eSports
JACK LINK’S AND FNATIC ANNOUNCE ‘#BEEFALARESISTANCE’ DIGITAL CAMPAIGN
Jack Link’s has continued its partnership with esports organisation Fnatic to launch #BeefaLaResistance, a tongue-in-cheek, disruptive marketing campaign intended to galvanize gamers to take a stand and choose Jack Link’s Beef Jerky as their gaming snack of choice.
The two-month campaign, which launched on August 1st, intends to recruit gamers to push back against greasy fingers, crumbs in hardware, and dips in energy, by creating five unique tasks which encourage gamers to show their support using a unique hand gesture.
The first phase of the campaign is the entry period and runs until August 27, with those that rise-up to sign-up on the campaign landing page being entered into weekly draws where they can win Jack Link’s and Fnatic prizes, including exclusive access to a secret meet up for a selection of fans – more details to be revealed soon.
The campaign will also see Fnatic talent including Loeya and Rhobolas on hand to rally the community, with the pro-gamers pushing the #BeefaLaResistance revolution on their channels and networks.
Fnatic and Jack Link’s will join forces at this year’s gamescom (August 25-28), hosting an exclusive afterparty on August 27 where the #BeefaLaResistance campaign will be brought to life.
Inka Weber, Marketing Manager at Jack Link’s: “This exciting campaign and ongoing partnership represents both Jack Link’s and Fnatic’s continued commitment to maximising and enhancing eSports performance, equipping gamers to achieve their goals.
“Every aspect of the #BeefaLaResistance will be centred around enabling gamers to reach their full potential and power through ahead of Gamescom.
“Our products are the perfect snack to eat during leisure time activities such as gaming. Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance.
“This collaboration unlocks gamers full potential by providing them with quality, protein-rich fuel they need during intense gaming sessions.”
Sam Mathews, Fnatic founder, added: “Our latest campaign with Jack Link’s is testament to our continued relationship with the brand, at the perfect intersection of gaming and snacking.
“We think the insights behind the campaign – that snacking on Jack Link’s prevents greasy fingers and crumbs in your gaming hardware while delivering high protein – are immediately identifiable for gamers, and we’re looking forward to bringing our network on board to join the community and help stop the feed.”
Phase one of this multi-channel campaign will run from August 1-27, with content living on social, Community, CRM, and PR. Phase two will run from 27 August to 8 October. Details to be released closer to the commence date.
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eSports
SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024
1 November 2024 – Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.
The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.
The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.
The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.
Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point.
We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”
The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.
The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.
All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.
The post SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024 appeared first on European Gaming Industry News.
eSports
BLAST Announces Landmark Expanded Partnership as Blacklyte Becomes Global Chair & Desk Partner Across Five Esports Titles in 2025
Esport entertainment company BLAST has announced an expanded Global Partnership with Blacklyte for 2025. The landmark partnership marks a significant milestone in esports history, being the first of its kind to encompass five leading esports titles.
As a Global Chair & Desk Partner, Blacklyte will play a pivotal role in supporting the world’s best esports players by providing custom-made esports desks and chairs for the competitive landscape across these five popular esports titles: Rainbow Six Esports (Tom Clancy’s Rainbow Six Siege), BLAST Premier (Counter-Strike), BLAST Slam (Dota), RLCS (Rocket League Championship Series), and FNCS (Fortnite Championship Series).
This partnership not only showcases Blacklyte’s commitment to the esports community but also emphasises its dedication to elevating the industry by providing players with the best equipment possible to compete at the elite level.
Last month, BLAST announced Blacklyte as the first commercial partner for Fortnite Competitive for the FNCS Global Championship 2024 in Fort Worth, Texas, United States.
The expansion of the partnership means Blacklyte will cover all esports titles BLAST operates in 2025. The partnership will focus on delivering unique and immersive experiences for fans and players alike. Alongside Blacklyte’s products being used by streamers and players across more than ten arena events and many more studio events in 2025. Blacklyte will also be integrated physically into these events and within broadcasts.
Blacklyte produces desks that set a new standard for quality and durability. These state-of-the-art desks are designed to withstand everything. They will be showcased at the BLAST Premier World Final in Singapore for the first time.
Alexander Lewin, SVP of Commercial Revenue for BLAST, said: “We are proud to expand our partnership with Blacklyte to encompass all five of our esports titles heading into 2025. This marks a landmark moment for BLAST. We work across a number of leading esports ecosystems, which gives us the ability to leverage these different communities and tournaments. This partnership is testament to harnessing that network to create best-in-class partnerships.”
Alexander Liu, CEO at Blacklyte, said: “We are excited to enter into this unprecedented partnership with BLAST, which will enable us to reach a broader audience and create a lasting impact across multiple titles. This collaboration signifies a new era for esports, where we can unify diverse gaming communities under one strategic initiative, providing equipment to help esports players compete at the top level.”
The post BLAST Announces Landmark Expanded Partnership as Blacklyte Becomes Global Chair & Desk Partner Across Five Esports Titles in 2025 appeared first on European Gaming Industry News.
Asia
GG.BET is inviting BLAST Premier: World Final attendees to the GG.BOOTH to take part in some fun activities
From October 30 to November 3, the BLAST Premier: World Final 2024 will be held at the Resorts World Convention Centre on Sentosa island in Singapore. GG.BET, the tournament’s exclusive betting partner, is inviting the arena’s attendees over to the GG.BOOTH during the playoff to bag some unique merch and join in some fun activities, including autograph sessions with the teams. GG.BET also has a special 200% deposit bonus and a freebet lined up for its users.
The World Final is the concluding stage of the 2024 Counter-Strike 2 tournament season in the world-famous BLAST Premier series. In the final, the strongest 8 teams will butt heads, with 6 advancing to the playoff and battling it out in a LAN tournament for a $1,000,000 prize pool.
GG.BET have created a special area so that fans can have an even more amazing experience at the playoffs, from November 1-3. Here, you’ll be able to take photos to remember the event by and create posters to support your favorite team. Don’t forget to grab some merch so you stand out from the crowd. You’ll find the GG.BOOTH on the left as you enter the Resorts World Convention Centre via the main entrance.
There’ll be activities going on at this spot with a host and GG.BET brand ambassadors, as well as autograph sessions with the teams. More details about the activities will be posted on the GG.BET pages on Х and Instagram. Make sure to follow so you don’t miss a thing!
GG.BET is also offering its users a special bonus for BLAST Premier: World Final 2024: a 200% deposit bonus and a $50 freebet.
How to use your bonus on GG.BET:
- Register on the GG.BET website or log in to an existing account.
- Activate this offer in the Bonuses section.
- Make a deposit of at least $20 to get a bonus of up to 200% and a freebet.
This offer is available from 00:00 (UTC+0) on 30 October 2024 to 23:59 (UTC+0) on 03 November 2024.
In 2024, BLAST Premier and international betting brand GG.BET entered into an exclusive one-year partnership. For the entire tournament season, GG.BET has been organizing exciting online and offline activities for Counter-Strike 2 fans, as well as creating exclusive content featuring the players.
The post GG.BET is inviting BLAST Premier: World Final attendees to the GG.BOOTH to take part in some fun activities appeared first on European Gaming Industry News.
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