BetMGM
Relax Gaming gains transactional waiver in New Jersey and makes highly anticipated US debut in partnership with BetMGM
Relax Gaming, the iGaming aggregator and supplier of unique content has obtained its vendor transactional waiver with the New Jersey Division of Gaming Enforcement under its US brand name RLX Gaming.
As a result, the supplier has made its highly anticipated debut in the States and on US ground with BetMGM.
The supplier’s announcement marks a significant milestone as the first state in its strategic US expansion roadmap. This debut in New Jersey is further enhanced by a formidable partnership with BetMGM, a leading iGaming and sports betting operator.
This landmark deal sees RLX Gaming’s first-class in-house content made available to BetMGM customers, with The Great Pigsby and Epic Joker, amongst the first top performers to go live.
After achieving remarkable success with its debut in Ontario, Canada, a region where the supplier aims to broaden its presence, the launch of RLX Gaming in New Jersey signifies the brand’s ongoing strides in realising ambitious growth plans throughout North America.
BetMGM’s award-winning online casino is home to over 1,500 games and one of the largest state-by-state exclusive jackpot networks.
Simon Hammon, CEO at Relax Gaming and therefore RLX Gaming, said: “Launching in New Jersey is a landmark moment for our company. We have enjoyed many successful launches across a number of key regulated markets in the past few years, and this is one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision, and we expect our partnership to truly flourish.”
Alexia Smilovic Ronde, Chief Regulatory Officer, added: “This debut in New Jersey and acquisition of our transactional waiver is a milestone for Relax/RLX Gaming and just the beginning of our endeavours in the next level of US regulated markets.
“This regulatory achievement reflects our commitment to meeting stringent US licensing requirements and provide best in class service on all fronts to local operators. Our team looks forward to contributing to the vibrant and evolving landscape of online gaming in the United States.”
Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said: “BetMGM welcomes Relax Gaming/RLX Gaming into the US iGaming market. We are honoured to be first the operator in the states to bring their diverse and engaging portfolio of games to our award-winning online casino.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
BetMGM
BetMGM Partners with Push Gaming to Deliver iGaming Content in Ontario
BetMGM, a leading iGaming and sports betting operator, announced a new partnership with Push Gaming, a B2B online gaming industry supplier. The first phase of the partnership brings some of Push Gaming’s top slot titles to BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will be the exclusive partner for Push Gaming in the US.
Some of Push Gaming’s most popular slots, including Retro Tapes, Big Bamboo, Razor Returns, and Wild Swarm 2 are now available at BetMGM Casino and Wheel of Fortune Casino in Ontario, with more top titles arriving soon. Retro Tapes won Gambling News’ Most Watched and Most Streamed Slot Award in 2023. Retro Tapes immerses players in a late 20th-century-themed atmosphere with state-of-the-art graphics and sound design.
“Push Gaming’s exciting slots resonate with players and elevate the iGaming experience. We are proud to partner with Push Gaming and add their popular slots to our online casinos in Ontario which offers players a vast variety of over 3,000 titles,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.
This deal is a landmark occasion for both brands, signalling Push Gaming’s first-ever market entry with BetMGM, one of the leaders in the online casino industry in the province. The combination of BetMGM’s industry leadership with Push Gaming’s innovative, mobile-first approach positions both companies for continued success and growth. Ontario experienced an increase in total wagers to $18 billion (CAD) during the second quarter of the 2024-25 fiscal year according to iGaming Ontario (iGo), with online casinos accounting for an 86% share of the province’s total wagers.
“This is a proud moment for the team at Push Gaming as this partnership is the culmination of an incredible amount of hard work. Having some of our biggest games available to BetMGM players, one of the industry’s largest names, is a milestone in our evolution as a developer and we’re incredibly excited at the potential of our partnership. As well as being committed to creating the best slots the industry has to offer, it is also our priority to ensure that content is available to as many players as possible, in tandem with the very best operators, globally. Working with BetMGM fits those goals perfectly and the ensuing long-term closer cooperation across North America that this will bring gives us an amazing foothold in key regions,” Fiona Hickey, Chief Business Development Officer at Push Gaming, said.
Adam Greenblatt
BetMGM Rewards Points Now Combined into Single, Digital Wallet
BetMGM, a leading iGaming and sports betting operator, announced a major enhancement to its customer experience by consolidating BetMGM Reward Points (BRPs) into a single account. In addition to users’ cash balance, this feature enables BetMGM Rewards Points to travel with them across jurisdictions.
Streamlining BetMGM Rewards Points into a single account is the next phase of BetMGM’s single, digital wallet. With single account, users have one set of login credentials and account settings, along with a single cash balance accessible in all states where BetMGM is available. In August, BetMGM became the first sports betting app to offer Nevada bettors seamless, nationwide connectivity through a single, digital wallet. Through operation and partnership with MGM Resorts, this innovative feature makes BetMGM the only legalized sports betting app that allows Nevada residents and visitors to wager in the state and carry their funds to BetMGM mobile markets across the US.
“We are committed to streamlining the loyalty experience for our players so they can enjoy the rewards they earn wherever they are in the US. The BetMGM Rewards Program showcases our key differentiators — omnichannel play, the iconic hospitality and MGM Resorts International’s entertainment, and partnerships including our alliance with Marriott Bonvoy. With every bet at the sportsbook and spin of the slot you are earning rewards that can be used online or in-person,” said Adam Greenblatt, CEO of BetMGM.
Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Sportsbook, BetMGM Casino, and BetMGM Poker.
2024 Emirates NBA Cup
BetMGM Debuts 2024 Emirates NBA Cup Original Bets Sweepstakes
BetMGM, a leading iGaming and sports betting operator and Authorized Gaming Operator of the NBA, has launched its first Original Bets Sweepstakes for the 2024 Emirates NBA Cup. From November 21-29, BetMGM customers who wager $10 or more on BetMGM’s proprietary NBA Cup Original Bets will have the chance to win the ultimate Las Vegas sports vacation. BetMGM will send one winner to Las Vegas for a five-night stay at MGM Grand, provide tickets to the semifinal and championship games and offer an on-court photo opportunity. The winner also will receive $2500 in BetMGM Rewards Points that can be redeemed for a variety of experiences at any MGM Resorts property (players must be considered active in order to keep their BetMGM Rewards Points from expiring based on Tier Status).
“With the Emirates NBA Cup championship returning to our backyard in Las Vegas, it is important for us to create an experience only possible through BetMGM. This promotion allows guests to explore NBA Original Bets and benefit from our unique connection to MGM Resorts destinations that are a short walk from T-Mobile Arena,” Matt Prevost, Chief Revenue Officer at BetMGM, said.
Participants can opt in to the Original Bets Sweepstakes from the home screen or promotions section of the BetMGM mobile app. Any Emirates NBA Cup Original Bet of $10 or more during the promotional period will count as a single entry into the sweepstakes for up to 25 entries (promotional offer not available in Nevada, New York, Ontario, or Puerto Rico).
BetMGM’s Original Bets are made possible through the integration of Angstrom, Entain’s sports modeling and analytics company. Angstrom’s differentiated play-by-play simulation-based pricing models allow BetMGM to provide an extensive list of basketball markets like both teams to score in the first minute and three 3-pointers scored in the first three minutes.
The Original Bets Sweepstakes is one of many ways BetMGM customers can engage with the League throughout the 2024-25 NBA season. For the second year, BetMGM is offering its free-to-play Fast Break game. Once a day, users can log in and try to score a basket to win a reward. Rewards include parlay boost tokens, odds boost tokens, SGP boost tokens, bonus spins (in eligible casino states), and bonus bets (promotional offer not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in 24 hours).
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