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Arizona Department of Gaming

*NEWS RELEASE* Bet Responsibly and Legally on Super Bowl LVII

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In less than a week, the San Francisco 49ers will face off against the Kansas City Chiefs in Super Bowl LVIII at the Allegiant Stadium in Las Vegas, Nevada. The Super Bowl is one of the most anticipated sporting events of the year and is one of the most popular events to wager on. The Arizona Department of Gaming asks that if you choose to wager, please do so legally and responsibly.

“The Arizona Department of Gaming wants all Arizonans to enjoy the Super Bowl,” said Jackie Johnson, ADG CEO. “However, it is crucial to remind those interested in a friendly wager to do so carefully to ensure gambling is both
fun and legal.”

Sports Pools – Know What Rules to Follow

In the United States, it is common to see friends and family participate in sports pools for the Super Bowl, often known as “Super Bowl Squares”. These pools are legal as long as the state’s social gambling rules are followed. According to Arizona Law (A.R.S. § 13-3301(7)), social gambling requires:

● That gambling cannot be conducted as business, which means that hosts cannot receive financial benefit, unless they are participating in the game;
● Hosts pay out all pool money to the winner(s);
● Only participants can win; and
● Players compete on equal terms with each other.

A few things to be on the lookout for that indicate illegal gambling:

● Paying a fee to participate, including “suggested” or “voluntary” donations.
● A host who keeps a percentage of the pool for administering the game.
● A required minimum purchase to participate (food or beverage, etc.).
● Unequal odds.
● Underage participants (under 21 years of age).

ADG takes complaints about illegal gambling seriously. To report suspected illegal gambling activity, visit our website or call 602-255-3886. You can remain anonymous.

Responsible Betting – What to Keep in Mind

With sports betting legal in the state, it has become increasingly important to educate yourself on how you can bet responsibly. Listed below are some helpful tips as part of the American Gaming Association’s Have A Game Plan. ® Bet Responsibly.™ campaign:

● Set a Budget – It is crucial to keep in mind that everyone will have different budgets; never bet beyond your own means. Be cautious and make sure you set a limit – and stick to it – if you plan on wagering. More information on how to responsibly set a budget for wagering. HERE
● Know the Odds – There are plenty of key terms everyone should know when making a sports bet. What’s a parlay? Over/under? Moneyline? If you decide to wager, make sure you are briefed on the basics of sports betting.
● Keep it Social – Whenever gambling, be mindful that all forms of gambling are for the purpose of entertainment. This is not a way to make money. By gaming with friends, family, and colleagues, you can keep playing responsibly and have fun.
● Use Legal Sportsbooks – Legal operators provide important player protections that are not found in the illegal market. Whether you are placing a wager on your phone or at a physical sportsbook, make sure you are using a legal operator in the state. Visit the ADG website to view a list of the state’s approved operators and retail locations.

You can view more information on how to bet responsibly by visiting haveagameplan.org.

Are you or a loved one impacted by a problem with gambling? Take the next step and access the state’s 24-hour confidential helpline by calling 1-800-NEXTSTEP, texting NEXTSTEP to 53342, or visiting problemgambling.az.gov.

Arizona Department of Gaming

BETER Obtains Supplier License to Operate in Arizona

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BETER, the acclaimed provider of live streaming, data, and odds for esports and sports, has expanded into a new US state following the receipt of the Event Wagering Supplier License from the Arizona Department of Gaming.

The supplier license enables BETER to provide its quick-betting content, featuring live streams and live data, to licensed operators in the state for the first time, which includes its exclusive ESportsBattle tournaments and Setka Cup table tennis series.

Both are currently active with the tier-one operator bet365, which has been a long-term partner of BETER. Arizona marks the seventh state where BETER is licensed as the company expands its presence in both the state and the broader US market. BETER holds certifications in North Carolina, New Jersey, Florida, Indiana, Iowa, and Colorado as well.

BETER provides round-the-clock live streaming, instantaneous data, and highly precise odds for over 700,000 rapid events each year, offering as many as 50 markets per event with an average operator margin exceeding 7.5%.

Its esports portfolio features ESportsBattle tournaments that showcase eFootball, eBasketball, eHockey, and eTennis, and its sports portfolio includes the Setka Cup series along with the BSKT Cup basketball league.

Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.

“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.

“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.

The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.

This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.

“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”

The post BETER Obtains Supplier License to Operate in Arizona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arizona

BETER secures supplier licence in Arizona

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BETER, the award-winning provider of live streaming, data and odds for esports and sports, has entered a new US state after being granted the Event Wagering Supplier License by the Arizona Department of Gaming.

The supplier licence allows BETER to deliver its fast-betting content, including live streams and live data, to licensed operators in the state for the first time, including its exclusive ESportsBattle tournaments and Setka Cup table tennis series.

Both are now live with tier-one operator bet365, a long-standing partner of BETER. Arizona is the seventh state in which BETER is now licensed as the company ramps up its presence in the state and the wider US market. BETER is also certified in North Carolina, New Jersey, Florida, Indiana, Iowa and Colorado.

BETER exclusively delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey and eTennis, while its sports portfolio features the Setka Cup series and BSKT Cup basketball league.

Gal Ehrlich, CEO of BETER, said: Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.

“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.

“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.

The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.

This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.

“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.” 

The post BETER secures supplier licence in Arizona appeared first on Americas iGaming & Sports Betting News.

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2026 betting analysis

Arizona Department of Gaming Releases December Sports Betting Figures

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Bettors in Arizona wagered approximately $822 million on sports and events in December 2025, according to a recent report from the Arizona Department of Gaming (ADG).

This total reflects an approximate 3% year-over-year decrease compared to December 2024, marking a slight pullback in betting activity.

Despite the decrease in handle, the report highlights that the state collected roughly $6.6 million in privilege fees during December, contributing to Arizona’s continued revenue from regulated event wagering. Since launching legal sports betting in 2021, bettors in the state have wagered more than $31 billion, generating over $165 million in privilege fees to date.

For the fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated about $33 million in privilege fees, including $32.3 million from sports betting and $774,167 from fantasy sports activity.

Jackie Johnson, Director of the Arizona Department of Gaming, noted that the December figures conclude the 2025 calendar year, during which Arizona sports bettors wagered more than $9 billion on sports and events, further demonstrating the size and scale of the state’s regulated betting market.

The Department’s monthly reports detail wagering and fantasy sports revenue figures from licensed operators, offering transparency into the evolving sports betting landscape in Arizona.

Disclaimer: December figures are self-reported by operators and may be adjusted after audit.

Full report available at gaming.az.gov/resources/reports

The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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