Fanatics Sportsbook, the fastest growing sportsbook in America, is betting on Kendall Jenner with the launch of its first-ever Big Game commercial and Jenner’s first Big Game advertising campaign, “Bet on Kendall.” The campaign is the first production from the recently launched Fanatics Studios, the groundbreaking joint venture between Fanatics and OBB Media. Bolded, OBB’s branded entertainment division, served as the creative studio.

In the spot, Kendall leans into the long-running internet joke that any basketball player who gets close to her is subject to …consequences. Fueled by memes, real-life coincidences, and fan speculation, the so-called ‘Kardashian Kurse’ isn’t denied, but rather addressed head on, with Jenner making reference to her previous basketball boyfriends. With a wink and a nod, Jenner reveals that while the internet has been speculating about the Kurse, she’s been doing something far more strategic (and likely Kris Jenner approved): betting on it.

Set in a “kursed” mansion on a hill, the 30-second ad, which will air during halftime, and 90-second digital spot blend sharp comedy with high-gloss visuals and faceless exes as Jenner explains how she’s turned her rumored effect on men into winning bets on Fanatics Sportsbook. The result is a flirtatious, self-deprecating take on sports fandom that invites viewers to take a side… betting with her or betting against her on Fanatics Sportsbook once her pick for the Big Game is live.

Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming, said: “The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory, and unmistakingly of the moment. With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”

“As our first official Fanatics Studios project since launch, ‘Bet on Kendall’ is exactly the kind of storytelling we are excited to be creating at Fanatics and OBB: content at the intersection of sports and culture, fit for the biggest stage in sports entertainment,” said Michael D. Ratner, Founder & CEO of OBB Media and CEO of Fanatics Studios.

The 360-degree campaign rolls out across multiple formats, including a 30-second broadcast spot airing during the Big Game, a 90-second extended digital film, short-form social cutdowns, and a high-impact out-of-home program that brings the “Kursed?” conversation into iconic real-world settings, all anchored by the campaign line “Bet on Kendall.” Fans are encouraged to follow along as Jenner makes her pick for sport’s biggest game and decide whether to bet with her or against her exclusively on Fanatics Sportsbook and earn a 100% profit boost on their bet, truly embodying its tagline: “Winning hits different here.”

Fans nationwide can “Bet on Kendall” using the Fanatics Sportsbook app beginning on Thursday, January 29.

“Bet on Kendall” is a campaign for Fanatics Sportsbook, starring Kendall Jenner, produced by Fanatics Studios and OBB Media. Bolded, OBB’s branded entertainment division, served as the creative studio.

“Bet on Kendall” was executive produced by Michael D. Ratner, Scott Ratner, Kfir Goldberg, Simone Spira, and James Rowe for OBB, alongside Kendall Jenner, with Matt King, Selena Kalvaria, Johnny Dantonio, and Michael Fitzsimmons executive producing for Fanatics Sportsbook. The commercial was directed by Michael D. Ratner and Cameron Harris, with Ratner having conceived the concept.

Almost Friday Media and Fanatics Sportsbook announced the launch of season two of “Glory Daze,” a weekly podcast hosted by Heisman Trophy Winner Johnny Manziel.

“Glory Daze” with Johnny Manziel is an interview series from Almost Friday Media that celebrates and explores the most nostalgic eras in sports. On “Glory Daze,” Manziel, a former first round pick, sits down to have authentic conversations with some of the most iconic and legendary names in sports as they share never-before-heard stories, discuss their career-defining moments, and much more.

The first episode of the new season of “Glory Daze” will feature Las Vegas Raiders Defensive End Maxx Crosby and will be available on June 12th via all podcast platforms. The first season of “Glory Daze” was a huge success and featured conversations with sports icons like Matt Leinart, LeSean McCoy, Greg Oden, Patrick Peterson, Michael Vick and Vince Young.

As part of the partnership with Fanatics Sportsbook, Johnny Football will transform into “Johnny FanCash” during live Fanatics Sportsbook ad reads and one-of-a-kind giveaways. Each week, “Johnny FanCash” will collaborate with Fanatics Sportsbook on content and Manziel will make picks each week on the Fanatics Sportsbook, available on iOS and Android. In addition, Manziel will record an episode of Glory Daze in front of a live audience at Fanatics Fest NYC, an immersive sports festival where sports, culture, and collecting collide. Fanatics Fest NYC will take place at the Javits Center in New York City from June 20-22 and tickets are on sale at www.fanaticsfest.com starting at $20 for kids and $60 for adults.

“This season we talk to athletes still in the glory daze, former athletes, and even notable fans,” said Manziel. “Having been through some unforgettable moments myself, I know how important it is to share the real stories behind what fans saw on the field. We’ve lined up some amazing guests who have those same experiences – career-defining moments that fans still talk about today. This season is all about going deeper into those stories and connecting with the fans who remember these glory days just as vividly as we do. It’s about celebrating the moments that shaped the sports we love.”

New Episodes of Glory Daze will drop every Thursday at 12 PM ET across all podcast platforms and Johnny Manziel’s Youtube Channel.

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.

The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.

In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.

According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.

“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.