Xtremepush has launched XpertOS, an AI platform positioned as an “operating system” for CRM teams in iGaming and other regulated industries. The company said the product is available immediately for existing Xtremepush customers, with integrations and scaling available for new partners.

Xtremepush said XpertOS is built around a compliance-first architecture and a visual “Control Room” showing approval gates and interaction logging for auditability. The platform is structured as a three-tier offering: “Xpert Assistant” for ideation and strategy planning; “Xpert Flows” to operationalise CRM execution with human-in-the-loop governance and integrations including Jira and Slack; and “Xpert Crews”, which the company described as goal-driven simulated agent teams that draft and iterate campaigns across functions such as compliance and copywriting.

“ This is the end of today’s CRM as we know it,” said Tommy Kearns, CEO and co-founder at Xtremepush. “XpertOS is the sector’s first, fully functioning agentic operating system and marks a shift as fundamental as any we’ve seen in the space for a couple of decades.

“Thanks to the governance layer built into its core, we firmly believe this will replace the traditional, step-by-step, and manual platforms currently used in martech with existing teams doing the judgement, while the AI does the work. What will be ubiquitous as a work process in 18 months is here now.

“XpertOS automation replaces the slowly evolving campaign execution of old, elevating CRM executives into strategic architects, backed by a hard-coded governance and compliance layer that empowers the human-in-the-loop and supercharges personalisation, as well as engagement and retention metrics.”

Xtremepush listed three core outcomes for XpertOS: “Find” (locating commercially valuable players), “Govern” (checking campaigns for compliance before they go live), and “Scale” (running “10x more campaigns” without additional headcount). The company said CEO & Co-Founder Tommy Kearns and Adam Palmerini, Senior Director of Product & Enablement, will host a live webinar titled “XpertOS Live!” on 3rd June, 2026.

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The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.

The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.

The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.

The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.

“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”

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Digicode will participate in iGaming Germany 2026 on May 21–22 in Munich, where it plans to showcase its Diger Suite, a modular software ecosystem aimed at supporting compliant iGaming platform builds and scaling.

The event, hosted at Novotel Muenchen Messe, is positioned around the practical application of German gaming regulations. Digicode said it will focus discussions on operator challenges when scaling systems under strict requirements, including payment orchestration and player management.

At the conference, Digicode will present Diger Suite capabilities across reporting, data flow management, and system transparency, which the company says are designed to keep platforms audit-ready. Digicode said technical experts will be available to demonstrate how structured platform architecture can reduce operational friction in regulated environments.

“When we talk to operators in the German market, the conversation is increasingly shifting toward efficiency and long-term sustainability,” said Alex Karichensky, CEO of Digicode Europe. “It is not just about meeting a checklist; it’s about making sure your technology doesn’t break or slow down every time a new reporting requirement comes along. We want to show how we handle those practical, day-to-day technical pressures.”

Digicode said its team will also engage with stakeholders on AI integration into product development, legacy modernization, and a shift from traditional SaaS and revenue-share models toward full platform ownership—an approach it says can reduce long-term vendor dependence and speed response to regulatory changes.

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