Latest News

Rootz increases player reactivation focus with Enteractive

Published

2 years ago

February 16, 2023

Reading Time: 2 minutes

Campaigns will focus on Caxino, Wheelz, and Wildz brands

Enteractive, the leader in retention services, has been engaged by Rootz, a leading operator with multiple brands across global markets, to provide reactivation services to win back active players from lapsed accounts, in markets including Canada, Finland, and New Zealand.

The Malta-based iGaming company began campaigns with Enteractive in Q4 2022, with a focus on the Caxino, Wheelz, and Wildz brands. Enteractive’s personalised retention and reactivation services will be integral to optimising revenue generation from the churned segments of the Rootz player databases.

European Gaming Congress 2024 (Warsaw, Poland)

Enteractive’s proprietary (Re)Activation Cloud technology platform allows fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human one-to-one outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Sam Brown, CCO at Rootz, said, “Having seen the benefits of Enteractive’s approach to reactivation and retention on behalf of operator partners, bringing their teams on board with Rootz to maximise our player NGRs is a no-brainer. Although we’re in the early stages of activity, I’m excited to see the uplift in player engagement as a result of Enteractive’s campaigns.”

Andrew Foster, Chief Business Officer at Enteractive, added: “Rootz have a 360 degree approach to their business, so it’s great to be working with another iGaming company that sees the benefits of converting all player revenue opportunities. With these three great brands, we’re sure that Enteractive will deliver an increase in Rootz number of active and depositing players.”

Rootz was formed in 2018 with an all-star crew of experienced iGaming professionals. With a heavy focus on innovative and efficient programming, lean but powerful graphics, and rich content, Rootz has built a platform that delivers the very best in online gaming management.

Enteractive is the industry leader in player reactivation and retention with more than 12 years experience, being recognised as one of the top revenue generators globally for the iGaming sector. With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.

Affiliate Industry

44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results

Published

59 minutes ago

May 8, 2025

George Miller

44-new-brands-growth-in-q1’25:-affilka-by-softswiss-results

Reading Time: 2 minutes

Affilka by SOFTSWISS reports its business performance in Q1 2025, continuing its steady growth as one of the industry’s leading affiliate marketing platforms.

The first quarter of the year marked a period of significant achievements for Affilka by SOFTSWISS. In January, it was named Affiliate Company of the Year at the International Gaming Awards 2025, highlighting its growing recognition in the industry.

In the first three months of 2025, 44 new brands joined the Affilka platform, bringing the total number to over 450 brands. During the same period, affiliate GGR rose by 2.7%, the number of visits increased by 3.1%, and affiliate payments grew by 13.2% compared to Q4 2024. Overall, Affilka now supports over 400 thousand affiliate accounts (+23.1% vs Q4 2024) and tracks more than 98 million registered players, up from 87 million in Q4 2024.

Alongside its financial gains, Affilka maintains an active pace of product development. The team is now preparing to release a new feature: Cross-Brand Player Duplicate Detection. It will enable operators to detect identical player accounts across multiple brands within a single affiliate program. The tool will allow operators to optimise their marketing costs and improve traffic quality.

The innovation is the third major update released by Affilka in the last six months. Earlier, the platform introduced the Geo-Distributed Redirect feature, which reduces user redirect times by fivefold and boosts player conversion. The most recent tool, the Cohort Analysis Report, enables operators to track and evaluate player behaviour more effectively.

“Affiliate marketing is evolving fast, and Affilka evolves with it,” says Anastasia Borovaya, Head of Affilka by SOFTSWISS. “We’re focused on helping our partners meet emerging challenges – whether that means offering new ways to analyse player behaviour, refine traffic strategy, or cut costs without losing efficiency. The Cross-Brand Duplicate Detection tool is one more example of how we turn real-world operator needs into functional, high-impact solutions.”

Anastasia Borovaya recently participated as a guest lecturer at the Academy of Gaming Operations, where she led a session on the Affiliate Management course. She is expected to return to teach the course again in the second half of 2025.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post 44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.

Defy the Odds

Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments

Published

59 minutes ago

May 8, 2025

GamingAmericas.com

defy-the-odds-and-edge-markets-announce-strategic-partnership-to-drive-innovation-in-betting-and-gaming-payments

The two companies will work together to continue to springboard newly funded EDGE Markets

Defy the Odds (DTO), a startup launchpad supporting entrepreneurs in the gaming and betting industry, announced a strategic partnership with EDGE Markets, the company behind EDGE Boost, one of the first debit card products designed specifically for responsible gaming. Together, the two companies aim to enhance financial accessibility and innovation within the gaming space while also promoting more responsible gaming. DTO will provide a host of advisory, consultative and partnership development services within the gaming sector to EDGE Markets.

“From our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn and I feel that EDGE Boost is exactly what the betting community needs right now,” said Paris Smith, Co-Founder of Defy the Odds. “Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play. For operators, it identifies responsible players without adding extra costs or complexity. We’re excited to partner with Seni and the EDGE Markets team and help drive EDGE Boost to the next level.”

Defy the Odds will join EDGE Boost’s advisory network and also provide insights on how EDGE Boost can integrate itself further into the betting and gaming industry. Last month, EDGE Markets came out of stealth mode, announcing it had closed a $17.2 million funding round and that, since the start of 2024, the EDGE Boost debt card has already processed over $300 million in transactions.

“EDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,” said Seni Thomas, Founder and CEO of EDGE Markets. “Working with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.”

The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators.

The post Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments appeared first on Gaming and Gambling Industry in the Americas.

Casino Guru

Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index

Published

19 hours ago

May 7, 2025

GamingAmericas.com

Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.

Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.

“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”

Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.

Casino Guru’s newly launched content includes:

Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
Educational materials and player resources, including complaint-handling tools
Planned detailed reviews to provide deeper insights into each platform

“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”

This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.

The post Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index appeared first on Gaming and Gambling Industry in the Americas.