Latest News
Sky Bet signs five-year title partnership extension with the English Football League
Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.
Building on a decade-long partnership, the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.
The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.
Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.
The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.
Examples within the MoU include:
- Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
- The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
- Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice
Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.
Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.
As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.
Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented: “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.
I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.
As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.
We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”
Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.
We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility.
The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.
On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”
Latest News
Meet N1 Partners at Conversion Conf in Warsaw
N1 Partners is heading to Conversion Conf Warsaw 2026, one of the key gatherings for affiliate marketing professionals, taking place on April 1–2 in Warsaw. The event will bring together top affiliates, advertisers, and industry experts, creating the perfect environment for networking, deal-making, and sharing insights.
At Conversion Conf, the N1 Partners team is focused on what matters most: building strong partnerships, discussing high-converting traffic opportunities, and closing deals that scale. Whether you’re looking for exclusive offers, fresh GEO insights, or reliable long-term collaboration, this is where conversations turn into results.
As an active sponsor of the event, N1 Partners is also enhancing the on-site experience for attendees. At this hot and dynamic conference, you’ll be able to stay refreshed with branded water bottles, keeping you energized throughout the day. And if you’re looking to step away from the buzz, the N1 branded PSP zone offers a space to relax, recharge, and enjoy a more laid-back atmosphere while staying connected to the community.
What to expect from N1 Partners
A special focus this time is the N1 SEO Traffic Cup — our exclusive competition for SEO affiliates. At the event, attendees can connect directly with the team,and explore the best strategies for their traffic to climb the leaderboard and maximize results.
At Conversion Conf, N1 Partners is all about what actually drives results:
- high-quality traffic partnerships
- exclusive deals for Tier-1 GEOs
- insights into top-performing funnels and conversion drivers
Book a Meeting with Our Affiliate Managers
To make the most of Conversion Conf Warsaw, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.
- Vlad – Affiliate Team Lead
- Shirin – Affiliate Manager
- Victoria – Sokolenko, Affiliate Manager
- Aleksandr – Affiliate Manager
- Artem – Affiliate Manager
Why meet N1 Partners
Conversion Conf Warsaw is the right place to explore:
- 14+ casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
If you’re attending Conversion Conf, don’t miss the chance to meet N1 Partners in person.
Let’s talk traffic, deals, and growth.
Be number one with N1 Partners.
4 Scarab Coins
Playson unearths new Mystic Feature in 4 Scarab Coins: Hold and Win
Playson, a leading digital entertainment provider, has unveiled a major update to its popular Cleopatra-inspired series with 4 Scarab Coins: Hold and Win. The release introduces a new Mystic Feature, enhancing the classic dual bonus gameplay and offering players fresh ways to win across the reels.
Set against a vibrant Egyptian backdrop, the game features a 5×3 grid of desert dunes under a sapphire sky. Players encounter striking hieroglyphic symbols, shimmering gold coins, and up to four coveted Scarab Coins per spin, which trigger a variety of bonus features when combined with matching-coloured Scarab Pots above the reels.
The revamped Hold and Win Bonus Game now offers three dynamic Scarab Features:
- Mystic Feature: Landing Red Scarab Coins reveals up to six additional cells, each hiding random coin values or Jackpot Coins.
- Multi Feature: Triggered by Violet Scarab Coins, multipliers of up to 5x are applied to empty cells or existing Multipliers, boosting potential payouts.
- Collect Feature: Blue Scarab Coins gather the value of all symbols currently in play, including coins, Jackpots, and other Scarab Coins, maximizing wins.
Adding another layer of excitement, the Royal Scarab Coin can trigger the Royal Bonus Game, expanding the grid to 5×5 and activating one or more Scarab Features simultaneously. Players can collect Scarab Coins across the expanded field, increasing the chance to win significant rewards, including jackpots.
Jackpots form a core part of the gameplay, with 15 cells filled during the standard Bonus Game awarding a 3,000x Grand Jackpot, and completing all 25 cells in the Royal Bonus Game unlocking the Royal Jackpot of 10,000x the bet. Additionally, the Golden Pot Feature randomly transforms into Scarab Coins, further enhancing active features or activating new ones, adding unpredictability and high-intensity gameplay.
4 Scarab Coins: Hold and Win exemplifies Playson’s commitment to evolving its most successful slots while keeping the gameplay experience fresh. The new mechanics are designed with player engagement and retention in mind, offering strategic choices, bonus variety, and big-win potential that appeal to both casual players and high rollers.
Anton Ivannikov, CPO at Playson, said: “4 Scarab Coins: Hold and Win takes a proven performer and injects it with even more energy through the introduction of the Mystic Feature. Combined with the expanded Royal Bonus Game, players can expect richer gameplay, bigger moments, and enhanced win potential throughout. This is a great example of how we continually evolve our top titles to remain competitive in the online casino market.”
Operators can leverage the new mechanics to increase session duration and engagement, making it a compelling addition to their live portfolio.
With 4 Scarab Coins: Hold and Win, Playson continues to prove its ability to innovate and deliver engaging experiences that resonate with global players while driving measurable results for operators.
The post Playson unearths new Mystic Feature in 4 Scarab Coins: Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
5 for 25
Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement
Sporting Risk, the sports analytics firm focusing on predictive models that create top-tier pricing and betting content, has broadened its product lineup before the World Cup with the introduction of Mega Builder and 5 for 25. Both innovative solutions aim to streamline bet creation and enhance player involvement for operators.
Mega Builder enables players to merge numerous low-odds choices within one match, incorporating combinations from all 11 players on each team or all 22 players on the field. In contrast to conventional multi-match accumulators, Mega Builder focuses the action on a single game, simplifying real-time bets, speeding up settlements, and enhancing engagement as several legs stay active throughout the game.
5 for 25 is a streamlined same-game pick’em product where players select five outcomes for a fixed return of 25 – no calculations, no complexity, just a clear and easy-to-understand proposition. Behind the scenes, a smart selection engine balances variety and correlation controls to ensure compelling, coherent combinations every time.
Andy Phillips, SportingRisk CBDO, commented: “These launches ahead of the World Cup reflect our focus on building intelligent, player-first products that remove friction while delivering commercial value for operators. Mega Builder and 5 for 25 simplify complex mechanics and turn them into engaging, intuitive experiences that players instantly understand.”
The post Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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