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UK Tote extends XB Net deal to offer premium North American racing ahead of the Breeders’ Cup

Published

3 years ago

October 31, 2022

Reading Time: 3 minutes

British racing’s pool betting operator rolls out an expanded U.S. horse racing program to its customers in enlarged agreement with leading Stateside supplier for the Breeders’ Cup World Championships

XB Net, the leading provider of premium content for North American racing, has renewed its existing commingling distribution deal with powerhouse operator, UK Tote Group.

The UK Tote Group is the owner of the UK Tote, the largest privately owned Tote in the world, and is committed to growing its comprehensive horse racing portfolio to ensure all the best racing from around the world is available to its UK and Irish customers at www.tote.co.uk.

This agreement sees the UK Tote secure the overwhelming majority of premier stateside races for its highly engaged digital UK and Irish racing fans, including this week’s annual showpiece festival at the Breeders’ Cup World Championships in Keeneland, which runs from 4-5 November, where XB Net leverages an exclusive long-term partnership as the international-rights distributor.

More broadly, the deal offers a wider range of XB Net’s live pictures, data and betting services from an unrivalled network of over 60 North American tracks (over 75% of U.S. horse racing). This allows the UK Tote to flexibly populate its programming timetable, thereby offering customers an authentic U.S. horse racing service which neatly plugs any gap on the daily betting calendar with engaging, easy-access content. The UK Tote platform harnesses everything required to run a responsible horse racing business across online and mobile.

This daily schedule of immersive content, which chronologically transitions the UK and Ireland’s domestic horse racing scene, ensures the UK Tote has a reliable source of fast-settling betting content following the conclusion of UK and Irish racing. The engaging action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, two legs of the revered Triple Crown, featuring the Preakness and Belmont Stakes, alongside the aforementioned Breeders’ Cup.

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from more than 2,500 meetings, and showcasing over 25,000 races per year, North American racing is continuing to entertain more and more bettors worldwide.

Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK and Ireland, Asia, North and Central America, and Australia.

Jon Knapman, Chief Commercial Officer at UK Tote Group, said: “As a leading player in pool betting, we want to provide our customers with the biggest global pools and for them to be able to bet on the best racing in the world. With pool betting being dominant in U.S. racing, we are delighted to work with XB Net as the leading distributor of North American content, integrating improved feeds alongside associated data and content, such as silks and ratings, with which to elevate the experience for our customers.

“Our customers have already seen the added enjoyment and value that U.S. racing brings to the wider horse racing fan experience. Now it’s an honour to be bringing the Breeders’ Cup World Championships to our UK and Irish audience in what promises to be a thrilling renewal.”

Simon Fraser, Senior Vice President International at XB Net, added: “Securing this continued collaboration with a brand as synonymous with racing as UK Tote Group is another feather in the cap of our diligent team. We’ve been impressed by the UK Tote Group’s recent moves to reignite the UK Tote for a contemporary racing audience, and XB Net’s wide range of low-latency racing solutions and racetracks are providing them with a deeper well from which to draw premium content.

“Indeed, it’s a privilege to continue working in tandem with proven partners like UK Tote Group and the Breeders’ Cup to optimize and increase the returns to North American racing from overseas during a challenging economic period. Returning the value to racing, racetracks, owners and Horsemen’s groups will help safeguard the future of the sport we all love.

“Live, premium daily sport is ostensibly an easy sell wherever you are in the world. Tellingly, though, if that sport’s betting markets are consistent and its framework familiar to the end user (allied to synchronicity with local leisure periods) then we’ve found that engagement gains quicker and more durable traction with audiences.

“The GMT time zone is, of course, well-positioned to migrate from its domestic racing scene into top-class ‘evening’ meetings stateside, so high-quality 24/7 programming is now an attainable reality for our customers. We can’t wait to see how our comprehensive package continues to perform for the Tote over a range of coming attractions this winter, with this week’s Breeders’ Cup World Championships, for which we hold the international distribution rights, an imminent highlight.”

Affiliate Succes

Hiring Blitz Expands Quantum Affiliate’s Staff By 10%

Published

29 minutes ago

February 18, 2026

Wladimir P.

hiring-blitz-expands-quantum-affiliate’s-staff-by-10%

The UK-based affiliate is expanding its marketing and commercial teams by hiring six new staff members, while there are still five positions to be filled.

Power affiliate Quantum (previously QiH Group) has experienced significant expansion in the initial two months of 2026, hiring six new staff members for its commercial and marketing teams since December.

First on the list is Shannon Walsh, who enters the swiftly expanding commercial department as a partnerships manager.

Dimi Papamichael, speaking about the stellar growth of his team, said: “From day one, I’ve felt a huge amount of backing and belief in what we’re building here at Quantum – and that’s already turning into real momentum. We’ve recently hired a couple of great people to join our growing commercial team, and we’re not stopping there – with a few more hires lined up in the next couple of months.

“It’s a clear sign of where we’re heading, and there’s a real energy around the business right now. With big plans for this year, we’re continuing to invest in the commercial team to make sure we’ve got the right people in place to move quickly on the opportunities ahead. I’m excited to be building such an ambitious and talented team as we head into a big 2026, and I’m looking forward to what we can achieve together.”

The marketing team, headed by Luke Watkin, is proud to welcome:

Cameron Harris, Marketing Specialist
Caitlin McIntyre, Affiliate Sales Lead
Caroline Millington, Affiliate Account Manager
Ariadni Argyropoulou, paid social specialist
Gabriela Profir, performance marketing lead

Luke Watkin, director of marketing for Quantum, said: “As a leader I’ve found it to be extremely energising having the backing, the investment, and the ambition within the business to be able to recruit top marketing talent in a number of key positions in recent months. In a short space of time we have really levelled up the quality of our team, and this is already paying dividends both in terms of how we are working, but also (and most importantly) in the form of results. I am excited to continue doing what I love, which is building brilliant teams.”

In addition to the six roles, Quantum is also seeking to fill roles for:

head of sales
senior business development manager
paid social lead and
sales ops executive

HR Director for Quantum, Andrea Talreja, shared: “It’s a time of exceptional growth for Quantum, which is exciting and rewarding. We’re seeking not only the roles listed here, but quite a few more in 2026, so if you’re a tech or performance marketing professional – whether from iGaming or other sectors – please get in touch!”

The post Hiring Blitz Expands Quantum Affiliate’s Staff By 10% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

CasinoCanada

CasinoCanada announces new partnership with MelBet

Published

1 hour ago

February 18, 2026

Wladimir P.

casinocanada-announces-new-partnership-with-melbet

CasinoCanada has announced a strategic partnership with MelBet, the international betting and gaming operator, aimed at expanding the brand’s footprint in Canada through dedicated content and brand representation on CasinoCanada’s digital platforms.

Under the agreement, CasinoCanada.com will produce detailed reviews and SEO-focused content tailored to Canadian audiences. The partnership is designed to provide users with clear, transparent information about MelBet’s products and services, while enhancing the operator’s visibility in Canada and driving traffic to the MelBet website.

CasinoCanada is operated by SEOBROTHERS, and Eugene Ravdin, Head of PR, said:

“MelBet operates across multiple international markets and has established a consistent presence in the iGaming industry. Through CasinoCanada, we will focus on delivering clear, data-based content tailored to users in Canada and quality traffic to the MelBet website. This partnership is structured around transparent communication and long-term cooperation.”

MelBet offers daily betting on over 1,000 events across sports and esports, alongside a wide range of slots from more than 120 global providers. The brand has earned multiple accolades, including Best Online Gambling Operator (EVENTUS 2023), Best Affiliate Program (SiGMA Africa Awards 2024), and Live Casino of the Year (AffPapa iGaming Awards 2024).

The operator’s high-profile sports partnerships feature legends such as Andrés Iniesta, Didier Drogba, and Kamaru Usman. In October 2025, MelBet extended its agreement as Juventus’ official betting partner in MENA and Africa, while Spanish La Liga and professional Dota 2 organisation OG Esports further enhance its global portfolio.

Anastasiia Shcherbyna, CMO at MelBet Affiliates, commented:

“Working with CasinoCanada has been smooth and efficient. They understand the specifics of our brand, communicate clearly, and consistently deliver on their commitments. We appreciate their professional approach and see strong potential for long-term cooperation.”

This collaboration positions MelBet for sustained growth in Canada, leveraging CasinoCanada’s content expertise and digital reach to strengthen brand awareness and user engagement.

The post CasinoCanada announces new partnership with MelBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Barbara Bang

QTech Games Amplifies Action Through Barbara Bang Integration

Published

1 hour ago

February 18, 2026

Wladimir P.

qtech-games-amplifies-action-through-barbara-bang-integration

Emerging-markets leader enhances its content selection with new games from a rising contender.

QTech Games, the premier game aggregator for emerging markets, has sustained its robust momentum in its pipeline, owing to its recent agreement with promising studio, Barbara Bang, a slots provider recognized for its unique method of game development and a customized approach to discovering localized solutions for various markets.

Incorporating an outstanding portfolio from a highly unique and innovative digital slots supplier further enhances QTech Games’ expanding platform, which is bringing a diverse selection of online games to emerging markets, featuring well-known brands alongside the industry’s most thrilling new providers.

The games offered to QTech partners through this agreement are crypto-friendly and include popular titles and new releases like Sky Rail Riches, Juicy Fruits, Sunshine Rich, and Chieftain Buffalo. Each utilizes distinct maths modeling that alters the volatility spectrum, contributing to an engaging gaming experience.

Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with Barbara Bang extends our impressive sequential pipeline – and we’ve so much more to come in 2026! In today’s marketplace, only high-quality games offering something different separate you from the rabble, so we’re delighted to see how Barbara Bang is fulfilling this demand. Their dedication to data-driven content development, coupled with an acute focus on even the most specific player-centric details, matches up neatly with QTech’s own localisation techniques across emerging markets.

George Dias, Partnership Manager of Barbara Bang, added: “Barbara Bang prides itself on our ever-expanding production line of titles which provide unique and head-turning experiences in an increasingly homogenised space. And we’ve found QTech to be a natural habitat for embracing such content, and delivering it to new audiences. Founded with the goal of bridging the gap between players and gaming platforms, Barbara Bang is now acquiring progressive recognition in the iGaming market, thanks to this deal with the top aggregator QTech Games.

“We’re confident that this partnership will allow us to seamlessly broaden the scope of our slots for fresh audiences across emerging markets. It’s a significant step for Barbara Bang in enlarging our global footprint.”

The post QTech Games Amplifies Action Through Barbara Bang Integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.