Brazil
Frank & Fred Launches Brazil’s First Zimpler Go Integrated Casino
Casino brand Frank & Fred announces the integration of Zimpler Go, a player registration and payment solution created by financial scale-up Zimpler, into its platform. The collaboration with Zimpler enables Frank & Fred to pioneer the Brazilian market by its Zimpler Go offering, that promises a remarkable fusion of swift account creation using CPF (Individual Taxpayer Registration) with a streamlined KYC (Know Your Customer) process, Pix payments and instant payouts.
This venture with Zimpler not only positions Frank & Fred at the forefront of gaming industry innovation in Brazil but also significantly enhances the brand’s player-centric approach, delivering a seamless, secure and exhilarating gaming experience.
Under its Malta Gaming Authority (MGA) license, Frank & Fred must adhere to a robust regulatory framework, and the brand steadfastly upholds a commitment to player protection. The integration of Zimpler Go amplifies the brand’s ethos of providing a trusted and compliant gaming environment, while also unlocking a host of new possibilities to captivate the vibrant Brazilian gaming community.
Zimpler Go is revolutionary both for the merchant and the end-user. To create an account, a player simply needs to provide his/her mobile number and a password. That mobile number is then linked to the player’s account and CPF, mitigating the risk of fake account creation. Once set up, the player can now make instant deposits and withdrawals.
Regulatory compliance is another strong point of Zimpler Go. The system checks if a player is a Politically Exposed Person (PEP) or under sanctions in the EU and Latin America.
Johan Strand, CEO at Zimpler, said: “We are excited at this new partnership and for the opportunity to support Frank & Fred to enter the Brazilian regulated market. It’s exciting to work with such an experienced team, always pushing to improve customer experience. Zimpler Go is the tool they need to meet and exceed their customers’ expectations and position themselves as a top tier iGaming platform in Brazil, while being fully compliant with local industry regulations.”
Johan Königslehner, Director at Frank & Fred, said: “The partnership with Zimpler propels us into exciting terrain. The Brazilian market holds a realm of possibilities, and with Zimpler by our side, we’re poised to redefine the gaming narrative. The Zimpler Go model has already proven to be effective in the Nordics and we anticipate it will resonate well with what the Brazilian gaming community will expect from iGaming operators. We look forward to exploring this venture with Zimpler and setting a new benchmark in the industry.”
The Brazilian Institute for Responsible Gaming (IBJR) warns that the effectiveness of financial protection measures in Desenrola 2.0 fundamentally depends on a rigorous fight against the illegal betting market.
It is also worth emphasizing that in 2025, bets placed on licensed platforms accounted for the equivalent of only 0.46% of household consumption in the country, an extremely small share within the Brazilian budget, according to data from a study by LCA Consultoria.
This reinforces that the main factor of indebtedness in the Brazilian budget continues to be the high cost of credit.
The entity also emphasizes that restrictions on access to the regulated sector may encourage users to migrate to clandestine platforms, which already move around R$ 40 billion per year and operate without any oversight or consumer protection mechanisms.
Combating the illegal market is the most urgent step to prevent unlicensed operators—often associated with organized crime—from exploiting periods of restriction to attract vulnerable audiences.
This concern is heightened by the proximity of the World Cup, a period of natural increase in the volume of sports betting, and by the potential loss of R$ 10.8 billion in revenue for the country if consumption shifts to the underground market.
The IBJR reinforces that the real protection of citizens and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector.
The organization advocates for public policies that combine financial education, strengthening responsible gambling, and a strategic offensive against clandestine websites, ensuring that entertainment occurs exclusively within a safe, transparent, and properly monitored ecosystem.
The post The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.
La Asociación Nacional de Juegos y Loterías (ANJL) celebró una reunión el miércoles 6 en el Hotel Royal Tulip Brasília Alvorada, en Brasilia, centrada en la gobernanza y regulación del mercado de apuestas en Brasil.
El objetivo fue promover un diálogo sobre integridad, transparencia y el papel del sector en la prevención del lavado de dinero y la lucha contra la ilegalidad.
El panel estuvo dirigido por la abogada de la ANJL, Giovanna Dias, y el director ejecutivo de EtherCity, Rodrigo Arrigoni.
Durante la presentación, Giovanna ofreció una introducción al panorama del mercado ilegal en el país y destacó una de las principales acciones de lucha impulsadas a través del acuerdo de cooperación técnica firmado entre la ANJL, la Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda y la Agencia Nacional de Telecomunicaciones (Anatel).
Posteriormente, Arrigoni presentó la plataforma de monitoreo continuo de sitios web ilegales desarrollada por EtherCity y explicó cómo funciona la tecnología para identificar y monitorear operaciones irregulares en el entorno digital.
Al finalizar el panel, el representante de la ANJL destacó que la iniciativa representa una medida concreta para hacer frente al mercado de apuestas ilegales y reforzó la importancia de la acción conjunta entre el sector privado y las autoridades públicas para garantizar una mayor seguridad, transparencia e integridad en el mercado brasileño regulado.
The post ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia appeared first on Americas iGaming & Sports Betting News.
The National Association of Games and Lotteries (ANJL) held a meeting on Wednesday (6), at the Royal Tulip Brasília Alvorada, in Brasília, focused on governance and regulation of the betting market in Brazil.
The objective was to promote a dialogue on integrity, transparency and the sector’s role in preventing money laundering and combating illegality.
The panel was led by ANJL lawyer Giovanna Dias and EtherCity CEO Rodrigo Arrigoni.
During the presentation, Giovanna gave an introduction to the scenario of the illegal market in the country and highlighted one of the main combat actions promoted through the technical cooperation agreement signed between ANJL, the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance and the National Telecommunications Agency (Anatel).
Following this, Arrigoni presented the platform for continuous monitoring of illegal websites developed by EtherCity and explained how the technology works to identify and monitor irregular operations in the digital environment.
At the end of the panel, the ANJL representative highlighted that the initiative represents a concrete measure in confronting the illegal betting market and reinforced the importance of joint action between the private sector and public authorities to guarantee greater security, transparency, and integrity in the regulated Brazilian market.
The post ANJL promotes debate on combating the illegal betting market in Brasília appeared first on Americas iGaming & Sports Betting News.
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