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Alteatec and NOVO INTERACTIVE – an online gaming success story

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With its subsidiary BluBet, NOVO INTERACTIVE is one of the first gaming providers with a German permit for virtual slot machine gaming. Now, the German-based company is further expanding the cooperation with its platform partner Alteatec.

Alteatec is one of the world’s leading developers and providers of game management and portal systems for online gaming. The company has been collaborating closely with NOVO INTERACTIVE on the development of the novoline.de gaming platform since 2020. On this platform, NOVO INTERACTIVE offers its customers a wide selection of virtual slot games from well-known manufacturers, providing a completely new dimension of gaming fun.

In addition to the end customer business, NOVO INTERACTIVE also allows business partners to participate in licensed virtual slot machine gaming. As the first B2B offer on the German market, the iGaming platform NOVOLINE thereby unites stationary cash gaming and online gaming: Because with NOVOLINE, players have the choice of registering either directly at novoline.de or on site at an arcade. Already today, more than 1,500 participating gaming arcades nationwide offer this option. The business partners (arcade operators) in turn benefit from their companies’ presence in the digital space, the visibility of the NOVOLINE brand and a share in commissions.

NOVO INTERACTIVE also uses Alteatec solutions to manage all its partnerships with arcade operators. For this purpose, the two companies have developed an agent system that was designed specifically for the requirements of the German market. It enables arcade operators to retrieve QR codes, for example, which clearly map referred gaming guests to their locations. The settlement of income sharing is also carried out in a purely digital manner via the agent system. A performance dashboard furthermore offers the business partners an overview of their business success at any time. “The development partnership with Alteatec serves as the foundation for our unique 360-degree approach. As the first company in the German market, we are thereby bridging the gap between commercial cash gaming and online gaming,” says Oliver Bagus, Managing Director of NOVO INTERACTIVE.

“The partnership between Alteatec and NOVO INTERACTIVE is a true success story. It thrives on the combination of our many years of expertise as developers of online gaming platforms with the know-how on land-based gaming contributed by NOVO INTERACTIVE and its parent company LÖWEN ENTERTAINMENT,” says Christian Sael, owner and Managing Director of Alteatec. “This close cooperation on an equal footing allows us to break new ground in a market that is new to Germany – in a way that is both creative and innovative. This is the only way to stand out from the competition. Our Olympus One solution creates optimal conditions for this.”

“With Alteatec as a platform partner, we are working daily to further expand the attractiveness for our guests. Because what we want to offer with our product is entertainment at the highest level. The management system designed by Alteatec is indispensable for both our end customer and our B2B businesses – it is the heart of novoline.de,” says Oliver Bagus. “Alteatec’s customized solutions offer tremendous flexibility in managing, designing and developing our online platform,” Bagus continues.

Currently, for example, new payment service providers are being integrated into novoline.de in order to improve the deposit and withdrawal options for gaming guests. But Alteatec has also successfully implemented regulatory requirements resulting from the State Treaty on Gaming for NOVO INTERACTIVE. For example, Alteatec developed the complex technical interfaces needed to connect the NOVOLINE platform to the nationwide OASIS player suspension system and the LUGAS central file with its limit and activity database for gaming guests.

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Central Europe

TaDa to Round Off Exceptional Year at SiGMA Central Europe 2025

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TaDa Gaming is anticipating its final show of 2025 at the SiGMA Central Europe Expo this 4-6 November. Taking place for the first time at Fiera, Rome, Stand 4062 will host the innovative provider’s full teams from Account Management, Business Development and Marketing.

With a 200+ portfolio of innovative games including TaDa’s unique fish-shooting titles, the team’s focus at SiGMA will be on regulated European markets and slots.

Successful licence applications include MGA; Hellenic Gaming Authority; Romania’s ONJN; Sweden’s Spelinspektionen; and the UKGC. With certification for multiple markets now including Portugal, TaDa’s signature localisation, innovation and future-proof approach to iGaming is paying dividends.

Multiple new integrations are ongoing across Europe, enhanced by TaDa’s most recent distribution agreement with Light & Wonder Inc. With an existing presence in Italy, Belgium and Portugal, TaDa’s reputation for engagement and retention has been reinforced with its new trademarked series Hit the Cash.

The interplay of Multipliers, Lock & Respin and Jackpots as the Hit the Cash signature, added to the random triggering of the jackpots and additional multipliers including Wilds, has meant players cannot get enough of these titles.

Visitors to the TaDa’s Experience Zone at Stand 4062 are guaranteed a winning experience. Hit releases Joker Coins and Fortune Coins 2 will be the headline slots, alongside the industry changing fish-shooting games such as the vampire rock’n’roll led Ocean King Jackpot and new release Fortune Zombie 2.

Ray Lee, Director of Business Development at TaDa Gaming, said: “SiGMA Rome is looking to be a fantastic final show in a year full of highly professional and profitable exhibitions for us. As we continue to build our name for safe, immersive and innovative gaming across Europe, we’re excited to reconnect and connect with clients and future clients to show how we deliver significant differentiation for their operations.”

The post TaDa to Round Off Exceptional Year at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Belatra set to unearth ancient treasures at SiGMA Central Europe

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Belatra Games, the specialist online slots developer, is thrilled to announce its participation at the SiGMA Central Europe Expo in Rome, Italy. The event is being held at the Fiera Roma from November 3rd to November 6th, providing Belatra with the perfect chance to showcase its latest legendary slots and front-line solutions.

Belatra’s beloved Mummy will be visiting Rome as the character continues to strike a chord with audiences worldwide. Its unique blend of humour, mystery, and quirky antics has transcended cultures. The character made its debut in 2022 for the release of Mummyland Treasures and has since grown into an extensive multiverse encompassing various formats, special features, and spin-offs, which form the core of our very own flagship game universe.

At SiGMA Central Europe, visitors to Belatra’s Booth #4071 will be able to immerse themselves at the heart of the Mummy Universe. There will be a themed experience that brings the magic and the mystery of our beloved multiverse to life. Special prizes are also on offer from the Mummy’s own treasure vault.

Kateryna Goi, Belatra CMO said:  “SiGMA Europe provides the perfect platform to connect with existing and potential collaborators. Our team is more than ready to present custom solutions, our robust technical infrastructure, and game designs to ensure player involvement and operator success.”

The post Belatra set to unearth ancient treasures at SiGMA Central Europe appeared first on European Gaming Industry News.

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Central Europe

Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

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Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.

With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.

Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”

Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”

The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.

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