Latest News
Galactic X-perience: NOVOMATIC skyrockets into new gaming spheres at ICE 2024
With an elegant stand design and a diversified product portfolio, NOVOMATIC guarantees an incredible X-perience for visitors at ICE 2024 in London. Show participants can look forward to a wide range of leading gaming technology solutions: new product launches as well as established fan favorites will create excitement on the NOVOMATIC booth.
The anticipation is huge for the most important gaming event in Europe, taking place from February 6-8, at the ExCeL exhibition centre in London. As the largest exhibitor, NOVOMATIC will showcase a wide range of innovative products. State-of-the-art gaming solutions for various industry segments and markets will inspire visitors and lead them towards new gaming spheres.
NOVOMATIC will present its full range of products and gaming solutions such as land-based casino products, AWP gaming machines, casino and arcade management systems including biometric access and player tracking technologies, secure cash handling devices, as well as sports betting products and online gaming solutions. This 360° portfolio fulfills the highest demands in terms of technology and quality. Additionally, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and NOVOVISON™ will showcase their latest product portfolio.
Every player deserves to feel like a V.I.P.
The spotlights are on VIPs at ICE this year: the recently launched V.I.P. X cabinet series from NOVOMATIC is aimed at discerning gaming guests and, of course, operators who want to welcome their gaming guests with corresponding top-class gaming entertainment. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens, and an integrated sound system in a comfortable armchair: factors that ensure an intensive gaming experience and maximum immersion. This Very Important Player X-perience will be enhanced at ICE with the launch of a spectacular new cabinet – Think bigger! The V.I.P. X Galaxy™ 2.65 presents itself in its galactically large form and scores with unique seating comfort and design. The exclusive luxury lounge chair leaves nothing to be desired. With the ultra-wide set-up of two 65” game screens and its adjustable luxury seating comfort, it transfers players into new galaxies of gaming enjoyment.
Following the product launch at last year’s ICE, the BLACK EDITION II series has already established itself very well on gaming floors worldwide. Visitors will find these NOVOMATIC classics at the trade show featuring the latest content. All three cabinets in the BLACK EDITION II series are characterized by a modern cabinet design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. The BLACK EDITION II 3.27 and BLACK EDITION II XL 3.32 multiscreen variants are each equipped with two Full HD LCD screens in 27″ and 32″ respectively, as well as a topper of the same dimensions. The sister model BLACK EDITION II 1.49J perfectly complements the cabinet series and, with its elegant 49″ J-curve monitor, offers a state-of-the-art setting for presenting the extensive NOVOMATIC upright games catalogue.
Gaming highlights take visitors into new spheres
Showcasing new progressive links which are already legendary: the two top titles GODS & LEGENDS™ Link and CASH FLOOD™ Link are added to the Linked Progressives. The four games of the GODS & LEGENDS™ Link are a real visitor’s magnet and will be presented at the trade show in the brand new V.I.P. X Royal™ cabinet. Divine game characters take players to mythical worlds of ancient Greece, Egypt, Asia, and Scandinavian Viking times. Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link furthermore provide triple the excitement on the gaming floor.
The latest Superia GOLDEN LINK™ Volume 2 complements the portfolio and guarantees an inspiring gaming experience with five fresh titles and just as many all-time classics. The high performing Jackpot XTENSION LINK™ comes as Volume 2 with five new titles and delights with famous games such as Golden Book of Ra™ and Golden Charming Lady™ in its own XL version. The new IMPERA LINK™ Series 2 offers a unique gaming variety with a total of 41 games in every category.
The two new multi-game mixes at ICE will be very special: Impera Line HD™ Edition 9 in a new design with additional features and Superia Premium Mix 3. Don’t miss the chance to experience it at the show. All-time classics from NOVOMATIC as well as fresh modern titles can also be found in the NOVOLINE™ Interactive Edition X4. Whether you want to immerse yourself in the underwater worlds of Lord of the Ocean™ or Dolphin’s Pearl™ deluxe or search for hidden treasures in the Book of Ra™ – Temple of Gold™ – this game mixes offer the perfect enjoyment for every guest.
Brand new is the NOVOMATIC ActionBook™ Edge 1.43J, heralding the future of sports betting kiosks: more action, more bets, more possibilities on an upright single screen and a design that blends effortlessly into any environment. Explore the seamless betting experience with state-of-the-art graphics and lightning-fast response time at the NOVOMATIC sports betting corner at ICE 2024. The new sports betting kiosk ActionBook™ Edge 1.43J perfectly complements the NOVOMATIC ActionBook™ Compact 1.27 desktop kiosk and the dual screen version, NOVOMATIC ActionBook™ Plus 2.27.
Visit the NOVOMATIC booth and be surprised by more than just the products. Great prizes and surprises are waiting for our customers as well as a sporting challenge: Are you ready to beat the champ?
Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG, is looking forward to welcoming visitors: “As the biggest NOVOMATIC showcase this year, ICE is a great spectacle that should not be missed. We are proud to be presenting an exceptional product portfolio for all markets and segments that offers a suitable solution for every requirement of our customers – from the V.I.P. X series for the premium casino to the ActionBook™ for the sports betting sector. Be inspired by the variety of products at ICE and convince yourself of the high quality of NOVOMATIC products on site. Come to our booth – we look forward to welcoming you!”
eSports
DATA.BET Reflects on 2024 Milestones, Growth, and Achievements
With the start of the year behind, the company reflects on the key milestones.
Business Development
In 2024, the company experienced significant expansion, reflecting the increasing demand for progressive esports betting solutions. The total volume of bets processed grew by 74.2%, aided by the efficiency and dynamic scalability of the company’s trading team, alongside new collaborations from partners and clients. Otto Bonning, Head of Sales, said: “Our new partnerships with companies such as Altenar, NuBet, Airhead Ventures, and TurboStars have significantly strengthened the portfolio. These collaborations demonstrate our expanding influence and commitment to delivering exceptional solutions in the esports betting industry”. Clients also experienced an improvement in GGR, demonstrating the impact of the solutions on profitability.
The company’s user engagement rates also reflected the sizable uplift seen in 2024, with active users rising by 97.3% and average bet size increasing by 7%. Meanwhile, DATA.BET continued to broaden its presence in key markets, including Canada, Brazil, Finland, and Poland, further strengthening its global reach.
Esports Trading and Content Coverage
DATA.BET focused on strategic growth, enhancing its esports content to offer prosperous and dynamic opportunities for clients and their users.
Making focused improvements in popular markets resulted in growth. “We’ve expanded our offerings by adding 38 new markets, creating more opportunities for bettors and driving engagement,” said Thomas Donson, Head of Trading. “Our event coverage has also grown by 11%, adding over 10,000 events to ensure a more diverse and comprehensive experience. Ensuring 24/7 trading process, DATA.BET offers the highest quality market availability.”
The trust earned through high-quality product features, including the new Scoreboard and Pitch Tracker widgets, as well as the Bet Builder based on official data, all launched in 2024, has been instrumental in enhancing the customers betting experience. Scoreboards deliver detailed statistics, interactive visualizations, and comprehensive insights, helping users make informed decisions while boosting engagement through features like live betting, analysis, and availability for LoL, CS2, Valorant, and Dota 2.
Pitch Tracker, supporting our top tier titles, offers a 2D map as a visual representation with advanced tools for data analysis and in-game tracking, delivering detailed insights that enhance user engagement and decision-making. Additionally, the Bet Builder enables personalized betting by allowing users to combine multiple selections into a single wager, meeting the demand for tailored and dynamic betting experiences.
DATA.BET also broadened the scope of disciplines, adding 6 new games, such as Deadlock, Street Fighter 6, GeoGuessr, Teamfight Tactics, Hearthstone, Apex Legends, complementing client content with distinctive choices that amplified diversity and engagement.
Customer Support & Risk Management
The company provides a seamless customer experience and robust Risk Management, continuing to deliver swift and practical assistance.
With an average response time of up to 5 minutes, the dedicated team remains extremely efficient, addressing client concerns promptly while maintaining the highest quality standards. Between Q2 and Q4, handled around 1,500 client requests and completed more than 150 technical tasks effectively and precisely, ensuring high-quality 24/7 support and maintaining consistent service standards.
This is due to our proprietary trading platform that enables the generation and customization of content – specifically, markets – to align precisely with each partner’s distinctive requirements while accommodating their existing settlement rules. This approach ensures a seamless transition to the solution, eliminating the need for adjustments or reconfiguration after working with a previous data provider.
DATA.BET’s Risk Management team efficiently handled over 1,700 client requests. Over time, the number of requests from long-term clients noticeably decreased. The team’s familiarity with clients’ audiences and operations reduces risks through proactive measures. By identifying patterns early, the team prevents issues, ensures smooth operations, reduces reactive interventions, and builds client trust while improving system efficiency.
In 2024, DATA.BET strengthened its presence in the esports betting industry by showcasing its solutions and engaging with audiences at premier exhibitions, immersing attendees into the vibrant world of esports. Moving into 2025, DATA.BET remains focused on leveraging this momentum to drive further success and prospects for everyone involved in esports betting.
The post DATA.BET Reflects on 2024 Milestones, Growth, and Achievements appeared first on European Gaming Industry News.
Latest News
Week 3/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming has kick-started the year with the launch of Kraken’s Cove, its latest cluster pays game that can see players loot up to 10,000x their stake. At the core of the gameplay is Ship Wild, a special symbol that is present on every spin that moves closer to the central hot spot with each winning spin. Upon reaching the hot spot, it expands into a 2×2 to 5×5 Wild, with a multiplier that increases every time it contributes to a cluster win.
GAMOMAT is gearing up to release the second instalment of The Book Beyond: The Quest for the Cipher Stone on Thursday 23rd January 2025. The game presents a classic 5×3 layout with 10 paylines and the possibility of two exciting Free Game levels. A shimmering gold-leafed book represents both the Scatter and Wild. An intriguing twist in the game involves the special Book Feature, where instead of ‘stamping’, the reels move up and down to uncover full stacks of bonus symbols.
ICONIC21’s just launched live slot portfolio now stands at seven titles as the provider continues to enhance its market leading offering, laying the foundation for its place at the front of a vertical set for long-term growth andsuccess. The new releases — Dao Riches, Fiesta Wilds and Vitamin Joy 25 — all take the classic slot format, which is highly sought-after by players in both real money gaming and sweepstakes markets.
Karen’s back, and she’s as greedy as ever. Nolimit City is diving headfirst into the post-apocalyptic chaos once again with xWays Hoarder 2—a sequel to the wildly popular xWays Hoarder xSplit. This game follows in the footsteps of sequels like San Quentin 2, Punk Rocker 2, and Fire in the Hole 2, proving once more that the end of the world is just the beginning when it comes to our games. When survival is the name of the game, desperation leads to chaos. Betrayal, looting, and backstabbing are all fair play in this wasteland—but it’s all worth it for that sweet, sweet loot.
Belatra Games has crafted an intriguing alchemical adventure slot titled Make it Gold. The first release of 2025 is a captivating and visually stunning slot that welcomes players into the mysterious world of alchemy on a quest for the legendary Philosopher’s Stone. Set within an alchemist’s laboratory, the game’s key feature is the cascading reels where winning combinations vanish, allowing new symbols to drop and fill the spaces.
Playson, the renowned digital entertainment supplier, guides players on an enchanted adventure in 3 Luxor Pots: Hold and Win, with the stylish new release offering bountiful opportunities to win via golden Bonus symbols, Scarab coins and the iconic Hold and Win bonus game.
Feel the rhythm of the streets in Spin City Beats, the latest slot from in-demand provider Silverback Gaming. This is a highly volatile game where players come across infamous characters including a Rapper, DJ and Skater. These characters act as Expanding Wilds and have different triggers and rewards. When a single Rapper Wild appears on the board and the Boombox symbol is present, the Rapper Wild Expands to cover reel two.
Prepare to embark on an epic battle as Play’n GO releases Tower Quest Legacy, the much-anticipated sequel to Tower Quest. This 5×3 slot with 20 paylines invites players into a mystical realm where glowing flasks, powerful Wilds, and a towering dark fortress dominate the reels. With captivating mechanics and the chance to take on the Wizard in a thrilling card-based Bonus Battle, Tower Quest Legacy delivers an unforgettable fantasy experience.
Push Gaming has leveraged its past successes to drive the creation of its latest feature-rich cluster pays slot, Dragon Hopper. Boldly combining the best elements of the hit game Fire Hopper, with a sprinkling of flavour from some of its other fan favourite slots such as Retro Tapes, Dragon Hopper provides an exhilarating journey through a far-eastern lantern festival.
Pack your safe cracking tools and get ready to raid a maximum-security vault for precious gems worth up to 3,000x the bet in Ruby Robbery – the exciting heist-themed slot from Twin Win Games that marks the studio’s third release via the SwinttStudios programme. A five-reel, 50-payline title with a medium level of volatility, Ruby Robbery takes place in a heavily fortified strongroom and features all manner of treasures among its high-value symbols, with golden crowns, Fabergé eggs and piles of cash all accounting for the base game’s biggest prizes.
Booming Games are lighting up the world of online casinos once again, turning up the heat with the January launch of the brand new Wild Wings of Phoenix DELUXE. Booming’s Wild Wings of Phoenix slot is legendary in its own right, but this sizzling sequel rises from the flames to deliver something truly iconic. This 5×3 reel, 20-payline game reaches new heights, following the Aztec theme of its popular predecessor – while delivering more features than ever before.
ELA Games is proud to announce the release of Cash of Egypt, a new mythical slot game that combines high-quality aesthetics with exciting gameplay mechanics. Players can now demo the game on ELA Games’ website to explore all the game has to offer. The 5×4 slot includes 1024 paylines, ensuring the player can enjoy frequent action both during the base game and the bonus feature.
The post Week 3/2025 slot games releases appeared first on European Gaming Industry News.
Interviews
Fast Track CEO Shares Honest Reflections in New Interview: Ain’t No Rest for the Wicked
Fast Track, the leading SaaS technology company and CRM provider in the iGaming industry, has unveiled the second instalment of its Inside Out video series.
Titled “Ain’t No Rest for the Wicked” the interview features CEO and Co-founder Simon Lidzén in a candid, behind-the-scenes discussion about the company’s growth, challenges, and vision for the future.
In the 30-minute video, Simon reflects on Fast Track’s nearly ten-year journey: “Success to me is about setting goals and achieving them. This year has been intense, but incredibly rewarding. From scaling Fast Track to launching groundbreaking products like Rewards, we’re just getting started.”
The conversation explores the launch of Rewards, Fast Track’s promotional ecosystem that integrates CRM with gamification to deliver engaging and personalised player experiences. Simon also discusses the company’s rapid global expansion and the challenges of scaling leadership within a fast-growing organisation. Looking ahead to 2025, he highlights Fast Track’s focus on leveraging AI to redefine CRM and customer engagement.
Simon’s reflections also touch on the company’s culture: “Fast Track is built on relentless innovation and a team that thrives on solving challenges. Seeing how much we’ve grown and how far we’ve come makes this journey so exciting.”
For those unfamiliar with Fast Track, the company is a high-growth SaaS leader, known for pioneering the use of AI to deliver personalised experiences to customers. Its software empowers companies to automate marketing and operational workflows, enabling teams to focus on strategy and innovation. Fast Track is reshaping CRM for iGaming, setting a new standard for customer engagement.
Watch the interview here: https://2ly.link/23JyZ
The post Fast Track CEO Shares Honest Reflections in New Interview: Ain’t No Rest for the Wicked appeared first on European Gaming Industry News.
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