Global events and media firm SBC and Canadian gambling industry media leader Gaming News Canada are announcing a  partnership around SBC’s sports betting and iGaming events in the United States and Canada.

Gaming News Canada is the B2B media division of Parleh Media Group, covering the sports betting and gaming industry through its newsletter and the Gaming News Canada Show podcast. The partnership comes ahead of the 2023 edition of the SBC Summit North America (New Jersey, May 9-11) and the 2023 edition of the Canadian Gaming Summit (Toronto, June 13-15), which will be, for the first time, proudly produced by SBC in collaboration with the Canadian Gaming Association.

In advance of the Canadian federal government amending the country’s criminal code to legalize single-event sports betting, Parleh Media Group launched a twice-weekly newsletter in February 2021. The Gaming News Canada newsletter has become a must-read for executives, marketing and communications leaders, and media who are participants in the fast-growing gaming industry across North America. Gaming News Canada’s weekly podcast features experts from across the industry addressing the latest news and trends.

“I recognized a year ago when I attended the SBC North America Summit in Secaucus (NJ) the important role that SBC has in the industry from its conferences and webinars to industry awards and to the outstanding work its editorial team performs in covering sports betting and iGaming,” said Steve McAllister, Editor-in-Chief, Gaming News Canada.

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“Today’s announcement not only aligns Parleh Media Group with one of the best-known events and media companies in the industry but will provide us with access to leaders across the business and opportunities for our team by moderating and lending the expertise of our people to panels at both the North American and Canadian summits,” McAllister added.

Added Mark Silver, founder and CEO of Parleh Media Group: “When we learned back in March that SBC would be organizing the Canadian Gaming Summit in 2023 and beyond, we recognized the importance of working together with Bob McFarland, Sue Schneider, Cristian Robalino and the rest of the SBC team. As a winner of the inaugural SBC First Pitch competition a year ago, we saw then the influence SBC has in opening the door for bringing together the decision-makers across the industry.
“We’re thrilled to be a partner with SBC for its North America Summit, and for its new role staging the Canadian Gaming Summit. We look forward to supporting both SBC and the Canadian Gaming Association in staging a conference in Toronto this June that informs and educates attendees about a dynamic industry that cuts across many sectors in Canada.”

Cristian Robalino, VP of Marketing, Americas, at SBC, said: “We are excited to welcome  Parleh Media Group as a media partner ahead of our 2023 events focused on the North American region. We have been following the Parleh’s growth throughout the past years and are truly impressed with their efforts to connect with sports fans in a meaningful, interactive way by using new, entertaining formats.”