Canada

Novibet Publicizing Brazil Entry via Fortaleza ‘Master Sponsor’ Agreement

Published

3 years ago

March 14, 2023

Greek online sports betting operator Novibet has inked a deal to serve as the ‘master sponsor’ of Brazilian soccer club Fortaleza and have its logo prominently displayed on the front panel of the top-flight team’s match-day shirts.

Novibet has been active in various European iGaming jurisdictions since 2010 with this new alliance having been designed to help promote its entry into the embryonic Brazilian online sports betting market following an inaugural run out in Mexico last year.

Due to run until the conclusion of 2024, the fresh arrangement will also see the Novibet brand name emblazoned across other areas of the Ceara-based soccer side’s kit as well as throughout its 64,000-seat Arena Castelao home. All of this is to be complemented by ‘other exclusive activations’ in addition to a significant presence across 104-year-old football club’s digital and social networks.

“With its rich history in sport and its recognized world football reputation, Brazil is a very strategic market for us, which is why we are very proud to be the main sponsor of one of the most historic teams in Brazil, Fortaleza,” Rodolfo Odoni, President of Novibet, said. “We are excited to begin our operations in the country and become part of Brazil’s sports culture through the unique and innovative gaming experience offered to our members. Through this partnership and the ones to come, we want to become one of the main fans of Brazilian football around the world.”

Odoni furthermore proclaimed that Fortaleza ‘is a very attractive brand’ with a long history of attracting other prominent partners and that his firm now intends to ‘work hard’ in order to make sure the side is even better known. The professional asserted that this effort will help to ensure that the soccer enterprise is ‘in the day-to-day minds of the fans’ and football aficionados around the world so as to allow the team ‘to fulfill its role as a club’.

Novibet admitted that it is committed to investing in the creation of state-of-the-art technologies and as part of this pledge frequently updates its vast range of mobile-friendly offerings. The operator moreover pronounced that this dedication helps it to ‘meet and exceed consumer expectations globally’ while simultaneously remaining flexible and more attuned ‘to the needs of local markets’.

“Novibet is a Greek company that is arriving in Brazil and saw in Fortaleza an opportunity to improve its exposure and become more popular by reaching out to the Brazilian public, especially our fans,” Marcelo Paz, the President for Fortaleza, said. “It is a two-year contract and we are very happy with this partnership and with having been the chosen as the club for Novibet to help start its approach here in Brazil in South America. A contract like this is the result of the credibility we have achieved over the last few years with sporting results and an ever-present and ever-active crowd.”

Alberta

Greentube goes live in Alberta as province opens regulated iGaming

Published

1 day ago

July 20, 2026

Wladimir P.

greentube-goes-live-in-alberta-as-province-opens-regulated-igaming

Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes Wand of Riches 2, Rumble Riches Haulin’ Gold and Firecracker Frenzy Money Toad, as well as Silver Lux Big Win Spinner, Starlight Jackpots Captain’s Catch and Charming Lady’s Boom.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Greentube strengthens Canadian presence with Alberta debut as market opens

Published

1 day ago

July 20, 2026

GamingAmericas.com

greentube-strengthens-canadian-presence-with-alberta-debut-as-market-opens

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has gone live in Alberta as the Canadian province opens as a newly regulated iGaming market, providing a significant new opportunity for the supplier in North America.

The Alberta market opening marks a key moment for the Canadian iGaming industry, becoming only the second province to regulate after Ontario, and the open framework officially replacing the long-held monopoly previously held by Play Alberta.

Greentube’s go-live follows a rigorous regulatory and technical due diligence process, with the company securing registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province.

The development builds on Greentube’s established presence in Canada, where the company has been live in Ontario since 2022, and represents a significant step forward in its continued North American expansion strategy.

As part of the Alberta launch, players gain access to a curated selection from Greentube’s portfolio. The initial rollout includes Piggy Prizes Wand of Riches 2, Rumble Riches Haulin’ Gold and Firecracker Frenzy Money Toad, alongside established player favourites Silver Lux Big Win Spinner, Starlight Jackpots Captain’s Catch and Charming Lady’s Boom.

The mix has been carefully selected to reflect Greentube’s newest releases and strongest-performing titles, ensuring broad appeal for Alberta audiences from day one.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

The post Greentube strengthens Canadian presence with Alberta debut as market opens appeared first on Americas iGaming & Sports Betting News.

Canada

PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta

Published

4 days ago

July 17, 2026

GamingAmericas.com

penn-entertainment-launches-thescore-bet-sportsbook-&-casino-and-thescore-casino-and-hollywood-casino-standalone-apps-in-alberta

PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.

The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.

In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.

Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.

“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

Alberta customers can now enjoy:

• Same Game Parlays, player props, and live in-game betting.

• Seamless betting integration with theScore’s trusted sports news, scores, and data.

• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.

The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.