Asia
Online Casino Players Today: SOFTSWISS Spotlight
Asia takes the lead in high-stakes bets, while Europe leads with female players – insights from SOFTSWISS, a leading global iGaming technology provider, backed by its Casino Platform data analysis.
SOFTSWISS experts scrutinised the data from the Casino Platform’s client projects, spanning September 2022 to August 2023, to create profiles of contemporary players across three regions: Europe, Latin America, and Asia.
EUROPE
The European iGaming market consistently ranks top in terms of revenue generation and financial performance. According to the SOFTSWISS Casino Platform data, Europe boasts eight times the number of active players compared to LatAm and a staggering 18-fold increase compared to Asia. Furthermore, 68.3% of European players favour mobile devices for placing their bets, with the average bet size nearly doubling that of Latin America but still behind the Asian figure.
Gender disclosure is not mandatory during the registration process in certain online casinos, but even with the available data, some intriguing patterns emerge. According to the SOFTSWISS research, nearly half of European online casino players are male, accounting for 47% of the total player base. At the same time, Europe is the leader in the number of female players (18.11%), closely followed by LatAm, while Asia lags significantly behind. SOFTSWISS experts contend that this can be attributed to a heightened level of female engagement in the European economy, which is closely correlated with higher educational attainment and, consequently, improved access to personal income sources.
When considering the age range of contemporary online players from Europe, the majority falls within the 31–40 age group. This demographic tends to gravitate toward slot games as their preferred gaming option, with card games and roulette holding the second and third positions.
Darya Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “One of the important aspects for the European market is payment systems. Due to diverse player locations, operators need multiple payment options, which becomes even more complex in regulated markets. SOFTSWISS is actively addressing this by obtaining licences and certifications. We also integrate payment systems into the Casino Platform, ensuring flexibility for operators entering specific markets.”
LATIN AMERICA
LatAm emerges as a promising hub for the iGaming industry. Markets that have already embraced online casino and bookmaker regulation are witnessing steady growth, while countries that are on the verge of implementing these regulations anticipate remarkable growth in the near future.
According to the SOFTSWISS Casino Platform data, in LatAm, 69.2% of active players use mobile devices to place bets in online casinos, slightly exceeding the equivalent figure in Europe. Male players constitute the majority, while females comprise 17.4% of the user base. The largest player demographics fall within the age group of 31–40 years, representing 20.8% of the total, while those aged 18–24 and 25–30 each account for 18.8%. The variations in distribution between these age groups in LatAm are the smallest among the analysed regions.
Highlighting the key features of the local iGaming culture, Carla Dualib, Regional Business Development Manager in LatAm, says: “Local online casino players tend to place small but regular bets. This sets them apart from European players, who, in turn, opt for less frequent but larger wagers when betting online.”
The data collected by the Casino Platform support this expert opinion: players from Latin America place the lowest bets compared to other analysed regions.
“Another key difference between LatAm players and players in other regions is their unwavering love for sports betting, especially football. However, when it comes to classic online casino games, local players are active in slots and roulette games. The latter is gaining momentum – according to the Game Aggregator statistics, roulette games make up 21.8% of all types of games preferred by Latin American players, which is 2–4 times more than in Asia and Europe,” noted Darya Avtukhovich, Head of SOFTSWISS Casino Platform.
ASIA
This region is characterised by technological advancement and progressiveness, with certain countries leading the global economy and boasting a high GDP per capita. This progressive nature is evident in the average bet size, which, according to the Casino Platform data, outstrips European averages by 2.5 times and leaves the average bet size of LatAm players trailing behind by more than fourfold.
In Asia, the prevalence of players who prefer mobile betting exceeds that of the other regions, with 71.6% favouring this method. Also, the percentage of female players in Asia is significantly lower, comprising just 6.2%. Within the Asian player demographic, those aged 31 to 40 are the most commonly found group placing bets in the projects powered by the SOFTSWISS Casino Platform.
Slot games dominate the market, accounting for over 80% of all games. Speaking about the entertainment theme, Darya Avtukhovich notes: “Operators catering to the Asian audience should include traditional regional games in their portfolio. This involves not only stylising content using well-known Asian symbols, such as dragons, but also bringing familiar table games for local players online, such as Mahjong and others. Similarly, in sports betting, offering bets on traditional sports like Muay Thai and Kabaddi alongside popular international sports will significantly enhance the online casino’s offerings.”
Summing up the research, it is evident that common trends exist among players in different regions. However, it is essential to consider local peculiarities to shape an effective strategy. Darya Avtukhovich emphasises the importance of attracting local experts who understand the audience’s cultural nuances, traditions, and values. SOFTSWISS implements this approach by leveraging the extensive experience and expertise of its regional managers in LatAm and Asia to effectively develop clients’ businesses in new markets.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Uzbekistan has introduced strict penalties for illegal gambling operations as the country prepares to launch its regulated betting market on October 9, 2025.
The new penalties target both domestic and foreign operators offering gambling services without a license. The new rules authorise fines indexed to the Uzbek Base Calculation Unit (BRV), a fiscal benchmark used for administrative penalties.
Foreign firms face fines of up to 25,000 Base Calculation Units, around US$882,000. Authorities can also seize illegal earnings, block access to banking and internet services, and ban repeat offenders from the Uzbek financial system. Unauthorised physical casinos, betting shops and mobile terminals will face the same sanctions.
Violations of anti-money laundering rules or personal data misuse carry fines of 15,000 BRV (about US$529,200), and unlicensed deposit-taking could result in penalties of up to US$352,900.
The changes were drafted by the National Agency for Perspective Projects (NAPP), which is overseeing the rollout of Uzbekistan’s new gambling law. NAPP will act as the interim regulator until a permanent authority is established.
Licensed operators must meet strict financial requirements. Online gambling firms need authorised capital of $4.57 million and a $2.05 million reserve fund. Lottery providers must show at least $1.64 million in capital and $1.11 million in reserves.
“This is not a pay-to-play regime. It’s a compliance-first market that will reward transparency and capital discipline,” NAPP has clarified in communications with potential applicants.
Gambling has been banned in Uzbekistan since 2007, except for limited state-run lotteries. The new system marks a shift from prohibition to strict regulation. A centralised system, the Unified State Register of Bets and Players (USRBP), will track all wagers and enforce ID checks and monthly betting limits.
Sanctions will be issued by NAPP’s director after internal review. Offending companies will have 15 days to appeal through NAPP or the courts. Half of all fines will go to the state budget; the rest will fund regulatory operations. Paying fines does not shield companies from further legal action.
President Shavkat Mirziyoyev approved the new framework in 2024, requiring that gambling revenue be used to fund national sports programmes. Licensing guidelines will be released soon, with applications opening before the October launch.
The post Uzbekistan Introduces Penalties for Illegal Gambling Operations appeared first on European Gaming Industry News.
NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
-
Nasdaq:LTRYW7 days agoSEGG Media: Three SEGG Stars Light Up Laguna Seca: Ilott, Foster, and Murray Set for Monterey Showdown
-
AGLC4 days ago
AGLC Announces New Board Chair
-
Australia3 days ago
BetMakers Partners with The Bookie Group
-
Asia4 days ago
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025
-
IL00108261917 days ago
SharpLink Welcomes BlackRock Digital Assets Pioneer Joseph Chalom as Newly Appointed Co-CEO
-
OTC Markets:AAPI7 days agoApple iSports Signs Definitive Agreement to Acquire LBC Enterprises Pty Ltd
-
Compliance Updates3 days ago
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires
-
Uncategorized4 days ago
INSPIRED ENTERTAINMENT INTRODUCES THREE NEW iGAMING SLOT RELEASES THIS JULY: CHILI POPPERS™, BICHOS MAGICOS™ & BIGGER PIGGY BANK™
