Latest News
Sky Bet signs five-year title partnership extension with the English Football League
Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.
Building on a decade-long partnership, the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.
The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.
Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.
The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.
Examples within the MoU include:
- Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
- The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
- Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice
Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.
Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.
As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.
Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented: “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.
I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.
As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.
We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”
Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.
We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility.
The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.
On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”
casino entertainment
PopOK Gaming Launches New Slot Games: Genie Fortune and Rico Rhino
PopOK Gaming continues expanding its online slot portfolio with the release of two new titles, Genie Fortune and Rico Rhino. Both games focus on multiplier-based gameplay and engaging mechanics designed to deliver rewarding spins and dynamic bonus features for players.
The latest additions showcase PopOK Gaming’s approach to modern slot design, blending accessible gameplay structures with high win potential and exciting bonus rounds. With magical themes, free spins, and multiplier boosts, Genie Fortune and Rico Rhino bring fresh entertainment to online casino players worldwide.
Genie Fortune: Magical Multipliers and Rewarding Spins
Genie Fortune invites players into a mystical world inspired by ancient legends and magical treasures. The game revolves around multiplier-driven mechanics that can significantly increase the value of winning combinations.
One of the standout features of Genie Fortune is the random multiplier system. Multipliers can appear outside the reels during gameplay and automatically increase the value of any winning combination on that spin. This random feature creates a sense of anticipation, as players never know when their next win might be amplified.
The slot offers a top win potential exceeding 1500x the original bet, giving players the opportunity to land substantial payouts when the right combination of symbols and multipliers align.
Free Spins Feature
The game also includes a Free Spins bonus round, which awards 8 free spins once triggered. During this feature, multiple multipliers can appear on the same spin, stacking together to increase the total payout.
This stacking mechanic can dramatically boost winnings and adds an extra layer of excitement to the bonus round.
Sure Win Stake Option
Another notable feature in Genie Fortune is the Sure Win Stake option. When activated, the player’s stake increases by five times the standard bet, but it guarantees a win on every base game spin.
This optional gameplay mode introduces a different strategy for players who prefer consistent wins rather than relying purely on chance.
By combining magical visuals, unpredictable multipliers, and special betting options, Genie Fortune offers a distinctive slot experience where each spin can produce surprising outcomes.
Rico Rhino: Power Multipliers and Big Potential
The second new release, Rico Rhino, expands PopOK Gaming’s popular Rico series. The game maintains a straightforward structure while emphasizing powerful multipliers that can turn ordinary spins into rewarding results.
Throughout the gameplay, multipliers can appear randomly, increasing the value of any winning spin. This mechanic keeps the action engaging while offering players the possibility of enhanced payouts at any moment.
Free Spins With Stronger Multipliers
Like Genie Fortune, Rico Rhino also features a Free Spins round, awarding 8 free spins when triggered.
During the bonus round, the multiplier system becomes even more powerful, with multipliers reaching up to 30x. This significantly increases the potential value of winning combinations and creates opportunities for bigger payouts.
Simple Gameplay With High Excitement
Rico Rhino focuses on accessibility and simplicity. The slot’s mechanics are easy to understand, allowing players to quickly engage with the game while still enjoying the thrill of multiplier boosts.
By combining a straightforward structure with high-value multipliers, Rico Rhino delivers a balanced experience suitable for both casual players and experienced slot enthusiasts.
PopOK Gaming Expands Its Slot Portfolio
The release of Genie Fortune and Rico Rhino reflects PopOK Gaming’s continued effort to deliver diverse and engaging slot experiences.
Both titles emphasize multiplier-driven gameplay, a feature that has become increasingly popular in modern online slots. By incorporating random multipliers, free spins, and flexible betting options, the developer provides players with multiple ways to enjoy the games.
The dual launch also highlights the company’s strategy of releasing games with distinct themes and mechanics while maintaining a consistent focus on rewarding gameplay.
Genie Fortune appeals to players who enjoy mystical themes and layered multiplier features, while Rico Rhino offers a simpler but equally exciting approach centered on powerful multipliers.
A Growing Trend in Online Slots
The online casino industry has seen a growing demand for slot games that feature dynamic multipliers and engaging bonus mechanics. Players are increasingly drawn to games where a single spin can evolve into a high-value win through multiplier boosts.
Both Genie Fortune and Rico Rhino align with this trend by delivering:
- Random multiplier mechanics
- Free spins bonus rounds
- High win potential
- Easy-to-understand gameplay
These elements help create engaging gameplay sessions while keeping players entertained with unpredictable results.
Conclusion
With the launch of Genie Fortune and Rico Rhino, PopOK Gaming introduces two new slot titles that highlight the excitement of multiplier-driven gameplay.
Genie Fortune delivers a magical experience with random multipliers, stacked bonuses, and a unique Sure Win Stake feature, while Rico Rhino focuses on powerful multipliers that can reach up to 30x during free spins.
Together, the two games demonstrate PopOK Gaming’s commitment to offering innovative slot experiences that combine strong themes, rewarding mechanics, and accessible gameplay.
As online casino players continue to seek new and engaging slot titles, Genie Fortune and Rico Rhino aim to capture attention with their exciting features and the potential for rewarding spins.
- A related article about new slot game releases can be found on Gambling Insider: https://www.gamblinginsider.com/news
- Example similar content: coverage of new slot launches and iGaming product releases by industry developers.
The post PopOK Gaming Launches New Slot Games: Genie Fortune and Rico Rhino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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ACR POKER’S OSS XL SURPASSES $22 MILLION IN FIRST WEEK AS $5 MILLION GUARANTEED MAIN EVENTS BEGIN THIS WEEKEND
Massive tournaments headline the next phase of the $50 million guaranteed OSS XL
ACR Poker’s flagship Online Super Series (OSS) XL has already generated more than $22.3 million in prize pools during its first week, setting the stage for the series’ biggest tournaments yet as $5 million in Main Event guarantees begin this weekend.
Players can compete in three monster tournaments: two $2 million guaranteed Main Events ($2,650 and $1,050 buy-ins), and one $1 million guaranteed Main Event ($215 buy-in). Day 1A starts this Sunday, followed by Day 1B on Sunday, March 22nd and Day 2 on Monday, March 23rd.
“The OSS XL has already seen huge participation in the opening week, but Main Events are where the biggest moments happen,” said ACR Pro Chris Moneymaker. “With $5 million guaranteed in three tourneys starting this weekend, these events are always among the most exciting in the series.”
Running through Monday, March 23rd, the OSS XL features more than $50 million in guarantees and tournaments for players of all bankroll levels, with buy-ins starting from just $0.55.
One of the early highlights from the series so far was the first guaranteed edition of Phil’s Thrill XXL, which smashed its $1.5 million guarantee to generate a $2,060,000 prize pool from 206 entries, with ‘ErculePokero’ winning the title and $460,027. Adding extra excitement, ACR Pro Jon Pardy is tackling a 120-hour OSS XL grind that only ends early if he wins a tournament. The stream gives fans a behind-the-scenes look and features giveaways, on-stream challenges, and bankroll-building opportunities.
In addition to the Main Events, several multi-flight tournaments remain on the schedule. These include the $1.5 million guaranteed event ($630 buy-in), two $500,000 guaranteed Mystery Bounty events ($109 buy-ins), plus lower buy-in Mystery Bounty events with $150,000 guaranteed ($33 buy-in) and $100,000 guaranteed ($5.50 buy-in).
Players can also compete for additional prizes through ACR Poker’s OSS XL Leaderboard Contest, with $65,000 in cash and tournament tickets awarded across three tiers. The High Stakes ($104.50 buy-ins and above) will award a $15,000 top prize, while the Mid Stakes ($16.50 to $88 buy-ins) and Low Stakes (under $15 buy-ins) will award $7,500 and $4,000 for first place, respectively.
For further details on the OSS XL, visit ACRPoker.eu.
The post ACR POKER’S OSS XL SURPASSES $22 MILLION IN FIRST WEEK AS $5 MILLION GUARANTEED MAIN EVENTS BEGIN THIS WEEKEND appeared first on Americas iGaming & Sports Betting News.
AGCO
Canada’s Ontario iGaming Market in 2026: Advertising Rules, Self-Exclusion and the Next Phase of Regulation
Ontario’s regulated iGaming market has moved beyond its launch phase. In 2026, the bigger story is no longer market entry. The focus has shifted to advertising oversight, player protection, and long-term regulatory credibility.
Ontario launched its competitive iGaming framework in April 2022. Since then, it has become one of North America’s most important regulated online gambling markets. Today, the province stands out not only for its size, but also for the way it is refining rules around compliance and responsible gambling.
Ontario’s iGaming market is entering a more mature phase
The market has already reached a significant scale. According to iGaming Ontario’s 2024–25 annual report, Ontario recorded C$82.7 billion in wagers and C$2.9 billion in gaming revenue during the fiscal year. The market also counted 50 operators and more than 2.6 million active player accounts by year-end.
These figures show that Ontario is no longer an early-stage regulatory experiment. It is now a large and established online gambling market. That matters because mature markets face different questions. At this stage, success depends not only on growth but also on visibility, public trust, and consumer safeguards.
Advertising rules are becoming more important in 2026
Advertising has become one of Ontario’s most important regulatory themes. Operators must still follow AGCO’s Registrar’s Standards for Internet Gaming, which set rules on marketing, inducements, and protections for vulnerable groups.
A new layer of scrutiny now adds to that framework. From January 1, 2026, Ad Standards began accepting complaints under the Canadian Code for Advertising of Gambling. This change gives the market a more visible complaint and review structure for gambling ads.
This development matters for several reasons. It strengthens accountability. It also shows that gambling regulation in Ontario is expanding beyond licensing and market launch. Regulators and industry bodies are now paying closer attention to how operators communicate with players and the wider public.
Ontario is entering a new stage of public scrutiny
As regulated gambling grows, public attention tends to shift. Early debate usually focuses on whether the market should exist. Later, it focuses on how the market behaves. Ontario now appears to be in that second phase.
Ad Standards’ review of gambling advertising complaints from April 2022 to April 2025 reflects that shift. In the early period, many complaints challenged the overall presence of gambling ads. Later, more complaints focused on the content of specific ads. Ontario also generated the largest share of gambling advertising complaints in the most recent period covered by the report.
That change suggests a more mature public conversation. People are no longer reacting only to the existence of the market. They are paying closer attention to how the market presents itself.
Centralized self-exclusion marks a major regulatory step
Ontario is also moving forward on player protection. In December 2025, the AGCO announced standards for a centralized self-exclusion program for iGaming. iGaming Ontario has also identified this initiative as a major strategic priority.
This step matters because it moves the system beyond operator-by-operator self-exclusion. A centralized model can create a more consistent approach across the regulated market. It also shows that Ontario is trying to strengthen responsible gambling tools in practical ways, not only through policy language.
For the industry, this signals a broader shift. Ontario is no longer focused only on market growth. It is also building the infrastructure needed for long-term oversight and safer play.
Strong channelization does not end the policy debate
Ontario has performed well on channelization. According to an AGCO-commissioned Ipsos study, 86.4% of Ontario online gamblers used regulated sites in early 2024. iGaming Ontario later reported an 83.7% channelization rate for 2024–25, noting that the change remained within the survey’s margin of error.
These numbers matter because they show that the legal market is attracting users away from unregulated alternatives. That is one of the main goals of a regulated online gambling model.
Still, strong channelization does not settle every issue. Once a regulated market captures most of the activity, expectations rise. Policymakers, media, and the public begin asking harder questions about advertising pressure, player safety, and the overall tone of the market. Ontario is now entering that stage.
Why Ontario matters for the wider Gaming Americas market
Ontario remains one of the clearest case studies in North America. It shows what happens after a successful market launch. Many jurisdictions still focus on legalization, licensing, and tax structure. Ontario shows that the next challenge is maintaining legitimacy once a market becomes large, visible, and commercially successful.
That is why Ontario deserves attention in 2026. The province is no longer trying to prove that regulated iGaming can work. It is showing how a mature market handles advertising oversight, public scrutiny, and stronger player protection measures.
The next phase is about credibility
Ontario’s next chapter will likely depend on balance. The market must remain competitive and attractive to operators. At the same time, it must show that regulation can support player protection and public confidence.
That makes Ontario one of the most important gambling regulation stories in North America this year. The biggest question is no longer whether the model works. The real question is whether the model can keep its credibility as the market grows and public scrutiny increases.
The post Canada’s Ontario iGaming Market in 2026: Advertising Rules, Self-Exclusion and the Next Phase of Regulation appeared first on Americas iGaming & Sports Betting News.
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