Incentive Games launches first game on LiveScore

Premium free-to-play content provider Incentive Games has launched ‘LiveScore 6’ with LiveScore.

Incentive Games has launched Live Score 6 – a score predictor game – as its first product on the sports media app, LiveScore, in the UK.

While Incentive has a long-standing relationship with LiveScore Limited’s parent company, LiveScore Group – also home to the operators of Virgin Bet and LiveScore Bet – this is the first time one of their products has been available on the sports media app, LiveScore.

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LiveScore’s UK users will be able to predict the scores in upcoming football matches for the chance to win up to £100k, with runner-up prizes of up to £2.5k available.

All the users have to do is register on the LiveScore app to play.

John Gordon, CEO and Co-Founder of Incentive Games said: “It is with great pride that we are teaming up with, what I believe is the best sports media product out there: LiveScore.”

“We have worked with the LiveScore Group for several years on Virgin Bet and LiveScore Bet; which has been an amazing journey for both our organizations. We are delighted to now be extending our partnership to another of their brands. LiveScore and Incentive Games, what a combination!”

Ric Leask, Marketing Director of Live Score said: “Our partnership with Incentive Game over the last few years has delivered great success on both the Virgin Bet and LiveScore Bet brands and I’m excited that we have been able to extend their free-to-play offering to our LiveScore customers as well”

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“This score predictor game will give our LiveScore users the chance to win £100k and will play a fundamental part in both our retention and convergence strategies.”