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Alteatec and NOVO INTERACTIVE – an online gaming success story

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With its subsidiary BluBet, NOVO INTERACTIVE is one of the first gaming providers with a German permit for virtual slot machine gaming. Now, the German-based company is further expanding the cooperation with its platform partner Alteatec.

Alteatec is one of the world’s leading developers and providers of game management and portal systems for online gaming. The company has been collaborating closely with NOVO INTERACTIVE on the development of the novoline.de gaming platform since 2020. On this platform, NOVO INTERACTIVE offers its customers a wide selection of virtual slot games from well-known manufacturers, providing a completely new dimension of gaming fun.

In addition to the end customer business, NOVO INTERACTIVE also allows business partners to participate in licensed virtual slot machine gaming. As the first B2B offer on the German market, the iGaming platform NOVOLINE thereby unites stationary cash gaming and online gaming: Because with NOVOLINE, players have the choice of registering either directly at novoline.de or on site at an arcade. Already today, more than 1,500 participating gaming arcades nationwide offer this option. The business partners (arcade operators) in turn benefit from their companies’ presence in the digital space, the visibility of the NOVOLINE brand and a share in commissions.

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NOVO INTERACTIVE also uses Alteatec solutions to manage all its partnerships with arcade operators. For this purpose, the two companies have developed an agent system that was designed specifically for the requirements of the German market. It enables arcade operators to retrieve QR codes, for example, which clearly map referred gaming guests to their locations. The settlement of income sharing is also carried out in a purely digital manner via the agent system. A performance dashboard furthermore offers the business partners an overview of their business success at any time. “The development partnership with Alteatec serves as the foundation for our unique 360-degree approach. As the first company in the German market, we are thereby bridging the gap between commercial cash gaming and online gaming,” says Oliver Bagus, Managing Director of NOVO INTERACTIVE.

“The partnership between Alteatec and NOVO INTERACTIVE is a true success story. It thrives on the combination of our many years of expertise as developers of online gaming platforms with the know-how on land-based gaming contributed by NOVO INTERACTIVE and its parent company LÖWEN ENTERTAINMENT,” says Christian Sael, owner and Managing Director of Alteatec. “This close cooperation on an equal footing allows us to break new ground in a market that is new to Germany – in a way that is both creative and innovative. This is the only way to stand out from the competition. Our Olympus One solution creates optimal conditions for this.”

“With Alteatec as a platform partner, we are working daily to further expand the attractiveness for our guests. Because what we want to offer with our product is entertainment at the highest level. The management system designed by Alteatec is indispensable for both our end customer and our B2B businesses – it is the heart of novoline.de,” says Oliver Bagus. “Alteatec’s customized solutions offer tremendous flexibility in managing, designing and developing our online platform,” Bagus continues.

Currently, for example, new payment service providers are being integrated into novoline.de in order to improve the deposit and withdrawal options for gaming guests. But Alteatec has also successfully implemented regulatory requirements resulting from the State Treaty on Gaming for NOVO INTERACTIVE. For example, Alteatec developed the complex technical interfaces needed to connect the NOVOLINE platform to the nationwide OASIS player suspension system and the LUGAS central file with its limit and activity database for gaming guests.

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Central Europe

SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market

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SYNOT Games has accelerated its growth in the Slovak market through the delivery of branded games exclusively for SazkaHry.sk. Building on its extensive experience and success in the Czech Republic, the company is reinforcing its commitment to providing high-quality, customised gaming experiences tailored to local audiences.

As part of this expansion, two branded SYNOT Games titles originally created for Sazka CZ, Pirátska Plavba and Výlet do Vegas 27, have been translated into Slovak. These are not only localised games but exclusive, tailor-made titles that have already been successfully running on the Czech platform. Their adaptation for the Slovak market for the SazkaHry.sk offers a uniquely personalised and immersive experience for local players.

Martina Krajčí, CCO at SYNOT Games, said: “Our long-term partnership with Sazka in the Czech Republic continues to bring excellent results, and we are proud to expand our expertise to Slovakia for Allwyn Slovensko. By providing exclusive localized content for SazkaHry.sk, we ensure a more tailored and engaging experience for players, while continuing to uphold the highest standards in certified, secure gaming.”

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Jan Horyna, member of the Allwyn Slovensko Board of Directors, said: “We’re pleased to cooperate with SYNOT Games in Slovakia. Offering branded games exclusive for SazkaHry.sk in the Slovak language is a natural step in offering original content that resonates with Slovak players and builds our position as a trusted operator.”

The post SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market appeared first on European Gaming Industry News.

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Aquisitions/Mergers

NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets

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Europe’s leading gaming technology group has successfully completed the sale of ADMIRAL Austria to Tipico. This transaction underscores NOVOMATIC’s long-term focus on global expansion and marks another important milestone in its international growth strategy. ADMIRAL Austria will remain an important technology partner under its new owner Tipico and will continue to rely on NOVOMATIC’s innovative technology solutions in the future.

Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”

Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”

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The closing of the transaction followed the receipt of all required regulatory approvals.

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Central Europe

Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe

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Promatic Games, a recognized provider of innovative iGaming content and one of the leaders of the Polish market, and SYNOT Interactive, a dynamic technology company headquartered in the Czech Republic, have officially announced a strategic partnership. The objective of the cooperation is the distribution of the Promatic Games portfolio to SYNOT Interactive’s aggregation customers, with a focus on the strategic markets of the Czech Republic and Slovakia. The cooperation will accelerate growth for both parties by combining Promatic Games’ tailored gaming portfolio with SYNOT Interactive’s proven platform and extensive presence in regulated European markets.

SYNOT Interactive will be the first aggregation partner for Promatic Games in the Czech and Slovak markets.

“Up until now we have taken a few important steps to enter the Czech and Slovak markets. We have a portfolio of certified games for those markets, and we have integrated with a few platform providers. We have also launched our games with several operators. But obviously, cooperation with a brand like SYNOT Interactive brings new perspectives to our business there,” said Maciej Makuszewski, Head of iGaming at Promatic Games. “We are excited to work with SYNOT Interactive’s aggregation customers to generate great value for them. We are confident that our content will match customers’ tastes in these strategic markets, just as it has been proven in Poland, where we are one of the leading iGaming suppliers. We are of course looking forward to scaling up in the Czech Republic and Slovakia, but we are also ready for other challenges with our strategic partner. SYNOT Interactive’s Central European footprint aligns perfectly with our expansion strategy.”

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By integrating Promatic Games content into SYNOT Interactive’s modular platform, operators in multiple jurisdictions will gain access to Promatic Games quickly and efficiently. The cooperation will begin with Slovakia and the Czech Republic—both highly regulated markets where SYNOT already maintains a strong operator base—and will later extend to Romania, Croatia, and other Balkan markets. This geographic overlap between Promatic Games’ strategic goals and SYNOT Interactive’s established infrastructure makes the partnership especially powerful.

“At SYNOT Interactive, we are dedicated to building partnerships that create lasting value for both operators and players. We know Promatic Games’ content is strong in Poland, and we believe that, given the content’s quality and type, it can be a great fit for our Central European casino partners. By joining forces, we can accelerate innovation and deliver an enhanced player experience in regulated markets. We appreciate the technology that Promatic Games provides, and we are confident it will work well on the scale that SYNOT Interactive can offer,” said Petr Březina, Head of Sales, from SYNOT Interactive.

The agreement underscores how strategic alliances are shaping the future of the iGaming industry. With regulatory landscapes becoming increasingly complex, operators require diverse gaming content that meets local compliance standards. The cooperation between Promatic Games and SYNOT Interactive demonstrates how combining expertise can generate synergies in distribution, compliance, and player engagement, creating mutual benefits for both companies and their partners.

The post Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe appeared first on European Gaming Industry News.

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