bet365

Betting operators make substantial investment in Canadian athlete education

Published

3 years ago

May 31, 2023

CA$300,000 committed over three years

The International Betting Integrity Association (IBIA) and its member operators bet365, Betway and FanDuel announced a commitment to establish and fund a best-in-class Canada-wide athlete education program. The funding partners have pledged to invest at least CA$300,000 over three years in the program to address the potential threat to athletes, sport and the regulated market from sports betting related match-fixing and fraud.

The announcement was made at the high-level “Symposium on Competition Manipulation and Gambling in Sport” taking place in Toronto, an event co-sponsored by IBIA, bet365, Betway and FanDuel. It was launched in front of a distinguished audience including representatives of major Canadian and US sports, such as the CFL, CPL, Hockey Canada, NFL, NBA and NHL, and national and provisional governments and licensing and regulatory authorities, such as the Alcohol and Gaming Commission of Ontario and Alberta Gaming and Liquor Commission.

The project funding partners are in active discussions regarding a delivery body, with the intention to finalise it in the coming weeks. The program will then be rolled out over the second half of this year and is intended to include face-to-face athlete training, an e-learning portal, anonymous reporting app and awareness raising material.

Jean-Francois Reymond, IBIA’s Education Ambassador and a former professional basketball player and Vice-President of the World Players Association, who has been a pioneer of sports integrity education since its inception, announced the project during his opening keynote speech. He informed the Symposium that: “Protecting the integrity of sport means protecting the integrity of athletes. Most often through a lack of awareness, it is the athletes who are risking their careers and livelihoods. Our objective is to build a best-in-class program for all athletes that serves to protect the integrity of Canadian sport and the careers of Canada’s athletes.”

Anthony Werkman, CEO of Betway, said: “Protecting the integrity of sport is key to what we do, so we’re delighted to be giving our commitment to working with our partners to fund and develop an effective athlete education program in Canada. As a global brand, we have a commitment to combatting any form of betting corruption, both globally and locally, and we look forward to working with the other members to help shape a better future for both sports organisations and regulators.”

Dale Hooper, GM, FanDuel Canada, said: “Maintaining the integrity of sport is essential to players’ safety and enjoyment—the pillars of what we do at FanDuel. As a newly-regulated market, we are committed to supporting educational programs in Ontario that will help increase understanding and protections for athletes, bettors, and beyond.”

Khalid Ali, CEO of IBIA, the leading global voice on integrity for the licensed betting industry, said: “IBIA is delighted that our members, such as bet365, Betway and FanDuel, are so committed to sports betting education and are prepared to invest in such an important initiative. All of the partners are excited to see the positive impact this project will have on maintaining the integrity of Canadian sport and the players themselves. For IBIA, sports integrity, and investing in the people that make sport happen, matters.”

A not-for-profit association, IBIA is the largest operator-run betting integrity monitoring body in the world, with over 120 sports betting brands generating approximately CA$185 billion (over US$137 billion) in total wagers placed per annum. It represents the majority of the betting operators licensed in Ontario, including the project co-financers bet365, Betway and FanDuel.

bet365

Peter & Sons Joins bet365 in Strategic Multi‑Market Collaboration

Published

3 weeks ago

February 19, 2026

Wladimir P.

peter-&-sons-joins-bet365-in-strategic-multi‑market-collaboration

Maverick game studio Peter & Sons has revealed a significant new collaboration with bet365, a top online gambling operator globally, enhancing its foothold in essential regulated markets around the world.

Peter & Sons’ unique portfolio has now launched with bet365 in the Netherlands, Spain, the United Kingdom, and various other regulated markets, providing fully localized and compliant experiences customized for players in each region. The launch signifies an important achievement for the studio, emphasizing its dedication to controlled expansion and enduring strategic alliances.

Established in 2019 with a goal to represent the “anti-boring,” Peter & Sons has gained acclaim for striking art direction, engaging narratives, and creative mechanics. Through the integration of exceptional artistry, mathematics, and sound creation, the studio consistently produces top-performing games that shine in competitive markets.

bet365 is internationally acknowledged for its technology-focused platform, strict regulatory adherence, and exceptional player experience. Catering to millions of clients in regulated regions, the operator is recognized for collaborating with top suppliers to improve its varied gaming portfolio.

The partnership is expected to grow further in the upcoming months, with Italy, Brazil, Ontario, Greece, and Sweden already confirmed as new launch markets. This gradual implementation will greatly expand the worldwide availability of Peter & Sons’ content, presenting its distinctive collection to a wider global audience.

Yann Bautista, Commercial Director and Founder at Peter & Sons commented: “Partnering with bet365 represents an important step in our regulated market strategy. bet365’s reputation for technological excellence and compliance aligns perfectly with our long-term vision. We are proud to see our games live across several major jurisdictions and look forward to expanding this collaboration even further.”

Clement Le Scanff, bet365 Head of Gaming Commercial and Operations, said: “We’re delighted to announce our partnership with Peter & Sons. This collaboration is testament to our commitment to providing cutting-edge content that enhances the customer experience and delivers engaging, entertaining gameplay.”

The post Peter & Sons Joins bet365 in Strategic Multi‑Market Collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bet365

RubyPlay secures bet365 partnership to accelerate Spanish expansion

Published

3 weeks ago

February 16, 2026

Wladimir P.

rubyplay-secures-bet365-partnership-to-accelerate-spanish-expansion

RubyPlay’s premium collection launches with global operator bet365, signifying an important milestone in the supplier’s growth in Europe.

RubyPlay, a content ecosystem based in a studio, has enhanced its footprint in Spain by forming a new partnership with bet365, a prominent global online operator in the industry.

The agreement has resulted in bet365 incorporating a wide range of RubyPlay’s top games, featuring fan favorites such as Immortal Ways® Buffalo, Immortal Ways® Cleopatra, and J Mania® Golden Eggs.

The recent partnership represents an important advancement in RubyPlay’s broader European expansion plan. Spain is a crucial regulated market where the provider has continually expanded its presence, driven by robust operator demand for unique, high-quality content.

Central to this expansion is RubyPlay’s multifaceted content ecosystem, providing operators with a varied and dynamic portfolio designed to cater to market-specific requirements. The model improves RubyPlay’s capacity to provide customized, relevant content by utilizing a cohesive distribution network.

bet365 is well-known as a worldwide frontrunner in the online sports wagering and iGaming sector, featuring a significant presence in major European markets.

Following this launch in Spain, RubyPlay and bet365 are prepared to extend their partnership in the upcoming months, with launches scheduled in additional regulated markets worldwide. The contract additionally grants bet365 access to content from RubyPlay’s broader studio network, which includes Koala Games.

Dima Reiderman, CCO at RubyPlay, said: “Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months.

“Together with bet365, we’re bringing fresh, high‑quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favourites among their players, further showcasing the value RubyPlay delivers in regulated regions.”

Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, said: “We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief.

“Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice. We’re thrilled to bring their unique and dynamic portfolio to our players in Spain.”

The post RubyPlay secures bet365 partnership to accelerate Spanish expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Andrew Bramley Commercial Director at FairPlay Sports Media

UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign

Published

1 month ago

February 3, 2026

Wladimir P.

uk-sportsbooks-recognised-in-the-2026-‘oddschecker-endorsed’-campaign

bet365 Leads Pack with Three Category Accolades

Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced which sportsbooks have been recognised in the 2026 edition of the ‘Oddschecker Endorsed’ honours list, which encompasses several categories covering the most important products and offerings to UK bettors.

Standout sportsbooks from the 2026 accolades include bet365, having come out on top in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and the blue riband category of ‘Most Popular Sportsbook’. It was a repeat of the category successes seen in 2025, with the brand ranking top in betslip activity on oddschecker for every month in 2025.

Other brands to achieve recognition include Betfred for its Football Product, attracting an 82% favourable rating from customers, and William Hill for its Horse Racing product, supported by a successful launch of Horse Racing Bet Builder in 2025 seeing the Evoke brand achieve a standout 67% positive customer rating.

Unibet came out on top as ‘Most Generous Bookmaker’ with 72% of surveyed Unibet customers describing the brand as highly rewarding, whilst BoyleSports picked up the gong for ‘Best New Promotion’ with their ‘1 UP Early Payout’ offering launched earlier in 2025. PricedUp claimed ‘Best New Bookmaker’, attracting significant volumes of new customers in the brand’s maiden year on Oddschecker.

Matchbook took home ‘Best Odds on Football’ via its Exchange product, whilst AK Bets claimed ‘Best Sportsbook Odds’ with the brand’s tight overround strategy proving particularly popular amongst Oddschecker users.

Spreadex and Quinnbet were the remaining operators to receive ‘Oddschecker Endorsed’ recognition, with the brands seeing significant gains in betslip activity across Football and Horse Racing respectively over the last 12 months.

Judged on both proprietary quantitative data over the last 12 months, such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality, recognised brands can now apply to license the ‘Oddschecker Endorsed’ branding across their marketing assets for 2026. Utilisation of oddschecker branding has been proven in partnerships with the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.

Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to once again provide the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.

Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to further leverage our rich data set and maximise the impact of their marketing plans through 2026 and beyond.”

The full list of ‘Oddschecker Endorsed’ sportsbooks are as follows:

– Best Bet Builder – bet365

– Best In-Play Product – bet365

– Best Safer Gambling Tools – Sky Bet

– Best Football Product – Betfred

– Best Horse Racing Product – William Hill

– Best Odds on Football – Matchbook

– Best Sportsbook Odds – AK Bets

– Most Generous Bookmaker – Unibet

– Best New Promotion – BoyleSports (1UP Early Payout)

– Best New Bookmaker – PricedUp

– Rising Star – Football – Spreadex