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Galactic X-perience: NOVOMATIC skyrockets into new gaming spheres at ICE 2024

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With an elegant stand design and a diversified product portfolio, NOVOMATIC guarantees an incredible X-perience for visitors at ICE 2024 in London. Show participants can look forward to a wide range of leading gaming technology solutions: new product launches as well as established fan favorites will create excitement on the NOVOMATIC booth.

The anticipation is huge for the most important gaming event in Europe, taking place from February 6-8, at the ExCeL exhibition centre in London. As the largest exhibitor, NOVOMATIC will showcase a wide range of innovative products. State-of-the-art gaming solutions for various industry segments and markets will inspire visitors and lead them towards new gaming spheres.

NOVOMATIC will present its full range of products and gaming solutions such as land-based casino products, AWP gaming machines, casino and arcade management systems including biometric access and player tracking technologies, secure cash handling devices, as well as sports betting products and online gaming solutions. This 360° portfolio fulfills the highest demands in terms of technology and quality. Additionally, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and NOVOVISON™ will showcase their latest product portfolio.

Every player deserves to feel like a V.I.P.

The spotlights are on VIPs at ICE this year: the recently launched V.I.P. X cabinet series from NOVOMATIC is aimed at discerning gaming guests and, of course, operators who want to welcome their gaming guests with corresponding top-class gaming entertainment. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens, and an integrated sound system in a comfortable armchair: factors that ensure an intensive gaming experience and maximum immersion. This Very Important Player X-perience will be enhanced at ICE with the launch of a spectacular new cabinet – Think bigger! The V.I.P. X Galaxy™ 2.65 presents itself in its galactically large form and scores with unique seating comfort and design. The exclusive luxury lounge chair leaves nothing to be desired. With the ultra-wide set-up of two 65” game screens and its adjustable luxury seating comfort, it transfers players into new galaxies of gaming enjoyment.

Following the product launch at last year’s ICE, the BLACK EDITION II series has already established itself very well on gaming floors worldwide. Visitors will find these NOVOMATIC classics at the trade show featuring the latest content. All three cabinets in the BLACK EDITION II series are characterized by a modern cabinet design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. The BLACK EDITION II 3.27 and BLACK EDITION II XL 3.32 multiscreen variants are each equipped with two Full HD LCD screens in 27″ and 32″ respectively, as well as a topper of the same dimensions. The sister model BLACK EDITION II 1.49J perfectly complements the cabinet series and, with its elegant 49″ J-curve monitor, offers a state-of-the-art setting for presenting the extensive NOVOMATIC upright games catalogue.

Gaming highlights take visitors into new spheres

Showcasing new progressive links which are already legendary: the two top titles GODS & LEGENDS™ Link and CASH FLOOD™ Link are added to the Linked Progressives. The four games of the GODS & LEGENDS™ Link are a real visitor’s magnet and will be presented at the trade show in the brand new V.I.P. X Royal™ cabinet. Divine game characters take players to mythical worlds of ancient Greece, Egypt, Asia, and Scandinavian Viking times. Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link furthermore provide triple the excitement on the gaming floor.

The latest Superia GOLDEN LINK™ Volume 2 complements the portfolio and guarantees an inspiring gaming experience with five fresh titles and just as many all-time classics. The high performing Jackpot XTENSION LINK™ comes as Volume 2 with five new titles and delights with famous games such as Golden Book of Ra™ and Golden Charming Lady™ in its own XL version. The new IMPERA LINK™ Series 2 offers a unique gaming variety with a total of 41 games in every category.

The two new multi-game mixes at ICE will be very special: Impera Line HD™ Edition 9 in a new design with additional features and Superia Premium Mix 3. Don’t miss the chance to experience it at the show. All-time classics from NOVOMATIC as well as fresh modern titles can also be found in the NOVOLINE™ Interactive Edition X4. Whether you want to immerse yourself in the underwater worlds of Lord of the Ocean™ or Dolphin’s Pearl™ deluxe or search for hidden treasures in the Book of Ra™ – Temple of Gold™ – this game mixes offer the perfect enjoyment for every guest.

Brand new is the NOVOMATIC ActionBook™ Edge 1.43J, heralding the future of sports betting kiosks: more action, more bets, more possibilities on an upright single screen and a design that blends effortlessly into any environment. Explore the seamless betting experience with state-of-the-art graphics and lightning-fast response time at the NOVOMATIC sports betting corner at ICE 2024. The new sports betting kiosk ActionBook™ Edge 1.43J perfectly complements the NOVOMATIC ActionBook™ Compact 1.27 desktop kiosk and the dual screen version, NOVOMATIC ActionBook™ Plus 2.27.

Visit the NOVOMATIC booth and be surprised by more than just the products. Great prizes and surprises are waiting for our customers as well as a sporting challenge: Are you ready to beat the champ?

Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG, is looking forward to welcoming visitors: “As the biggest NOVOMATIC showcase this year, ICE is a great spectacle that should not be missed. We are proud to be presenting an exceptional product portfolio for all markets and segments that offers a suitable solution for every requirement of our customers – from the V.I.P. X series for the premium casino to the ActionBook™ for the sports betting sector. Be inspired by the variety of products at ICE and convince yourself of the high quality of NOVOMATIC products on site. Come to our booth – we look forward to welcoming you!”

Amusnet

Week 48/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Amusnet continues to push the boundaries of slot design, bringing bold, innovative experiences to players worldwide. Featuring 5 reels and 4 rows, 40 Bulky Fruits Buy Bonus delivers a modern, engaging experience while staying true to the charm of timeless fruit-themed gameplay.

Max Spinwell returns in Unusual Suspects Ultra Link & Win™, the latest instalment in Northern Lights Gaming’s blockbuster slot franchise. This time, players find themselves in a sprawling metropolis where every alleyway hides secrets and each skyscraper looms over a world of crime and justice.

MGA Games has announced the launch of its new video slot Pirates of China for .com markets on November 24. The new release is a 5-reel, 3-row slot with 20 paylines, featuring Mystery symbols, Wilds, and the activation of Free Spins via Scatter symbols.

Play’n GO unveils Banana Rush, a character-first slot where a banana-fixated Gorilla rallies his misfit crew in a lush, bouncy rainforest. Banana Rush is a 5×3 video slot with 10 fixed paylines that pay left to right – simple to understand, quick to follow, and ideal for anyone who prefers action led by theme and characters rather than complexity.

Inspired Entertainment, Inc. is excited to announce the launch of Golden Winner Grand Chance™, the latest addition to our popular Gold Winner™ franchise. Now available in the B3/LBO market with an upcoming launch in the Cat C market this December.

Amusnet has released 20 Aztec Coins, a new online slot that brings the ancient Aztec world to live. The game drops players into a vivid temple setting and delivers fast, modern gameplay across 5 reels, 3 lines and 20 paylines.

Thunderkick has given its popular Day of the Dead series a Christmas makeover in Esqueleto Explosivo Feliz Navidead, fusing the spirit of two holidays in a vibrant festive fiesta.

Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead

SlotMatrix invites players to step into the shadowed tombs of ancient Egypt with Shadow Summoner Egypt, an atmospheric slot adventure filled with mystical power and great win potential. This striking new release is the second title in the Shadow Summoner series.

SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release

Red Papaya’s debut slot combines feature rich gameplay with an adventurous theme, cinematic visuals and big sound. Players are being told to brace themselves for an expedition into uncharted territory in Kong’s Jungle Tower, the debut slot from Red Papaya, which is powered by Microgaming.

Climb Kong’s Jungle Tower to reach epic wins

Push Gaming is spreading a double-dose of holiday cheer with the launch of 10 Santa’s Reindeers and Santa Hopper, two seasonal slots packed with excitement, charm, and immersive gameplay.

Push Gaming unwraps festive fun with 10 Santa’s Reindeers and Santa Hopper

Spit sunflower seed shells and take a walk with us to the rougher and tougher side of Europe with Sneaky Slots’ latest release Gopnik. Once you’re done squatting with the locals, get ready for our last release of 2025, Gods Go Pew Pew. Gopnik plays out across a gritty 4-4-4-4-4 reel setup, where street smarts are the most important thing followed by babushka’s home-made cooking.

Sneaky Slots drags players to the streets of Eastern Europe with its latest release, Gopnik

Inspired Entertainment is excited to announce the launch of Bone Appetit™ and Gold Spinner™ across the UK and Malta iGaming markets. Featuring striking visuals and thrilling gameplay, this pair of online and mobile slots has been designed to captivate players

INSPIRED LAUNCHES BONE APPÉTIT & GOLD SPINNER ACROSS ONLINE & MOBILE

 

Belatra is welcoming players back to the American wilderness with Big Wild Buffalo 2 – the follow-up to the runaway success Big Wild Buffalo. Set on the vast American prairies, surrounded by stone canyons, and majestic mountains.

Belatra grows portfolio with the launch of Big Wild Buffalo 2

 

Play’n GO introduces Fangs & Fire, a 5×3 video slot that expands up to 5×7 during features, calling forth two legendary protectors of hidden treasures – the fierce Prowler and the mighty Serpent. In this world of lingering spirits, every strike of the golden Gong echoes with power.

Fangs & Fire unleashes the guardians of fortune

Playson has launched an exciting new chapter for its crystal-themed collection of slots with the release of Diamonds Power XXL: Hold and Win. The highly anticipated XXL title introduces an enlarged 3×5 grid, where up to five Power Bonus symbols land during the Bonus Game in a significant boost to the payouts on offer.

Enlarged game field dazzles in Playson’s Diamonds Power XXL: Hold and Win

Amusnet has released 40 Alebrijes Eternal, a vibrant online slot inspired by the magical spirit creatures of Mexican folklore. The game bursts with colour and energy, offering fast, modern gameplay across 5 reels, 4 rows and 40 fixed paylines.

Gaming Corps has unveiled 3 Pigs of the Caribbean, the latest and most ambitious instalment in its hit Pigs series. Following the runaway success of 3 Pigs of Olympus, the notorious trio return for a high-seas escapade packed with charm, humour, and treasure-filled potential.

Gaming Corps sets sail with 3 Pigs of the Caribbean - a swashbuckling new chapter in its hit Pigs series

Prepare to join a plucky penguin with a penchant for spicy food in Pablo El Diablo – the new Mexican-themed addition to the Elysium Studios slot line-up where devilish respins and a fiery symbol collection feature can lead to red hot rewards of up to 4,070x!

Celebrate the festive season with 64 Presents Hold and Win from Booming Games, a jolly-packed slot filled with golden gifts, thrilling features and big win potential! Land five or more value symbols to trigger the Santa’s Gift Hold & Win feature, where the grid expands and payouts snowball with every spin.

Unwrap Festive Wins with 64 Presents Hold and Win from Booming Games!

The iconic gang of treasure-hunting misfits are back for their biggest adventure yet in Blueprint Gaming’s The Goonies™ Quest for Treasure 2, with a revamped trail offering enriched modifiers and a choice of two bonus games among several enhancements to the player-favourite series.

Trail enhancements and dual bonuses lead Blueprint’s Goonies™ Quest for Treasure 2

ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire. Roman Fortune takes place in a roaring Colosseum under Caesar’s watchful eye, where fortunes wait for the victors.

Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune

This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.

Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti

Reflex Gaming is delighted to announce the launch of 3 Lucky Leprechauns, the latest game to make the leap from online success into British pubs, clubs and arcades. The vibrant, trail-based slot, created by 4ThePlayer, continues the strong partnership between the two companies, following the hugely successful retail adaptations of 3 Lucky Witches, 4 Fantastic Fish and 9K Yeti.

Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns

 

The post Week 48/2025 slot games releases appeared first on European Gaming Industry News.

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2026 iGaming Trends Report

SOFTSWISS CMO Valentina Bagniya Reveals How to Lead in 2026 Before it Starts

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SOFTSWISS, a leading international technology provider with over 15 years in the iGaming sector, shares a video that addresses a key challenge every business faces in 2026: building a winning strategy. Valentina Bagniya, CMO at SOFTSWISS, has outlined concrete steps to identify the signals and trends, drawing on insights from the 2026 iGaming Trends report.

Valentina emphasises the growing importance of strong and data-driven market research and explains how the 2026 iGaming Trends report helps professionals take a closer look at the key trends shaping the year ahead. CMO answers the main questions defining 2026, including AI role in the tech industry, the most effective marketing channels and the real impact of responsible-gambling communication. 

SOFTSWISS approaches research with clarity and precision, aiming to give businesses a foundation they can confidently rely on when shaping their own strategies. That’s why each trend in the report is supported by clear adaptation paths and practical, actionable steps that show how companies can respond to market changes in real operations, not just observe them from the sidelines.

“Trends themselves don’t change industries – people do. A trend only becomes valuable when you can translate it into real decisions, actions, and measurable results. The sooner you see trends as tools for foresight rather than reaction, the closer you are to leading the market instead of chasing it,” says Valentina Bagniya, CMO at SOFTSWISS.

Video: https://youtu.be/2–F2iNqDWY?si=fqn0c9kNIxc4nI9_

The 2026 iGaming Trends report is the fourth edition of SOFTSWISS’ annual flagship ebook. Its third release earned strong industry recognition, with over 13,000 downloads and features across more than 100 pages. The 2026 edition continues to meet a clear market demand – less speculation and more actionable, data-backed substance.

The 2026 iGaming Trends report is based on in-depth interviews with more than 350 iGaming professionals, two waves of quantitative market research conducted by Kantar, and extensive market analysis covering over 120,000 media headlines. Presented at SiGMA Central Europe and discussed during the 2026 iGaming Trends Marathon, the report has already attracted strong industry attention. 

Being named Marketer of the Year at the EGR Marketing & Innovation Awards and leading the Marketing Team of the Year, with several Best Marketing Campaign wins, Valentina stated that the report focuses on what is real, what is proven, and what is already creating value in the market.

Watch Valentina’s video  to learn how to distinguish empty hype from real progress, and shape the future in the most effective way.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS CMO Valentina Bagniya Reveals How to Lead in 2026 Before it Starts appeared first on European Gaming Industry News.

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Amusnet

Amusnet Celebrates Double Victory at the Golden Spades Awards 2025

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Amusnet has announced that it has received two major awards – Online Provider of the Year and Best Debut in the Land-Based Sector – at the Golden Spades Awards 2025.

These recognitions highlight Amusnet’s strong performance in its core online vertical, as well as the positive reception of its first steps in the land-based market. The Golden Spades Awards are an industry event that highlights notable achievements and contributions across the gaming sector in Bulgaria and beyond.

Irina Rusimova, CCO of Amusnet, said: “These two awards are truly meaningful for us. Online Provider of the Year acknowledges our long-term commitment to building a strong online portfolio, delivering quality, and maintaining trusted partnerships in a highly competitive segment. The Best Debut in the Land-Based Sector award is equally inspiring, as this is a new strategic direction for us and shows that we are moving in the right direction. Both distinctions reflect the unity of our teams and the dedication behind everything we create.”

Receiving these two important awards reinforces the company’s ongoing commitment to excellence across all verticals.

The post Amusnet Celebrates Double Victory at the Golden Spades Awards 2025 appeared first on European Gaming Industry News.

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