Canada
LuckyCasino makes Ontario debut

LuckyCasino, the flagship gaming brand owned and operated by Glitnor Group, has entered the Ontario market in a new expansion that will not only introduce the Lucky Casino brand to Canadian customers for the first time, but also create further strategic opportunities going forward.
After solidifying its position as one of the premier casino operators in the highly regulated Swedish market, the forthcoming Ontario launch is poised to be a monumental step forward. The anticipation surrounding this entry into Ontario has been substantial, considering the extensive wait for this strategic move.
With the Ontario online gaming market having opened approximately 20 months ago, the province has acted as one of Canadaâs main trailblazers when it comes to providing a framework for legal gambling in the country and will likely serve as the blueprint that other regulators attempt to follow in the future.
Since the first Ontario licenses were distributed, the province has seen a massive uptick in legal online gambling among its 15.6 million residents, with many of the customers who were previously active at offshore casino sites now conducting their betting only at operators approved by the regulator instead.
In light of this, LuckyCasinoâs Canadian debut is certainly a timely one that will allow the business to capitalise on this increased appetite among Ontario citizens to play at government-approved sites while enabling it to make a big impact on the market via its unique range of content and offers as well.
The move is also perfectly aligned with Glitnor Groupâs over-arching strategy to have its B2C and B2B brands present in as many regulated markets as possible, making it another major milestone for the business that will increase both its global outreach and commercial prospects over the coming months.
David Schwieler, Head of Brands and Business, said: âAs a collective, Glitnor is always looking for new ways to expand our business by entering new regulated markets worldwide â and the Ontario launch of LuckyCasino will certainly create a number of exciting strategic opportunities for us going forward. âNot only will LuckyCasino be able to build on the phenomenal success and recognition that itâs already achieved in Sweden, but having the brand available in Ontario will soon allow us to distribute titles from our leading B2B brand, Swintt, within the market. As such, the expansion will open new possibilities for our company in future and weâre sure players are going to love what we have to offer.â
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaignâs reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm â 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: âBetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
âIn using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictorâs safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.â
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrarâs Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCOâs Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operatorâs Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrarâs decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
âResponsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.â
Dr. Karin Schnarr, Chief Executive Officer and Registrar â AGCO
ADDITIONALÂ INFORMATION
BetMGM Canada Inc. failed to comply with the Registrarâs Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operatorâs business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operatorâs gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate âAbove the Streetâ had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to âAbove the Streetâ. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate âMaple Leaf Marketingâ engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to âMaple Leaf Marketingâ. |
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BCLC
BCLC Launches âWhatâs played here stays hereâ Campaign

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BCLCâs new âWhatâs played here stays hereâ campaign is issuing an important reminder to British Columbians who choose to gamble â specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
âAcross B.C. and Canada, weâve seen incredible groundswell around the importance of buying and supporting local, and thatâs no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether itâs at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,â Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
âBCLC continues to raise awareness that these gambling options do not support B.C.âs economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,â Pat Davis added.
The post BCLC Launches âWhatâs played here stays hereâ Campaign appeared first on Gaming and Gambling Industry in the Americas.
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