Latest News
Sky Bet signs five-year title partnership extension with the English Football League
Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.
Building on a decade-long partnership, the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.
The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.
Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.
The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.
Examples within the MoU include:
- Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
- The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
- Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice
Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.
Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.
As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.
Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented: “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.
I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.
As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.
We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”
Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.
We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility.
The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.
On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”
Brazil
Z.ro anuncia aquisição da Paag em um movimento estratégico voltado à consolidação de mercado
Z.ro firma acordo com Paag em um negócio relevante que adiciona mais de 200 milhões de transações anuais à vertical de pagamentos da companhia.
O Z.ro Global Payments, que até abril operava como Z.ro Bank, anuncia a aquisição e incorporação da vertical de pagamentos da Paag, em um movimento estratégico voltado à consolidação de mercado e ao ganho de participação no setor de pagamentos digitais.
A integração será realizada por meio de um plano estruturado de migração, desenhado para assegurar continuidade operacional, com estabilidade e segurança para todos os clientes ao longo do processo.
Segundo Edisio Pereira Neto, presidente do Z.ro, a operação amplia de forma expressiva o volume processado pela empresa, que já supera 500 milhões de transações.
“A Paag tem forte presença em processamento de pagamentos, especialmente no mercado de jogos, com mais de 200 milhões de transações anuais que serão incorporadas ao nosso ecossistema, reforçando nossa liderança no setor”, afirma Edisio.
Como parte da operação, João Fraga, CEO da Paag, e Ricardo Vidal, CSO da empresa, passam a atuar também como sócios responsáveis pela vertical dedicada ao mercado de iGaming dentro da Z.ro Global Payments.
“A criação dessa frente específica reflete a relevância do segmento e da necessidade de criar soluções cada vez mais customizadas para este mercado.
Nossos dois novos sócios trazem um know-how essencial para liderar esta frente”, afirma o CEO da Z.ro Global Payments.
“Estou muito motivado em assumir esse novo desafio. Com a união das expertises, consolidamos a maior operação de pagamentos voltada ao mercado de jogos no Brasil.
Tenho a convicção de que essa integração nos levará ao maior market share do setor. Literalmente, zeramos o game”, declara Vidal.
Para a Paag, o movimento também marca um novo momento estratégico da companhia.
Após anos de atuação no mercado de pagamentos para operações digitais, a empresa passa a atuar como Paag Shield, focada no desenvolvimento de soluções de gestão de risco, compliance e prevenção à fraude, e Paag Engage, focada em inteligência operacional, aquisição e retenção. Ambas sem vínculo societário com a operação realizada ao lado do Z.ro Global Payments.
“Esse movimento marca uma nova fase para a Paag. Construímos uma operação sólida de Payments ao longo dos últimos anos e temos confiança de que os clientes continuarão sendo atendidos com excelência dentro da estrutura da Z.ro.
A partir de agora, concentramos ainda mais nossos esforços na evolução do Paag Shield e Paag Engage, com soluções voltadas à inteligência de risco, compliance e eficiência operacional”, explica Fraga.
Nova vertical dedicada ao segmento de jogos no Z.ro
“A criação dessa frente específica reflete a relevância do segmento e da necessidade de criar soluções cada vez mais customizadas para este mercado. Nossos dois novos sócios possuem amplo know-how para liderar esta frente”, explica Edísio.
“Atualmente, o segmento já responde por aproximadamente 25% da nossa receita. Com a nova estrutura, deverá subir para cerca de 35% já no primeiro ano”, afirma.
A iniciativa reforça a estratégia do Z.ro de segmentação de negócios, permitindo maior profundidade nas operações, otimização de negociações e desenvolvimento de soluções adaptadas às demandas específicas de cada mercado.
O Z.ro International, responsável por recolher pagamentos na América Latina e enviá-los para qualquer país do mundo, e o Z.ro Digital Assets, de pagamentos internacionais com criptoativos, são outras duas verticais lançadas no último ano.
Aquisição não concluída
Em 2025, o banco BS2 chegou a anunciar negociações para a aquisição da Paag, em um movimento que indicava o interesse da instituição em ampliar a atuação no processamento de pagamentos digitais para o mercado de jogos .
Na ocasião, a estrutura do acordo previa a entrada inicial com uma participação minoritária na empresa.
O plano também contemplava a possibilidade de aquisição total da Paag em um prazo de até três anos.
No entanto, apesar do anúncio e das tratativas iniciais, a negociação não foi concluída e não avançou para a efetivação da operação.
Mudança de nome
Recentemente, o antigo Z.ro Bank alterou seu nome para Z.ro Global Payments, refletindo a estratégia de internacionalização da companhia, iniciada em 2025.
A mudança consolida o posicionamento da empresa como provedora de infraestrutura global de pagamentos, com soluções inovadoras voltadas para serviços de processamento de pagamentos locais e transfronteiriços, além de Bank as a Service.
The post Z.ro anuncia aquisição da Paag em um movimento estratégico voltado à consolidação de mercado appeared first on Americas iGaming & Sports Betting News.
Las Vegas
Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run
Latin music-and-dance production led by Las Vegas-based producer Adan Alejandro plays the Plaza showroom at 7:30 p.m.
Plaza Hotel & Casino will host Bolero – The Show for a one-night performance in its showroom on Saturday, June 20 at 7:30 p.m.
The production is billed as a Latin music-and-dance show featuring a live band, singers, and dancers, with influences including bolero, flamenco, salsa, tango, mambo, and other Latin rhythms.
Bolero – The Show is led by Las Vegas-based producer, singer, and songwriter Adan Alejandro. The Plaza said the show’s production team and performers have roots in the Latin entertainment community and experience performing in Las Vegas and other venues across the US and Latin America.
Tickets are now on sale for the June 20 performance.
The post Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20
The Plaza Hotel & Casino welcomes Bolero – The Show to its classic Vegas showroom for one night only, Saturday, June 20 at 7:30 p.m.
Bolero – The Show is a bohemian Latin musical blending Latin rhythm, passionate dance, and timeless love songs. Featuring a live band, singers, and dancers, the show creates an immersive and elegant experience inspired by bolero, flamenco, and Latin music.
Led by Las Vegas-based producer, singer, and songwriter Adan Alejandro, the production team and show performers have roots in the Latin entertainment community and many years of experience performing live music and entertainment events in Las Vegas and other venues across the United States and Latin America.
Bolero – The Show is designed as an immersive live entertainment experience that blends music, dance, and theatrical elements inspired by Afro-Caribbean and Latin American traditions. The production combines bolero, salsa, tango, flamenco, mambo, and other Latin rhythms in a format created specifically for the Las Vegas showroom environment.
With a live band, dancers and vocal performers, Bolero – The Show creates a large-scale Latin musical and theatrical experience with an emphasis on rhythm, movement, passion, and audience connection that is designed specifically for the Plaza’s showroom.
Tickets are now on sale for the June 20th performance at Bolero – A Bohemian Latin Musical – Plaza Hotel and Casino.
The post Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20 appeared first on Americas iGaming & Sports Betting News.
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