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Sky Bet signs five-year title partnership extension with the English Football League

Published

3 years ago

June 8, 2023

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Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.

Building on a decade-long partnership, the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.

The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.

Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.

The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.

Examples within the MoU include:

Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice

Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.

Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.

As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.

Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented: “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.

I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.

As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.

We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”

Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.

We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility.

The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.

On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”

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AGS Interactive

AGS Interactive Strengthens Global Team with Key Appointments

Published

2 hours ago

March 18, 2026

Wladimir P.

ags-interactive-strengthens-global-team-with-key-appointments

Brett Jackson, Vice President of Product Management, Interactive (L) and Angelo Daino, Country Manager for Europe, Interactive (R)

AGS Interactive (AGSi), a leading supplier of high-performing slots, table games, and interactive gaming products, has announced the appointment of two senior executives to bolster its global growth strategy.

Brett Jackson has been named Vice President of Product Management, Interactive, while Angelo Daino joins as Country Manager for Europe, Interactive. These appointments reinforce AGSi’s commitment to expanding its presence in regulated markets and enhancing product innovation worldwide.

Strategic Leadership for Global Expansion

Mark DeDeaux, Senior Vice President and General Manager of Slots at AGS, stated: “Brett and Angelo bring unparalleled expertise and a deep understanding of the gaming industry that will support AGS’ global expansion. Brett’s leadership in product development and Angelo’s regional acumen and commercial capabilities position them as integral to AGS’ growth strategy.”

Brett Jackson – Driving Product Innovation

Jackson brings extensive experience in game development and product leadership, having held roles at Aristocrat, IGT, Light & Wonder, Apple, and Atlassian.

In his new role, he will oversee AGSi’s product management initiatives, ensuring the development of innovative, user-focused gaming solutions across online and interactive platforms. Jackson combines customer insight with forward-thinking product vision to enhance AGSi’s portfolio and meet evolving market demands.

Angelo Daino – Leading European Market Growth

Daino brings over a decade of international commercial experience and four years in the iGaming industry. As Country Manager for Europe, he will lead strategic partnerships, market expansion, and operator engagement across regulated European territories.

His role focuses on commercializing AGSi’s online real-money gaming content and forging collaborations to expand the company’s footprint in key global markets.

Engagement Across Global Industry Events

AGSi plans to actively showcase its offerings and engage with partners at major upcoming events, including:

Enada Primavera – Rimini, Italy
IGA – San Diego, California
SBC Summit – Canada and Lisbon
IGB Live – London, UK

These events provide opportunities for AGSi to strengthen industry relationships, demonstrate its latest interactive products, and drive global growth initiatives.

Commitment to Innovation and Growth

The leadership appointments signal AGSi’s dedication to combining innovative gaming solutions with strategic international expansion. By leveraging Jackson’s product expertise and Daino’s regional experience, AGSi aims to solidify its position as a global leader in interactive gaming content.

The company continues to focus on delivering cutting-edge slot games, table games, and interactive platforms designed for regulated markets, ensuring partners and operators worldwide can access premium, scalable gaming solutions.

The post AGS Interactive Strengthens Global Team with Key Appointments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Carrasco

WSOP Circuit Returns to Latin America with GGPoker Qualifiers

Published

4 hours ago

March 18, 2026

Wladimir P.

wsop-circuit-returns-to-latin-america-with-ggpoker-qualifiers

The prestigious World Series of Poker Circuit (WSOP Circuit) is making a highly anticipated return to Latin America in 2026, with GGPoker offering exclusive online satellite tournaments for players aiming to secure a seat at the upcoming Montevideo stop.

Set to take place from May 18 to 25, 2026, the event will be hosted at the iconic Casino Carrasco in Montevideo, bringing together top poker talent from across the region and beyond.

A Major Poker Event Returns to Latin America

The WSOP Circuit Montevideo stop marks a significant moment for the Latin American poker scene, placing the region back in the global spotlight. The tournament series will feature 12 official gold ring events, alongside a full schedule of side tournaments, VIP experiences, and international media coverage.

With its scenic riverside setting and world-class facilities, Casino Carrasco provides an ideal backdrop for what is expected to be one of the most exciting poker festivals of the year.

According to Juan Carreño, Head of Spanish LatAm at GGPoker, the event represents a unique opportunity for players across Latin America to participate in a world-class poker experience in a premier destination.

GGPoker Launches Online Satellite Tournaments

To make the event accessible to a wider audience, GGPoker has introduced a comprehensive schedule of online satellite tournaments, running from March 30 to May 10, 2026.

These qualifiers allow players to secure entry into the live event at a fraction of the cost, with buy-ins and formats designed to suit players of all levels.

Key Satellite Highlights

$5 Daily Satellites (Mon–Fri): Multiple evening opportunities to qualify affordably
Freeroll Tournaments (Saturday): Chance to win satellite tickets without entry fees
$33 Package Qualifiers (Mon–Sat): Pathway to full event packages
$22 Last Chance Satellites (Sunday): Final opportunities to qualify
$215 Weekly Final (Sunday): High-stakes qualifier for premium entries

This structured approach ensures consistent opportunities for players worldwide to compete for a seat at the Montevideo event.

Day	Time (UTC +0)	Tournament Name
Mon–Fri	7-8-9-10-11 PM	WSOP-C Uruguay – $5 Daily Satellite
Saturday	8:30 PM	WSOP-C Uruguay – Freeroll (5 x $215 satellite tickets)
Mon–Sat	12 AM	WSOP-C Uruguay – $33 Package Qualifier
Sunday	8 PM	WSOP-C Uruguay – $22 Last Chance Satellite
Sunday	11 PM	WSOP-C Uruguay – $215 Weekly Final

High Stakes and Exclusive Rewards

Beyond the prestige of competing in a WSOP Circuit event, players will have the chance to win official WSOP gold rings, one of the most coveted prizes in tournament poker.

Additionally, each event winner will receive a $5,000 package to the WSOP Circuit Championship at the WSOP Paradise in the Bahamas, adding further incentive for competitors.

This prize structure not only elevates the stakes but also connects the Montevideo stop to the broader global WSOP ecosystem.

Strengthening Latin America’s Poker Scene

The return of the WSOP Circuit to Latin America reflects the region’s growing importance in the global poker landscape. Countries across the continent have seen increased interest in both online and live poker, driven by expanding platforms and international events.

By hosting the event in Uruguay and offering accessible online qualifiers, GGPoker is helping to bridge the gap between online and live poker, enabling more players to transition from digital tables to major international tournaments.

A Premier Destination for Poker Enthusiasts

Montevideo’s blend of culture, history, and scenic beauty makes it an attractive destination for poker players and fans alike. Combined with the luxurious setting of Casino Carrasco, the event promises not only competitive poker action but also a memorable travel experience.

From professional players chasing titles to recreational participants seeking excitement, WSOP Circuit Montevideo 2026 is set to deliver a complete poker festival experience.

Conclusion

With exclusive qualifiers on GGPoker and a prestigious live event in Montevideo, the WSOP Circuit’s return to Latin America marks a major milestone for the region’s poker community.

The combination of accessible online satellites, high-value rewards, and a world-class venue ensures that this stop will be one of the standout events on the 2026 poker calendar.

Reference Article

A similar article about WSOP events and international poker tournaments can be found on PokerNews:

Related article: https://www.pokernews.com/tours/wsop/

This site provides comprehensive coverage of WSOP Circuit events, qualifiers, and global poker tournaments.

The post WSOP Circuit Returns to Latin America with GGPoker Qualifiers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

MEGA Appoints Morgan Tremaine as Executive Producer to Drive Esports Growth

Published

4 hours ago

March 18, 2026

Wladimir P.

mega-appoints-morgan-tremaine-as-executive-producer-to-drive-esports-growth

Mobile, Esports and Gaming Alliance (MEGA), the powerhouse behind the globally recognized Esports Awards, has announced the appointment of Morgan Tremaine as Executive Producer.

The move signals a new phase of growth for the organization as it looks to elevate its live events, expand its intellectual property portfolio, and strengthen premium partnerships across the esports ecosystem.

Based in London, MEGA continues to position itself at the forefront of esports entertainment, with Tremaine now stepping into a key leadership role to guide its next chapter.

A Strategic Leadership Appointment

Having already served as producer for the Esports Awards since 2023, Morgan Tremaine’s promotion formalizes his role within MEGA’s senior leadership team. In his new position, he will oversee the development and production of MEGA’s full events portfolio, including flagship ceremonies and associated digital content.

His appointment reflects MEGA’s ambition to scale its globally recognized event properties and deliver more immersive, high-quality experiences for esports audiences worldwide.

Extensive Experience in Live Production

Tremaine brings over 13 years of experience in live production, content creation, and large-scale event execution. His career spans major media and esports organizations, including roles at TMZ and Esports Engine.

He is also the Founder and CEO of Cuer, a next-generation platform designed to streamline live broadcasts and event production workflows.

Throughout his career, Tremaine has contributed to some of the most high-profile events in gaming and beyond, including TwitchCon and the Tokyo 2020 Olympic Games streaming initiatives. His portfolio also includes collaborations on Twitch Rivals and major brand activations such as the Fortnite x Polo Ralph Lauren launch.

Collaborations with Global Brands and Talent

Tremaine’s work extends beyond event production into strategic brand partnerships and talent collaborations. He has worked with globally recognized companies such as Ford, Samsung, and Doritos.

In the gaming and streaming space, he has collaborated with leading creators including Pokimane, Quackity, and Botez Sisters, reinforcing his deep connections within the esports and content creator ecosystems.

Driving MEGA’s Event Evolution

In his new role, Tremaine will work closely with publishers, platforms, and commercial partners to shape both the creative and commercial direction of MEGA’s events. His responsibilities will include:

Leading executive production for flagship ceremonies
Supporting strategic partnership development
Enhancing brand integrations and audience engagement
Driving innovation across live and digital event formats

He will also contribute to MEGA’s agency operations, providing leadership on high-profile client projects and helping scale the company’s production capabilities.

MEGA’s Growing Influence in Esports

Since its inception, MEGA has established itself as a leading force in esports live events. In addition to the Esports Awards, the organization produces major industry ceremonies such as the Decade Awards and the Mobies, setting benchmarks for production quality and audience engagement.

Beyond events, MEGA is committed to supporting the broader gaming ecosystem by nurturing talent, promoting education, and creating opportunities for the next generation of esports professionals.

Vision for the Future

Morgan Tremaine expressed enthusiasm about his new role, emphasizing the importance of creativity, collaboration, and innovation in shaping the future of esports events.

Similarly, MEGA co-founder Michael Ashford highlighted Tremaine’s pivotal role in the success of the Esports Awards and expressed confidence in his ability to elevate the company’s event portfolio to new heights.

Conclusion

The appointment of Morgan Tremaine as Executive Producer marks a significant milestone for MEGA as it continues to expand its global footprint in esports entertainment.

With a proven track record in live production, deep industry connections, and a forward-looking vision, Tremaine is well-positioned to lead MEGA into its next phase—delivering world-class events that captivate audiences and redefine standards in esports and gaming entertainment.