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QTech Games recruits Martin Trang for the role of Global CMO
Leading distributor for emerging markets secures respected marketing head to continue expansion of its brand and global footprint
QTech Games, the number-one games distributor across Asia and all emerging markets, has appointed Martin Trang to the full-time position of Chief Marketing Officer (CMO).
Trang possesses a wealth of international experience within marketing and sales, product management and business development, having served with success across similar roles at respected event organisers (CMO at M&SE), front-end developers (Regional Director for Southeast Asia at Frosmo), FMCG (Country Manager, Norway at British American Tobacco) and Pharmaceuticals (Vice President and Global Brand Manager at Orion Pharma). This eclectic body of work affords Trang unique bird’s-eye view and insight into stewarding the immediate future of the QTech Games brand and its varied digital assets.
Trang’s academic background also speaks to a strong command of business acumen and analytical rigour, having completed marketing and business courses with honours in California, alongside a Master of Science (M.Sc.) degree in Materials Technology at the Royal Institute of Technology. Trang additionally holds an Executive MBA in Finance from Hanken School of Economics.
More broadly, Trang brings over 20 years’ experience in marketing and sales across varied sectors, including igaming, to bear at QTech Games, bolstering and diversifying its C-Suite’s core competencies. Leveraging deep experience alongside an extensive network of long-standing relationships, Trang is well-versed to lead on commercial and marketing strategies at a time when acceleration in the digital-entertainment sphere is at its pinnacle.
The Board of QTech Games commented: “Following on from Daniel Long’s recent appointment at CCO, we’re thrilled that Martin has agreed to now join us in a permanent, full-time capacity at CMO. It means we can really hit the ground running next year, and refine our commercial pathway and brand strategy ahead of ICE London and numerous other consequential trade shows from Asia to Africa and Eastern Europe to LatAm over the coming 12 months. His background also advances a keen analytical eye, sound commercial judgement and savvy stewardship of our burgeoning QTech Games marketing team.
“Together with Daniel, their array of multifaceted knowledge, coupled to staff leadership and flair for bottom-line accountability, make these guys the perfect partnership to oversee the next phase of our worldwide expansion into new territories. In short, it’s a timely hiring move that helps consolidate and re-ignite the QTech platform’s position in the vanguard of the industry for taking the best online games to market across emerging territories. We’re confident these appointments will assist us in achieving our goals, chiefly powered by clear tactical focus around the customer experience, innovation tech and, of course, our own brand and its resilient values.
“To have a proven performer take the reins in one of the most important domains of discourse for any distributor is a mark of how far we’ve come as a company and indicative of our established status in the market as the number-one distributor for all developing markets.”
Trang added: “I’m delighted to be joining such an established and progressive company full-time. Implementing the correct strategy for its ‘two keystones’ model has been pivotal to QTech Games’ sustained success. Firstly, beyond the great games, fully owning the technology sets QTech Games apart, enabling us to offer a number of flexible features which no competitor can rival. And secondly, outside of Asia, we’ve secured strongholds in all the important “margin” markets, demonstrating organic growth across channel and border. It grants us a unique position and status in the space.
“Ultimately, QTech Games is not a mere Asian aggregator but a true international distributor of digital entertainment that’s continuing to attract clients from all over the world. From LatAm to the CIS-facing countries and even the Indian market, we’re stealing a march on the competition. I’m sure that we can now build on this success and gain even more market traction and brand recognition, as one of the largest providers of digital entertainment on the market.”
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Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Americas iGaming & Sports Betting News.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
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