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Incentive Games launches first game on LiveScore

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Premium free-to-play content provider Incentive Games has launched ‘LiveScore 6’ with LiveScore.

Incentive Games has launched Live Score 6 – a score predictor game – as its first product on the sports media app, LiveScore, in the UK.

While Incentive has a long-standing relationship with LiveScore Limited’s parent company, LiveScore Group – also home to the operators of Virgin Bet and LiveScore Bet – this is the first time one of their products has been available on the sports media app, LiveScore.

LiveScore’s UK users will be able to predict the scores in upcoming football matches for the chance to win up to £100k, with runner-up prizes of up to £2.5k available.

All the users have to do is register on the LiveScore app to play.

John Gordon, CEO and Co-Founder of Incentive Games said: “It is with great pride that we are teaming up with, what I believe is the best sports media product out there: LiveScore.”

“We have worked with the LiveScore Group for several years on Virgin Bet and LiveScore Bet; which has been an amazing journey for both our organizations. We are delighted to now be extending our partnership to another of their brands. LiveScore and Incentive Games, what a combination!”

Ric Leask, Marketing Director of Live Score said: “Our partnership with Incentive Game over the last few years has delivered great success on both the Virgin Bet and LiveScore Bet brands and I’m excited that we have been able to extend their free-to-play offering to our LiveScore customers as well”

“This score predictor game will give our LiveScore users the chance to win £100k and will play a fundamental part in both our retention and convergence strategies.”

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EGT to present its latest gaming solutions at SiGMA Central Europe 2025

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EGT is thrilled to announce that it will participate in SiGMA Central Europe 2025. Visitors to the event, which will be held in Rome from November 4th to 6th, will be able to see the newest developments from the company’s portfolio alongside its well-established products at stand 2038.

Among the highlights in the selection for the show will be two models from EGT’s latest series of slot cabinets SupremeS 32-32 ST and S 55 V ST. Powered by the Exciter IV platform and standing out with an eye-catching outlook with captivating UHD 4K displays, numerous interactive features, and user-friendly ergonomics, these machines are created to provide a superior experience. They will reveal the wide variety of games of the top-performing Supreme Selection series mixes: Mega Supreme Fruits Selection, Supreme Green, and Supreme Red Selection.

The popular General Series will also be presented by two of its most successful cabinet models – the G 50 C ST and the G 50 J2 ST. They will offer the attendees the chance to try their luck and win big with the hit jackpots Bell Link, Bell Link Boost, as well as Gods & Kings Link with its new multigame Gods & Kings Link 2, enriched with even more exciting titles.

The Compact 6 Roulette, the newest addition to the company’s ETG portfolio, will be on display as well. Including sleek design, American roulette, and multiple options for connection to other EGT Automated Roulette units, it will definitely won’t go unnoticed by the guest at the stand. Alongside the Power HD multigames, the roulette will invite players to explore the astonishing world of Supreme Green Union, offering a fascinating blend of video slots, Blackjack, Baccarat, roulette, and Keno.

At stand 2050 EGT Digital will also demonstrate its ever-growing array of iGaming solutions, covering instant and casino games, as well as the in-house developed betting platform X-Nave, providing operators with the technology and tools they need to build and maintain a successful business online.

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared her enthusiasm regarding the upcoming edition of the show: “SiGMA Central Europe continues to evolve as a high-value meeting point for the industry, and we are proud to be part of it. Our goal is to present not only our strong product selection but also our vision for sustainable growth and technological excellence. The event brings together decision makers shaping the industry’s future, and we are ready to contribute with solutions that combine performance, reliability, and a deep of market insight.”

The post EGT to present its latest gaming solutions at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Soft2Bet announces partnership with Amusnet Gaming Across Europe

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Soft2Bet, a leading B2B casino and sportsbook turnkey solutions provider, has partnered with Amusnet Gaming to deliver high-quality entertainment across key regulated European markets.

The collaboration expands Soft2Bet’s already diverse range of casino providers, adding Amusnet Gaming to its global casino content that powers a worldwide portfolio of Soft2Bet’s brands, including Betinia, Swiper, Don.ro, ElaBet, TopBet, and others. The partnership features a complete array of over 100 premium slot titles, including fan favourites such as Shining Crown, 20 Golden Coins, Candy Palace, Extra Crown, and Cavemen and Dinosaurs from Amusnet Gaming.

Julia Peeva-Sertov, CEO at Amusnet Gaming, commented: “Partnering with Soft2Bet represents an exciting step in our ongoing mission to bring high-quality, engaging content to players across Europe. We are proud to work with a forward-thinking operator whose platform reaches diverse audiences, and we look forward to delivering our fan-favourite titles and engaging experiences to even more players in regulated markets.”

Yoel Zuckerberg, CPO of Soft2Bet, stated:  “We are always ready to give partners and players the best experience, with fast integrations, proactive support, localised journeys and reliable performance powered by high-value casino player engagement tactics. This partnership with Amusnet is integral to our strategy for sustained growth and excellence, and we are thrilled to work closely together to deliver engaging, high-performance gaming experiences for our customers across our brands.”

This agreement expands Soft2Bet’s portfolio with Amusnet’s titles, pairing them with MEGA’s missions, challenges, and rewards to increase engagement, improve retention, and deliver measurable results across regulated markets. Rollout will follow brand roadmaps and local certification requirements, providing players with more choice and partners with a fast and reliable path to market.

The post Soft2Bet announces partnership with Amusnet Gaming Across Europe appeared first on European Gaming Industry News.

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Andy Phillips Sporting Risk CCO

Sporting Risk welcomes Joe Adair as Senior Sales Manager

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SportingRisk.com, the experts in Betting, Forecasting and Analytics in Sport, has welcomed Joe Adair as Senior Sales Manager.

Adair will focus on expanding Sporting Risk’s existing tier-one client portfolio and delivering on the company’s ambitious global growth plans. Following successful showcases in Lisbon and Las Vegas, he will play a key role in accelerating the reach of Sporting Risk’s rich and data-driven product portfolio.

Joe Adair commented: “Sporting Risk’s proprietary IP has powered the creation of a market-leading product suite that includes Player Props, Pre-Canned BetBuilders, and Next-Gen player-centric BetBuilder features. I’ll be expanding product sales across new regions and drawing on my experience not only to sell effectively, but also to feed valuable insights back into the product team to drive continuous improvement.”

Adair brings extensive experience across trading, product, and commercial roles, giving him a deep understanding of how these disciplines intersect from a sales perspective. He has worked closely with tier-one sportsbooks in Brazil and beyond, helping brands leverage data-led solutions to enhance performance.

His previous experience includes commercial roles with WA.Technology, where he served as Partnerships Manager, and with Metric Gaming.

Andy Phillips, Sporting Risk CCO, added: “I’m really pleased to have Joe join the team. His impressive background in trading, product, platform and partner management prior to moving into sales gives great experience to draw from and I know he’s going to deliver for us.”

The post Sporting Risk welcomes Joe Adair as Senior Sales Manager appeared first on European Gaming Industry News.

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