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In the iGaming industry, it’s no secret that forming meaningful partnerships is a key ingredient for ongoing success; but with myriad platform providers, software suppliers and payments companies vying for operators’ business, these relationships often come in many different forms.

Within some organisations there’s a tendency to prioritise speed-to-market above all else, and while there’s definitely merit in helping operators get up and running as fast as possible, when you do so without first gaining an in-depth understanding of their strategic goals, you risk relying on out-of-the-box solutions that fail to provide the same value as taking a more tailored approach.

It’s for this reason that Bede has always sought to provide a service that’s every bit as unique as our partners’ individual market ambitions. Although our agile and adaptive platform architecture enables us to deliver results quickly and efficiently, we ensure we always take the necessary time to gain a full understanding of our clients’ objectives before supplying them with a solution that’s customised to their needs – and it’s for this reason that we’re a true partner for long-term success.

Built On Strong Foundations

At Bede, our approach to providing 360° partnerships begins long before the integration process has even started. In every market that we operate in, we work closely with regulators and other organisations to ensure that we have a full picture of the local landscape before we approach any operators. Doing so enables us to gain a deep level of insight that can be leveraged to streamline market entry, and also puts us in a great position to acquire certifications when it’s time to launch.

To give just one example, the relationship that we’ve fostered with the Alcohol and Gaming Commission of Ontario (AGCO) over the years has enabled Bede to position itself as a trusted and dependable partner in the province. Stretching back to before the market was even opened for non-governmental operators, the groundwork we’ve put in with the regulator has not only allowed us to build up an extensive knowledge of local requirements, but also provided us with the key learnings that will be necessary for our future expansion in Canada in the years to come.

Whereas other platform and technology providers may find themselves coming into the market cold, the fact we already have this relationship in place has helped us make further in-roads with local partners and set ourselves up as an established presence in the province. Our acquisition of Security Control Standard Level 2 certification from the World Lottery Association last year only improved this reputation, and further supports the value of taking a regionally-focused approach.

Tailored To Partners’ Needs

Of course, no matter the market our partners are targeting, having this solid foundation in place is just the beginning. We work closely with each operator that we support to align our strategies with their own specific ambitions and identify the areas that our advanced platform offering, robust integration toolset, regulatory know-how and subject matter expertise can provide the greatest benefit. To do this, we talk to partners 1-on-1 instead of merely offering blanket solutions.

Working this way allows us to conduct a thorough gap analysis that identifies any strategic opportunities and the best solutions to position operators competitively from their Day 1 launch. Not only do we consider the range of verticals that our partners are planning to offer and how our products and engagement tools can help support their efforts, but we also provide a range of services to ensure that their offering is both relevant and uniquely tailored to the market they’re targeting, all of which are further bolstered by Bede’s rich downstream data analytics capabilities.

Whether it’s financial analysis, player segmentation or real-time performance, Bede’s data intelligence captures the key details partners need to optimise every area of their operations, while also giving them the flexibility to apply this information to their own tools. Partners are also free to use our data reporting back office as they see fit, meaning they can enhance their decision-making with real insights, generate further business efficiencies and better support their players.

A Truly End-To-End Service

A key differentiator in Bede’s partnership approach is our ability to maximise value regardless of an operator’s structure or preferred provider ecosystem. Bede’s technology operates seamlessly within any setup, ensuring operators consistently get the best out of our platform and product, from the initial onboarding process to the ongoing optimisation we provide for long-term success.

Rather than simply supplying tools, Bede takes an active lead role in delivery. Each partner benefits from dedicated compliance expertise alongside ongoing support from our product and technical teams, ensuring that their custom platform remains aligned with evolving regulatory requirements while also continuously driving value across our core feature set.

Integration support also extends far beyond the initial setup. A centralised documentation hub, combined with hands-on technical guidance, enables partners to build and consistently evolve their frontend experiences with complete confidence. Operators can either leverage Bede’s existing front-end capabilities or develop their own, which are supported by our APIs, tooling and integration expertise, ensuring a flexible approach to delivering best-in-class player experiences.

Naturally, scalability is built into our platform’s foundation. As our operators grow, Bede’s flexible architecture supports demand without the need for costly or disruptive change. Performance is maintained at scale, providing a reliable infrastructure that evolves in line with all business needs.

Together, this delivers a true end-to-end service that combines strong market foundations with continuous support throughout the partnership lifecycle. By blending out-of-the-box capability with flexible integration options, we ensure each partnership is tailored to operator’s objectives.

PointsBet Canada has now launched its new casino aggregation and bonusing platform with Bede Gaming, following a competitive selection process.

The Ontario-based sportsbook and casino operator, which powers its pointsbet.ca brand through a proprietary platform originally developed by its Australian-based parent company, sought a best-in-class external provider to deliver leading content aggregation and player engagement solutions for the legal Canadian iGaming market.

The new solution through Bede Gaming has now been successfully launched into the live PointsBet Canada player environment, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform notably provides the operator with access to a robust casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.

This partnership will strengthen PointsBet Canada’s casino strategy by enabling more competitive player acquisition and improved long-term retention through an enhanced user experience. Bede’s comprehensive content catalogue and engagement toolkit offer greater configurability and flexibility in promotion management, advanced campaign workflows, and automated player lifecycle segmentation.

Bede will also deliver operational stability and efficiency through proven support processes, a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

In addition to Bede powering PointsBet’s iCasino offering in Ontario, the new multi-year agreement expands Bede’s international portfolio and establishes a shared roadmap for future provincial launches, including Alberta, as new regulated markets emerge in Canada.

“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”