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The project, led by the Erasmus University Rotterdam in collaboration with the University of Amsterdam, is based on the exchange of knowledge, expertise, and resources. It will build a comprehensive responsible gambling framework, to examine how best to tailor tools to customers’ individual needs, risk levels and behaviour patterns.

The 4-year project titled, ‘A Safe Bet: design and evaluation of a player-tailored online responsible gambling promotion framework’, will involve the Universities working closely with Playtech and Holland Casino. It aims to develop and evaluate new tools for online Responsible Gambling (RG) by developing and testing high-quality, evidence-based tailored interventions and RG tools in a live setting, marking a hugely significant milestone for responsible gambling as the requirements for the gambling industry to promote safer gambling practices and provide greater customer protection increase.

Shimon Akad, COO at Playtech: “We are investing in data analytics and digital solutions to promote responsible gambling and deliver solutions to reduce gambling-related harm. While there are already tools to help customers gamble safely, we want to significantly improve the effectiveness and use of these tools amongst customers. We believe the best way to achieve this goal is to work collaboratively with academic experts who can identify and evaluate new approaches based on scientific theory. The goal of this research collaboration is to develop a range of effective tools and interventions that can be shared with all stakeholders and adopted by industry and regulators globally.”

Malinda Miener, Chief Compliance Officer of Holland Casino: “Responsible gambling is essential for us: without it, we would not be able to operate. Through our joint efforts we can develop new responsible gambling tools which are based on data and science. This is important because it makes our policies and tools on prevention better. As an online gambling operator, we see it as our duty to prevent players from becoming problem players – we don’t want to earn money from them. With scientific data on our side, we can make sure we use the right intervention at the right time for the right player.”

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