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The biggest gaming show proves major success for NOVOMATIC

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In retrospect, the general consensus was unanimous: The three days of hustling and bustling business at ICE London 2023 were over far too quickly. And what a pity it was, too, that the new magnificent NOVOMATIC stand had to be dismantled. What it eventually was, is the biggest ICE ever in every aspect: 51,466 square meters of floor space, visitor numbers estimated to exceed 40,000 – and for NOVOMATIC, the most successful gaming show ever.

Visitors were stunned by the entirely new and sophisticated stand design at the show’s biggest booth, introducing a new black elegance as well as granting excellent visibility to the various dedicated NOVOMATIC floor areas for the diverse industry segments and markets. Land-based casino and AWP products & systems, casino management systems including biometric technologies for modern access solutions and secure cash handling solutions as well as sports betting and iGaming solutions and much more.

At the centre of the all-new stand, NOVOMATIC’s slogan for this year’s ICE “BLACK IS BACK” heralded the international launch of the brand new BLACK EDITION II cabinet series. Coined as the successor of the hugely popular “Black Edition”, this cabinet series introduces extended flexibility with three new cabinet versions: the smaller BLACK EDITION II 3.27, the extra-large BLACK EDITION II XL 3.32 and the single-screen BLACK EDITION II 1.49J. All three present exciting and sophisticated cabinet design with perfectly angled screens and a razor-sharp game presentation against the backdrop of a Black Metro finish and a contrasting LED ambient lighting concept. Right at the centre of the casino area, the BLACK EDITION II 1.49J showed another highlight of this year’s ICE display: the Candelas de los Muertos™ games with Señorita Suerte and Señor Muerte accompanied by a dedicated photo booth and Señorita and Señor game characters in authentic Mexican Dia de los Muertos style. The two colourful titles are available as single games as well as being part of the new Linked Progressive mix NOVO LINE CASH CONNECTION™ Edition 4 – plus, they were a key highlight of Greentube’s show display for the iGaming segment.

Another new kid on the block at ICE was the massive new video slot slant top MASTER SL™ in versions 2.32 and 3.32, presenting a new choice for operators to introduce more variety in their slot floor layout. In London, it launched with the NOVO LINE™ Interactive Editions X3 and X4 as well as NOVO LINE CASH CONNECTION™ Editions 3 and 4, the latter of which includes the title CASH CONNECTION Charming Lady’s BOOM™. On day 1 of the show, this highly popular game received a coveted accolade at the European Casino Awards as the proud winner of the “Best Slot Game” category.

The DIAMOND X™ 1.55J was on display with the exclusive XTENSION LINK™ Volume 1 in a banked set-up as well as in the new island set-up, complete with spacers and circular LED signage, while the multi-screen version DIAMOND X™ 2.32 presented the brand new GOLDEN LINK Progressive mixes. Further new mixes comprised a MONEY PARTY™ mix, introducing these highly popular US games to the international markets, an ULTRA BOOST LINK™ multi-game, Impera-Line HD™ Edition 9 as well as Series 2 of the top-selling IMPERA LINK™, which was presented in the BLACK EDITION II 2.32 cabinet.

Further news were also staged in the dedicated ETG area with the new slant tops LOTUS SL™ 1.27 and EXECUTIVE SL™ 1.27 as well as the new high-speed Multi-Roulette wheel for the Novo Unity™ platform.

Another first place at the European Casino Awards went to the NOVOVISION™ casino management system in the category “Best CMS/Software Product”. This powerful system was presented right at the heart of the NOVOMATIC stand, demonstrating its extensive toolset for efficient casino management. The functionalities include a wide range of possibilities for automation, detailed analysis and sophisticated performance optimisation, taking into account all responsibilities and requirements of modern casino operations in terms of player protection, responsible gaming and reporting obligations as well as offering modern biometric access solutions and innovative player tracking for live gaming tables.

Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, says: “I am delighted with the resonance at the show. It proves that our development strategy in terms of hardware as well as content and solutions for the international markets was spot on. ICE London 2023 was a fantastic start into the year.”

Johannes Gratzl, Member of the Executive Board of NOVOMATIC AG, comments: “A major show like ICE is always a huge collaborative accomplishment, and we are fully aware that this tremendous success in London is the result of the combined team effort of countless departments and staff. We would really like to say to them all: thank you and very well done.”

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “This year’s ICE was just a tremendously successful show. It was already clear at the beginning of day 1 that the number of visitors to our stand far exceeded that of previous years. Customer feedback on our show portfolio was excellent – and the question that we heard most, was: ‘When can we have it?’”

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ELA Games

ELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience

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The newest release from the studio offers a multi-faceted Hold & Win experience wrapped in a charming fairytale theme.

ELA Games has officially launched its newest slot, Tea Party of Fortune. Now accessible throughout the studio’s complete partner network, this story-driven title welcomes players into a Secret Garden where engaging mechanics blend with a beloved fairytale theme.

The studio is building a name for itself by creating games centered around a cohesive narrative, and Tea Party of Fortune aligns with that goal. Brought to existence by a delightfully quirky ensemble, featuring the Mad Hatter and the Red Queen, the game creates a richly layered ambiance resonating with the sounds of chiming china and intrigued laughter.

The game exemplifies ELA Games’ skill in merging high-quality art with clever game design. The core game is notable for its progression system, the Overflowing Teacup, which enables players to see the path to the bonus round with every spin.

The visual appeal embodies the enchantment of a traditional storybook, while the gameplay provides action rich in features. The title focuses on an engaging Hold & Win Bonus Game, crafted to provide greater complexity than typical games in this favored genre.

During this round, uniquely colored tea-coins activate the cup’s enchantment, enabling several features to trigger in one spin:

● Grid Expansion: The Curious Growth coin expands the reel set from 5×3 to 5×5.
● Win Boosting: Mad Multipliers increase the value of existing prizes.
● Bonus Round Extension: The Extra Respin coin prolongs the bonus round.

Game Stats:
● Reels: 5×3 (Expands to 5×5)
● Paylines: 10
● RTP: 93.75% / 95.73%
● Volatility: Mid (3/5)
● Max Win: x5,000 (€250,000)
● Buy Bonus: Yes

The post ELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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3 Oaks Gaming

3 Oaks Gaming Partners with Superbet Group to Drive International Expansion

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3 Oaks Gaming, a prominent iGaming content distributor, has greatly expanded its global presence by debuting its portfolio with Superbet Group, a top operator in Europe and South America.

The deal allows the operator group’s leading Superbet brand in Brazil and Romania to access 3 Oaks Gaming’s entire range of top-performing slot games, featuring recent successes like Coin Volcano 2, Maya Lock, and Magic Clovers.

Mirroring 3 Oaks Gaming’s expanding global strategy, the collaboration showcases the distributor’s capacity to provide its celebrated content concurrently in various regulated markets.

Superbet has positioned itself as a significant player in both regions, integrating a vast retail network with a robust online presence to gain a reputation for providing top-notch and responsible betting and gaming experiences.

The collaboration bolsters 3 Oaks Gaming’s dedication to teaming up with reputable, established operators that align with its emphasis on quality, compliance, and engaging local players.

Iulian Nedelcu, Account Manager at 3 Oaks Gaming said: “Partnering with Superbet marks another exciting step in our international growth journey. As one of the most recognisable brands in Romania and Brazil, Superbet provides an excellent platform to showcase our portfolio to an even wider audience in two key regulated regions.

“We are confident our games will resonate strongly with their player base and look forward to a successful collaboration across both markets.”

Raluca Varzaru, Senior Gaming Performance Executive at Superbet said: “At Superbet, we are constantly looking to enrich our casino offering with quality content that entertains and engages players. 3 Oaks Gaming’s portfolio brings proven performance and diversity to our platforms, supporting our vision to provide a first-class gaming experience in every market we operate in.

“We are delighted to welcome their titles to our casino and look forward to seeing the positive response from our players.”

The post 3 Oaks Gaming Partners with Superbet Group to Drive International Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win

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Booming Games, a top supplier of high-quality gaming content, has introduced Gold Gold Gold Hold and Win today. The game features a 5×3 layout with 25 paylines, offering significant risks with a top payout of 2,000 times the wager. Offering instant cash prizes at the end of each spin, Gold Gold Gold Hold and Win delivers an exceptional experience for players in search of high-stakes excitement.

The game includes a variety of bonus features. Landing six or more coin symbols activates the Hold and Win bonus, initiating a high-stakes re-spin round. Beginning with three re-spins, each additional coin resets the re-spin total, continuing the round. The opportunity to win immediate cash rewards, including Mini, Major, or Grand bonuses that can reach up to 1000 times the total wager, significantly enhances the thrill of the game.

In addition, players who hit three Scatter symbols will receive eight Free Spins. From this point onward, only premium symbols show up on the reels, including Wilds, Bells, Stars, Gold Bars, and Clovers. Featuring only high-paying symbols, each spin is designed to enhance the likelihood of securing significant combinations, and Free Spins can be retriggered, generating payout possibilities with every spin.

Craig Asling, Director of Games at Booming Games, said: “The treasure hunt is on. With a golden chance to strike it rich, Gold Gold Gold Hold and Win is our latest must-play slot. With thrilling bonus features that keep the action going, players can enjoy the potential to unlock massive returns and feel that they are always one spin away from striking gold.”

The post Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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