M Science, the pioneer in data-driven research and analytics, has announced the launch of its Digital Sports Betting and iGaming platform.

This new data solution allows clients to track key performance metrics for digital sports betting and iGaming companies, state by state on a weekly basis.

“M Science brings a much-needed data solution to companies operating in this quickly growing market, which is still in its early innings. Our corporate intelligence team helps our clients drill even deeper into that data to bring actionable, quantitative insights to highly specific strategic questions,” Elizabeth Coleman, Head of Product at M Science, said.

The launch of this new offering builds upon the highly valuable research and data solutions that M Science has provided to investors and Fortune 500 companies for nearly two decades. Powered by M Science’s near real-time transaction data, this new offering significantly expands the market information available to digital sports betting and iGaming companies, which have previously relied on limited disclosures by state officials to build their understanding of overall trends in the industry.

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“Our new sports betting and iGaming solution allows our clients to conduct in-depth competitive and consumer analysis – whether it’s tracking market share of overall deposits, share of new customer additions, or benchmarking competitors in terms of customer retention, loyalty, or cumulative spend across customer cohorts. This information is critical for companies as they race to win sustainable market share in each new state as it legalizes,” said Vaughan Read, corporate Technology, Media and Telecom sector lead.

Comtrade Gaming, a leading provider of online gaming technology, has entered into a partnership with G3 Esports.

Under the agreement, Comtrade will provide its iGaming platform – both iCore and backend technology – to G3’s upcoming betting product for gamers.

“When choosing partners for our forthcoming Esports platform, it was critical to find organizations that understand what is required to safely and responsibly operate a regulatory-compliant platform. Comtrade’s expertise in the online gaming industry is unmatched and we’re very excited to work with them to build a first-of-its-class offering for esports wagering,” Anthony Gaud, CEO of G3 Esports, said.

“We are absolutely thrilled to be working with G3 Esports and providing their igaming platform. It’s very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground. They have assembled a team of leading experts in many fields and we are very proud that this is our first platform partnership in the USA. At Comtrade, we specialise in igaming platform technology for leading operators where player retention and lifetime value is key. This allows our operators to focus their efforts on marketing, knowing that their backend technology is all taken care of,” Steven Valentine, Chief Commercial officer at Comtrade Gaming, said.

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