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SOFTSWISS Is Ready to Heat up the ICE!
SOFTSWISS, a software development company that provides innovative solutions for the iGaming business, is delighted to announce its participation in ICE London 2023. The major B2B event for the online gambling industry will take place on 7–9 February at the ExCeL London centre to become a networking hub for game creators, distributors, operators, retailers, innovators, trade associations, strategic bodies, safer gambling charities and regulators.
SOFTSWISS joins the most renowned expo in the iGaming world to continue its flaming promotional campaign that was launched in Malta. This time, the company is set to Heat up the ICE, blazing in with its progressive solutions and cutting-edge technologies. Making its presence heard in London, the innovative provider has become an exclusive partner of the Fire & Ice 20th anniversary event, giving a hand in throwing the most iconic party in the iGaming community.
SOFTSWISS will be presenting in London the whole ecosystem of its top-performing products to enhance the ICE audience awareness of the exclusive features, extensions and benefits of its flagship Casino Platform, diverse and ever-growing content portfolio of the Game Aggregator, advanced functionality of the Jackpot Aggregator, effective affiliate management and tracking capabilities of Affilka, as well as to deliver the first demonstration of the Sportsbook mobile application. The company representatives will be waiting for visitors at stand N8-231, ready to speak about the benefits and advantages of the SOFTSWISS cross-product integration and discuss our exclusive product and service offerings.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments on the SOFTSWISS participation in ICE London: “For us, participating in the industry’s biggest event is significant, so we are doing our best to impress and surprise the iGaming community with our blazing offers. SOFTSWISS will not only present our innovative solutions and upgraded products at the show but also the expertise that our employees are pleased to share. We are sure that ICE London will be a remarkable experience, and we invite all our partners and potential clients to the SOFTSWISS stand!”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
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Evoplay, the award-winning game development studio, has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape.
Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations.
This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Clearing all rocks in the base game awards eight free spins, where two core features drive engagement. Silver Nuggets increase a progressive win multiplier starting at x1, while Gold Nuggets award additional free spins, extending the round and increasing overall win potential.
To improve access to the bonus round, the Bonus Chance feature is available, doubling the probability of triggering free spins in exchange for a higher stake.
Players can also opt for the Bonus Buy feature to enter the free spins mode directly.
With a 96.11% RTP and a maximum win of 10,000x the bet, Rush Riches combines immersive visuals, layered mechanics, and flexible feature access to support strong operator performance.
Ivan Kravchuk, CEO at Evoplay, said: “Rush Riches is built to offer both entertainment and value through engaging mechanics and a rewarding bonus structure.
“The Rocks and Drops system offers a fresh gameplay experience by blending multipliers and extended free spins, creating genuine depth. We’re excited to share this release with our partners and their players.”
The post Evoplay strikes gold with new release Rush Riches appeared first on European Gaming Industry News.
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