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GambleAware publishes new report on the lived experience of gambling and gambling harms among Minority communities in Great Britain

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GambleAware, the leading charity commissioning gambling harm prevention and treatment services in Great Britain, has published research focusing on the experiences of gambling harms among people from minority communities in Great Britain.

The study by Ipsos UK and ClearView Research, supported by the University of Manchester, has confirmed the role that stigma and discrimination can play not just in driving harms, but also in preventing people accessing help and support.

The report shows that people from Minority communities who have any kind of gambling problem.2 are 50% more likely to have experienced racism or discrimination in public, compared to those who do not have a gambling issue (48% vs. 32%). Some participants in the qualitative research described a link between their experiences of discrimination and racism, and susceptibility to gambling harms. These participants pointed to the role of racism and discrimination in exacerbating gambling behaviour, including feelings of social exclusion, reduced employment opportunities and heightened risk of mental health issues.

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The report also shows that people from Minority backgrounds who gambled are three times more likely to say their gambling is a ‘coping mechanism’ to deal with challenges in their life, compared to White British people who gamble (18% vs. 6%).

Participants in the qualitative study also identified many barriers stopping them seeking support for their gambling, some of which were because they were members of a Minority community. People from Minority communities were less likely than people from the White British majority group to say they would feel comfortable talking to friends and family if they were worried about their gambling, and also less likely to say they would feel comfortable talking to a gambling support service provider or a healthcare provider.

There was also a relative lack of awareness in Minority communities of where gambling support was available, and some even had a lack of trust in healthcare providers and support services due to previous experiences of racism and discrimination they had faced when seeking healthcare.

Some participants in the study also said they felt they and others from Minority groups could be disproportionately influenced by gambling marketing and advertising. They noted that having limited understanding about the risks involved in gambling could have made them more susceptible to the gambling marketing and advertising they saw.

Zoë Osmond, CEO of GambleAware, said: “Gambling harms can affect anyone, but they can be more common and more damaging in communities that face social inequality – such as these minority groups. Fortunately, help is out there. The National Gambling Support Network offers confidential, tailored support for people from all backgrounds. It also does a lot of community outreach to raise awareness and increase early intervention, so that people from all backgrounds know where to turn and can get help before gambling problems turn into an addiction.”

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Daniel Cameron, Research Director at Ipsos, said: “The findings from this study increase our knowledge of why people from Minority communities may experience gambling harm. The study shows that the unique experiences individuals from Minority communities face in their everyday lives can exacerbate the drivers of gambling behaviour and increase the likelihood of facing gambling harms.”

Wendy Knight, who has lived experience of gambling harm and took part in the study, said: “Looking back, I started gambling compulsively after having issues at work. During that period, I spent a lot of my time and money in casinos as gambling became my way of escaping.
Also, my parents came to the UK from the West Indies during the Windrush era. Since arrival our lives have been about struggling for money. I think that because of the lack of opportunities in disadvantaged communities gambling seems like one of the few ways we could ever get big money.
“When I started recovery, I found it isolating as there weren’t any other black people there. When I walked into the recovery room it was full of white men, but I stayed because I wanted to recover. Plus, I am used to being the only minority in the room.  
However, much more needs to be done to make people from minority backgrounds feel comfortable to go to recovery services for help.”

Dr Dharmi Kapadia, Senior Lecturer in Sociology at The University of Manchester commented: “This research study has shown that minoritised people facing difficult, and often traumatic, life circumstances such as financial hardship, racism and other forms of social exclusion are at risk of gambling harms. Worryingly, gambling help services are often not seen as trustworthy by minoritised people due to past discriminatory experiences of statutory services. Gambling support services need to work on increasing confidence amongst minoritised groups, including how they organise, advertise and deliver services.”

This latest research builds on a Minority Communities & Gambling Harms: Quantitative Report that GambleAware released in March.

GambleAware will also be opening a new funding programme in December 2023, building on the recommendations from this Minority communities research. A total of £4.3m will available to organisations in England, Scotland and Wales.
Anna Hargrave, GambleAware Chief Commissioning Officer, said: “Our new funding programme is a response to research which demonstrated that both women and people from minority ethnic and religious communities face additional burdens of gambling harm as well as barriers in accessing services which meet their needs. Through the fund we will aim to reduce the inequality of experience of gambling harm for women and people from minority religious and ethnic communities.”

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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