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Slots account for 85% of online casino titles in Brazil, with more than 11,700 games competing for visibility across 500+ platforms, according to a new report from Blask. While slots dominate lobby space, player attention is far more concentrated.

Measured by Share of Interest, which tracks organic search demand, a small number of games capture the majority of attention. Fortune Tiger alone generates nearly 30% of total player interest across all categories.

Crash games remain limited in supply, with just 225 titles in the ecosystem, yet they consistently rank among the most searched and prominently placed games. Demand within the category is uneven, however. JetX leads crash-game search interest despite appearing less frequently in prime lobby positions, suggesting player familiarity and peer influence outweigh operator promotion.

Live casino games maintain steady but modest demand, led by Blackjack and Crazy Time, while instant win titles show minimal traction, with only three games registering measurable interest.

Across the market, the top 10 games capture nearly two-thirds of total player attention, leaving hundreds of titles to compete for the remainder. The findings highlight a defining trend in Brazil’s iGaming sector: understanding player attention is becoming more important than expanding game inventories.

The analysis is based on Blask Games technology, which tracks lobby placement through computer vision and maps player search behaviour across regulated and offshore operators. A full report is available here.

The post Slots dominate Brazil’s casino catalog, but crash games capture outsized player demand,Blask data reveals appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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