Latest News
Play’n GO strengthens Italian market position with Sisal launch
Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with leading Italian gaming operator, Sisal.
Italy has already proven itself to be a hugely important market for Play’n GO, and this partnership with Sisal is a huge milestone for regulated gambling in the region, as these two iGaming powerhouses have come together at last.
Sisal’s players will now be able to enjoy Play’n GO’s flagship title, Book of Dead as well as Tower Quest, both of which are now available on the platform with more titles to come soon.
The Sisal launch also strengthens Play’n GO’s already fruitful partnership with Flutter Entertainment, whose umbrella Sisal now sits under following their acquisition in December 2021.
Emilie Zamponi, Regional Director, Southern Europe and LATAM, Play’n GO said: “Our partnership with Sisal is a hugely exciting one for Play’n GO as it further cements out position as the leading casino entertainment provider in the Italian region.
“This announcement means that Play’n GO now have formal partnerships with the 10 leading operators in Italy, one of the biggest gambling markets in the world. We are very much looking forward to working with Sisal to provide a safe, exciting gaming experience for their players.”
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Latest News
PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION
Pragmatic Play, a leading content supplier to the iGaming industry, has extended its fan-favourite fishing franchise with the release of Big Bass Bonanza – Reel Action.
In this 5×3 Slot, where money symbols can be worth up to 2,000x the total bet, hitting three, four or five scatters activates an exciting bonus game with 10, 15 or 20 free spins respectively.
The fisherman wild lends a helping hand during the feature, not only collecting all money symbols that land with him, but also randomly making money symbols appear when none are present on screen. Every fourth fisherman to land retriggers the bonus game with 10 additional free spins, as well as a 2x multiplier for the first retrigger, 3x for the next, and 10x once a dozen fishermen have been collected.
Big Bass Bonanza – Reel Action follows Big Bass Secrets of the Golden Lake and Big Bass Day at the Races as the latest additions to Pragmatic Play’s iconic game series.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Big Bass Bonanza – Reel Action brings classic underwater fun and winning opportunities to Pragmatic Play’s Big Bass franchise, which continues to grow in popularity with each new adventure.”
The post PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION appeared first on European Gaming Industry News.
Latest News
ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove
Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.
ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”
Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”
The post ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove appeared first on European Gaming Industry News.
Compliance Updates
Danish Gambling Authority Updates Requirements for Reporting Game Data
The Danish Gambling Authority (DGA) has updated the requirements for reporting game data.
Interested parties can comment on the update before the final version is issued. Comments must be sent to the DGA no later than Monday the 10th of June 2024. Comments must be submitted by using the contact form.
The DGA expects the updated requirements for reporting game data to come into force in 2025. The final date has not been determined. A possible transition period will be described in connection with the issuing of the updated requirements for reporting game data.
Changes
Several linguistic adjustments have been made and some guidance texts have been added/adjusted. In addition to this, the following significant changes and additions should be mentioned:
- Addition of a requirement that bets on fixed odds must be reported as independent transactions
- Addition of requirements for reporting on odds for betting
- Added requirement for reporting event information incl. list with country codes and sports
- Added requirements for reporting odds on bets as well as specific requirements for reporting partially closed bets and Spreadbetting
- Clarifying the handling of reporting for the betting exchange/BetExchange
- Exception where SpillerInformationIdentifikation does not have to be reported for land-based betting has been removed after the introduction of the requirement for Player ID
- Adding requirements for reporting RNG used for Virtual Fixed Odds
- Adding a requirement that a casino session cannot be interrupted in the middle of a move, as well as a description of how “a move” is defined
- Clarification of different poker types and how they are reported
- Adding requirements to win lists in poker tournaments and manager games
- Clarification of downscaling of pool games
- Adding new requirements for providing test data for Jackpots
- Clarifying the handling of changes to reported data. Including specific clarification of the distinction between changes to the game result and correction of error reporting.
The post Danish Gambling Authority Updates Requirements for Reporting Game Data appeared first on European Gaming Industry News.
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