Latest News
Sky Bet signs five-year title partnership extension with the English Football League
Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.
Building on a decade-long partnership, the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.
The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.
Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.
The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.
Examples within the MoU include:
- Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
- The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
- Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice
Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.
Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.
As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.
Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented: “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.
I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.
As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.
We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”
Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.
We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility.
The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.
On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”
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GGPoker Announces Ocean Rewards – A New Industry-Leading Loyalty Program Launching January 30
GGPoker players to earn up to 80% cashback
GGPoker, the World’s Biggest Poker Room, is proud to announce the upcoming launch of Ocean Rewards, a brand-new player loyalty program set to premiere on January 30, 2026. Ocean Rewards will replace the existing Fish Buffet program, ushering in a new era of rewards with a focus on simplicity, long-term stability, and significantly higher value for players.
Designed to be the most rewarding loyalty scheme in the online poker industry, Ocean Rewards offers players the chance to earn up to 80% cashback, a substantial increase from the previous 60% cap. The new program is built to streamline the player experience, moving away from complex short-term goals to a model that rewards consistent play over the long term.
Key Benefits of Ocean Rewards
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Higher Cashback: Players can now receive up to 80% cashback, with improved rates available across all tiers
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Guaranteed Yearly Status: Unlike the previous program, which focused on shorter timeframes, Ocean Rewards allows players to lock in their tier status until the end of the following year, providing greater peace of mind and stability
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Simplified Earning: Players earn Tide Points and Gems through play. As players reach higher tiers – ranging from Fish to Shark – the rate at which Gems are earned increases, following the simple motto: “Collect more, Earn more”
Sarne Lightman, Managing Director of GGPoker, commented on the upcoming launch: “With Ocean Rewards, we are taking our commitment to players to the next level. We wanted to move away from the short-term grind and create a program that truly honors loyalty with long-term security. By offering guaranteed yearly status and raising the cashback ceiling to an industry-leading 80%, we ensure that every player – whether a casual enthusiast or a dedicated professional – gets more value than ever before. This is the evolution of rewards our community deserves.”
Transition for Existing Players
The transition on January 30 will be automatic. Players do not need to take any action to opt in. Existing Fish Buffet rewards will be automatically cashed out to player balances, and accounts will be instantly upgraded to their new Ocean Rewards tier.
To learn more about Ocean Rewards, please visit: ggpoker.com/monthly-rewards/ocean-rewards/
The post GGPoker Announces Ocean Rewards – A New Industry-Leading Loyalty Program Launching January 30 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
MONOPOLY Table Games Progressive from Galaxy Gaming debuts at the Plaza Hotel & Casino
MONOPOLY Table Games Progressive brings the beloved classic to life in the casino pit, transforming every round into a dynamic and rewarding experience. Mr. Monopoly is the star of the show, randomly selecting hands and providing exciting multipliers up to 10x, keeping players engaged and on the edge of their seats.
Details
Designed to deliver high energy and volatility without compromising house edge, the MONOPOLY Table Games Progressive is unlike anything the industry has seen. With nostalgic animations and familiar visuals, this theme adds a fresh layer of excitement to the table—and best of all, it’s compatible with nearly any Galaxy Gaming progressive.
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The post MONOPOLY Table Games Progressive from Galaxy Gaming debuts at the Plaza Hotel & Casino appeared first on Americas iGaming & Sports Betting News.
Latest News
Welsh great-grandfather wins £291,000 with The Pools
Liverpool fan Peter celebrating bumper payout thanks to Man Utd’s late 4-4 draw with Bournemouth
A Welsh great-grandfather is celebrating a life-changing £291,000 win with The Pools, after selecting eight score draws, including Manchester United’s 4-4 Premier League December classic with Bournemouth.
Peter, 77 from Pontypridd, has played The Pools for over 40 years and enjoyed a magical Christmas and New Year to remember after securing the lucrative jackpot via his Classic Pools selections last month.
Seven correct selections from a rollercoaster weekend of European football in December saw Peter go into the Monday evening fixture at Old Trafford needing a score draw to land a life-changing sum. A topsy-turvy affair saw eight goals scored, including Eli Junior Kroupi’s 84th-minute equaliser, which brought home the eight-fold coupon.
Peter’s win was the biggest on Classic Pools since September 2024 when a lucky player took home £318,292.
Peter said: “I had selected the eight fixtures, but wasn’t watching the Manchester United game – it wasn’t until I received the phone call the next morning that I realised I’d won! I was shocked, happy, crying – all those emotions at once!
“I’m actually a Liverpool fan, so it’s fair to say we had a good 2025 – lifting the Premier League trophy and then winning on The Pools the week before Christmas. There was certainly plenty of celebrating across the festive period!
“This would be special at any time of year, but especially around Christmas and New Year, it was amazing, it couldn’t be better.”

‘This money means security and happiness for my family’
Peter was diagnosed with a rare spinal disability around 20 years ago, meaning most of his time is spent at his home in South Wales. But having always looked forward to playing The Pools each week, his win now offers his family a bright future.
He added: “The Pools has always been a hobby for me and I look forward to playing every weekend. I was diagnosed with syringomyelia in my 50s, a neurological disorder of the spine, so spend most of my time at home.
“I haven’t been able to travel for a long time, we haven’t been on holiday for a number of years, but I’m hoping we can maybe now book a trip to Spain with all the family.
“I’ve won small amounts with The Pools before, but nothing quite like this! It’s an amazing amount of money for my wife Janet, the children, the grandchildren, and the great-grandchildren too.
“We live in a house, but we can now hope to move into a bungalow, all on one floor, which will help me a lot. This money means happiness and security for my family, which will allow us to plan for the future.”
James Arnold, CEO of The Pools, said: “We’re all about celebrating all wins at The Pools, both big and small, but it’s fair to say one of our customers in Wales pulled off quite the coup with this Classic Pools selection last month.
“Landing eight correct score draws, ending in Manchester United’s memorable 4-4 draw with Bournemouth, has given Peter a life-changing sum, and we’re delighted to see the positive impact the winnings can have both for Peter, his wife Janet and all his family.
“Peter has played with The Pools for more than 40 years, so to see his success one week before Christmas, the same year his beloved Liverpool won the Premier League… it’s fair to say you couldn’t write the script for this one!”
Peter’s winning coupon
Saturday 13th December
- Telstar v NEC – 2-2
- Waregem v RAAL La Louviere – 2-2
Sunday 14th December
- AC Milan v Sassuolo – 2-2
- Bayern Munich v Mainz – 2-2
- Freiburg v Borussia Dortmund – 1-1
- NAC Breda v Utrecht – 1-1
- Genk v Westerlo – 1-1
Monday 15th December
- Man Utd v Bournemouth – 4-4
The post Welsh great-grandfather wins £291,000 with The Pools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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