Connect with us

Latest News

Sky Bet signs five-year title partnership extension with the English Football League

Published

on

sky-bet-signs-five-year-title-partnership-extension-with-the-english-football-league
Reading Time: 3 minutes

 

Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.

Building on a decade-long partnership,  the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.

The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.

The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.

Examples within the MoU include:

  • Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
  • The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
  • Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice

Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.

Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.

As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented:  “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.

I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.

As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.

We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”

Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility. 

The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.

On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”

Latest News

QTech Games bolsters its emerging markets platform with PG Soft

Published

on

qtech-games-bolsters-its-emerging-markets-platform-with-pg-soft
Reading Time: 2 minutes

 

Leading distributor for emerging markets consolidates its pre-eminent offering with content from another established star in video slots and table games

QTech Games, the leading game aggregator for all emerging markets, has penned its latest provider partnership with PG Soft (Pocket Games Soft), enabling its platform customers to access this revered supplier’s multi-faceted catalogue which spans video slots and table games.

PG Soft, an emerging force in the igaming domain, draws from a deep well of slot games, including popular titles such as Wild Bandito, Candy Burst and Medusa. These hits often feature fresh twists on classic game themes, coupled with a mix of engaging cascades and reel layouts, packed with bonus games, multipliers, Turbo and Autoplay features. Accordingly, this progressive gaming suite now forms part of a wider market-leading portfolio made available by QTech Games to its clients.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

By deploying the state-of-the-art technology from traditional tables to creative 3D video slots, PG Soft games are fully optimised for mobile as well as desktop to ensure the best gaming experience for all types of players. With a global-market approach, these games cater for every taste, from the more conventional Vegas-style to modern casual themes. Their well-balanced gameplay mechanics, varied volatility and maths models are already attracting new cohorts of players across the planet.

Founded and based in Valletta in 2015, PG Soft has subsequently broadened its international influence with offices in Riga and London. And this new agreement organically broadens PG Soft’s geographic footprint even further, targeting emerging markets from Asia and Eastern Europe to Latin America, and creating new revenue streams. As the fastest-growing distributor in Asia over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

QTech Games’ CEO, Philip Doftvik, said: “It’s another ringing endorsement for our platform to have integrated more premium content from PG Soft. Theirs is a constantly growing and innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some high-quality graphics, gameplay and unique features.

“PG Soft are a creative and fast-growing igaming content provider, fusing a passion for gaming with extensive expertise in the industry. Together, we will continue to raise the bar and shape a localised experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for PG Soft.”

A PG Soft spokesperson added: “QTech Games is a hotbed for superior online casino games and player-engagement tools, so we were keen to put our shoulders to their impressive distributional wheel. As we look to expand across developing regions, their market-leading platform provides a flexible gateway to some previously overlooked territories.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“PG Soft is purposefully comprised of next-generation innovators who are enthusiastic and driven to continuously create breakthrough titles which resonate with modern audiences. As such, we will always strive to deliver the best gaming experience in a safe and responsible manner.

“PG Soft continues to create top-tier slot games with well-balanced gameplay and unique features, framed by engaging visuals and immersive soundscapes. Needless to say, entering into this QTech agreement tracks our core strategy to fully leverage our reach, and we look forward to seeing how new players embrace our games.”

The post QTech Games bolsters its emerging markets platform with PG Soft appeared first on European Gaming Industry News.

Continue Reading

Latest News

TaDa Gaming Releases 10 Sparkling Crown

Published

on

tada-gaming-releases-10-sparkling-crown
Reading Time: 2 minutes

 

Leading content provider, TaDa Gaming, is offering palatial style play in new slot release 10 Sparkling Crown. A randomly triggered Jackpot Poker game puts serious dazzle power in players’ hands with special win multipliers applied to the four individual jackpots.

With Expanding Wilds and solid gold Scatters giving multipliers up to 100x the bet, the five reels, three rows and 10 fixed paylines game offers royal win potential with 10,000x max.

Wild Crowns appear on reels two, three and four only and will vertically expand to cover the reel when they hit a prize, turning all positions wild. Gold dollar sign Scatters can appear on all reels. Three, four or five scatters will award multipliers of 5x, 20x or 100x the bet, respectively.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

With a fruit salad of symbols alongside Lucky 7s and Golden Bells rolling down the reels and a soundtrack worthy of royalty, the wins can come thick and fast in this mid volatility game.

The randomly triggered bonus Jackpot Poker game injects another layer of excitement into 10 Sparkling Crown. The Club jackpot is equal to 5x the bet; Diamonds gives 20x; Hearts, 50x and the Spades can deliver a game-changing 1000x the bet value. The four suits sit in order at the top of the screen, each showing a jackpot value which could be a whopping €200,000 for Spades.

The bonus game can trigger once a round has completed and all wins collected. Players will see 15 face down cards appear on the screen: select cards by clicking until three matching card suits from Clubs, Diamonds, Hearts or Spades have been revealed which will trigger the corresponding jackpot.

To further ramp up gameplay, there are potentially two types of special cards in the selection that will impact the win value: the Club Deleting Card and the Multiplier Card.

The card showing a Club with a strikethrough image is the Club Deleting Card which removes all the low value Clubs. The Multiplier card brings 2x or 5x the win value and, if both cards appear in the same selection, then the multiplier values are multiplied so the win is then uplifted by 10x.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

When three matching card suits are revealed, the corresponding Jackpot Poker Game value is awarded. However, if players take more than five seconds to choose from the face down cards, these will randomly flip themselves over through auto selection.

With a wide betting range from 0.02 to 200 local currency to appeal to all player styles; and turbo play for those who love speed, 10 Sparkling Crown is a beautiful game that delivers big win potential in an easy to play slot with benefits.

Sean Liu, Director of Product Management at TaDa Gaming, said: “10 Sparkling Crown mixes different bonus games and features in a classic fruit slot. This is both enduringly popular with players and a TaDa signature, adding value to TaDa’s exciting and diverse portfolio.”

The post TaDa Gaming Releases 10 Sparkling Crown appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Latest News

REEVO Enters into Strategic Partnership with Lebull.pt

Published

on

reevo-enters-into-strategic-partnership-with-lebull.pt
Reading Time: < 1 minute

 

REEVO has entered into a strategic partnership with Lebull.pt, one of the fastest-growing casino and sports betting operators in the Portuguese regulated market. This collaboration underscores REEVO’s commitment to delivering cutting-edge, immersive gaming experiences to players worldwide, reinforcing its position as an industry innovator.

Launched in mid-2023, Lebull.pt has rapidly carved a name for itself in Portugal’s competitive online gambling space, earning recognition for its dedication to quality and innovation. With a strong emphasis on providing top-tier entertainment, Lebull.pt continuously seeks to elevate its platform by integrating best-in-class gaming content.

Through this strategic alliance, Lebull.pt players will now have access to REEVO’s exceptional portfolio of casino games via our aggregation platform, renowned for their engaging gameplay, superior graphics and innovative mechanics. The partnership will ensure that Portuguese players can experience a diverse range of high-quality titles tailored to enhance their gaming experience.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Tiago Pereira, Country Manager of Lebull.pt, said: “LeBull.pt has been committed to delivering a world-class gaming experience to our players since day one, and our partnership with REEVO marks an exciting step in that direction. REEVO’s innovative and high-quality casino games align perfectly with our vision of providing a top-tier casino experience. This collaboration will enhance our platform with engaging and immersive content, ensuring our players always have access to the best gaming in the Portuguese regulated market.”

Karl Grech, Head of Business Development at REEVO, said: “At REEVO, we are always looking to collaborate with forward-thinking operators that share our passion for innovation and excellence. Partnering with Lebull.pt, a rising star in the Portuguese market, allows us to bring our cutting-edge content to an even wider audience. We are excited to work together to provide players with an unparalleled gaming experience, ensuring they enjoy the very best that online casino entertainment has to offer.”

The post REEVO Enters into Strategic Partnership with Lebull.pt appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania