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Department of Trust serves up the BetBudget Café in multi-channel Cheltenham Festival consumer marketing push
Campaign features BetBudget ambassadors Harry Skelton and Stephen ‘Racing Blogger’ Power
BetBudget, the easy-to-use budgeting app for punters, has launched its first consumer marketing campaign for the 2023 Cheltenham Festival.
The campaign – fronted by four-time Festival winner Harry Skelton – features experiential marketing, brand ambassador activation and social media content, as well as digital and print advertising. It aims to recruit consumers to download and use the app which tracks gambling spend across multiple betting and bank accounts.
During the four-day event, Festival-goers that have downloaded the BetBudget app can visit the BetBudget Café and collect a free bacon bap. The café is prominently located directly opposite Cheltenham Spa station.
Fellow BetBudget ambassador, influencer Stephen Power aka ‘Racing Blogger’, is making appearances at the BetBudget Café to drive awareness and interact with customers.
Skelton and Power are also using their high-profile social media platforms to share exclusive BetBudget content and highlight the importance of tracking gambling spend to their followers.
A digital and print advertising campaign across national and regional Reach plc sites has been supported by a competition to win cash prizes of up to £500 for people who download the app via the Mirror.
Skelton, the 2020/21 Champion Jockey, who has a number of chances at the Festival this week, said: “As a free app, downloading BetBudget is a simple step that horse racing bettors can take to help stay in control of their spending. I’m pleased to be working with BetBudget and Department of Trust to demonstrate the benefits it brings during the highlight of the racing calendar.”
Department of Trust CEO Charles Cohen said: “While BetBudget is relevant for all bettors, it is of particular appeal to regular horse racing punters. Using BetBudget, they can track their spend and ensure they bet within their means across different operators and bank accounts.”
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- The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continent’s most important tournaments.
- The CONMEBOL Copa América Femenina 2025
will be held in Ecuador from July 12 to August 2.
CONMEBOL (Confederación Sudamericana de Fútbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa América Femenina 2025
.
Hosted in Ecuador from July 12th to August 2nd, this year’s tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa América Femenina. Bringing together South America’s 10 women’s football teams, the tournament is a celebration of both football in the continent and women’s sport. At the end of each game, Betano will present the top-performing player with the “MVP Betano” award.
Alejandro Domínguez, President of CONMEBOL, said: “Women’s football is gaining unprecedented momentum across South America. At CONMEBOL, we are focused on promoting the sport, encouraging young women to get involved and fall in love with our beautiful game, and creating better conditions for those who want to pursue a career in football. There is still much work ahead, but having partners like Betano by our side will enable us to elevate women’s football across the continent to new heights. I am confident that our collaboration for the CONMEBOL Copa América Femenina 2025 will be as successful as the one we had during the CONMEBOL Copa América2024”.
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa América Femenina 2025 is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.”
The sponsorship of CONMEBOL Copa América Femenina 2025 is part of Betano and CONMEBOL’s broader partnership, which started with the CONMEBOL Copa América 2024 and extends through 2028. In addition to supporting CONMEBOL Copa América Femenina 2025, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa América Futsal Men and Women and CONMEBOL Copa América Beach Soccer.
The post Betano, Official Sponsor of CONMEBOL Copa América Femenina 2025™ appeared first on Gaming and Gambling Industry in the Americas.
Riddick’s Partners Backs LEGENDS’ Exclusive Takeover of London’s Most Iconic Nightclub, The BOX, on July 1st
The organizers of LEGENDS by Fire & Ice are thrilled to announce Riddick’s Partners as the Main Sponsor of this year’s exclusive iGaming networking event, taking place at London’s most iconic nightlife destination, The BOX Soho, on Tuesday, July 1st.
This partnership brings together two legends of the iGaming industry for an unforgettable night of elite networking, unique entertainment, and high-energy celebration ahead of iGB L!VE 2025. With over 200 iGaming legends and veterans already confirmed on the guest list, LEGENDS by Fire & Ice promises to be the must-attend event of London iGaming Week.
Riddick’s Partners, known for their cutting-edge solutions and influential presence in the gaming sector, will host premium tables right in front of the stage, offering attendees the chance to connect with their team, explore high-value opportunities and have a drink!
“We supported LEGENDS by Fire & Ice because we share the values of a community built on real results and strong partnerships. At Riddick’s Partners, we focus on traffic that drives product growth and connections that truly work.” – Misha, Head of Affiliates at Riddick’s Partners.
“Riddick’s reputation for excellence and innovation mirrors everything we stand for—uniting the industry’s best in an unforgettable experience. We can’t wait to see the connections (and legendary moments!) that unfold during the evening. Welcome to the LEGENDS family!” – Jodie Thind, Co-Organizer
A limited number of private tables are still available for legendary brands looking to host clients or teams.
The post Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice appeared first on European Gaming Industry News.
iGaming industry professionals are registering for iGB L!VE in unprecedented numbers according to the latest data released by show organisers Clarion Gaming. A week ahead of iGB L!VE opening at its new ExCeL London home pre-registration is up by 21.5% compared to the same stage in 2024 – the last edition of iGB L!VE to be held in Amsterdam.
The double digit uplift confirms iGB L!VE’s status as the most popular and valuable showcase for the international iGaming industry with unique attendance on track to grow for a fourth consecutive year.
As well as providing attendees with access to over 22,000sqm of product innovation, iGB L!VE will include the TED of iGaming comprising 30 inspiring sessions and a keynote delivered by Claire Williams OBE, the former leader of the Williams Formula 1 racing team, Pitch iGB featuring five leading startups seeking investment and strategic partnerships, the ground-breaking Sustainable Gambling Zone which will showcase the latest thinking on player protection, as well as London iGaming Week which comprises a program of immersive curated events, seminars and parties taking place at iconic London venues.
Running 1 – 4 July London iGaming Week features social events such as the Cool Britannia themed iGB Affiliate Awards hosted by the broadcaster and musician Myleene Klass MBE, the EGR B2B Awards, Welcome Drinks in Canary Wharf, the Legends by Fire and ICE celebration, the first London LMG Futbol Experience a live-streamed 6-a-side football tournament taking place Friday 4th July and a partnership with the Hippodrome Casino which will see iGB L!VE delegates and exhibitors receive a complementary drink on presentation of their iGB L!VE pass and a 25% discount at the Hippodrome’s award winning Heliot Steak House and Chop Chop restaurants.
The program also includes unique opportunities to network and learn at events including the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming and the inaugural conference for senior technology professionals sponsored by Pretty Technical and taking place on Tuesday 1 July.
Connecting igaming operators, affiliates, tech vendors and game providers, iGB L!VE will welcome an international community of iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.
The post iGB L!VE on course for record breaking attendance as delegates head for London appeared first on European Gaming Industry News.
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