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Frank & Fred Launches Brazil’s First Zimpler Go Integrated Casino

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Casino brand Frank & Fred announces the integration of Zimpler Go, a player registration and payment solution created by financial scale-up Zimpler, into its platform. The collaboration with Zimpler enables Frank & Fred to pioneer the Brazilian market by its Zimpler Go offering, that promises a remarkable fusion of swift account creation using CPF (Individual Taxpayer Registration) with a streamlined KYC (Know Your Customer) process, Pix payments and instant payouts.

This venture with Zimpler not only positions Frank & Fred at the forefront of gaming industry innovation in Brazil but also significantly enhances the brand’s player-centric approach, delivering a seamless, secure and exhilarating gaming experience.

Under its Malta Gaming Authority (MGA) license, Frank & Fred must adhere to a robust regulatory framework, and the brand steadfastly upholds a commitment to player protection. The integration of Zimpler Go amplifies the brand’s ethos of providing a trusted and compliant gaming environment, while also unlocking a host of new possibilities to captivate the vibrant Brazilian gaming community.

Zimpler Go is revolutionary both for the merchant and the end-user. To create an account, a player simply needs to provide his/her mobile number and a password. That mobile number is then linked to the player’s account and CPF, mitigating the risk of fake account creation. Once set up, the player can now make instant deposits and withdrawals.

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Regulatory compliance is another strong point of Zimpler Go. The system checks if a player is a Politically Exposed Person (PEP) or under sanctions in the EU and Latin America.

Johan Strand, CEO at Zimpler, said: “We are excited at this new partnership and for the opportunity to support Frank & Fred to enter the Brazilian regulated market. It’s exciting to work with such an experienced team, always pushing to improve customer experience. Zimpler Go is the tool they need to meet and exceed their customers’ expectations and position themselves as a top tier iGaming platform in Brazil, while being fully compliant with local industry regulations.”

Johan Königslehner, Director at Frank & Fred, said: “The partnership with Zimpler propels us into exciting terrain. The Brazilian market holds a realm of possibilities, and with Zimpler by our side, we’re poised to redefine the gaming narrative. The Zimpler Go model has already proven to be effective in the Nordics and we anticipate it will resonate well with what the Brazilian gaming community will expect from iGaming operators. We look forward to exploring this venture with Zimpler and setting a new benchmark in the industry.”

BETBY

WEEBET AND BETBY JOIN FORCES TO STRENGTHEN THE BETTING MARKET IN BRAZIL

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Weebet, a pioneering iGaming platform in Brazil, has partnered with Betby, a global provider of innovative sports betting solutions. This collaboration aims to enhance the Brazilian bettors’ experience through Weebet’s cutting-edge initiatives in the national market.

Betby stands out for its state-of-the-art sportsbook solution and services, which comprise a highly-customizable intuitive interface, award-winning AI-based sportsbook tools, a proprietary esports feed, and a broad content portfolio for real sports based on official data.

The strategic alliance between the two companies aims to capitalize on the opportunities presented by the highly-promising regulated Brazilian market. Through the Betby sportsbook solution, Weebet will also offer specific services such as customizable odds, trading for local niche sports, and advanced algorithms to enhance risk management. These services are designed to elevate the betting experience for players while improving the operational efficiency for bookmakers.

Lenildo Nogueira, Weebet’s CEO, commented: “We are thrilled with the partnership with Betby, as sports betting has always been very strong in Brazil! The innovative solutions offered by Betby will perfectly complement the platform we provide to our operators, allowing us to deliver an unparalleled experience to bettors. This collaboration reaffirms our constant pursuit of innovation and our commitment to the highest quality of services offered by Weebet.”

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Chris Nikolopoulos, CCO for Betby, said: “We are excited to work together with Weebet, which like us strives for product excellence and innovation in the iGaming landscape. I am positive that our advanced sportsbook solutions will not only enhance the betting experience for players, but also provide the means for local bookmakers to differentiate themselves from the competition.”

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Affiliate Industry

MightyTips and Marathonbet collaborate on a new partnership deal to conquer the Brazilian market

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Affiliate website MightyTips and betting platform Marathonbet are entering into a new partnership that covers the Brazilian market to dominate the booming iGaming scene.

This strategic partnership will help Marathonbet to skyrocket its presence in the giant South American country with a population of over 215 million, boosting acquisition numbers in an increasingly competitive market.

A recent report by SOFTSWISS estimated that Brazilians participating in sports betting-related activity and online casinos in 2022 exceeded 46%.

The report also suggested the sports betting market in Brazil is significantly larger than that of online casinos. It is with these figures in mind that Marathonbet will seek to capitalise on.

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Launched in 1997, Marathonbet has a rock-solid reputation and primarily operates under a licence issued by the Government of Curaçao. It was one of the first sportsbooks to launch an online betting service back in 2002.

Its brand is associated with some of the biggest names in football thanks to a deep-rooted commitment to the sport. In the past ten years, it has sponsored the likes of Real Madrid, Manchester United, Sevilla, and Lazio.

Eugene Ravdin, MightyTips Communications and Marketing Manager said: “Marathonbet is one of the biggest names in betting. Its long and storied evolution from the beginning of iGaming is incredible and we can’t wait to work alongside them.”

A Marathonbet spokesperson said: “We are pleased to announce the beginning of a long and fruitful cooperation with MightyTips. We are sure this will bring us and the players only positive emotions, and we wish all the players good luck and many victories.”

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Aviatrix

Aviatrix celebrates São João festival in Brazil and beyond with new game splash

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The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.

The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.

And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”

An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.

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