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SBK launches ‘The ad we weren’t allowed to make. But made it anyway.’ brand campaign

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SBK has launched a new multi-channel ad campaign that stars CEO/Founder Jason Trost, features Manchester United and England legend Gary Pallister, and was banned from TV.

The campaign officially launches today, 25 July 2022, and takes aim at competitors of SBK, the sportsbook app operated by betting exchange Smarkets.

Due to the nature and content of the campaign’s main video, clearing organisation Clearcast would not give their approval for it to be shown on television, saying it would ‘bring advertising into disrepute’. However commuters at prime locations across London, including Waterloo and Euston stations, will be able to see a heavily edited version and use a QR code to watch the full 80-second video, which can also be viewed at getsbk. com.

Trost said: “The industry’s old guard has been giving unnecessarily bad odds to customers for so long. We launched SBK to provide our world-best pricing to the mainstream market in the familiar feel of a sportsbook. That’s what this campaign is all about: how our odds are better than the rest who make easy money on casino products and huge sportsbook margins, and we’re not afraid to call them out. I had a blast filming the ad. I hope people enjoy watching it as much as I did making it.”

‘The ad we weren’t allowed to make. But we made it anyway.’ is the backbone of SBK’s broader Rewriting The Sportsbook brand campaign, which will be activated throughout the months of August and September to capitalise on the start of the 2022/23 Premier League season. Smarkets launched SBK in 2019, and this campaign is comfortably the company’s biggest to date.

SBK put together a strong team of agency support for the project. It was created by Ken Robertson – the former Head of Mischief at Paddy Power – and his team at The Tenth Man, where he is now CEO, with the ad itself produced by Ponder and directed by Brian Durnin. Post production was done by Windmill Lane, and music composed by John Walsh at Symphonic, whilst the campaign was executed by The Specialist Works.

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Frank’s Diner

Relax Gaming serves up sizzling wins in post-apocalyptic release Frank’s Diner

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, is opening the hatch to Frank’s Diner, an apocalyptic slot where Split Symbols, reel multipliers, and Gold Wild re-spins deliver the potential for sizzling wins.

Split Symbols take centre stage, with two or three identical single symbols landing on the same reel, forming double or triple stacks that immediately multiply the number of ways to win.

Re-Spin Wilds are triggered when a gold Wild symbol forms part of a win, causing a re-spin to occur. The re-spins continue as long as new symbols contribute to payouts.

Meanwhile, Multiplier Wilds add extra excitement, as both standard and gold Wilds apply a reel multiplier of 2x, 3x, 4x or 5x depending on their position, offering even greater rewards.

The Last Stand Spins feature activates when three Bonus symbols appear. During this round, each Wild re-spin increases the reel multipliers by one on their respective reels, with these values remaining for the rest of the feature. Landing another three Bonus symbols during the round awards an additional 10 free spins.

Players eager to go straight to the main course can do so using the Bonus Reels buy feature, which costs 10x the regular bet. This removes all paying symbols, leaving only Bonus symbols on the reels to boost the chances of triggering the feature.

Step into Frank’s Diner, block out the chaos outside, and prepare to enjoy bold flavours and even greater possibilities with every spin.

Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Frank’s Diner serves up a sizzling player experience packed with satisfying ingredients that work brilliantly together.

“Split Symbols and escalating reel multipliers create real momentum, while our brand-new Bonus Reels mode gives players an exciting new route into the feature. This release delivers an entertaining, high-impact experience that’s sure to leave a lasting impression for players who visit the diner.”

The post Relax Gaming serves up sizzling wins in post-apocalyptic release Frank’s Diner appeared first on European Gaming Industry News.

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Andrew Doublesin Chief Product Officer at Flows

Flows launches its most powerful evolution yet to power faster innovation across iGaming

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Flows, the no-code automation platform, announced a major enhancement to its platform delivering faster performance, a refined design, and a modern architecture built to respond fast to market demand and support long-term growth for customers.

The release marks a significant step forward for the platform, introducing a more intuitive interface and improved reliability for operators. It simplifies workflow creation with refined navigation and smoother processes, helping users move effortlessly from concept to live automation while reducing onboarding and support requirements.

The latest version also delivers faster feature development to help operations respond quickly to market demands, lowers operational costs through reduced maintenance, and keeps the platform current, reliable and ready to grow with customer needs.

Additional improvements include strengthened security and compliance measures, an adaptable framework built to scale with business needs, and a clean, professional interface designed for the expectations of today’s iGaming professionals.

Andrew Doublesin, Chief Product Officer at Flows, said: This is a major milestone for our product and for our customers. It reflects our continued focus on helping businesses move faster, reduce complexity and unlock their creativity. This release is about giving our partners lasting value with a platform that not only delivers immediate performance benefits but also the flexibility, reliability and confidence they need to continue to succeed.”

This latest enhancement strengthens Flows’ position as the industry’s leading no-code automation platform, empowering operators to work more efficiently and deliver new ideas to market faster.

The post Flows launches its most powerful evolution yet to power faster innovation across iGaming appeared first on European Gaming Industry News.

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Balkans

CT Interactive Launches Diamond Tree Jackpot on Palms Bet

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CT Interactive has strengthened its presence in the Bulgarian market with the exclusive launch of Diamond Tree Jackpot on Palms Bet. This multi-currency, multi-game jackpot offers dynamic mechanics and big win potential, and is now available exclusively on Palms Bet offering premium gaming experience.and enhancing the operator’s competitive advantage in Bulgaria’s rapidly growing iGaming sector.

The Diamond Tree Jackpot system brings together ten of CT Interactive’s top-performing titles, each proven to deliver strong KPIs in player engagement and retention across multiple markets — now tailored to meet the unique preferences of Bulgarian players. The featured games include fan favourites such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.

“Diamond Tree Jackpot represents an important achievement for CT Interactive in Bulgaria. Diamond Tree upgrade the progressive jackpot mechanics with multi game and multi-currency support creating a new flexible and engaging jackpot system that is perfectly aligned with the demands of the Bulgarian customers. We are confident this product will empower Palms Bet to significantly increase player engagement, extend session durations, and foster sustainable growth within the Bulgarian market through its seamless integration and player-focused features, said Martin Ivanov, Chief Operating Officer at CT Interactive.

The post CT Interactive Launches Diamond Tree Jackpot on Palms Bet appeared first on European Gaming Industry News.

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