Argentina
BETSSON SECURES RACING CLUB SPONSORSHIP FOR THE 2023/2024 SEASON
Betsson, the leading sports betting and online casino operator, has announced its strategic alliance with Racing Club de Avellaneda for the upcoming 2023/2024 season. Starting from May xxx, the Swedish brand’s logo will be featured on the upper back of the men’s and women’s First Division football teams’ shirts for all local and international matches.
At a press conference held on this occasion, Víctor Blanco, the President of Racing Club, along with Maximiliano Bellio, the Country Manager Argentina of Betsson Group, announced this partnership. They stated that the deal materialised because Betsson and Racing Club share similar values such as passion for football and fair play.
“Once again, we confirm the relevance of Racing Club as a brand. It fills us with pride to be selected by a prestigious company like Betsson has chosen us as a platform to further enhance their brand promotion. Racing Club ensures extensive reach and visibility for some of most influential brands in Latin America. Furthermore, being the first football club in Argentina to secure a sponsorship from Betsson holds strategic importance for us,” said Víctor Blanco, president of Racing Club. The debut of the new jerseys with the Betsson logo will be at Racing’s match against Vélez, this Friday (19), for the Argentinian League.
Betsson Group’s CEO, Jesper Svensson, described the partnership as an exciting opportunity to further position the Group’s flagship brand in Argentina as one of the main players in the market. “We are excited to start this journey with one of the most popular teams in Argentina. The club’s history, its loyal fanbase, and the enormous potential of its squad made them the perfect team for us to support.” concluded Mr. Svensson.
Betsson’s strategic alliance with Racing Club de Avellaneda is expected to further enhance its brand presence and customer base in the Latam region, which has already seen a steady increase in revenue of 23% year on year, as reported in its most recent quarterly report.
“Racing Club plays a significant role in the local league and in international cups, delivering a solid brand exposure for Betsson, locally, across the LATAM region and even more. We are excited about the opportunities it will bring, and we are thrilled to providing Racing fans with an unforgettable experience” said, Ronni Hartvig, Chief Commercial Director Officer for Betsson Group.
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Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
BETER, an award-winning provider of fast betting content and data for esports and sports, has bolstered its presence in Latin America after being registered as a service provider in Argentina.
The registration, enabling BETER to supply its 24/7 live streaming, data, and odds to all licensed local operators, was provided by the Lotería de la Ciudad de Buenos Aires, the gambling regulatory body in the City of Buenos Aires.
BETER has quickly established itself as a must-have provider for operators across the region with those active in Argentina now able to offer its esports and sports offerings to their players.
This includes BETER’s proprietary ESportsBattle tournaments, Setka Cup table tennis series, and BSKT Cup basketball league. In total, bettors can wager on more than 46,000 of BETER`s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds, with an average operator margin of 7.5%+.
Operators in Argentina will also be able to use BETER’s Esports Odds feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.
Gal Ehrlich, CEO of BETER, said: “We have identified Latin America as one of the key markets for us and we are working hard to meet all demands of regulators in the jurisdictions where we want to offer our products to operators.
“This is a region that continues to evolve – both in terms of player preferences and also the regulatory and legal landscape – and all companies must embrace this and adapt to provide the experiences players are seeking while complying with the rules in place.
“In the City of Buenos Aires and beyond, the demand for fast betting content and experiences for both esports and sports is at an all-time high, and with our suite of products, operators can meet this demand with thrilling content that provides round-the-clock action and betting opportunities.”
Valeria Tarchynska, BETER’s Chief Legal Officer, added: “Our team has plenty of experience in applying for and securing approvals in regulated markets such as Latin America and others. This time, we had the support of the local law firm MF Estudio-Abogados whose guidance was invaluable.
“Receiving registration from Lotería de la Ciudad de Buenos Aires is an important step for BETER as we keep expanding our reach across Latin America and further establish ourselves as the leading and official provider of fast betting content, data and odds.”
Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.
City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.
Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”
City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”
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