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Sky Bet signs five-year title partnership extension with the English Football League

Published

3 years ago

June 8, 2023

sky-bet-signs-five-year-title-partnership-extension-with-the-english-football-league

Reading Time: 3 minutes

Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.

Building on a decade-long partnership, the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.

The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.

Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.

The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.

Examples within the MoU include:

Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice

Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.

Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.

As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.

Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented: “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.

I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.

As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.

We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”

Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.

We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility.

The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.

On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”

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HIPTHER

HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026

Published

1 day ago

February 6, 2026

Wladimir P.

hipther-announces-media-partnership-with-nightrush-ahead-of-prague-summit-2026

HIPTHER is proud to announce a new Media Partnership with Nightrush, officially launching alongside the highly anticipated HIPTHER Prague Summit 2026. The event will take place on 24–25 March 2026 at the OREA Hotel Andels Praha, bringing together leading voices from across Gaming and Technology.

Recognised as one of Europe’s premier boutique events for industry decision-makers, the Prague Summit unites professionals from iGaming, fintech, blockchain, AI, compliance, and digital innovation. Across two immersive days, attendees will engage in expert-led discussions, curated networking opportunities, and hands-on learning experiences designed to address the most pressing challenges and opportunities shaping regulated digital industries.

This new collaboration marks an important step in expanding industry dialogue and strengthening global connections within the iGaming ecosystem.

Strengthening Industry Connections Through Media Collaboration

Nightrush has rapidly established itself as a trusted media platform dedicated to connecting operators, providers, and players through in-depth content, expert reviews, industry news, and community-driven engagement. What began as a focused review platform has evolved into a dynamic hub that promotes collaboration, delivers practical insights, and supports responsible gambling initiatives across the wider iGaming landscape.

Under the leadership of Brand Manager Olesea Naidion, Nightrush continues to expand its influence within the global iGaming community. Olesea will also take the stage at Prague Summit 2026, sharing expertise on brand strategy, digital marketing, user acquisition, and long-term player loyalty.

Through this Media Partnership, HIPTHER and Nightrush will collaborate to amplify key industry conversations, increase visibility for thought leadership, and support meaningful engagement among stakeholders before, during, and beyond Prague Summit 2026.

Prague Summit 2026: Celebrating a Decade of Impact

Marking 10 years of impact across Gaming and Technology, the 2026 edition of the HIPTHER Prague Summit will feature its most ambitious programme to date. The event will host four dedicated stages, covering compliance, expert panels, strategic industry themes, and practical education through the HIPTHER Academy.

Attendees can expect:

In-depth regulatory and compliance discussions
Responsible Gaming and Player Safety sessions supported by international regulators
High-level networking with operators, suppliers, innovators, and policymakers
The prestigious GamingTECH CEE Awards 2026

Within this context, the partnership with Nightrush will play a key role in advancing knowledge sharing, fostering transparency, and supporting long-term growth across regulated digital industries.

A Shared Vision for the Future

HIPTHER and Nightrush are united by a shared vision: to build stronger connections across the iGaming community and enable collaboration that drives innovation, trust, and sustainable industry development.

The Media Partnership debuting at Prague Summit 2026 represents the start of a broader collaboration focused on year-round content creation, community engagement, and cross-industry dialogue—further strengthening the foundations of the global iGaming ecosystem.

The post HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dream Play

Hyper Gems — A New Cosmic Adrenaline Release from Dream Play

Published

2 days ago

February 6, 2026

Wladimir P.

hyper-gems-—-a-new-cosmic-adrenaline-release-from-dream-play

Dream Play continues to grow its lineup with Hyper Gems, a space-themed slot designed around speed, rising tension, and escalating multipliers.

Set within a deep cosmic environment of glowing nebulae and radiant crystal symbols, the game delivers a sharp, modern visual style. The bottom control panel reflects Dream Play’s signature polish — a centered spin button, sleek metallic controls, and a clean layout that keeps attention firmly on momentum and gameplay.

Fast Base Game, Reactive Multiplier

The base game moves at a rapid pace thanks to avalanche mechanics, where winning symbols disappear and new ones fall into place seamlessly.

Multipliers in the base game apply on a per-spin basis.
If a multiplier lands and connects with a win during that same spin, the payout is instantly boosted. Miss the connection, and it resets — keeping each spin dynamic and unpredictable.

The experience feels fast, immediate, and full of energy.

Bonus Game — Where the Adrenaline Builds

The pace shifts dramatically in the Bonus Game.

Once triggered — or activated through the Buy Bonus option — the atmosphere intensifies. The background changes, colors grow bolder, and symbol connections trigger subtle grid shake effects that add impact to every win.

The biggest change comes with the multiplier behavior.

In the bonus round, the multiplier no longer resets. Instead, it accumulates with every spin, even when no win lands. Tension builds as the value climbs spin after spin, until a winning cascade finally connects and the entire payout is multiplied by the full accumulated total.

Several quiet spins can stack significant potential, only for one sudden cascade to unleash it all at once. This is where Hyper Gems delivers its core rush.

Pop-Ups, Sound & Visual Identity

Hyper Gems features distinct Big Win, Epic Win, and Mega Win pop-ups, each with unique animations and visual styling. Transitions are smooth, modern, and fast, designed to maintain momentum rather than disrupt it.

Every win feels lively and visually rewarding.

The soundtrack reinforces the pace with a driving, space-inspired rhythm that rises alongside multiplier growth and intensifies during cascades.

Combined with strong visual effects and subtle grid movement in the bonus round, Hyper Gems delivers a cohesive, high-energy experience.

With its avalanche gameplay, accumulating bonus multiplier, and maximum win potential of x1000, Hyper Gems stands out as a release focused on escalation, tension, and momentum.

Step into the cosmic arena and experience Hyper Gems:
https://api.dreamplay.games/launch/virtual?game=hyper-gems

The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dream Play

Hyper Gems — A New Cosmic Adrenaline Release from Dream Play

Published

2 days ago

February 6, 2026

GamingAmericas.com

Dream Play expands its portfolio with Hyper Gems, a space-themed slot built around speed, tension, and multiplier escalation.

Set against a deep cosmic backdrop filled with glowing nebulae and vibrant crystal symbols, the game delivers a sharp, modern presentation.

The bottom control panel follows Dream Play’s polished design approach — centered spin button, smooth metallic controls, clean layout — keeping the focus entirely on action and momentum.

Fast Base Game, Reactive Multiplier

The base game moves quickly thanks to avalanche mechanics — winning symbols disappear and new ones cascade into place without breaking the flow.

Here, the multiplier works per spin.

If it lands and a winning combination connects in that same spin, the payout is instantly amplified. If not, it resets — keeping the gameplay reactive and dynamic.

It’s fast. Immediate. Energetic.

Bonus Game — Where Adrenaline Builds

The real shift happens in the Bonus Game.

Once triggered — or accessed via Buy Bonus — the atmosphere intensifies. The background changes, colors become more aggressive, and during symbol connections the grid adds a subtle shake effect, reinforcing the impact of every hit.

Most importantly, the multiplier no longer resets.

Instead, it accumulates with every spin — even if no win lands. The tension builds. Spin after spin, the number grows. And when a winning combination finally connects, the entire payout is multiplied by the full accumulated value.

Several spins can quietly stack the multiplier — and then one cascade suddenly lands, amplifying the entire win in a single surge.

That is where Hyper Gems delivers its core adrenaline.

Pop-Ups, Sound & Visual Identity

Hyper Gems features distinct Big, Epic and Mega Win pop-ups, each with its own animation style and visual identity. The transitions are dynamic, modern, and fast — designed to enhance momentum rather than interrupt it.

Every win feels energetic and visually impactful.

The soundtrack supports the pace with a driving, space-inspired rhythm, rising alongside multiplier growth and intensifying during cascades.

Together with the visual effects and subtle grid shake in the bonus round, the game creates a cohesive, high-energy presentation.

With its avalanche engine, accumulating bonus multiplier and max win potential of x1000, Hyper Gems stands out as a release built around escalation and momentum.

Step into the cosmic arena and experience Hyper Gems.
https://api.dreamplay.games/launch/virtual?game=hyper-gems