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ESA Gaming celebrates Serbia debut with MaxBet launch

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ESA Gaming, the innovative games provider, has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country.

Serbian players can now enjoy ESA Gaming’s diverse portfolio of non-traditional casino games, including popular crash and mine titles.

Player favourites include high-performing EasySwipe™ content such as Pirate Mine, Goal Mine, and Dragon Mine, with new slot games developed by the provider to be added soon.

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The launch with market leading MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.

MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

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“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

Balkans

SYNOT Games Partners with LiveScore Bet

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To strengthen its presence in the Balkan region, SYNOT Games has teamed with one of the fastest-growing sportsbooks brands, LiveScore Bet. This collaboration will bring a selection of SYNOT Games’ slots to the Bulgarian audience, underscoring the developer’s growth in this important market.

The newly launched suite of games includes a diverse array of immersive titles such as the electrifying Magnetic Wild, the mythical journey of Amazons’ Wonders and the underwater treasure hunt of Atlantis Gold. Each game is meticulously designed to captivate players with its distinct themes, engaging gameplay mechanics and premium visual quality.

According to Martina Krajčí, CCO of SYNOT Games, said: “Our partnership with LiveScore Bet highlights our expansion across regulated European markets. Bulgaria’s dynamic gaming sector, underpinned by strong consumer demand and robust regulatory frameworks, provides an ideal environment for our innovative content. We are committed to supporting LiveScore Bet’s™ mission to offer a premium gaming experience while championing our core principles of player safety and responsible gaming.”

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Jonathan Abdilla, Finance Director, at LiveScore Bet, said: “Partnering with SYNOT Games strengthens our position as a leading gaming operator in Bulgaria. We aim to create a compelling content offer that attracts new players and supports our long-term objectives. SYNOT Games’ track record in regulated markets makes them an ideal partner for sustainable growth and consistent value for our business and customers.”

The post SYNOT Games Partners with LiveScore Bet appeared first on European Gaming Industry News.

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Balkans

SAVE THE DATE! The Prestigious BEGE AWARDS 2025 are coming on November 26th!

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BALKAN GAMING AND ENTERTAINMENT EXPO (BEGE) is excited to announce the date for this year’s highly anticipated event: the BEGE AWARDS 2025 will take place on November 26th in Sofia, Bulgaria. This premier occasion celebrates excellence, innovation, and achievement within the industry, bringing together nominated companies, exhibitors, sponsors, and partners for an unforgettable evening.

The event promises a glamorous award ceremony recognizing outstanding accomplishments, complemented by a themed party designed to elevate the celebration. Attendees will have the opportunity to support meaningful causes, as participating companies will be announced for their donations during the evening.

Following the awards, guests can look forward to the legendary BEGE PARTY, a high-energy celebration featuring great music, vibrant entertainment, and a lively atmosphere that will truly bring down the roof.

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The night will also include delicious food, refreshing drinks, and numerous opportunities for networking with industry leaders and peers. BEGE aims to create an engaging experience filled with surprises and memorable moments.

Nominations for the awards will open soon, and official invitations with further details will be sent out shortly.

Save the date, and stay tuned for more updates!

The post SAVE THE DATE! The Prestigious BEGE AWARDS 2025 are coming on November 26th! appeared first on European Gaming Industry News.

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Amusnet Supports BBLF Annual Meeting with Diplomatic Corps, Reinforcing Long-Term Commitment to Responsible Business in Bulgaria

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As part of its long-standing partnership with the Bulgarian Business Leaders Forum (BBLF), Amusnet supported the 9th Annual Meeting between BBLF and the Diplomatic Corps, held on June 26 in Sofia. The high-profile event brought together ambassadors from over 30 countries, senior executives representing more than 45 companies, and key government officials under the theme “Bulgaria as an Investment Destination.”

The forum served as a strategic platform for dialogue between the business community, the diplomatic sector and government institutions, focusing on strategies to attract, retain and support investors in Bulgaria. Discussions emphasised the country’s significant potential for innovation, economic development and international cooperation – particularly in the context of the country’s progress towards Eurozone and OECD membership.

Distinguished guests included Minister of Justice Georgi Georgiev, Deputy Minister of Foreign Affairs Nikolay Pavlov, Deputy Minister of Economy and Industry Doncho Barbalov and Mila Nenova, Executive Director of the Bulgarian Investment Agency. The UK served as this year’s diplomatic partner, represented by British Ambassador Nathaniel Copsey.

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“Supporting the BBLF Annual Meeting with the diplomatic corps fully aligns with Amusnet’s strategic vision of fostering a transparent, stable, and forward-looking business environment in Bulgaria. Our long-term collaboration with the Bulgarian Business Leaders Forum reflects a shared commitment to high standards of corporate governance, responsible business conduct, and sustainable growth,” said Ivo Georgiev, CEO of Amusnet.

By sponsoring this key event, Amusnet reaffirms its commitment to advancing responsible business practices, fostering international collaboration and contributing to a stronger investment climate in Bulgaria. The company continues to stand behind initiatives that align with its corporate values of integrity, transparency and sustainable growth.

The post Amusnet Supports BBLF Annual Meeting with Diplomatic Corps, Reinforcing Long-Term Commitment to Responsible Business in Bulgaria appeared first on European Gaming Industry News.

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