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BETSSON COLOMBIA STRENGTHENS ITS POSITION: SIGNS EX-COLOMBIAN FOOTBALLER AND SPORTS COMMENTATOR NICOLE REGNIER AS NEW AMBASSADOR

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Betsson, the global sports betting and online casino operator, announced that Nicole Regnier, Colombian ex-football player and sports commentator, will be the company’s new ambassador in Colombia. Through this alliance, Betsson Colombia reaffirms its commitment to work together with sports experts to continue innovating in the betting industry characterised by an exciting offer with a high level of responsibility.

We are very excited to start working with Nicole Regnier, one of the first Colombian players to compete in European football and to recognise the qualities and talent that exist in our country. I am certain that together with Nicole and our regional ambassador, Mario Alberto Yepes, we will advance in our purpose of being a company recognised for its sports experience and an exciting portfolio of services,” said Santiago Melo, Country Manager for Betsson Colombia.

Nicole Regnier had a professional career of 10 years, where she competed in different clubs of high national and international recognition such as CD Atlas, Atlético Madrid, Rayo Vallecano, América de Cali and Servette FC Chenois Feminin. Likewise, she was part of the players who played in the first Women’s League in Colombia. Playing with América de Cali, she reached the quarterfinals, being eliminated by Independiente Santa Fe club that would become the first champion of the women’s competition in the country.

At the national team level, Nicole Regnier was part of the squad that participated in the 2012 South American Women’s U-17 Championship, where the team placed third in the tournament, which gave them a place in the U-17 Women’s World Cup held in Azerbaijan.

In 2021 Nicole announced her retirement from professional football; however, at the same time, she revealed her plans to maintain a relationship with sports, so she made official her new role as a sports commentator. During that year she worked for Win Sports analysing the Colombian Women’s League. In 2022, she joined ESPN to be part of the network’s national talent. Since then, she has been part of the different analysis programs, in addition to being a sports commentator, where she has contributed to strengthening the role of women in sports.

“I am very happy and full of expectations for what we are going to build in the future with Betsson, as it is a company with which I have a lot in common. First of all, there is the passion for soccer; but we also share interests regarding the creation of more spaces for women in sports and, in general, regarding the strengthening of sports activities in the country,” said Nicole Reigner.

With this collaboration, Betsson continues its commitment to work with sports professionals in the development and implementation of an innovative and exciting experience which, in turn, contribute to strengthening the betting industry and Colombian sports. An example of this is Betsson’s recent sponsorship of one of the most important sporting events of the year: the CONMEBOL Copa América Women, which was won by Brazil and in which Colombia placed second. In addition to boosting brand recognition in Latin America, Betsson supported this tournament to further promote gender equality in sports and to showcase the talent of female soccer players.

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Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025

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Betsson Group was named Regulated Markets Champion 2025 at the SiGMA Central Europe B2C Awards, held last night in Rome. The award recognises Betsson’s industry-leading commitment to compliance, integrity, and responsible operations across its 24 locally regulated markets.

With operations spanning Europe, Latin America, and North America, Betsson continues to demonstrate that long-term success in iGaming is built on a foundation of trust and accountability. In Q3 2025, revenue from locally regulated markets increased by 16 percent and accounted for 64 percent of total Group revenue – a testament to Betsson’s proactive focus on sustainable, licensed operations.

Speaking about the win, Ronni Hartvig, Chief Commercial Officer at Betsson Group, said: “This is a great award to win because it reflects one of our strongest beliefs at Betsson – that sustainable growth comes from doing things the right way. Compliance and responsibility are not just obligations for us; they are part of how we build lasting trust with customers, regulators, and partners across all our markets.”

The SiGMA Central Europe B2C Awards celebrate excellence across the iGaming ecosystem, honouring top-performing casino operators, sportsbooks, and marketing innovators. Winners are selected by a distinguished panel of industry veterans, media professionals, and business leaders.

This recognition reinforces Betsson’s position as one of the most extensively regulated operators in the world – and its commitment to leading the way with compliance, responsibility, and integrity.

The post Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025 appeared first on European Gaming Industry News.

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Betsson Becomes Official Sponsor of Iraklis FC

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Betsson has become the Official Sponsor of Iraklis FC. Following the success of the Betsson Greek Cup and the sponsorship of OFI Crete, this collaboration further strengthens Betsson’s footprint in Greek football and adds another iconic team to its growing sports family.

With a history spanning more than a century, Iraklis FC stands as a true symbol of sportsmanship, tradition and passion for football. The club has left an indelible mark on Greek football history, inspiring generations of fans while consistently representing the values of integrity, perseverance and fighting spirit.

Starting from the 2025–26 season, the Betsson logo will appear on the back of Iraklis’ jersey, marking a partnership built on shared values of excellence, dedication and fair play.

This sponsorship comes at a pivotal moment for Iraklis, as the team strives for promotion from the Super League 2 and aims to reclaim its place in Greece’s top football division. With Betsson’s support, the “Elder” enters a new era of confidence, ambition and success—both on and off the pitch.

Thanos Marinos, Managing Director of Betsson Greece, said: “We are truly delighted to become the Official Sponsor of this historic club. With more than a hundred years of history, the team embodies values that perfectly align with our own philosophy—passion, integrity, and love for football. Through this partnership, we aim to stand by Iraklis in its effort to return to where it belongs: the top division. We believe our support can make a meaningful contribution to the team’s journey and the club’s long-term ambitions.”

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Betsson Continues as Main Partner of the BNP Paribas Nordic Open

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Betsson has renewed its partnership with the BNP Paribas Nordic Open – the largest tennis tournament in the Nordics.

The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where this year’s tournament takes place October 11–19, 2025.

“We are delighted to continue our partnership with the BNP Paribas Nordic Open. Supporting such a prestigious tournament on Swedish soil, where Betsson was founded more than 60 years ago, is something very special for us,” said Ronni Hartvig, Chief Commercial Officer of Betsson Group.

Fans can look forward to on-site activations, ticket raffles and betting odds on all matches throughout the tournament.

“It is a great pleasure to have Betsson continue as our main partner. Their experience in sports sponsorships worldwide and their strong heritage in Sweden add real value to the tournament. Together, we aim to further strengthen the Nordic Open’s profile and offer fans an even more engaging event,” said Rasmus Hult, CEO of BNP Paribas Nordic Open.

The post Betsson Continues as Main Partner of the BNP Paribas Nordic Open appeared first on European Gaming Industry News.

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