partnerships
YGAM named as ICE London charity partner

YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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CT Gaming Launches Diamond Mega Link Across Maxbet Romania Venues

CT Gaming continues its strategic expansion in Romania with the successful implementation of Diamond Mega Link across MaxBet venues. This major development marks another milestone in the company’s long-standing partnership with MaxBet and reinforces its commitment to delivering innovative gaming solutions in the region.
Diamond Mega Link is a Wide Area Progressive (WAP) jackpot linked across multiple gaming machines and locations. Unlike local progressive jackpots, which are limited to a single venue, Diamond Mega Link accumulates contributions from a network of machines, allowing the prize pool to grow rapidly. A percentage of every bet placed on a participating machine is added to the shared jackpot, often resulting in significantly larger rewards. The jackpot can be triggered randomly or by landing specific symbol combinations on designated paylines.
Thanks to its cross-location reach, the Diamond Mega Link jackpot not only offers life-changing prizes but also drives increased player engagement and machine occupancy. Venues benefit from hosting attractive jackpots that appeal to a broad audience, while players enjoy the added thrill of chasing higher rewards.
The post CT Gaming Launches Diamond Mega Link Across Maxbet Romania Venues appeared first on European Gaming Industry News.
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BC.GAME Appoints NFL Legend Antonio Brown as Brand Ambassador

BC.GAME, a top crypto iGaming platform, has announced a strategic relationship with NFL legend Antonio Brown (AB), who will become the company’s new Global Brand Ambassador. Known for his exciting on-field presence, brings his fearless energy and dynamic attitude to the BC.GAME community.
As BC.GAME continues to align with prominent figures who embody the brand’s wild and untamed ethos, this collaboration marks a significant milestone for the company. The partnership was enthusiastically received by the platform, which is renowned for its large global player base and community-driven culture.
In a recent announcement BC.GAME expressed enthusiasm; creating anticipation on what to expect with the partnership, saying: “Antonio Brown has never played it safe and neither has BC.GAME. Just like he torches through defenders on the field, AB brings his unmatched charisma to BC.GAME. This is the beginning of an insane voyage with BC.GAME and Antonio Brown. The action will only build up.
“Expect amazing freebies, thrilling live events, and immersive experiences that can only be found with BC.GAME. The future of sports entertainment and gaming is here! It’s bolder, wider, and louder than ever.”
Antonio Brown, one of the greatest Super Bowl winners, expressed excitement about onboarding the BC.GAME team as their brand ambassador. His talent and excellence align with the spirit of resilience that BC.GAME strives for. Through the partnership, BC.GAME aims to inspire the culture of unstoppable personality.
“We are embracing the spirit of next-gen gaming, competitiveness, and entertainment,” said BC.GAME.
Antonio Brown brings fearlessness to every space he occupies, similar to all BC.GAME players. This collaboration will create an intense connection between BC.GAME and its players. AB’s reputation in the sports world reflects the quality of BC.GAME aims to offer. Looking ahead, the global igaming casino promised a wild journey.
The post BC.GAME Appoints NFL Legend Antonio Brown as Brand Ambassador appeared first on European Gaming Industry News.
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