Blokotech and K2 Digital unite to drive a new era of player engagement

Blokotech, a leading innovator in iGaming software solutions, has entered a strategic partnership with the Digital division of Key2 Group to expand the international distribution of its StickyPlay suite.

The collaboration comes at a critical moment for the industry. As operators prepare for what many are calling the 2026 “efficiency crisis,” the focus is shifting from aggressive customer acquisition strategies to sustainable, long-term player retention. Rising Cost Per Acquisition (CPA) and declining Lifetime Value (LTV) are pressuring operators to rethink traditional bonus-heavy models.

StickyPlay is positioned as a transformative solution to this challenge. By integrating advanced gamification tools such as Plinko, LuckyWheel, and ScoreKing, the suite enables brands to engage players through interactive entertainment rather than costly promotional incentives. The result: turning marketing spend into immersive gaming experiences that drive loyalty.

A Smarter Alternative to Traditional Bonus Models

Operators are increasingly seeking more sustainable business models. StickyPlay replaces blanket bonus campaigns—often vulnerable to abuse—with a competition-driven and socially engaging rewards system. This shift enhances player experience while delivering measurable financial impact.

Data shows that integrating StickyPlay can generate structural bonus savings of between 8% and 10% of Gross Gaming Revenue (GGR), offering operators a powerful margin-protection strategy.

Salvatore Messina, Co-Founder and CEO of Blokotech, commented:

“Integrating StickyPlay aligns with our vision for the future of iGaming—where technology creates a healthier, more engaging, and ultimately more sustainable ecosystem. Millennials and Gen Z players are looking for social validation and fast-paced entertainment. StickyPlay meets these expectations while providing operators with a highly effective onboarding tool and a clear competitive edge through optimized promotional spend.”

Marco Gatti, General Manager of K2, added:

“We are proud to collaborate with Blokotech to introduce StickyPlay to the global market. Today’s operators face a bonus paradox: substantial spending to acquire players who often churn within 48 hours. StickyPlay helps build communities rather than chase short-term traffic. It’s not just about offering games—it’s about defending margins and transforming occasional players into loyal users, significantly reducing reliance on monetary bonuses.”

Redefining Sustainable Growth in iGaming

With acquisition costs climbing and retention becoming the new battleground, the Blokotech and K2 Digital partnership signals a strategic shift for the industry. By combining gamification, community-building, and financial efficiency, StickyPlay is setting a new standard for player engagement and long-term operator profitability.

Second leg of the networking-focused iGaming padel series ran in Malta with SiGMA World; next stop is Miami on 9 June.

Blokotech has completed the Malta stage of the Bloko Padel Tour 2026, the company said on Thursday 30th April 2026. The second leg of the series was held in partnership with SiGMA World and hosted at IK Padel Village.

Blokotech said 35 teams competed across Pro and Beginners categories, following the tour’s opening event in Buenos Aires.

Blokotech Co-Founder and CEO Salvatore Messina said: “The response to the Malta stop has been brilliant. Each stage is gathering more interest as we build towards our Grand Linale in Rome. Once again we set the platform for networking and competition that our players loved. We’d like to thank all partners involved in making Malta a success – roll on Miami!”

In the Pro category, Andrea Zammit and Borja Jimenez won, with Peter Curmi and Salvatore Fasciana finishing second. In the Beginners category, Gabriele Sarti and Marco Pozzoli took first place, followed by Viki Vitanyi and Davide Dorato. Craig Luke was named Best Player and received a signed Francesco Totti shirt.

Blokotech said the next event will take place in Miami on 9 June at Ultra Padel Club, ahead of the Grand Finale in Rome.

More relevant data as follows:

Blokotech; https://blokotech.com/ Company reference for Blokotech and background on its products and leadership.
SiGMA World; https://sigmagroup.com/ Confirms the event partner and provides context on SiGMA’s industry events platform.
Malta Gaming Authority (MGA); https://www.mga.org.mt/ Adds regulatory context for Malta as a hub for iGaming businesses mentioned in the event setting.