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King Billy Casino anoints Symplify to enhance its customer engagement strategy

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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has been anointed by King Billy Casino to enhance its customer engagement strategy.

King Billy Casino has ascended to the elite iGaming heights by providing superb online casino entertainment and this will be consolidated with Symplify’s fully integrated CRM Ecosystem. Symplify’s AI Personalisation Module was a key factor in the agreement, which delivers a hyper personalised Onpage experience shaped by machine learning.

The state-of-the-art CRM ecosystem also enables King Billy to optimise its communication strategy across its extensive user base via the Email, SMS and Push Packages.

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This deal includes access to Symplify’s proprietary Campaign and Customer journey builder modules that are designed to boost user engagement processes. King Billy is also now able to create highly personalised customer lifecycle journeys in real time dictated by customer events and campaigns.

King Billy prides itself on providing socially responsible gaming environments for players. This mission is to be strengthened by Symplify’s SaaS service as it’s enriched with several modules that monitor concerning behaviours and help identifying abusers. AI will be leveraged to help the business optimise marketing spend and develop greater customer sentiment leading to increased Lifetime value.

Symplify’s CEO Robert Kimber said: “Our leading CRM Ecosystem is perfectly suited to support King Billy’s progressive growth plans and we’re pleased to be onboard. Symplify’s single solution caters for profitability through conversion and driving increased playing activities by optimising the player experience.”

Volodymyr Harkusha, King Billy Casino CEO, followed: “After 6 years of constant growth, innovation, attention to the player’s needs and commitment to responsible gaming, we find ourselves at a crossroads of transformation and critical choices in a new gaming paradigm. In this new era, we strongly believe Symplify to be one of our closest allies with their unmatched tools and modules. Welcome aboard, the King welcomes you!”

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The largest exhibition of the gaming industry in Bulgaria marks its 15 year

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The largest trade exhibition of the gaming industry for Central and Eastern Europe – BEGE, which takes place in Sofia, marks its 15th anniversary this year. The event will be held on November 27th and 28th at the Inter Expo Center, Sofia, and dozens of companies from Europe, the USA, and Asia have already announced their participation.

The day before the start of the exhibition, the traditional BEGE Awards will be handed out. The glamorous ceremony will take place on 26 November 2024 in a sophisticated setting with the participation of representatives from across the sector. The awards are presented to individuals and companies with significant contributions to the gaming and entertainment industry.

During the exhibition, the Eastern European conference of the gaming industry – EEGS will be held, again at the Inter Expo Center. It is a preferred platform for experts who have the opportunity to learn about regulatory changes, technological developments and the latest trends in the sector.

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In 2023, dozens of exhibitors from three continents presented their latest products. “We are glad that hundreds of professionals and experts visited BEGE and our expectations for this year are to welcome even more people. For 15 years, the event has become one of the most influential exhibitions in Europe for the sector, gathering experts, professionals and companies from all over the world, covering all verticals of the online and offline segments of the industry,” explained Natalia Baevska, Project Manager of the exhibition.

BEGE provides an opportunity to make business contacts, present the latest products from the industry, which successfully applies the latest technological innovations, including artificial intelligence.

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Esports to Beat Football? SOFTSWISS Shares Sports Betting Trends for 2024

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Esports is raising its position among top sports by bets in 2023. The product team of the SOFTSWISS Sportsbook, a top sports betting software provider, reflects on the past year.

 

Esports Unstoppable Rise

Over the past three years, the top three sports by bets remain unchanged, with football, tennis and basketball maintaining their leadership. In contrast, esports has demonstrated a consistent upward trend, progressing from the seventh position in 2021 to the fourth in 2023. Notably, Counter-Strike stands out, claiming the sixth position among the top ten disciplines by the number of bets.

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Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “Considering the rise of esports, we guide our partners to focus on cyber disciplines, engaging audiences beyond traditional betting demographics. Highlighting the cybersports potential for operators, Newzoo’s report projects 640 million viewers by 2025.”

 

Mobiles Drive 92% of Operator GGR

Another notable trend in sports betting, which has remained unchanged for several years, is the consistent growth in bets made from mobile devices. According to the SOFTSWISS Sportsbook, 80% of bets in 2023 were placed via mobile versus 70% in 2022 and 68% in 2021. This trend solidifies as players increasingly opt for mobile convenience, especially in live betting scenarios. More importantly, it was mobile devices that contributed 92% to the operators’ GGR.

Kamenetskyi adds: “Mobile betting is one of our main focuses in product development. We put much effort into improving our mobile application and mobile website. It is specifically important for locations facing challenges with internet connectivity and regions like LatAm and Africa where internet coverage is still growing.”

 

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Casino Turnover Drops During Major Sports Events

The SOFTSWISS Sportsbook team has repeatedly emphasised shifts in player behaviour around major sports events. Specifically, there was a 10–20% drop in online casino turnover, coinciding with the World Cup 2022. This highlights a dynamic wherein a significant portion of casino players redirect their focus towards sports betting based on seasonal patterns. Considering audience preferences, reinforcing casinos with sportsbooks is a logical step.

Kamenetskyi adds: “This pattern underscores the strategic imperative for iGaming stakeholders to recognise the synergistic relationship between casino ventures and sportsbooks. Combining these options not only enhances casino appeal but also maintains player engagement, especially during sports events. In this context, it is worth mentioning that the SOFTSWISS Sportsbook is compatible with any casino platform on the market.”

Additionally, the SOFTSWISS Sportsbook team notes the strengthening of other trends like regulation and responsible gambling that have recently been highlighted in the iGaming Trends 2024 report by SOFTSWISS. The SOFTSWISS Sportsbook team will be glad to discuss all learnings during the first SBC Summit Rio at the stand D360.

 

About SOFTSWISS 

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SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Latest News

Week 8/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Yggdrasil, a leading iGaming publisher, is taking to the skies in an ethereal adventure alongside Boomerang Games in their latest release, Skylantis 2 WildFight™. The 5×4 title sees a plethora of heroes fill the reels located high up in the clouds, as players look to gain wins across 178 Connecta Ways, where any connected symbol makes a winning line.

Yggdrasil heads to the skies in Boomerang Games’ feature-filled Skylantis 2 WildFight™

 

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Greentube,  is braving the depths of the ocean in its latest feature-rich release Diamond Link™ Almighty Kraken™. This 5-reel, 25-win line slot offers players the chance to win great treasures by way of the Diamond Link™ feature and three lucrative Wild, Sticky and Colossal spins. Whenever players collect six diamond symbols, Diamond Link™ begins. Players receive three free spins in which they must collect diamond symbols boasting a cash value or a jackpot values.

Uncover pirate treasure in Greentube release Diamond Link™ Almighty Kraken™

 

Independent slots studio Thunderkick is bolstering the popularity of its player-favourite franchise with the release of Beat the Beast: Dragon’s Wrath, the sixth entry in its Beat the Beast series. Set upon a lake in the middle of mountains and towering castles, players are presented with symbols such as swords, rings and dragons upon the game’s 5×3 grid. Winning combinations must land across the slot’s nine paylines to award a win.

Thunderkick unveils latest entry in popular franchise with Beat the Beast: Dragon’s Wrath

 

Nailed It! Games, an independent Krakow-based games studio, is embarking on another intergalactic adventure as it launches a sequel to one of last year’s hits with Cosmic Moon. Returning to the cosmos, the title blends a futuristic space theme with retro iconography via its classic symbol design. These must form a matched combination across the slot’s 25 paylines to award a win, with diamond wild symbols aiding in creating these wins.

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Wazdan, has given the Extremely Light makeover to its popular retro title by introducing Hot Slot: 777 Rubies Extremely Light. An eco-friendly version of the original title, the revamped version offers smoother gameplay, faster loading times and less drain on the battery life of devices.

 

Supremeland Gaming’s Powderkeg Studios has announced the highly-anticipated global launch of its enchanting new slot game Red Panda Rising. Available to players globally, Red Panda Rising promises to captivate players with its unique theme, stunning graphics and engaging gameplay.

 

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In the latest release from Play’n GO, players shall join the ranks of the Spartans and stand alongside King Leonidas against Xerxes and his vast Persian army. Bringing players to the front lines of one of history’s most iconic tales of heroism, Undefeated Xerxes stands strong beside other Greek Mythology-themed slots, including Gates of Troy, Rise of Olympus, and Rich Wilde and the Shield of Athena.

Play’n GO joins the Spartan ranks in Undefeated Xerxes

 

Light & Wonder, Inc. announced the release of its inaugural Progressive Product games, Thundering Shenlong and Thundering Gorilla, from specialist slot provider Lightning Box, one of Light & Wonder’s in-house studios. The latest hits in Lightning Box’s portfolio have evolved from Lightning Shenlong and Lightning Gorilla to become the studio’s first ever Progressive Product titles. Thundering Shenlong and Thundering Gorilla showcase the Progressive Jackpot, including the Grand and Major Jackpot prizes.

LIGHTNING BOX™ UNVEILS LANDMARK DUAL LAUNCH WITH THUNDERING SHENLONG™ AND THUNDERING GORILLA™

 

Gaming Realms, a leading provider of mobile-focused gaming content, travels to the bamboo forests of Asia and aligns with Lunar New Year celebrations in its latest release, China Shores Slingo, a reimagining of a Konami classic. Having launched exclusively in the United States to positive results, the slot now makes its full worldwide debut.

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Having already put together a portfolio of SwinttSelect slots that’s visited all four corners of the globe, this month hot-shot software provider, Swintt, is mining deep beneath the earth’s surface in Dynamite Boost – an exciting, gold mine-themed game that’s packed with explosive features. Played out in front of a backdrop of glittering caves and gold-laden carts, the new subterranean slot features all manner of mining-themed paraphernalia across its five reels.

Swintt strikes gold in Dynamite Boost

 

Yggdrasil is bringing back a player hit with Rainbow Ryan 2, starring the high-performing synced reels from the original title but with unique features such as Louder Multipliers, Encore Respins and a lucrative Jackpot Wheel. The guitar playing leprechaun Rainbow Ryan makes a return in this sequel to Yggdrasil’s 2017 release, with the new iteration offering the possibility to sync between two and six reels, seeing them land with the exact same symbols, increasing the chance of a winning combination.

 

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Push Gaming heads to the Arctic in a title focused on instant win prizes, with its latest release Big Bite. Played across 5×3 reels, the wintery water adventure depicts polar bears, seals, penguins and more frozen-themed icons. These are joined by a wild, which substitutes for all base game symbols, making wins across 10 paylines easier to achieve.

 

Expanse Studios has just announced the launch of their latest creation, 100 Super Icy, a classic fruit slot with a refreshing twist! Boasting a generous RTP of 97.10% and medium volatility, this 4×5 slot promises players an exhilarating gaming experience filled with excitement and frequent wins.

 

 

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Stakelogic invites players to take a trip to a hidden paradise deep in the heart of the South Pacific Sea. Upon arrival, players will be greeted by some whacky, angry-looking birds, but fear not, these hold the key to all of the riches and secrets this island has to offer. Players can uncover lost treasures in Tiki Tiki Hold ‘N’ Win by landing Bonus Symbols. Landing three triggers the Fortune Wheel, while four and five trigger the Mega and Epic Fortune Wheels.

 

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