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Andrew Cardno

Michigan’s FireKeepers Casino Hotel to Utilize Platform from Quick Custom Intelligence

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FireKeepers Casino Hotel and Quick Custom Intelligence (QCI) have jointly announced that the casino in Battle Creek, Michigan, has chosen the QCI Platform. The QCI Platform is currently being deployed throughout the property with its marketing, player development and casino operations teams set to begin training soon.

“After an extensive evaluation process, we selected QCI because it is able to meet all of our needs, from reporting to analytics to marketing automation,” the Vice-President of IT for FireKeepers Casino Hotel, BJ Bouschor, said. “We were also impressed with its platform’s ease-of-use, scalability and its ability to bring in so many disparate data sources into our data warehouse. We are excited to begin using the QCI enterprise platform.”

“We are pleased to partner with FireKeepers Casino Hotel for deployment of the QCI enterprise platform,” the Chief Technical Officer for QCI, Andrew Cardno, said. “The QCI platform will allow FireKeepers Casino Hotel to consolidate all of its unique data sources including gaming and non-gaming into one data warehouse while also leveraging the scalability of our tool to drive incremental revenue.”

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Andrew Cardno

QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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Andrew Cardno

Andrew Cardno to speak at the Casino Marketing & Technology Conference about strategies for casino marketing during these unpredictable times

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andrew-cardno-to-speak-at-the-casino-marketing-&-technology-conference-about-strategies-for-casino-marketing-during-these-unpredictable-times

 Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” said Andrew Cardno, CTO of Quick Custom Intelligence.

Deana Scott, CEO of Raving commented, “We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape.”

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The Casino Marketing & TechnologyConference is renowned for bringing together industry leaders and professionals to share knowledge, discuss trends, and explore the future of the gaming industry. Andrew Cardno’s session is set to be one of the highlights of the event, offering attendees a unique opportunity to learn from one of the industry’s foremost experts. 

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Andrew Cardno

Quick Custom Intelligence Expands to 75 Nevada Sites with Golden Entertainment Deployment

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Quick Custom Intelligence (QCI), a leading provider of innovative solutions for the gaming industry, has announced a significant milestone in its journey. With immense dedication to research and development (R&D) and a steadfast commitment to customer satisfaction, QCI has expanded its presence in Nevada to over 75 sites. This achievement underscores QCI’s position as a trusted partner in the gaming community.

The success in Nevada is attributed to several key factors, including the relentless pursuit of excellence in product development. QCI continuously invests in R&D resources to enhance its offerings, ensuring that its solutions meet the evolving needs of the gaming industry. Through regular engagement with customers, QCI gathers invaluable feedback and incorporates feature enhancements to deliver cutting-edge solutions tailored to the unique requirements of each site.

“Our success in Nevada reflects our unwavering dedication to innovation and customer satisfaction. We are thrilled to see our solutions making a tangible impact, and we remain committed to delivering unparalleled value to our customers,” Andrew Cardno, CTO of QCI, said.

QCI’s partnership approach extends beyond product development, with weekly calls conducted with each customer to foster collaboration and address any concerns promptly. This proactive engagement enables QCI to build strong relationships and deliver exceptional service, further solidifying its position as a preferred partner in the industry.

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“We are proud to partner with an innovator in the marketing technology space like QCI and encouraged with the success we’ve achieved using the QCI Host CRM platform. It has streamlined our operations, enabling us to provide a seamless and personalized experience for our loyalty guests while driving greater engagement,” Ross Gdovin, Vice President of Marketing at Golden Entertainment, said.

Moreover, QCI’s scalable and secure backend infrastructure ensures seamless operations and peace of mind for its customers. The robust backend platform provides the foundation for QCI’s solutions, empowering casinos to optimize their operations efficiently and effectively.

QCI boasts a diverse customer base throughout Nevada, including “strip and locals” properties in Vegas, along with customers in Pahrump, Reno, and Carson City. This widespread adoption underscores the reliability and effectiveness of QCI’s solutions, positioning the company as a trusted industry leader statewide.

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