DraftKings
EveryMatrix goes live with DraftKings

DraftKings, one of the United States’ leading operators, has gone live with EveryMatrix casino content in New Jersey via SlotMatrix.
EveryMatrix will provide DraftKings with games from its in-house studios including Armadillo Studios via seamless integration with SlotMatrix, its proprietary B2B aggregation and content provision offering. Further state launches are planned later this year pending regulatory approval.
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
EveryMatrix has secured relationships with several leading operators in the US for content through SlotMatrix giving brands the opportunity to access the world’s largest library of iGaming content.
SlotMatrix games include Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, latest titles Hot Hot Honey and Wild Willy’s Gold Rush and branded games such as The Lioness featuring UFC fighter Amanda Nunes and legendary golfer John Daly Spin It and Win It.
Erik Nyman, President EveryMatrix Americas, said: “Integrating our content with market leaders DraftKings is a significant milestone for our U.S. business and we’re delighted to be working with the team there.
“We’re focused on partnering with the leading U.S. operators providing them with our proven iGaming content via SlotMatrix, which unlocks access to the world’s largest games library and game-changing promotional features. We are very excited about this strategic partnership and collaboration across North America.”
Delaware North
Playtech Expands U.S. Footprint into Fourth Regulated iGaming State with Launch in West Virginia

Playtech announced its entry into West Virginia, its fourth regulated iGaming state, marking a significant milestone in the company’s U.S. growth trajectory. This expansion underscores Playtech’s commitment to delivering innovative, high-quality entertainment and cutting-edge technology to both partners and players across the U.S. market.
Playtech has expanded its operations in West Virginia, partnering with multiple operators to deliver its award-winning Casino, RNG, and Live content. RSI, Delaware North, DraftKings, and BetMGM are among the latest operators to join Playtech’s expansion in the state. This growth will continue in the coming months with a variety of other operators.
Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said: “Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology. Supporting our customers across all regulated states and countries in which they operate is at the heart of what we do. The trust and confidence they place in us as an agile and scalable partner is what helps in meeting the demands of the ever-expanding US iGaming industry.”
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DraftKings
DraftKings Launches “My Budget Builder” to Enhance Its Responsible Gaming Tools and Resources

DraftKings Inc. announced the launch of My Budget Builder, a new Responsible Gaming (RG) tool that players can use to set customized limits and reminders through a guided, easy-to-use experience. My Budget Builder is a tool that players can use to help manage their entertainment budgets across DraftKings platforms, including Sportsbook, Daily Fantasy Sports/Pick6, and Casino.
“My Budget Builder is a new kind of Responsible Gaming tool—intuitive, proactive, and personalized,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. “It reflects our ongoing commitment to creating fun, enjoyable environments for our players. By enhancing how players engage with limit-setting, we are providing another resource that players can use to help them play responsibly.”
Players can access My Budget Builder via the DraftKings Responsible Gaming Center online or through the DraftKings app. The experience guides players through several categories where they can create a personalized gaming budget around deposit amount, total wagers, maximum wager size, loss limits, time spent, contest entries, and contest fees. Players will also have the option of setting either limits or reminders through My Budget Builder. After reviewing a summary of their choices, players can confirm and apply their limits or reminders for a specified duration (e.g., day, week, or month), creating a personalized budget as they see fit. Limits can be decreased at any time but cannot be increased until the selected time period expires.
The introduction of My Budget Builder further strengthens DraftKings’ Responsible Gaming commitment, which centers on accessibility, education, and innovation. It complements DraftKings’ My Stat Sheet, an industry-first feature launched in 2024 that provides players with a detailed view of their gaming activity, including time spent, deposits, withdrawals, contest participation, and net outcomes. My Stat Sheet has seen more than 20 million visits since its debut.
With the addition of My Budget Builder, DraftKings continues to lead the industry in developing meaningful, player-first Responsible Gaming tools that promote responsible play and informed decision-making.
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Charlie McIntyre
NH Players Wager $20M on March Madness

New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.
Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.”
McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.
During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.
Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.
The post NH Players Wager $20M on March Madness appeared first on Gaming and Gambling Industry in the Americas.
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