Canada
Eastern Michigan University and Gen.G Level Up, Building The Next Generation of Esports Professionals After Concluding Successful Summer Programming
Global esports organization Gen.G and Eastern Michigan University announced the continuation of their partnership to prepare the next generation of leaders in the esports industry. After a successful summer tournament, EMU and Gen.G have welcomed back EMU Eagles to Ypsilanti with a series of campus kickoff events, the introduction of project-based internships, and the initiation of two Gen.G Foundation Scholarship recipients.
“Gen.G could not be more excited to continue expanding our programming with EMU,” said Arnold Hur, CEO for Gen.G. “EMU has been our trusted partner as we look to enrich the academic experiences for student athletes studying and working hard to have an impact on the future of the esports and gaming industry.”
The start of the 2022-2023 academic year at EMU marks the second year of Eagles Gaming Club and Gen.G supporting student gaming on EMU’s campus. Students can expect carefully curated events, built by the students and supported by the two organizations. Additionally, there will be support for student athletes recognized by EMU Esports who will begin traveling to tournaments, competing virtually and representing EMU nationally in new jerseys showcasing their Eagle pride.
EMU and Gen.G will also look to commit to producing more events like the Summer Showdown throughout the year. In July 2022, the Summer Showdown tournament featured teams of students from eight local high schools and universities. The tournament ended with four gaming titles earned at in-person competitions hosted at the EMU REC/IM Center. The winning teams included University of Michigan-Flint for Rocket League, Michigan State University for VALORANT, and University of Michigan-Ann Arbor for League of Legends. The Summer Showdown cements EMU’s position as a regional hub for gaming programming, building off of the success of Midwest Madness. Students in the region can expect additional similar tournaments throughout the school year.
“These are exciting upgrades for varsity support of student athletes at EMU, and we’re so glad to see our partnership with Gen.G enhancing experiences for Eagles Gaming Club,” said Justin Jett, Director of the EMU REC/IM Center. “The increased support for student athletes will be instrumental in building out the flourishing gaming community at EMU.”
In September, Gen.G announced two EMU students had been selected as recipients of the Gen.G Foundation Scholarship: Je’Naiya TimsIyad and Iyad Khattab. Each recipient received $10,000 to subsidize their tuition for this academic year and will have access to exclusive career and mentorship programming as members of the new scholarship class. Suho Chang, a student from the Gen.G Global Academy in Seoul will join Timslyad and Khattab as a student at EMU.
Now in its third year, the Gen.G Foundation Scholarship focuses on supporting women, people of color and low income students enrolled in a U.S. university or college who are interested in gaming, esports, entrepreneurship, journalism or content creation.
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Canada
Playson expands North American reach with Mohegan Digital partnership
Playson, the skilled digital entertainment provider, has entered a partnership agreement with Mohegan Digital to enhance its presence in the Ontario market, where it functions as PlayFallsview.com online casino.
The deal will allow Playson’s collection to be accessible to local players, with the expected launch in early Q2 2026. The collaboration enhances the supplier’s presence in North America by partnering with one of the area’s most well-known and thriving tribal gaming operators, Mohegan.
Play Fallsview is the digital hub for the stunning Fallsview Casino Resort in Niagara Falls, Ontario, CA, managed by Mohegan.
Participants on Play Fallsview will gain entry to a range of Playson’s successful titles, such as Coin Strike: Hold and Win, Diamonds Power XXL: Hold and Win, and 4 Pots Riches: Hold and Win. All of Playson’s games offer engaging mechanics, distinctive visuals, and established player retention.
Launching through Light & Wonder’s platform guarantees a smooth deployment and dependable content delivery to the regulated market.
Conor Jenner, Senior Sales Manager at Playson, said: “Fallsview is an iconic entertainment destination and a fantastic partner for us as we continue to grow our presence in Ontario.
“Launching through our long-term partners Light & Wonder allows us to deliver our most engaging titles efficiently and at scale. We’re excited to bring our popular content to Fallsview’s players and build a strong relationship together.”
Rich Roberts, President of Mohegan Digital, said: “Playson’s portfolio provides popular and in-demand additions to offerings on Play Fallsview.
“Through this collaboration, we look forward to impressive production value with gameplay that is sure to resonate with players. Playson is a premier supplier with experience in regulated markets that aligns seamlessly with our approach to digital growth in Ontario.”
The post Playson expands North American reach with Mohegan Digital partnership appeared first on Americas iGaming & Sports Betting News.
Canada
CasinoCanada announces partnership with FortuneJack casino
CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.
CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.
FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”
The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
CasinoCanada partners with FortuneJack to expand crypto casino coverage
CasinoCanada.com has partnered with FortuneJack crypto casino to increase FortuneJack’s visibility and drive traffic via CasinoCanada’s content channels in non-regulated Canadian markets.
Under the deal, CasinoCanada will create and publish informational content focused on FortuneJack’s features and gaming portfolio. The material will be integrated into CasinoCanada’s review and comparison sections, which the company said is intended to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market and operated by SEOBROTHERS. Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
FortuneJack, established in 2012, said it offers over 3,500 games, including more than 2,700 slots, from providers including Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft. The operator also lists up to 135 live casino games and betting across 50 sports. FortuneJack is operated by PlayWave SRL and is registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack, said: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.” The companies said the partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada partners with FortuneJack to expand crypto casino coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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