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Meet GR8 Tech: Parimatch Tech’s experience and expertise embodied in great B2B solutions
On January 25, 2023, a new company entered the global iGaming B2B market: GR8 Tech. As the successor to Parimatch Tech — the company that developed the platform and marketing solutions for the Parimatch brand — GR8 Tech combines 30 years of experience in the iGaming market with a focus on long-term partnerships, commitment, and a straightforward approach to providing great gaming tech to satisfy the even greater ambition of its clients.
Coming from a large ecosystem, we know firsthand about working with B2C clients, clearly understand the pains and problems of operators, and can solve them with our developments. We understand that business is a race in which the only partners you need are GR8 ones. That means us.
“The creation of GR8 Tech is a long-awaited event, towards which we at Parimatch Tech have been consistently working throughout 2022. I am delighted and proud to see Parimatch Tech’s people embark on this new B2B journey. I’m convinced their experience and expertise under the guidance of GR8 Tech CEO Evgen Belousov will allow them to realise all the ambitious goals the company sets itself,” commented Maksym Liashko, ex-CEO of Parimatch Tech.
Our race in the gambling industry began in 1994 with the birth of Parimatch — a worldwide brand, famous for its fighting spirit and partnerships with top football clubs, athletes and esports organisations. As well as the Parimatch brand development, we discovered and developed the potential of technologies for the industry. In 2021, our expertise in betting and iGaming technologies became vital, and Parimatch Tech was established to meet the Parimatch brand demand for technologies to conquer new heights.
Our platform handles the peak betting loads from any top sports event on this planet without downtime. For us, it is now time for a new race: Parimatch Tech’s evolution to GR8 Tech.
We can now provide full tech coverage for established gambling businesses, including:
- A GR8 iGaming platform with a sportsbook, casino, payments hub, flexible API, CRM tools, player management, risk management, fraud prevention, gamification, and other custom tools and services.
- GR8 BaaS (Business-as-a-Service), offering a ready-made business with a running structure, streamlined processes, launched marketing, a reporting system, and early financial results.
- The GR8 Parimatch franchise, with the well-known worldwide Parimatch brand and iGaming platform for regulated markets under complete partner management.
In addition, GR8 Tech offers consulting, integration, and operation services — all via a convenient one-stop-shop approach. The outcome is all-round, stable, resilient, adaptive, and highly scalable business solutions for iGaming companies, which are easy to integrate and manage without the need for supervision or intrusion.
“Today’s B2B iGaming market is quite saturated with offers, yet it very much lacks consistency, convenience, and great service. We are here to change that and set a new norm in what a great product means. GR8 Tech composes tailor-made gaming solutions designed to evolve and fit the changing business environments, thus allowing our partners the freedom of forward thinking and long-term planning. And that’s GR8!” said GR8 Tech CEO Evgen Belousov.
All GR8 Tech products and services have been quality checked by Parimatch brand operators worldwide. Company clients (Parimatch Eastern Europe, PМІ, Parimatch United) successfully use GR8 Tech products in 15 markets worldwide, including Ukraine, Cyprus, the United Kingdom, Kazakhstan, Tajikistan, Tanzania, Kenya, Nigeria, and several other countries across Europe, Asia, and Oceania. The GR8 Parimatch brand is supported by several global partners, including Oleksandr Usyk, Parimatch Responsible Gambling Ambassador; four English Premier League teams (Leicester City, Chelsea, Aston Villa, and Newcastle United); and two top esports organisations (00Nation and Team Secret).
GR8 Tech’s first offline contact with the global iGaming community will take place on February 7-9, 2023, at ICE London, in meeting room S10-425, where attendees will be able to meet the company’s CEO, CTO, and BD Manager, learn more about the greatest tech in the iGaming B2B market and be one of the first in 2023 to get GR8 Tech for their businesses.
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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
First-of-its-kind agreement sees video game-inspired instant content launched via Hub88’s aggregation platform
Hub88 has strengthened its content portfolio by entering a strategic partnership with ZOOT Studios, a new supplier producing high-quality interactive instant games for a global audience.
The agreement makes ZOOT’s debut portfolio of more than 55 releases available to Hub88’s vast network of operators, marking the supplier’s first major launch with an aggregator.
ZOOT Studios specialises in fast-paced instant games built around trends, social media-driven behaviour and striking visual design. Titles such as Dubai Chocolate Tower, Beer Pong and Sub Crush promise Hub88’s partners culturally relevant content that draws wide audiences, with support for both FIAT and crypto currencies.
As part of the deal, Hub88’s network will be among the first to access ZOOT Studios’ content, with Dice, Crash, Mines, Plinko, Sports, Tower and Arcade games tailored to the evolving preferences of digital-first players.
The deal demonstrates Hub88’s focus on versatility and its position as a must-have distribution partner to some of the industry’s most exciting emerging studios.
Jess Inglott, Head of Supplier Relations at Hub88, said: “ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”
Sean Ryan, CEO at ZOOT Studios, said: “We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”
The post Hub88 partners with ZOOT Studios to bring next-generation instant games to operators appeared first on Gaming and Gambling Industry Newsroom.
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