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QTech Games recruits Martin Trang for the role of Global CMO

Published

4 years ago

November 30, 2022

Reading Time: 3 minutes

Leading distributor for emerging markets secures respected marketing head to continue expansion of its brand and global footprint

QTech Games, the number-one games distributor across Asia and all emerging markets, has appointed Martin Trang to the full-time position of Chief Marketing Officer (CMO).

Trang possesses a wealth of international experience within marketing and sales, product management and business development, having served with success across similar roles at respected event organisers (CMO at M&SE), front-end developers (Regional Director for Southeast Asia at Frosmo), FMCG (Country Manager, Norway at British American Tobacco) and Pharmaceuticals (Vice President and Global Brand Manager at Orion Pharma). This eclectic body of work affords Trang unique bird’s-eye view and insight into stewarding the immediate future of the QTech Games brand and its varied digital assets.

Trang’s academic background also speaks to a strong command of business acumen and analytical rigour, having completed marketing and business courses with honours in California, alongside a Master of Science (M.Sc.) degree in Materials Technology at the Royal Institute of Technology. Trang additionally holds an Executive MBA in Finance from Hanken School of Economics.

More broadly, Trang brings over 20 years’ experience in marketing and sales across varied sectors, including igaming, to bear at QTech Games, bolstering and diversifying its C-Suite’s core competencies. Leveraging deep experience alongside an extensive network of long-standing relationships, Trang is well-versed to lead on commercial and marketing strategies at a time when acceleration in the digital-entertainment sphere is at its pinnacle.

The Board of QTech Games commented: “Following on from Daniel Long’s recent appointment at CCO, we’re thrilled that Martin has agreed to now join us in a permanent, full-time capacity at CMO. It means we can really hit the ground running next year, and refine our commercial pathway and brand strategy ahead of ICE London and numerous other consequential trade shows from Asia to Africa and Eastern Europe to LatAm over the coming 12 months. His background also advances a keen analytical eye, sound commercial judgement and savvy stewardship of our burgeoning QTech Games marketing team.

“Together with Daniel, their array of multifaceted knowledge, coupled to staff leadership and flair for bottom-line accountability, make these guys the perfect partnership to oversee the next phase of our worldwide expansion into new territories. In short, it’s a timely hiring move that helps consolidate and re-ignite the QTech platform’s position in the vanguard of the industry for taking the best online games to market across emerging territories. We’re confident these appointments will assist us in achieving our goals, chiefly powered by clear tactical focus around the customer experience, innovation tech and, of course, our own brand and its resilient values.

“To have a proven performer take the reins in one of the most important domains of discourse for any distributor is a mark of how far we’ve come as a company and indicative of our established status in the market as the number-one distributor for all developing markets.”

Trang added: “I’m delighted to be joining such an established and progressive company full-time. Implementing the correct strategy for its ‘two keystones’ model has been pivotal to QTech Games’ sustained success. Firstly, beyond the great games, fully owning the technology sets QTech Games apart, enabling us to offer a number of flexible features which no competitor can rival. And secondly, outside of Asia, we’ve secured strongholds in all the important “margin” markets, demonstrating organic growth across channel and border. It grants us a unique position and status in the space.

“Ultimately, QTech Games is not a mere Asian aggregator but a true international distributor of digital entertainment that’s continuing to attract clients from all over the world. From LatAm to the CIS-facing countries and even the Indian market, we’re stealing a march on the competition. I’m sure that we can now build on this success and gain even more market traction and brand recognition, as one of the largest providers of digital entertainment on the market.”

Bigger Piggy Bank Super Wheel

Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab

Published

11 minutes ago

June 16, 2026

Wladimir P.

inspired-rolls-out-bigger-piggy-bank-super-wheel-and-cops-‘n’-robbers-smash-‘n’-grab

Two new online slot titles go live across the UK and Malta iGaming markets, including a Player Link community mechanic.

Inspired Entertainment, Inc. has launched two new online slot titles—Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab—now available across the UK and Malta iGaming markets.

The company said Bigger Piggy Bank Super Wheel combines its Bigger Piggy Bank series with Player Link and a “Super Wheel” community feature. The title includes cash collection mechanics, a Free Spins Bonus and shared wheel prizes.

Cops ‘n’ Robbers Smash ‘N’ Grab brings back the Cops ‘n’ Robbers franchise with a 243-ways setup and multiple bonus mechanics. Inspired said the game includes Free Spins, Wheel Bonuses and random reel modifiers, plus optional features including Fortune Bet, Bonus Buy, Fortune Spins and Gamble, and a choice of volatility profiles.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “We’re always looking for new ways to evolve proven mechanics and themes that resonate most with players, and these two releases do exactly that. Bigger Piggy Bank Super Wheel offers a fresh social-style dynamic through Player Link, creating anticipation that builds beyond the individual player experience, while Cops ‘n’ Robbers Smash ‘N’ Grab brings one of our most recognisable game franchises back with more action, features and entertainment. Together, this duo offers operators two distinctive titles that combine proven gameplay with strong engagement potential and broad market appeal. Whether it’s smashing Piggy Banks or cracking safes, these games are built to keep players coming back for more.”

The post Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm

Published

11 minutes ago

June 16, 2026

Wladimir P.

sportradar-flags-ai,-payments-and-integrity-as-world-cup-2026-pressure-points-in-latam

Sportradar is positioning the 2026 World Cup (June 11 to July 19, 2026), hosted across the United States, Canada, and Mexico, as a major acquisition moment for Latin American sportsbooks—while warning that the expanded tournament format will raise operational and risk demands. In a “World Cup Report 2026,” the company highlights a 48-team field, 104 matches and a “favorable time zone” for Latin American audiences as factors likely to drive spikes in deposits and in-play betting activity.

The report cites the tournament organizer’s projection of approximately 6 billion engagements across traditional TV, streaming, digital platforms, and public screenings, with streaming and mobile consumption expected to represent over 30% of total audience. Sportradar also points to broader consumer intent data it references: around 60% of consumers plan to bet online or via mobile apps during the tournament, including nearly 19% who plan to bet for the first time.

Operationally, Sportradar argues the expanded match schedule increases exposure: “More matches mean more in-play betting windows, greater liability exposure, and higher volatility.” It also frames payments and product depth as differentiators, citing Brazil’s PIX instant payment system as an example of local rails shaping user expectations and internal efficiency, and pointing to growth in Parlays and Bet Builders among its operator partners.

On market context, the report highlights Brazil entering “its first full event cycle under a licensing framework,” stating the regulated market generated R$37 billion (approximately US$ 7.3 billion) in gross gaming revenue in 2025. It adds that Brazil is projected to account for approximately 10% of global betting handle during the tournament.

Sportradar’s recommended strategy centers on three pillars—enhanced betting experience, deeper fan engagement, and “an ecosystem of uncompromising integrity”—with artificial intelligence positioned as the cross-cutting enabler. The company says its Universal Fraud Detection System (UFDS AI) analyzes “over 30 billion odds movements” annually from more than 600 operators, and claims modern manipulation trends are concentrated in live betting, stating approximately 89% of cases target in-play markets. It also says that in 2025, “AI drove a 56% increase in detections.”

The post Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Andy Phillips SportingRisk.com CBDO

Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports

Published

1 hour ago

June 16, 2026

Wladimir P.

sporting-risk-supplies-player-props-and-betbuilder-tools-to-boyle-sports

Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.

Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.

The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.

According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.

Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”

The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.