eSports
JACK LINK’S AND FNATIC ANNOUNCE ‘#BEEFALARESISTANCE’ DIGITAL CAMPAIGN
Jack Link’s has continued its partnership with esports organisation Fnatic to launch #BeefaLaResistance, a tongue-in-cheek, disruptive marketing campaign intended to galvanize gamers to take a stand and choose Jack Link’s Beef Jerky as their gaming snack of choice.
The two-month campaign, which launched on August 1st, intends to recruit gamers to push back against greasy fingers, crumbs in hardware, and dips in energy, by creating five unique tasks which encourage gamers to show their support using a unique hand gesture.
The first phase of the campaign is the entry period and runs until August 27, with those that rise-up to sign-up on the campaign landing page being entered into weekly draws where they can win Jack Link’s and Fnatic prizes, including exclusive access to a secret meet up for a selection of fans – more details to be revealed soon.
The campaign will also see Fnatic talent including Loeya and Rhobolas on hand to rally the community, with the pro-gamers pushing the #BeefaLaResistance revolution on their channels and networks.
Fnatic and Jack Link’s will join forces at this year’s gamescom (August 25-28), hosting an exclusive afterparty on August 27 where the #BeefaLaResistance campaign will be brought to life.
Inka Weber, Marketing Manager at Jack Link’s: “This exciting campaign and ongoing partnership represents both Jack Link’s and Fnatic’s continued commitment to maximising and enhancing eSports performance, equipping gamers to achieve their goals.
“Every aspect of the #BeefaLaResistance will be centred around enabling gamers to reach their full potential and power through ahead of Gamescom.
“Our products are the perfect snack to eat during leisure time activities such as gaming. Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance.
“This collaboration unlocks gamers full potential by providing them with quality, protein-rich fuel they need during intense gaming sessions.”
Sam Mathews, Fnatic founder, added: “Our latest campaign with Jack Link’s is testament to our continued relationship with the brand, at the perfect intersection of gaming and snacking.
“We think the insights behind the campaign – that snacking on Jack Link’s prevents greasy fingers and crumbs in your gaming hardware while delivering high protein – are immediately identifiable for gamers, and we’re looking forward to bringing our network on board to join the community and help stop the feed.”
Phase one of this multi-channel campaign will run from August 1-27, with content living on social, Community, CRM, and PR. Phase two will run from 27 August to 8 October. Details to be released closer to the commence date.
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eSports
Vlad Marinescu Re-Elected as 10th IESF President
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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.
During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.
“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”
Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.
The assembly also elected the IESF Board for 2026, comprising:
Board Members:
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HRH Prince Omar Bin Faisal – Jordan
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Afiq Fadhli Bin Narawi – Malaysia
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Elin Yoojung Moen – Norway
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Clint Kennedy – United States
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Flip De Bruyn – Namibia
The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.
The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.
Bet builder
GG.BET launches Bet Builder for a new way to bet
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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.
Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.
To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.
“GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.
GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.
The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.
Asia
IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
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