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SA20 and Betway announce landmark multi-year title sponsorship partnership

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Leading global online betting and gaming brand Betway, has been announced as the title sponsor of SA20, bringing to life the Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.

SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.

With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 also has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.

The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.

Anthony Werkman, CEO of Betway said:

“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.

“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”

Graeme Smith, Betway SA20 League Commissioner, said:

“This is another significant milestone for us as we welcome Betway to our growing list of invested partners.

“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”

South Africa’s premier T20 league will kick off on January 10, with 33 matches taking place in six iconic locations in South Africa: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl. The Grand Final is set for the Wanderers in Johannesburg on February 11, where the inaugural Betway SA20 champions will be crowned.  Some of the world’s best T20 players will be on show including the World Cup-winning stars, Jos Buttler, Adil Rashid, Eoin Morgan and the Proteas’ world class talent.

The tournament will be contested by teams linked with famed IPL franchises and has already wrapped up a 10-year broadcast agreement with ViacomSports 18 in India; one of the country’s premium sports networks.

The teams involved are: Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.

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Africa

Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins

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This February, SpringbokCasino.co.za redefines the season of love with ‘Whalentines Month’, a unique feature inspired by the majestic whales visiting South Africa’s coast. The campaign celebrates love as a patient, enduring, and natural force.

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“February is usually dressed in red — roses, ribbons, and familiar love stories that come and go as quickly as they arrive,” says Daniel Van Wyke, Casino Manager. “But along South Africa’s coastline, love follows a slower rhythm. Whalentines Month honors that deeper connection.”

The feature explores the ocean’s gentle giants:

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  • A Romantic Sanctuary: Showcases why South Africa’s waters are a chosen haven for whale courtship.
  • Oceanic Love Songs: Reflects on the whales’ haunting, far-traveling serenades.
  • Motherhood Depths: Reveals the ultimate devotion between whale mothers and calves.
  • Celebrating Right: Encourages embracing patience, care, and nature’s timeless love stories.

Whalentines Month invites everyone to discover love in its most powerful, natural form. Visit Springbok Casino to claim your free spins and experience a love story written in the waves.

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The post Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming

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Sun International CEO Ulrik Bengtsson has announced the appointment of Mark Sergeant as chief operating officer: gaming, responsible for land-based revenue across the group.

Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.

As the group managing director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses.

Sun International said the appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale.

Bengtsson said: “Mark brings all the right skills to drive our gaming operations forward as well as a fresh new perspective for how we can continue to build world-class capabilities”

“In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building high‑performing teams, developing future leaders, and cultivating service‑driven cultures that will ultimately deliver exceptional customer experiences. He has also played a significant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.”

The post Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AFCON 2025

AFCON’s month of football did not lift iGaming demand — Blask data analysis

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AFCON 2025 ran from 21 December to 18 January, packing 52 matches across 19 matchdays. Given that schedule and the heavy interest in favourites such as Senegal, Morocco, Nigeria and Egypt, many expected a measurable boost in online gambling activity. However, Blask data shows the tournament produced only occasional deviations from normal patterns — even in the nations with teams that reached the final stages.

Key findings from Blask data

  • No broad uplift: Overall iGaming demand did not climb consistently across markets during AFCON.
  • Weekly rhythm dominated: The Blask Index largely followed pre-existing weekly patterns; matchday timings rarely overrode those cycles.
  • Host-country anomaly: Morocco — with more viewer-friendly kick-offs (five of seven on Sundays or Friday evenings) — recorded the largest single day-to-day Blask Index move (26 December, Morocco vs Mali at 21:00 local).
  • Vertical competition mattered: Live-match excitement often drew attention away from casino play rather than increasing it. Hourly Blask Index figures frequently fell or stayed flat during national-team matches.
  • Market-share stability: Dominant brands (usually 1–4 operators) retained their daily shares; AFCON did not reshuffle leaders in most markets.

Why AFCON didn’t create a sustained iGaming spike

  1. Calendar beats event noise. Daily and weekly user habits — workweek rhythms, prime-time viewing slots and local schedules — remained the strongest determinants of iGaming demand.
  2. Attention is finite. While live betting benefits from matchday attention, casino verticals compete for the same user time. In practice, watching matches often reduced casino activity.
  3. Operator strategy limits volatility. In markets controlled by a few large operators, firms manage audience attention by shifting promotions across verticals rather than expanding overall demand. That keeps market shares relatively steady.

Notable exception: Nigeria’s operator flip-flop

Nigeria bucked the broader trend: two brands controlling 70%+ of audience attention exchanged top positions frequently. Bet9ja was the 2025 leader overall, but SportyBet overtook it on most AFCON days, including all Nigeria team matchdays — showing how high-profile tournaments can temporarily reorder leaderboards where competition is extremely concentrated.

What this means for operators and marketers

  • Promotions should be tactical, not assuming scale. Expect matchday windows to deliver spikes in live-bet engagement but not necessarily a net rise across iGaming.
  • Vertical-specific offers perform better. Tailor live-betting promos during matches and protect casino revenues with off-peak incentives.
  • Local kick-off times matter. Host nations or markets with viewer-friendly schedules can see stronger short-term lifts — use that to time campaigns.

Conclusion

AFCON 2025 drew continent-wide interest, but Blask’s daily and hourly data indicate no broad, sustained iGaming uplift. Instead, the tournament rearranged attention — boosting live-bet engagement at times while leaving overall demand on its usual calendar-driven trajectory. For operators, the insight is clear: the calendar is king, and major sporting events tend to redistribute, not expand, iGaming activity.

The post AFCON’s month of football did not lift iGaming demand — Blask data analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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