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Sky Bet signs five-year title partnership extension with the English Football League

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Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.

Building on a decade-long partnership,  the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.

The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.

Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.

The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.

Examples within the MoU include:

  • Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
  • The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
  • Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice

Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.

Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.

As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.

Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented:  “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.

I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.

As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.

We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”

Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.

We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility. 

The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.

On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”

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Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers

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Spinmatic has launched Elemental Fusion Deluxe, a new slot built around instant access to its Plinko mechanic from the base game, the supplier said. The title was announced on 9 June 2026 from Malta.

Elemental Fusion Deluxe runs on a 5×3 layout with 25 fixed paylines. Spinmatic lists the game as medium-high volatility with a 96.04% RTP and 39.49% hit frequency.

The game’s feature set includes Gold Wilds, which can appear on any reel and substitute for standard symbols (excluding the Special Plinko Symbol and the Special Element Elixir Symbols). Spinmatic also says base gameplay uses “Instant Elixir Multipliers” linked to Fire, Earth, Water, Air, and Galaxy symbols.

Instead of an accumulator-style collection mechanic, the Plinko Feature Trigger activates when three dedicated trigger symbols land on reels 1, 3, and 5, launching a random Plinko bonus. Spinmatic says the Plinko bonus is split into four elemental modes after a selection wheel sets a starting pool of 10 to 100 balls: Water Plinko (low volatility, Mini Jackpot), Air Plinko (medium volatility, Midi Jackpot), Earth Plinko (high volatility, Maxi Jackpot), and Fire Plinko (very high volatility, Grand Jackpot), played on a 16-row pyramid.

The company framed the release around reducing time-to-feature: “In a market where a split-second delay can lose a player, the quality of your content delivery determines your bottom line.”

The post Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Inspired launches Wolf It Up! Roulette 54 and Big Wheel for Hybrid Dealer

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Inspired Entertainment, Inc. (NASDAQ: INSE) has launched two new iGaming titles: Wolf It Up! Roulette 54™ and Wolf It Up! Big Wheel™. The games were announced June 9, 2026 and are powered by the company’s Hybrid Dealer® format and its Cash Bank™ mechanic.

Wolf It Up! Roulette 54 is positioned as a roulette-style product delivered in a Hybrid Dealer presentation with pre-recorded hosts and a CGI studio environment. Inspired said the game’s layout uses numbers 1 to 50 plus four special symbol segments, built to support Cash Bank bonus rounds.

Wolf It Up! Big Wheel is built around an automated 54-segment wheel and uses a roulette-inspired betting interface. Inspired described the game as a faster-paced, gameshow-style alternative within the same Wolf It Up!™ theme, with Cash Bank features and “character-driven upgrades.”

Chris Campbell, Product Director at Inspired Entertainment, said: “These two titles are designed to complement each other. Roulette 54 version is for players who want an immersive, live-style experience, and Big Wheel is for those after something faster and more streamlined. Underpinning both is our Cash Bank mechanic, making this duo a particularly exciting addition to our Hybrid Dealer portfolio.”

The post Inspired launches Wolf It Up! Roulette 54 and Big Wheel for Hybrid Dealer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Groove confirms SBC Summit Americas 2026 attendance in Fort Lauderdale

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Groove will attend SBC Summit Americas 2026, taking place June 9–11 at the Broward County Convention Centre in Fort Lauderdale, Florida. The company said its leadership team will be on site, including Co-Founder and CEO Yahale Meltzer and Business Development Director Giusy Campo, to meet operators, regulators, and affiliates.

The appearance follows Groove’s participation at SiGMA Asia in Manila, where the company said it joined a panel on regulatory resilience in the “Jurisdiction Jungle”. In Fort Lauderdale, Groove plans to continue discussions focused on navigating fragmented regulatory environments across North and Latin America.

Giusy Campo, Business Development Director at Groove, said: “When we move into a new region, we don’t arrive empty-handed. We come with a platform built on structural resilience: predictive auto-scaling, atomic transactions, and a real-time compliance mesh that adapts to jurisdictional demands, not the other way around. Operators in the Americas face many of the same pressures as their counterparts in Asia: banking scrutiny, shifting regulations, and the need for flawless execution. Our ‘Unseen Architecture’ was built for exactly this moment.” She added: “They need a partner whose platform won’t introduce compliance or operational risk into their business. That’s what we deliver. From Manila to Miami, the questions are the same. And we have the answers.”

Groove said it enters the event after what it described as a “transformative 2025,” including securing a license to operate in Brazil and establishing regulated activity in Argentina, alongside expansion across Europe, Africa, and Asia. The company also said it offers “over 15,000 games from more than 150 providers unified through a single API.”

Meltzer said: “We don’t do ‘one-off’ events. We build continuous relationships across the markets that matter. Asia was about demonstrating structural resilience in the face of fragmentation. The Americas require the same rigour: a platform that can scale from a single operator in Argentina to a national lottery in Brazil without breaking compliance or trust. Our nomination in Manila wasn’t an endpoint. It was a signal. Now we take that signal to Fort Lauderdale, where the real work begins.” He also pointed to Groove’s offices in Israel, Georgia, and Malta, and its 24/7 multilingual support team as part of its operating model.

The post Groove confirms SBC Summit Americas 2026 attendance in Fort Lauderdale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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