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Online Casino Players Today: SOFTSWISS Spotlight

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Asia takes the lead in high-stakes bets, while Europe leads with female players – insights from SOFTSWISS, a leading global iGaming technology provider, backed by its Casino Platform data analysis.

SOFTSWISS experts scrutinised the data from the Casino Platform’s client projects, spanning September 2022 to August 2023, to create profiles of contemporary players across three regions: Europe, Latin America, and Asia.

EUROPE

The European iGaming market consistently ranks top in terms of revenue generation and financial performance. According to the SOFTSWISS Casino Platform data, Europe boasts eight times the number of active players compared to LatAm and a staggering 18-fold increase compared to Asia. Furthermore, 68.3% of European players favour mobile devices for placing their bets, with the average bet size nearly doubling that of Latin America but still behind the Asian figure.

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Gender disclosure is not mandatory during the registration process in certain online casinos, but even with the available data, some intriguing patterns emerge. According to the SOFTSWISS research, nearly half of European online casino players are male, accounting for 47% of the total player base. At the same time, Europe is the leader in the number of female players (18.11%), closely followed by LatAm, while Asia lags significantly behind. SOFTSWISS experts contend that this can be attributed to a heightened level of female engagement in the European economy, which is closely correlated with higher educational attainment and, consequently, improved access to personal income sources.

When considering the age range of contemporary online players from Europe, the majority falls within the 31–40 age group. This demographic tends to gravitate toward slot games as their preferred gaming option, with card games and roulette holding the second and third positions.

Darya Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “One of the important aspects for the European market is payment systems. Due to diverse player locations, operators need multiple payment options, which becomes even more complex in regulated markets. SOFTSWISS is actively addressing this by obtaining licences and certifications. We also integrate payment systems into the Casino Platform, ensuring flexibility for operators entering specific markets.”

 

LATIN AMERICA

LatAm emerges as a promising hub for the iGaming industry. Markets that have already embraced online casino and bookmaker regulation are witnessing steady growth, while countries that are on the verge of implementing these regulations anticipate remarkable growth in the near future.

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According to the SOFTSWISS Casino Platform data, in LatAm, 69.2% of active players use mobile devices to place bets in online casinos, slightly exceeding the equivalent figure in Europe. Male players constitute the majority, while females comprise 17.4% of the user base. The largest player demographics fall within the age group of 31–40 years, representing 20.8% of the total, while those aged 18–24 and 25–30 each account for 18.8%. The variations in distribution between these age groups in LatAm are the smallest among the analysed regions.

Highlighting the key features of the local iGaming culture, Carla Dualib, Regional Business Development Manager in LatAm, says: “Local online casino players tend to place small but regular bets. This sets them apart from European players, who, in turn, opt for less frequent but larger wagers when betting online.”

The data collected by the Casino Platform support this expert opinion: players from Latin America place the lowest bets compared to other analysed regions.

“Another key difference between LatAm players and players in other regions is their unwavering love for sports betting, especially football. However, when it comes to classic online casino games, local players are active in slots and roulette games. The latter is gaining momentum – according to the Game Aggregator statistics, roulette games make up 21.8% of all types of games preferred by Latin American players, which is 2–4 times more than in Asia and Europe,” noted Darya Avtukhovich, Head of SOFTSWISS Casino Platform.

 

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ASIA

This region is characterised by technological advancement and progressiveness, with certain countries leading the global economy and boasting a high GDP per capita. This progressive nature is evident in the average bet size, which, according to the Casino Platform data, outstrips European averages by 2.5 times and leaves the average bet size of LatAm players trailing behind by more than fourfold.

In Asia, the prevalence of players who prefer mobile betting exceeds that of the other regions, with 71.6% favouring this method. Also, the percentage of female players in Asia is significantly lower, comprising just 6.2%. Within the Asian player demographic, those aged 31 to 40 are the most commonly found group placing bets in the projects powered by the SOFTSWISS Casino Platform.

Slot games dominate the market, accounting for over 80% of all games. Speaking about the entertainment theme, Darya Avtukhovich notes: “Operators catering to the Asian audience should include traditional regional games in their portfolio. This involves not only stylising content using well-known Asian symbols, such as dragons, but also bringing familiar table games for local players online, such as Mahjong and others. Similarly, in sports betting, offering bets on traditional sports like Muay Thai and Kabaddi alongside popular international sports will significantly enhance the online casino’s offerings.”

Summing up the research, it is evident that common trends exist among players in different regions. However, it is essential to consider local peculiarities to shape an effective strategy. Darya Avtukhovich emphasises the importance of attracting local experts who understand the audience’s cultural nuances, traditions, and values. SOFTSWISS implements this approach by leveraging the extensive experience and expertise of its regional managers in LatAm and Asia to effectively develop clients’ businesses in new markets.

 

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About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Asia

IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025

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International Game Technology PLC (IGT) announced that the Company will unveil its latest portfolio of solutions for the Asia-Pacific market at G2E Asia 2025 at The Venetian Macao, May 7-9 in stand A801. IGT will display a tailored suite of regionally attuned multi-level progressive link and standalone titles, along with the IGT ADVANTAGE casino management system (CMS). IGT’s innovative G2E Asia 2025 portfolio is designed to deliver enhanced player entertainment, increase customer loyalty, drive performance and meet the needs of the local market.

“Over the past 12 months, IGT has seen clear results in our realigned focus for Asia, and at G2E Asia 2025, we will expand upon this successful strategy with a product portfolio designed to deliver even more depth and entertainment to operators and players. IGT’s global strength, paired with our localized focus, allows us to develop compelling offerings that provide variety across casino floors and will help increase our regional footprint for our electronic gaming machine and systems portfolios,” said Dallas Orchard, IGT Senior Vice President & Chief Operating Officer, Gaming APAC.

“With the recent appointment of new talent and partnerships, IGT remains focused on strengthening our commitment to the region by delivering a compelling product portfolio at G2E Asia. In addition to new multi-level progressive links, like the global sensation Tiger and Dragon and the locally developed Ying Fu Wa Fa Fa Fa, which takes our proven Ying Fu Wa to the next level, plus the revolutionary IGT ADVANTAGE CMS, we are set to write a new chapter in Asia by enabling our customers to diversify their gaming floors and drive performance,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.

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Some key highlights for G2E Asia attendees to discover in IGT’s stand will include:

• Tiger and Dragon Link: An extension of IGT’s global hit Tiger and Dragon, this regionally attuned link powers up performance and gameplay with Cash on Reels and a lock and respin bonus with a unique betting structure that unlocks larger values and more win opportunities. Available on IGT’s PeakSlant49, PeakCurve49 and CrystalCurve cabinets, Tiger and Dragon Link also offers the chance to multiply wins up to 10x and includes the popular multi-pot collection feature for an entertaining gameplay experience.

• Ying Fu Wa Fa Fa Fa Link: This innovative link takes an IGT proven performer to the next level. Building on classic and player-favorite Ying Fu Wa gameplay, this new evolution includes a revolutionary ‘888 Feature’ and the addition of a new progressive jackpot that accumulates rewards throughout gameplay. Available in two game titles, Blessing Fortune and Overflowing Joy, with free games for variety and entertainment, Ying Fu Wa Fa Fa Fa Link is available on IGT’s PeakSlant49, PeakCurve49, PeakSlant32 and PeakDual27 cabinets.

• Rising Rockets Link: This multi-level progressive link is currently boosting player entertainment and performance on casino floors across Asia. Available in two complementary game titles, Emperor and Empress, Rising Rockets Link offers three different lock and respin bonuses, scalable bonuses, multi-denomination options and multiple jackpot opportunities during the bonus features. It is available on the PeakSlant49, PeakCurve49 and CrystalCurve cabinets.

• Money Gong Link: Packed with entertainment and a variety of gameplay experiences, the new Money Gong Link offers an innovative lock and respin bonus feature that includes three different gameplay modifiers, ‘Multiplier’, ‘Vortex Pays’ and ‘Prize Boost,’ for more chances to win. With a unique Money Gong bonus play-off for the chance to win the Money Gong jackpot, this new link is available on IGT’s PeakSlant49 and PeakCurve49 cabinets.

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In addition to IGT’s demonstration of the exciting gaming portfolio covering more than 60 individual game titles, the IGT Systems team will demonstrate the differentiating features of IGT ADVANTAGE, including exciting bonusing options for Asia and IGT’s award-winning Cardless Connect and Resort Wallet solutions. Offering a modular design that supports convenience-driving apps, IGT ADVANTAGE drives the player experience forward while helping optimise casino operations. Through IGT’s HTML-based M5 technology, operators can deliver personalised real-time promotions, bonuses and more to the player via the cabinet’s service window.

The post IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025 appeared first on European Gaming Industry News.

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Asia

Construction of Japan’s First Integrated Resort with a Casino Begins

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Construction has officially begun on Japan’s first integrated resort with a casino, as MGM Osaka held its groundbreaking ceremony last week. The event, hosted by Osaka IR KK, the project’s promoter, was attended by Osaka Governor Hirofumi Yoshimura and representatives of MGM Resorts International and Japan’s Orix Corporation, the lead partners behind the ¥1.27 trillion ($8.8 billion) development.

Located on the man-made island of Yumeshima in Osaka Bay, MGM Osaka is scheduled to open in the autumn of 2030. The project marks a key milestone in Japan’s long-debated foray into legalised casino gaming. Once operational, it is expected to generate around $5.9 billion annually in gross gaming revenue.

MGM Osaka will feature a casino, three hotels with approximately 2500 rooms, and extensive convention and entertainment facilities, including a 3500-seat theater, 330,000 square feet of exhibition space and 400,000 square feet of conference areas. Dining and retail outlets are also part of the expansive master plan.

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“In collaboration with Osaka Prefecture and Osaka City, this project… is expected to contribute to the development of Japan’s tourism industry and the growth of the Kansai region,” a press statement reads.

The complex’s timeline coincides with the tail end of Expo 2025, also hosted on Yumeshima Island. To minimise disruption during the event, construction will be scaled down on peak days and the use of heavy machinery delayed until after the Expo concludes in October.

The resort will benefit from enhanced transportation access. A new Osaka Metro station opened in January to serve Expo 2025 and eventually MGM Osaka, while the Kintetsu Nara Line is being extended to further improve connectivity before the resort opens.

Financially, the project is backed by a ¥530 billion ($3.68 billion) debt financing package led by Mitsubishi UFJ Financial Group and Sumitomo Mitsui Banking Corp., with investments from regional businesses in Osaka.

The post Construction of Japan’s First Integrated Resort with a Casino Begins appeared first on European Gaming Industry News.

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Hero Esports Announces Venues for ACL Grand Finals 2025

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Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.

The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.

“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.

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“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.

The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.

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