eSports
JACK LINK’S AND FNATIC ANNOUNCE ‘#BEEFALARESISTANCE’ DIGITAL CAMPAIGN
Jack Link’s has continued its partnership with esports organisation Fnatic to launch #BeefaLaResistance, a tongue-in-cheek, disruptive marketing campaign intended to galvanize gamers to take a stand and choose Jack Link’s Beef Jerky as their gaming snack of choice.
The two-month campaign, which launched on August 1st, intends to recruit gamers to push back against greasy fingers, crumbs in hardware, and dips in energy, by creating five unique tasks which encourage gamers to show their support using a unique hand gesture.
The first phase of the campaign is the entry period and runs until August 27, with those that rise-up to sign-up on the campaign landing page being entered into weekly draws where they can win Jack Link’s and Fnatic prizes, including exclusive access to a secret meet up for a selection of fans – more details to be revealed soon.
The campaign will also see Fnatic talent including Loeya and Rhobolas on hand to rally the community, with the pro-gamers pushing the #BeefaLaResistance revolution on their channels and networks.
Fnatic and Jack Link’s will join forces at this year’s gamescom (August 25-28), hosting an exclusive afterparty on August 27 where the #BeefaLaResistance campaign will be brought to life.
Inka Weber, Marketing Manager at Jack Link’s: “This exciting campaign and ongoing partnership represents both Jack Link’s and Fnatic’s continued commitment to maximising and enhancing eSports performance, equipping gamers to achieve their goals.
“Every aspect of the #BeefaLaResistance will be centred around enabling gamers to reach their full potential and power through ahead of Gamescom.
“Our products are the perfect snack to eat during leisure time activities such as gaming. Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance.
“This collaboration unlocks gamers full potential by providing them with quality, protein-rich fuel they need during intense gaming sessions.”
Sam Mathews, Fnatic founder, added: “Our latest campaign with Jack Link’s is testament to our continued relationship with the brand, at the perfect intersection of gaming and snacking.
“We think the insights behind the campaign – that snacking on Jack Link’s prevents greasy fingers and crumbs in your gaming hardware while delivering high protein – are immediately identifiable for gamers, and we’re looking forward to bringing our network on board to join the community and help stop the feed.”
Phase one of this multi-channel campaign will run from August 1-27, with content living on social, Community, CRM, and PR. Phase two will run from 27 August to 8 October. Details to be released closer to the commence date.
Powered by WPeMatico
eSports
Decade of Impact — World Esports Summit Marks Its 10th Edition
The International Esports Federation (IESF) has successfully wrapped up the significant 10th edition of the World Esports Summit 2025, reinforcing its position as a key event for the progress of the World of Esports and global collaboration.
Focused on the theme “Shaping the World of Esports,” the 2025 Summit convened federations, publishers, global sports organizations, technology innovators, and integrity agencies to collaborate on the future of esports as a structured, credible, and universally unified field.
This anniversary edition showcased a robust and varied group of speakers, demonstrating IESF’s dedication to collaboration across sectors. Significant input was provided by Gustavo Arellano (FIBA), Eric Stranne (FIA), Ray Ng (Moonton), James Yang (Tencent), Valentin Capelli (WADA), Junghwan Han (KADA), Dipesh Makwana (Alibaba Cloud), Tomica Madjercic (Sportradar), and Ivan Dimitrijevic (EXPO 2027 Belgrade), as well as senior esports officials from across the globe.
Conversations during the Summit focused on essential aspects of IESF’s mission, such as governance and federation development, maintaining competitive integrity and anti-doping measures, technological advancements, and fostering sustainable ecosystem growth. The emphasis on diplomacy and collaboration emphasized esports’ increasing alignment with global sports standards and international organizations.
With the 10th edition of the World Esports Summit, IESF has once more showcased its leadership by uniting the global esports community, connecting regions, aligning stakeholders, and establishing common priorities for the future.
With unprecedented involvement, elevated discussions, and a distinct strategic vision, World Esports Summit 2025 represents a pivotal milestone in IESF’s continuous endeavor to influence the future of esports via unity, trustworthiness, and global cooperation.
The post Decade of Impact — World Esports Summit Marks Its 10th Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026
Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.
The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.
This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.
“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.
“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.
Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.
The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.
In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.
The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.
Alexander Lewin SVP of Commercial Revenue at BLAST
Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026
- Polymarket to activate across seven BLAST events across both Slam and Premier ecosystems
- Partnership introduces integrated prediction formats and new fan engagement experiences
Competitive entertainment firm BLAST has revealed a new alliance with Polymarket, the globe’s largest prediction market, designating the platform as its ‘Official Prediction Partner’ through 2026. The partnership will encompass BLAST’s Counter-Strike and Dota 2 tournament events, BLAST Premier and BLAST Slam, enhancing prediction-based interaction for fans during various international tournaments.
Polymarket will be featured in seven of BLAST’s worldwide Counter-Strike 2 and Dota 2 events, starting this week at BLAST Slam VI in Malta. Dota and Counter-Strike events will include custom content pieces utilized in broadcasts and desk segments showcasing the platform’s involvement in BLAST’s events.
Polymarket will gain significant exposure through live broadcasts, arena events, and digital media as BLAST enhances fan interaction with premier competitive entertainment. Polymarket’s branding will be prominently displayed throughout BLAST’s broadcasts through digital integrations and physical advertisements.
In addition to broadcasting, the collaboration expands to live arena events, with Polymarket integrated into the in-person fan experience through elements like the Polymarket Fancam and the opportunity to accommodate creators and streamers in the arena using designated event streaming booths.
Alexander Lewin, SVP of Commercial Revenue at BLAST said: “Esports is evolving rapidly into a more interactive, data-driven entertainment experience, and we are delighted to team up with Polymarket to bring exciting new engagement opportunities to our fans all around the world. Together, we’re creating something that feels native to esports culture: fast, live, and deeply connected to the action. This partnership is about enhancing how fans experience competition, whether they’re watching online or inside an arena. We’re proud to join Polymarket’s industry-leading group of partners, alongside the NHL, UFC and the MLS among others, reflecting the growing global recognition of BLAST’s events.”
Matthew Modabber, CMO of Polymarket, said: “Esports has long been dominated by traditional sportsbooks, but prediction markets open the door to a more transparent and community-driven way for fans to engage with competition. Partnering with BLAST brings that experience to a global audience and helps make prediction markets a natural part of how people watch, debate, and follow competitive gaming. We see this as the beginning of a new chapter for fan participation in esports.”
The post Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Brasil on Track6 days agoODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET
-
0006 days agoCash Pig 2 Debuts from Booming Games with 15,000 Top Prize
-
40 Glossy Hot6 days agoAmusnet Releases “40 Glossy Hot”
-
Amusnet5 days agoWeek 6/2026 slot games releases
-
BETANO6 days agoPlaybook Fusion launches with Betano in Brazil
-
Digitain6 days agoDigitain Earns Double Nomination at SiGMA Eurasia Awards 2026
-
Finland6 days agoData-Driven Analysis of Finnish Gamblers’ Preferences and Behavior
-
AGLC6 days agoPointsBet Canada Officially Begins Registration Process in Alberta



